According to a recent survey by Hitwise, search queries on all major search engines are getting longer and longer. Search words using five keywords are up 6 percent and search words using eight or more words have risen an astonishing 22%. Longer keyword searches really help with targeted searches and (if you’re optimizing your site for keywords and keyword strings) can make the difference between a site found and a site buried on page 54 of a Google search. According to this study, one and two keyword searches dropped in popularity by three percent.
The Changes in Keywords
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One of my most popular keywords is “how to tell someone they smell.” It’s second only to my name and performance review phrases. It drives a lot of traffic to my SpeakStrong.com site…a lot by my standards anyway. Sure, more people search on “communication,” but as you suggest, I can get top ranking on longer keywords.