by | Mar 15, 2011 | Book Marketing Basics

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A newsletter all about SUCCESSFUL publishing

and POWERFUL promotion.

January 6, 2011 Issue #237


in this issue

— Note From The Editor

— 6 Ways to Promote Your E-book

— Amazon Know-How

— Secrets of Media Kits

— Become a Quotable Source

— Back Cover Blurb Basics

— Get Better Google Search Results

— Connecting to Conferences

— Ramp Up Your Facebook Fanpage

— Online Word Helper

— Why Goodreads Matters

— Join The Publishing Insiders in 2011

— Red Hot Internet Publicity BootCamp Jan. 29, 2011

— How to Write the Perfect Query

— Ten Top Twitter Tips

— How to Format Your E-book

— Boost Your Facebook Page Engagement

— Headlines that Pop

— Reader Tip!


— ————————————————————

Penny C. Sansevieri, Editor

Note From The Editor


Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Welcome to a brand new year! We hope that 2011 has been good to you so far. We’re really excited about this new year and look forward to having you on the marketing road with us!

I was in New York over the holidays with a special someone and also some of the AME team. I had a great time, especially when the blizzard hit, which I couldn’t stop taking pictures of. I was a true tourist. I also brought with me my furry friend, Cosmo. It was his first flight, first snow, and first trip to New York. I might be blogging on this trip for FIDO Friendly magazine, so stay tuned. And thanks to my outstanding team I was able to actually take time off (how refreshing), though I did work on my next book: Get Published Today, which will be published by Wheatmark this Spring. I can’t wait. If you want to see some pictures of the New York adventure, check out my Facebook Page: – Cosmo steals the show!

I hope you enjoy Part 2 of our “Best Of” issues which tend to be super popular. And keep an eye out for our 2010 issues, all bundled and ready to go. I know several of you have emailed to tell me that you love Book Marketing Expert so much that you actually keep them in a file. We’re so flattered! 馃檪

And here we grow again! We have a big Welcome to Yoonmi Park, who is the newest addition to our AME family. She is not just my Executive Liaison, but she keeps my calendar (which often requires a Ph.D. as well as a degree in physics 馃檪 and she also gets to work with our amazing authors, helping them with their tours, questions, etc. Yes, she has a lot to do! Welcome, welcome Yoonmi! (you can see Miss Yoonmi in the Facebook pictures posted to my account). Share your welcome if you want:

Best of everything in 2011 – and away we go!

Penny, Paula, Susan, Sherrie, Yoonmi and everyone at Author Marketing Experts, Inc.

P.S. Keep up with AME marketing tips and more at our blog – , our Facebook Page, and find timely book marketing content you can reprint at

6 Ways to Promote Your E-book


1. Get your e-book listed on e-book selling sites. There are sites where you can list your e-book for free, like these: (This is a link you can download or save to your computer and then open).

And other sites which will charge a small fee to add your e-book to their marketplace like this one:

The great thing about selling your e-book (especially non-fiction) at clickbank is that there are affiliate marketers looking for new products to sell all the time and they become a sales force for your book.

2. Turn your e-book into a Kindle book at

3. Use excerpts of your book, broken down into smaller special reports at a smaller price point. Often this leads to individuals purchasing your complete e-book.

4. Take chunks from your e-book and place them both on your blog and on other people’s blogs.

5. Use an autoresponder to drip out information consistently and on auto-pilot with reminders of your book, your website, and other things you have to offer.

6. Comment on high-ranking blogs in a way that is helpful and gets people’s attention so they visit your website to find out more.

Amazon Know-How


Sure, having your book listed for sale on is important. But, there are other things you can do on Amazon; consider these “Ten Ways to Sell Books On Amazon,”

Secrets of Media Kits


What goes into an author’s media kit? Here’s what you should know,

Become a Quotable Source


How to find great leads, here are just a few of them!

* Help A Reporter Out:
* Reporter Connection:
* Blogger Link Up:
* Pitch Rate:

Back Cover Blurb Basics


That copy on the back of your book, known as the book blurb, is actually sales copy. Learn how to make it enticing,

Get Better Google Search Results


There are many ways to restrict what you find in Google to get a better result. Check out these Google options:

Connecting to Conferences


Trying to find a conference? Take a look at – conferences are listed by market and region. There are a lot of them on here so have fun!

Ramp Up Your Facebook Fanpage


Here are some great tips for 9 Ways to Enhance Your Facebook Page:

Online Word Helper


Need an instant dictionary? Try WordWeb – WordWeb sits in your system tray until you need it. It has both a dictionary and thesaurus.

Why Goodreads Matters


Did you know that the popular book social network Goodreads has a program to help authors promote their books? Learn how to use the Goodreads Author Program,

Join The Publishing Insiders in 2011


Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. – and her guests – have to offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go! 2011 will kick off with a bang, with great shows full of tips:

* Branding: The Secret to Selling More BooksThis show will air 01/11.

Red Hot Internet Publicity BootCamp Jan. 29, 2011


So now you’re online and being “social” – what’s next? Well it’s time to gather your followers back to your website. Not online yet and wondering how to get there? This daylong session held Saturday, Jan. 29, 2011 in Denver will teach you all that and more!

路 Would you like your book to be known all over the Internet?
路 Would you like to sell more books online?
路 Would you like to know how to maximize your book’s exposure on Blogs?
路 Would you like to get higher rankings in Google?
路 Would you like to Maximize and Monetize all of your social media efforts?

The presenter is Penny Sansevieri, the author of Red Hot Internet Publicity and From Book to Bestseller. She’s the CEO and founder of Author Marketing Experts, Inc., on the Advisory Board of AuthorU and is an internationally recognized book marketing and media relations expert. Penny is a sought after conference speaker and will answer any questions on current day marketing and publicity strategies for your books.

Learn more and register at

How to Write the Perfect Query


Learn how to write a query letter in 5 easy steps,

Ten Top Twitter Tips


1. Top 10 ways authors can use Twitter,

2. Here are 6 clever ways to use Twitter to get your blog noticed,

3. Why Twitter’s “Who To Follow” feature can make a big difference for you,

4. Saving your tweets is important, learn how:

5. Discover the right way to market yourself on Twitter,

6. Using Twitter effectively means finding a balance so that your followers want to keep coming back; here are ways to make your Twitter account work for you,

7. Do your Tweets feel stale? Here are 26 Twitter tips for enhancing your tweets,

8. Ever wonder why Twitter followers leave? Here are 5 key reasons:

9. Keep track of all media on Twitter:

10. Twitoaster lets you follow exact conversations without having to sift through endless non-related data:

How to Format Your E-book


Learn how you can put together your own e-book (the non migraine-inducing way),

Boost Your Facebook Page Engagement


Here are 5 easy ways to boost your Facebook Page engagement,

Headlines that Pop


So, what about a great headline? Is it important? You bet. Since most of your readers will see your blog through an RSS feed, you’ll want to pay special attention to your blog headlines. Check out the following idea generators to see if it doesn’t spark something!

路 10 Secrets to
路 7 Myths Exposed
路 10 Inspiring Ways to
路 10 Funny Things That Happened to Me on the Way to Publishing My Book
路 7 Cool ways to
路 10 Tips for the best
路 10 Shocking reasons
路 5 Amazing Blog Sites You Must Read, and Why
路 How to increase your success
路 10 Simple things you can do right now to

Reader Tip!


If you’ve got a Reader Tip you’d like to share, please send it to with the subject line “reader tip.” Submissions should be 75 words or less.



Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to with the subject line “Author Services Info.” You can also visit our website at

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