Green Books Campaign

by | Nov 10, 2009 | Book Marketing Basics

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Today, 100 bloggers, who review books on a regular basis, will simultaneously publish their book reviews of a “green” book of their choice. This unique campaign, organized by Eco-Libris (, aims to encourage both publishers and readers to get greener and make sure books are printed responsibly.

“Although there’s so much hype around e-books, books printed on paper dominate the book market, and we want them to be as environmentally sound as possible,” explains Raz Godelnik, co-founder and CEO of Eco-Libris. “Very few books are currently printed responsibly and we hope this initiative will bring more exposure to “green” books. Through this campaign we want to encourage publishers to get greener and readers to take the environment into consideration when purchasing books.”

We were pleased to participate by submitting for review one of the green books we toured online earlier this year: The Lazy Environmentalist on a Budget by Josh Dorfman. Not only is the book chock full of easy to implement green ideas, the book was published using green practices.

Publishers big and small are represented, and the books themselves cover a variety of topics, including cooking, poetry, travel and more.

The review sponsor, Eco-Libris, is an interesting organization. Eco-Libris attempts to balance out books by planting trees and to date, according to its press release, has balanced out over 110,000 books by planting more than 120,000 trees.

The links to all participating blogs is available at Eco-Libris website (


  1. Rosemary Lombard

    Thanks for the link to sustainable publishing resources. They prompt a plan to add a note on preferred green standards in the production section of my book proposal. I’d like to see a movement by other authors doing the same, thus tickling the environmental awareness of every proposal reader in the publishing industry! I’ve spent a number of years in environmental outreach, and I’ve learned that encouraging demand from the bottom drives change in other industries (e.g., less-toxic garden products in garden and hardware stores).

    I’d be delighted to see such an item directed to authors in your newsletter.

  2. Green Books

    Great article I will have to check them out. I would also suggest using Green Textbooks for used books.

    Save Money, Save The Planet specializes in the recycling of textbooks, DVDs, CDs. Buying used textbooks not only saves you money, but cuts down on greenhouse gases caused by the manufacturing of new textbooks.

    With you’re not only saving trees, you are saving some green.


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