If you’ve ever bought a book on Amazon (and who hasn’t) you know that aside from the paid for promotion on the site, much of the sales are driven by reviews. So here’s how you can use this system to gain attention for your own book. First, find a high-ranking book in your market. Next, make sure you’re a registered reviewer on Amazon. This means that you have a profile, as long as you have a profile you can review the book. Third, buy the book and read it. No, I’m not kidding. Don’t just write a review on a book you haven’t read. Once you’ve read it (and assuming you like it) then pop on over and write a review. When you do keep this in mind: either in your email signature line or somewhere in the review you’ll want to reference your book title and always, always write the review not from the reader’s perspective but that of an authority on the subject. Often you’ll find that readers of a particular topic will buy everything they can find on that topic so if they see your book referenced and your “take” on this title, you could make a sale too!