Seven Powerful Ways To Find New Readers For Your Blog

by | Jun 25, 2010 | Book Marketing Basics

Reading Time: ( Word Count: )

It’s one thing to have a blog, it’s quite another to get readers. If you have a blog and have been blogging for a while, you know what I mean. I was thrilled the first time someone commented on a blog post I made. A la Sally Field, I wanted to jump off my chair and yell: “Yes, you like me, you really like me.”

It can be a lonely journey to start a blog, but once you do, you’ll find that blogging can bring great value to whatever you’re promoting. Your book, message or product can be greatly enhanced by the platform you create online. Now, it’s just a question of finding readers and (of course) keeping them. Here are a few tips to get you started.

Blogs on JoopeA
Image via Wikipedia

1.) Write good blog headings: stay away from mysterious, nebulous blog titles. No one will read them and search engines can’t spider them effectively. Be specific, tell what your blog is about in the title. Surprises aren’t a good thing when it comes to blog titles.

2.) Keep blogging – even if you don’t think people are reading, keep writing – eventually if you blog well and regularly, readers will beat a path to your door.

3.) Give away stuff: yes, it’s ok to promote free stuff on your blog. Don’t do it all the time, but every now and again free stuff is a good thing!

4.) Add your blog url to your email signature line: this is a pretty simple way to gain exposure. Every time an email goes out you’re promoting your blog, what could be easier!

5.) Comment on other blogs: a great way to network with other bloggers is to comment on what they’re doing/saying on their own blogs. Make cyber-friends, lots of them.

6.) Invite people to guest blog or interview them: they’ll promote the interview on their blog, and this will help you get readers and expand your network. These interviews also make for great content.

7.) Don’t be afraid to state your opinion: your blog is your opportunity to get center stage with something that’s important to you. State your opinion, you may be surprised at how many people agree with you.

This icon, known as the
Image via Wikipedia

8.) Make sure your RSS (really simple syndication) feed is working; otherwise, chances are people will forget you even have a blog.

With all that we have to sift through daily, having an RSS feed that doesn’t work could cost you blog readership. Do you subscribe to your own feed? You don’t?! Then how do you know if it’s working or not? Yep, just like the book marketing gurus will tell you to re-read your own book on a regular basis so you don’t forget what’s in it, you should also subscribe to your own feeds. Whether you have a podcast, blog or both – subscribing to your own feeds is the only way you know if folks are reading your blog.

There are, of course, dozens more ways to get readers to your blog and keep them there. These seven will get you started and keep the momentum going. Remember that while blogging may seem like a lonely way to promote yourself, blogs get picked up by search engines, and sometimes even media sites (like the Wall Street Journal and the New York Times) so the benefits to starting and keeping a blog are enormous.

If you feel like no one’s reading, you might be surprised. One day you’ll get a notice that someone liked a post enough to comment on it. When that happens, you have my permission to be thrilled. Yes, they really like you.

Enhanced by Zemanta

7 Comments

  1. Mary Jane Hurley Brant

    Hi Penny,

    I love your blogs because they are informative and authentic. You know a million times more about marketing than I. You are one of my teachers so I enjoy blogging here.

    Your headings engage those of us who are published and I would think those who want to be. My own blog headings are mixed because, while I’m a therapist, I also have different interests “off the couch” that I enjoy blogging about. Some of my posts are serious and some lighthearted because I like to give my readers an idea of who I am. It offers potential new clients a chance to see if he or she might be a match with me for therapy. I like to help people whatever their pain, anxiety or loss.

    Adding one of my blog URL’s to my signature I have never done before but I love that idea. Thanks, Penny. Oh, here’s one of my blogs on synchronicity http://www.wheneverydaymatters.com/?p=87 but it’s just one of many. Please stop over and share your thoughts!

    I love your blogs because they are informative and honest. You know a million times more about marketing than I. You are one of my teachers so I enjoy blogging here.

    Your headings engage us who are published and I would think those who want to be. My own headings are mixed because I’m published but I’m a therapist so I have different interests that I enjoy blogging about. Some of my posts are serious and some lighthearted because I like to give my readers an idea of who I am. Sometimes I wonder if I should stay with one thing, one niche but, honestly, that would not satisfy me for I am interested in many things.

    Adding one of my blog URL’s to my signature I have never done but I love that idea. Thanks, Penny.

    Reply
  2. Stuart Aken

    Penny, you’re a dream. I struggle with ways to find identity and exposure on the web and then you come into my life and make the opaque as clear as crystal. Why didn’t I find you before? You’re so good at getting to the heart of it. Like so many writers, I’m so involved in plot, character and setting that I miss the necessary marketing skills. You simply present them so well. Thanks for this. I’ll be following you (though not stalking, as I’m happily married and relatively sane) for a long time, absorbing your wisdom and applying your experience.

    Reply
  3. Ruth Seeley

    There are a few things I’d add to this list.

    9. Create a generous blog roll that links to the blogs you yourself read and find inspiring. Don’t do this in a link-baiting way – if you’re going to list Mashable, Boing Boing and Huffington Post it’s going to be rather obvious that you’re linking to top-ranked blogs on your blogroll. Instead, pay it forward by linking to blogs that complement the content of your own blog – whether in a compare or contrast sense.

    10. List your blog(s) on both Technorati and Alexa and assign them to a subject/category. That makes it easier for people searching by subject to find your blog.

    11. Add your blog (and its posts) to your LinkedIn and Facebook profiles.

    10.

    Reply
  4. Penny

    Great points, Ruth! Thanks for posting this comment!

    Reply
  5. Penny

    Thank you, Steve – what a lovely message! I’m so glad to have you part of our AME family!

    Reply

Trackbacks/Pingbacks

  1. Don't Just Write For Search Engines - [...] Seven Powerful Ways To Find New Readers For Your Blog (amarketingexpert.com) [...]
  2. On the (Rest of the) Net. « The Early Bird Catches the Worm - [...] Marketing Experts suggest “Seven Powerful Ways to Find New Readers For Your Blog” (there’re actually [...]
  3. Publishing Insiders Wrap-Up: Blogging Ideas the Whole Year Through | Author Marketing Experts, Inc. - [...] http://ame.wpengine.com/seven-powerful-ways-to-find-new-readers-for-your-blog/ [...]
  4. ‘Best of the AME Blog’ Marketing Tips of 2010, Part 4 | Author Marketing Experts, Inc. - [...] http://ame.wpengine.com/seven-powerful-ways-to-find-new-readers-for-your-blog/ Leave a Reply Click here to cancel reply. [...]

Submit a Comment

Your email address will not be published. Required fields are marked *