Google Alerts Marketing Tip

by | Jul 23, 2008 | Book Marketing Basics

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If you’ve used Google Alerts to keep track of your appearances on the web, there’s another great to use them too. By identifying and using key words or phrases that your readers/audience uses you can start getting news alerts every time something is featured on your topic. Then you can see who’s being featured, who’s doing stories on your industry, and what blog posts are being generated on your topic. For the news appearances you’ll want to contact the reporter or interviewer and comment on the story, perhaps even offer additional insight and suggest that the next time they do a story on this topic that they consider you as well. If you find blogs that are featuring your topic, target them for an interview, book review, or perhaps see if they’ll let you offer content for their site. Google Alerts is a great way to not only stay on top of your own media, but to expand your reach as well…00

1 Comment

  1. eileen declemente

    I would like to find out how to do this. I would appreciate soe info. thank you Eileen Declemente


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