The Book Marketing Expert Newsletter #181 – October 30, 2008

by | Oct 30, 2008 | Book Marketing Basics

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A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.


in this issue

— Note From The Editor

— Gen X and Gen Y Moms Use ‘Net Differently

— Simple Ways to Promote Yourself Online

— ReZoom magazine

— AME-University: Book Marketing, Publishing, and Internet Marketing classes

— Attracting Activity to your Blog – Part 1

— Book Bits and Bites

— Why Oprah’s Kindle Endorsement Matters

— You’ve Written Your Book, You’ve Gotten it Published. Now what?

— A Publishing Insider’s Perspective

— Load Time Matters

— Listen to The Publishing Insiders

— Successes of the Red Hot Blog Tour

— NOW is the Time to Promote Your Book

— Reader tip: Making the Most of Videos

— How to Buzz Your Book!

— Twitter, Tagged and Ning – You’re It!

— Virtual Author Tour Pays Off

— Reader Tip!


— ————————————————————

Penny C. Sansevieri, Editor


You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor


Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Reader,

I just completed a sweep of conferences this past November. I taught my Internet course in several states and for many different authors, and the same issue kept popping up: I would have gotten on a long time ago but the Internet confuses me, I just don’t know where to start. If this is what you feel like, take heart! This week I’ve broken Internet marketing down into some very simple steps. The idea is to just get started, and I hope this article will help get you there.

Sourcebooks has slated Red Hot Internet Publicity for a Sept ’09 launch! Would you like to be in Red Hot Internet Publicity? If so, let me know. I’d love to get an endorsement (only if you’ve read the prior edition), or if you have a stunning before and after web site snap shot I’d love to include that. By “before and after,” I mean a site that went from so-so to fantastic after a web site redo or overhaul. I have a list of things I need for the book and I’d love to have you be a part of it, so email me at Any blurbs used will be featured either on the cover or in the book! Yeah, I’m pretty darned excited.

And even though things look bleak on the economic front, now is NOT the time to stop marketing your book. We even have programs designed with your budgetary needs in mind, learn more below!

From us to you we, as always, wish you publishing success. Thanks for reading and being a part of the AME family!

Penny, Paula, Susan, Lauren, Alex, Earnest and everyone at Author Marketing Experts, Inc.

P.S. Check out our blog!

We offer great tips and insights, such as: ‘It’s All About Twitter:’

Gen X and Gen Y Moms Use ‘Net Differently


When targeting an audience online, it’s important to know how and why they use the Internet. On the ‘Net, Gen X and Y moms are very different, according to a study published in MarketingCharts.

Gen Y Moms spend more time reading blogs, participating in an online community of moms, and creating and sharing their own videos. Meanwhile, Gen X prefers to shop online and upload photos. Learn more about the generational divide.

Simple Ways to Promote Yourself Online


In as much as I’ve taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let’s face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn’t have a dedicated department researching this and reading all the “geek stuff,” we’d never be able to keep up. But for right now I want to give you the bottom line basics – because at the end of the day, we all need to start somewhere, and the best place to start is online.

Blogging: If you don’t feel like you can do anything online or you don’t have the time for extensive promotion, the quickest and simplest thing you can do is have a blog. A blog is a great way to keep your site fresh (search engines love sites that are updated often) and a blog is a great way to reach your reader. If you don’t have a blog or haven’t blogged in a while, take heart: start somewhere and plan to blog a minimum of twice weekly. You’ll need at least two posts a week to keep it current. The biggest problem though with new bloggers is deciding what to blog about. Well, here are some ideas:

· Talk about trends in the industry you’re in (this works even if you write fiction, talk about the publishing industry)

· Review other (similar) books – this is a great way to network with other people in your market

· Blog “in character” – readers love this!

· Develop your next story on your blog: you can ask for reader feedback on story direction, characters, etc.

· Lend your voice to a “hot” industry issue or controversy

· Comment on other blogs, or feature them on your blog

· Interview people on your blog

· Talk about the elephant in the room: if there’s a looming issue in your market, why not offer your insight on your blog?

Feedback and blog comments: if you aren’t getting people commenting on your blog, don’t despair, it takes a while to get folks commenting and offering feedback, but the more you can tap into issues your reader cares about, the more comments you’ll see popping up on your blog.

Publishing content: The Internet has really opened the door to publishing and pushing a lot of content online. Whether it’s articles, audio, or video, there’s a home for all of it on the ‘Net. Consider doing article syndication to start pushing content online. Here are some basic guidelines for article syndication:

· You don’t get paid for this syndication. This is always the first question I get when I talk to authors about syndicating their articles, book excerpts, or tip sheets. You post it online for others to use and promote you, what could be better?

