If you’re using Google Alerts to keep track of your mentions online, you might want to consider these tips. First, make sure that you’re using *all* keywords possible. By this I mean are you searching your book title(s), industry keywords, last name, web site, and blog URL’s? If you’re not you should be. Also, when inserting URL’s don’t use the www, just the address. So for example if I’m using www.amarketingexpert.om my Google Alerts will use the following keywords: amarketingexpert.com.

Here are a few keyword tips to help you narrow your search

If you’re looking for a specific pairing of words, you can either use the + sign or quotes.

To identify a single word only, use the + sign before the word. So for, let’s say Twitter you would use +twitter in your search box.