What It Takes to Make a Best Seller

by | Nov 24, 2010 | Book Marketing Basics

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AME is proud to announce it has 11th best seller in the last 18 months!  The Kennedy Detail has hit the New York Times Bestsellers List, USA Today, Amazon and more!  You cannot turn on the TV or pick up a newspaper and not see some mention of this title.  You’ve probably seen authors Lisa McCubbin and Gerry Blaine, with secret service agent Clint Hill on CBS, FOX and Hardball.  The buzz around this book has been incredible.


So how did we do it?

Book promotion is our specialty. First we did our research, meeting with the author and publisher to find out their specific needs and goals. They wanted to make the New York Times Bestseller list, so we put an aggressive plan in place after doing our competitive and market analysis.  We laid the foundation with a strategic online marketing campaign and social media, and then had our team of publicists pitching all appropriate media channels.  It takes an entire team of author marketing experts to make an impact, but we were up for the challenge and our efforts have paid off!

We’re so excited to have been a part of this piece of history.  Please join us and read this incredible book.  You won’t be disappointed!

Watch the incredible documentary series on the Discovery Channel, December 2, 2010.  Check your local TV Guide for times.

About the Book:

THE SECRET SERVICE. An elite team of men who share a single mission: to protect the president of the United States. On November 22, 1963, these men failed-and a country would never be the same. Now, for the first time, a member of JFK’s Secret Service detail reveals the inside story of the assassination, the weeks and days that led to it and its heartrending aftermath. This extraordinary book is a moving, intimate portrait of dedication, courage, and loss.

Buy the Book at Amazon.

Where can you see more of our work on this project?  Check out the media coverage:




100.3 Jacksonville Radio

The New York Times

The Washington Times

Florida Times Union


  1. pam perry

    RESEARCH. Time. Team. Yes! Yes! Yes! Congrats!

    • Paula

      Thank you, Pam!


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