· Your articles need to be helpful, not self-promotional. The more helpful they are, the more likely they are to be used. Yes, you can mention your book but my recommendation is to keep any and all promotion of it to your byline.

· Article titles are important. Remember that the title of your article must be descriptive, don’t make people guess what you’ve written about. If you do, you’ll find your pieces aren’t as popular as you’d like them to be.

· Articles should be a minimum of 500 words, a maximum of 2,000. Generally the most popular pieces are around 1,000 words. Don’t forget your byline and web site address. Also, and very important, get those articles edited before they go out on the ‘Net. Once you send them out, you can never get them back.

Participate: when it comes to online promotion, it’s really about participating. Think of the Internet as one big cocktail party. Go strike up a conversation with someone who you’d like to get to know better. Here’s a great way to do that. First, go to and find the top five blogs in your market, then watch them for a week or so and when you’re comfortable with what they’re talking about and the angle of their message, start posting comments and offering your own insight into their postings. Bloggers love comments and by participating you’re doing two things: you’re doing some virtual networking (aka cyber-schmoozing) and you’re promoting yourself via the link back to your site that’s part of your post every time you comment.

Conduct your own blog tour: after you’ve done some virtual networking and gotten to know some folks in your industry, you’ll want to contact them to see about guest blogging opportunities. Guest blogging is pretty simple, you post an article on a site (sometimes it’s also a Q&A) and you respond to comments that come in during that day or week that you’re guest blogging. Be ready to host a blog tour of your own and unless the content is really off-topic from your site, I recommend that you consider it.

Blog carnivals: if you haven’t participated in a blog carnival and you’ve been blogging for a while, then head on over to and get started. Honestly, it’s super easy. Just find a category/topic that you can speak to or have blogged on and submit those blogs for consideration. It’s a great way to virtually network and publish more content online.

Help promote the good stuff: do you get Google alerts on yourself? If you don’t, you should, and here’s why: how else will you know what people are saying about you online? Google alerts is a simple way to monitor the cyber-chatter and get in touch with folks who review your book or feature you on their site. You can also go to, plug in your name, company name or title of your book and see what you pull up, then you can subscribe to the syndication feed of the search (just hit the RSS button and it’ll automatically subscribe you to that feed). Once you have your feeds all ready to go you’ll want to promote all the good stuff. How can you do that? Well first off, offer a cyber-thank you to whoever mentioned you, reviewed your book or featured you on their site. Next, link to their site from your blog and finally, go to a few social bookmarking sites and bookmark these postings for enhanced exposure. Here’s how you do that: go to either,, or and create accounts (this takes just a few minutes). Then follow the instructions to bookmark a blog post or page on the site that’s featured you. This will help drive interest (and possibly traffic) to the site (which site owners will love you for) because you’re placing it in a public bookmarking system.

There’s a lot more you can do online, the possibilities are really endless – but what I’ve found is that the confused mind doesn’t take action, so the simpler you keep it, the more you’ll do. If only one thing on this list appeals to you, that’s great. Keep in mind, doing one more thing this week than you did last week keeps you moving forward and helps you continue to create marketing momentum for your book!

ReZoom magazine


ReZoom targets the Baby Boom generation, but describes its focus as redefining life for an ‘ageless generation.’ In other words, if you’re not ready to become a member of AARP, ReZoom is for you.

Issues and topics include living well, being well, traveling well, investing well and doing charitable work through A Better World, which has awarded $20,000 to 20 charitable organizations. went live in 2006 as a digital media and entertainment company that offered an online community for the generation entering the “center of their lives and new challenges,” which include second and third careers, health and wellness and caring for aging parents.

The site also covers entertainment, and music, via ReZoom radio. Readers can also become members of the ReZoom community, modeled on the concept of an online coffeehouse, and have their own personal page with features such as calendars, photos, an interactive forum and more.

The magazine – a reflection of the website – was launched in Feb. 2007 with a circulation of 500,000.

Story ideas are welcome if they are relevant to the issues facing people in this stage of life.


7003 Chadwick Dr. Suite 331

Brentwood, TN 37027



AME-University: Book Marketing, Publishing, and Internet Marketing classes


These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up!

Red Hot Web 2.0: Tricks to Sell More Books!

When: Thursday, Nov. 6, 4 p.m. – 5 p.m.

Description: You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice. Here’s what we’ll cover:

· Creating “feeder” sites that feed traffic into your web site!

· Using book videos to sell more books

· Using Wikipedia to market yourself

· Why linking to other web sites is a bad idea

· How to get more web site traffic right away!

