Are you ready for CNN?

by | Sep 8, 2008 | Book Marketing Basics

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CNN recently launched which has been getting quite a bit of buzz. The site is driven entirely by uncensored, user-produced news. They’re open to receiving all sorts of news and information which allows user to post any content (although CNN does monitor this for inappropriate or objectionable material). If you’re ready to become news, then head on over to and check out how to upload your slice of news.


  1. Rekaya Gibson


    I’ve already signed up for ireport. I haven’t posted anything yet, but I will soon. Some of the stories are really good and newsworthy. It seems like a good pr tool. Thanks for sharing.

    Rekaya Gibson, Author

    The Food Temptress

  2. Walt Shiel

    Just be careful what you upload. In the Terms of Use, you agree to grant CNN “a non-exclusive, perpetual, worldwide license to edit, telecast, rerun, reproduce, use, create derivative works from, syndicate, license, print, sublicense, distribute and otherwise exhibit the materials you submit, or any portion thereof in any manner and in any medium or forum, whether now known or hereafter devised, without payment to you or any third party.”

    That could also mean that they have the right to edit and present it in a negative light if they so choose. Or to use it to create a parody of your own submission.

    Whatever. It certainly throws the door wide open to whatever CNN decides to do with it, leaving you no real recourse.

  3. Penny

    Hey Walt, good points – thank you for sharing them on the blog!

  4. Ed Stivala

    …well this is hardly the same thing as being on CNN. Talk about stretching an idea!

    Found a link to this on Twitter. Came here, read the article and realized that I had been misled. It is so easy to damage your reputation on social media…

    This sub site really doesn’t carry any of the trust or exposure value that CNN has – not *totally* worthless, but not really of any great value.

  5. Maxi Malone

    Sounds as if CNN is looking for material at our expense.

  6. Sondra

    On the iReport site, stories that have been shown on CNN are pointed out, so it is one way to get the network’s attention–and encourage them to use footage that you have pre-approved.

    Yes, they’re taking advantage of us by making us do the work, but that is why PR is effective. People who want coverage can inform the media of what we feel are the strong points of our product or viewpoint, and the media get the interesting stories they can’t exist without.

    Any time you put yourself out there, you can get criticized or lampooned–whether you submit video or a simple one page press release. The more successful people are, the more negative coverage they get. Melinda Gates must have thought it was fine to go public with Bill’s refusal to allow iPhones in the house, and it backfired. That’s the chance you take when you open your mouth.

    If you don’t want negative press, stay away from the press. (And don’t have octuplets when you’ve already got six kids living with your mom.)


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