Why Search Engines May Not Be Good For Searches

by | Feb 1, 2008 | Book Marketing Basics

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With so many web sites, blog entries, podcasts, ezines, and articles proliferating the Internet it’s hard to find what you want. The same is true for search engines. I don’t know if you’ve noticed this but search engines seem more and more inclined to pull up junk before it pulls up the “good stuff”. The reason for this is that even a search engine as thorough as, let’s say, Google, struggles to find the right stuff the first time around. That’s why social bookmarking is on the rise. Social bookmarking is a way of creating your own people-powered search engine. By marking your blog posts, articles, or web pages using DIGG, del.icio.us, Stumbled Upon or the over thirty other social bookmarking sites you’re essentially giving your stuff a better chance to be found. Recent studies have showed that instead of heading to their favorite search engines, many consumers are now going to their favorite social bookmarking site to find the things they need. So while I don’t recommend that you overlook search engine marketing, you might want to consider becoming more social a la social bookmarking.

You can social bookmark each page of your web site and each blog post. If you archive articles on your site, bookmark those as well!

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