· Got blog? The one thing you should NEVER do with your blog!

Web Site WOWII: Convert Traffic into Revenue

When: Friday, Nov. 7, 4 p.m. – 5 p.m.

AME-U classes offered by Jeniffer Thompson

Description: Web Site WOW II: Convert Traffic into Revenue There is no reason to drive traffic to your site if your site is not converting. Learn how to track your traffic effectively and see what is working and what is not – and what you can do to fix it. Understanding the elements that convert traffic into revenue is the first step to Internet Marketing Success. In this second class of the Web Site WOW series, you will learn how to:

* Encourage viral marketing

* Create a buzz that takes on a life of its own

* Create a community among your visitors

* Turn your blog into an effective marketing tool

* Create engaging opt-ins and stay in touch with your visitors

* Sell the benefits not the features

How to join in:

To sign up or learn more about these classes send an email to

The AME website has a complete class listing for handy reference:

Missed a class? Here’s an easy way to catch up on past classes, go to:

Attracting Activity to your Blog – Part 1


As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. It is just that the tools for blog promotion are slightly different, a bit more diverse and on the whole much more effective.

Blogs are designed with interactivity and social networking ability built in. They are ideal both for developing relationships and marketing your brand.

However, this doesn’t mean you should neglect standard promotion techniques in favor of blog only techniques. In fact, traditional marketing activities can become even more potent with a blog due to its nature.

For example, you will still want to utilize your email list by incorporating an autoresponder system. Ask readers to subscribe, and let them know when you post a new article just as you would with a new feature or product on a static website.

Of course, if you are a prolific blogger and post every day, you’ll only want to alert them when you’ve published something extra special or compile a list of new posts and descriptions and send it out once a week.

You don’t want to overwhelm and annoy, but inform and share. However, do make sure you ask them to subscribe at every opportunity – on your sidebar, at the end of every post, on every page, and perhaps with pop-ups.

(But use pop-ups judiciously. Remember, you don’t want to annoy. As you can see, I use an unobtrusive bottom slide-up opt-in form on this blog, which is Instant Slideup. Since incorporating it, my options have tripled.)

You don’t want to neglect keywords either. Choosing titles with strong keywords and using key phrases within your post is important to attracting new traffic through search engines. Part 2 will discuss how you accomplish this.

Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner,, which provides Social Networking websites and services.

Book Bits and Bites


These Books Really Talk: The Santa Monica Library really knows how to make books come alive. They let patrons check out “living books” on subjects such as nudism, Buddhism and foodism. For up to 30 minutes, these real people were available to share their expertise on their topic. What a novel idea!

Saving Us From Ourselves? The folks at Google are having fun with ‘Mail Googles,’ which are designed to stop people from sending out emotional emails that could later hurt them – personally and/or professionally. The program can be scheduled for evenings over the weekend and requires users to answer some simple math problems to ensure they are in the right state of mind – before hitting that send button. Check it out.

The Newspaper, Sans Paper: A company called Plastic Logic is working to alleviate the problems associated with reading newspapers – awkward size, ink that rubs off, etc. – with an all-plastic paper. It’s the size of a table mat and weighs about as much as the average magazine. Will it take off? See it for yourself.

Happy News: Times may be tough, but the number of books about happiness have multiplied. The reason: there are scientific findings to document happiness. The LA Times took a look at some of the happy titles that came out this fall.

Why Oprah’s Kindle Endorsement Matters


The impact of an Oprah Winfrey endorsement can’t be underestimated: she has demonstrated an ability to sell (and sell out) a lot of products that have earned her much sought after endorsement. And last week Oprah turned her endorsement to Amazon’s e-book reader Kindle. Given the device’s $359 pricetag, it’s an investment that might be tough for many to make during these uncertain financial times, even with the $50 off coupon (OPRAHWINFREY).

But clearly Oprah has put the Kindle in the spotlight and for authors, this means one thing: publish a Kindle version of your book. This is a great way to be noticed by a devoted cadre of e-book readers. In fact, there are a number of groups and blogs devoted to the Kindle, sharing tips, asking questions and talking about books. Take advantage of this Kindle book buzz by making your Kindle title stand out – offer it for free for a certain period of time – this tactic is guaranteed to get you noticed by the Kindle enthusiasts who are always looking for the next book. Or, consider offering a report or excerpt for free that can introduce your work to this group. If they like it, they will talk it up!

You’ve Written Your Book, You’ve Gotten it Published. Now what?


Have you ever wondered why some books sell and others don’t? The topic was interesting, the story fascinating, the characters mesmerizing – but no one is buying it. When Oprah chooses a book for her book club, it begins to fly off the shelves, everyone wants to read it, everyone is interested. It’s proof that Publicity sells!

