Fifty Things Under $50 Bucks To Promote Your Book

by | May 6, 2009 | Book Marketing Basics

Reading Time: ( Word Count: )

If your book marketing budget is tight (and even if it’s not) you might want to consider some ideas that are powerful, and won’t cost you as much as you think. Here are a few to consider!

1) Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95

2) Head on over to or and start your very own blog (you can add it to your Web site later).

3) Set up an event at your neighborhood bookstore

4) Write a few articles on your topic and submit them onto the Internet for syndication

5) Check out your competition online and see if you can do some networking

6) Do some radio research and pitch yourself to at least five new stations this week

7) Ready to get some business cards? Head on over to The cards are free if you let them put their logo on the back

8) Put together your marketing plan

9) Plan a contest. Contests are a great way to promote your book.

10) Google some topic-related online groups to see if you can network with them

11) Send thank you notes to people who have been helpful to you

12) Send your book out to at least ten book reviewers this week

13) Do a quick Internet search for writers’ conferences or book festivals in your area you can attend

14) Create an email signature for every email you send; email signatures are a great way to promote your book and message.

15) Put the contents of your Web site: book description, bio, q&a, interviews, on CD to have on hand when the media comes calling!

16) Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ

17) Write a great press release and submit it to free online press release sites.

18) Write your bio, you’ll need it when you start pitching yourself to the media

19) Schedule your first book signing

20) Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.

21) Go over to Yahoo Groups and join some online groups on your topic – it’s great Internet networking!

22) Develop a set of questions that book clubs can use for your book, and post them on your Web site for handy downloads.

23) Add your book info or URL to your answering machine message

24) Join Audio Acrobat ($20 a month) and begin recording audio products you can sell on your Web site

25) See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!

26) Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration.

27) Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment it might be worth it!

28) Add your book to Google Book Search

29) Research some authors with similar subjects and then offer to exchange links with them.

30) Is your book good for the My Space market? My Space has recently started doing book reviews.

31) Write a “So You’d Like To…” article for

32) Ask friends and family to email five people they know and tell them about your book.

33) Leave your business card, bookmark, or book flyer wherever you go.

34) Are there any book fairs you could participate in? Look them up on the Net!

35) Pitch yourself to your local television stations.

36) Pitch yourself to your local print media.

37) Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!

38) Pitch Oprah. Go ahead, you know you want to.

39) Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!)

40) Stop by your local library and see if you can set up an event, they love local authors.

41) Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42) Go to Chase’s Calendar of Events ( and find out how to create your own holiday!

43) Going on vacation? Use your away-from-home time to schedule a book event, or two.

44) If your book is appropriate, go to local schools to see if you can do a reading.

45) Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.

46) Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47) Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.

48) Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then for it. Remember all they can say is no.

49) Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration.

50) Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

Penny C. Sansevieri

The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at to the #1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at To subscribe to her free ezine, send a blank email to:

Copyright @ 2006 Penny C. Sansevieri


  1. Rekaya

    What a comprehensive list.

    I did some of these things in the past,

    but I need to do them again. I appreciate

    the reminder. Thank you.

    Rekaya Gibson, Author

    The Food Temptress

  2. Penny

    You’re very welcome, I’m glad you enjoyed the list!

  3. Jen

    a fabulous list! I love #38 – this is definitely on my list 🙂 I think Oprah will love my book! I have bookmarked this page so I can keep checking back to make sure I have covered all 50. Thanks.

  4. Galen Kindley

    This is a very nice summary. Thank you. Some I knew about, some I didn’t. Some I’ve done, some I’d never think to do. Great job. Now, to make them work…that’s the trick. Thanks.

    Best regards, Galen

  5. Penny

    Hi Galen – glad you liked the tips. One at a time, that’s the ticket! Penny

  6. Diana Ennen

    What a fabulous checklist. If you do even 1/2 of these, think how much more successful your marketing campaign can be. I have a new book coming out, and this was exactly what I needed. Thanks!

  7. Shirley Cress Dudley

    Thanks for your great advice! I’ve completed some of your list already, but gained great assistance with my next steps! Keep up the great work. Shirley Cress Dudley, author of Blended Family Advice

  8. Jeanette McLeod

    Great list – I’d also add using Twitter, facebook or Ecademy to promote what you do. Free to join and you can quickly connect with your target market especially if you are promoting yourself as a subject matter expert.


    bringing the magic of books to life for young children

  9. Mark Rosendorf

    This is a great list. I’ve done about 1/3rd of these things for my suspense novel, The Rasner Effect but i see from this list there’s still much left to do.

    I have found the best forms of advertising have been the book reviews and my website:

    Mark Rosendorf

    author of The Rasner Effect

  10. Penny

    I know, the to do list is always growing. Isn’t it?

  11. Dee Smith

    I just discovered this via a tip from a fellow author, who said this is the best. Thanks. I’ve bookmarked it and will start right away. Deliver Us From Evil by Dee Smith, Young Adult Suspense Fiction.

  12. Jenny Woolf

    This is great. I’ve written a biography of Lewis Carroll. I was just wondering though how you submit articles for syndication on the internet? – I mean, who do you submit them to?

  13. Penny

    Submit them to or – both are great services!

  14. Emer Cameron Holland

    Thanks so much for this highly focused resource. I’m taking notes!



  1. Author Marketing Experts, Inc. » Fifty Things Under $50 Bucks To … | PostcardArea.Com - [...] Read more from the original source:  Author Marketing Experts, Inc. » Fifty Things Under $50 Bucks To … [...]
  2. Market Your Book for Under $50 | Write a Great Book - [...] [...]

Submit a Comment

Your email address will not be published. Required fields are marked *