Golden Rules of Social Media

by | Jan 14, 2009 | Book Marketing Basics

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Here are a few Golden Rules of social media that you’ll want to read before you go online!

Golden Rules of Social Media and Internet Marketing

1) Listen: listen and observe, see what’s being said online and how you can participate

2) Participate: join in, share stuff, be helpful

3) Give first, ask later. The best rule of thumb is to give more than you take.

4) Dialog: communicate, remember the cocktail party example

5) Don’t try and do everything: it’s not always a great idea to have 35 social networking sites. Get only as many as you can manage

6) Leave your wallet at the door: don’t show up online wanting to make money. Show up ready to share and enlighten. This will take you much further.

7) Don’t be afraid to share your opinion.

8) Be honest: it’s tempting for some to embellish or lie. Who’s gonna find out about it, right? Wrong. The Internet has a way of sifting out the fake stuff and embracing the real messages.


  1. Mike Geffner

    I love this! How can I go about reprinting this on my blog? Best, Mike

  2. Penny

    Hey Mike – feel free to reprint, just put a link or credit to the site. Thank you for doing this! Penny

  3. Joanne Zimakas

    I think we all need to heed……and remember that The Golden Rule trumps Those wth the Gold Rule….because they create a den of theives…..

  4. Hafihz

    Very good! Can I reprint this as well on my blog? With links and credits of course… =)

  5. Penny Sansevieri

    Hey Jenny – thank you so much for the mention! I appreciate it!

  6. Joel

    You know Penny, I always love your insight. Few people have such understanding.

  7. Brenda

    This is great! Thank you so much for the insight. In reading it seems like such common sense, but it is always great to be reminded.

  8. Phyllis Qualls Freeman

    Those rules are super. I like the “give more than you take” rule. If we do that, it will always come back in various forms. We all need what each other has to share. Well…I do anyway.

    Thanks for the posting. I don’t have website yet and just learning about blogging – but I’ll be out there before long.

  9. Robin of My Two Blessing

    These are excellent. Just had a conversation yesterday with BIL about this. He’s all about the money, connections and what he can get out of it.


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