Reading Time: 3 minutes

Have you ever walked down a street and had someone shove a flier at you or a perfume girl at Macy’s spray some God-awful cologne in your face as you’re just trying to walk by?

Bechtel Letter

Image by Thomas Hawk via Flickr

Why do we hate it so much? Not just because they’re trying to sell us something but because they’re treating us like a number.  We’re human beings.  And we demand to be treated as such.

We respond with annoyance and if we’re a people-pleaser (like I can be sometimes) we’ll politely say “No thanks.” But it’s irritating, isn’t it?

That’s how it is for literary agents who receive Xerox query letters that sound like a machine wrote them.

Personalize, personalize, personalize your query letter. Make them feel special, make them feel like you researched which agent would be best for you and you chose them specifically.

The Xerox 914 was the first one-piece plain pa...

Image via Wikipedia

How do agents know that you’ve researched them instead of sent the same query letter to everyone in town? One way is if you took the time to do a little research on a site like or and you found out what books they’ve recently sold. If those books are similar to yours, mention it in the first sentence of your query letter.

man and dog

Image by Andrew Ciscel via Flickr

Say, “Dear Bob, I noticed you recently sold Making Love with Your Dog to Penguin Books.  My dog book is called, Divorcing your Dog: When the Love Ain’t Enough and I thought it might right up your alley.”

Be as specific as you can about their recent sales and you’ll show them that you know they’re a human being and in return they won’t send you just another form rejection letter. No, they’ll take the time to respond to you personally.

Do this and you’ll be one step closer to landing an agent.

Author Jeff Rivera in New York City's East Vil...

Image via Wikipedia

Guest post by Jeff Rivera, who is the founder of  With over 100 clients to date, he has a 100% track record of getting at least 10 literary agents to request to read his client’s manuscripts and proposals.


Enhanced by Zemanta
Author Marketing Experts

Subscribe Today

Sign up for a free subscription to Book Marketing Alerts, our once-monthly roundup of publishing and publicity guidance for authors.

As a special welcome gift we'll also send you our Monthly Book Marketing Planner, the organizer every author needs to succeed!

You have successfully subscribed! Check your inbox for details.