Once your book is published, the really tough work of marketing your product begins. Do you hire a Public Relations firm or “shop” yourself? Should you have a press kit, or better yet, what is a press kit? Do I write my own press releases or let someone else? How do I know what television, radio or newspapers would be interested in interviewing me, and how do I let them know I’m available? If I’m lucky enough to get on television, how do I know what to say and how to say it, where to look, what to wear, etc.

You’ve written the book, possibly even self-published, you can market yourself and save a ton of money – if you know how to do it. Learning how to put together a press kit, contacting the media, handling yourself in an interview or knowing what your options are if you decide to hire someone to do your publicity are all vitally important to your success. Marketing is the key!

For More information or to schedule a coaching session just email me at or call (602) 509-6468.

~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at or email

A Publishing Insider’s Perspective


A recent segment on The Publishing Insiders focused on book reviews – what authors should know and what reviewers have to say – and included guest Simon Barrett of Blogger News Network. Read what Simon has to say about the show and book reviewing in general!

Load Time Matters


Employing Organic SEO techniques means your site gets listed with the search engines and your audience finds you. Here’s an SEO tip that every author should be aware of: Load Time.

Google, specifically, will ding your search ranking if your home page takes too long to load. So, optimize your images. Web images and photographs should be no more than 72 ppi (pixels per inch). If you do not own image-manipulating software like PhotoShop for instance, you can use the tool at As an example, you can take a 356 KB image and downsize it to 23 KB without losing any perceptible resolution, and it will load much more quickly.

Tip offered by Jeniffer Thompson, author of Web Site WOW, Turn Your Web Site Into Your Most Powerful Marketing Tool, Thompson is also the President of Monkey C Media, a full-service design house offering author web sites, book cover design, book teaser videos and much more,

Listen to The Publishing Insiders


Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc., and select guests each week have to offer in terms of tips and insights into the industry! Listen here.

Successes of the Red Hot Blog Tour


Seven bestsellers can’t be wrong! In the past six months seven of the books we’ve put into our Internet campaigns have hit the New York Times bestseller lists. Will your book be next? Our Red Hot Blog Tour will get you the kind of action you never thought possible. We’ll tour your book on high-traffic blogs with links back to your site. If you’re ready to promote your book on the ‘Net, try our Red Hot Blog Tour today! For more information send us an email at

NOW is the Time to Promote Your Book


Looking for inexpensive ways to promote your book? We’ve just developed and launched an exciting series of budget-friendly programs that still pack a powerful punch! Think you can’t market your book in a tough economy? Think again – we’ve got the answer! Email us for more details:

Reader tip: Making the Most of Videos


I just published my debut Speculative Spiritual Fantasy, Ivory Joins the Reaping World Wind or Who Caused the Best End of Earth Ever?

In order to promote this book, I have designed and produced several short teaser videos. They are posted on several video web sites including YouTube, GodTube, JesusTube, Forumpwr, woopie, etc.

I have had so much fun and delight doing these videos (voices, sound effects, artwork, animation). These productions are a launching pad for an eventual motion picture version of the novel. I recommend more authors use this route of promotion for their books.

Tip submitted by: Hollis Williams, author of Ivory Joins the Reaping World Wind or Who Caused the Best End of Earth Ever? Visit

How to Buzz Your Book!


We’ve designed our products with your success in mind! Regardless of where you are in your publishing journey, we’ve got a product that will suit your needs. Check out our books, special reports, and our audio programs, all designed to help you reach publishing success!

Twitter, Tagged and Ning – You’re It!


Three social networking sites – Twitter, Tagged and Ning – were the fastest growing sites in the US according to a study reported in Marketing Charts.

Not a part of the scene yet? You can click on the links above to learn about these highly popular (and very addictive) sites.

Virtual Author Tour Pays Off


If you’re still not convinced that the Virtual Author Tour (TM) pays off, consider these examples: A social networking page we built on Squidoo for one title we worked with, Rules for Renegades, became so successful it actually outranked her books page on Amazon. And for another book, our video tour gave Alex Webster and the Gods 3,500 new incoming links to his website; at the start of the tour he had practically no visitors to his site.

If you haven’t considered touring yourself virtually, you might want to. For more information on how we conduct our Virtual Author Tour (TM), send a quick email to:

Reader Tip!


If you’ve got a Reader Tip you’d like to share, please send it to with the subject line “reader tip.” Submissions should be 75 words or less.



Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to with the subject line “Author Services Info.” You can also visit our Web site at

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