.Mobi – hot or not?

by | Dec 26, 2007 | Book Marketing Basics

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You’re going to be hearing a lot about the URL extension: .mobi in 2008 but is it worth your time to invest in one? I think not. According to AME’s Internet Expert, Susan Gilbert these web site extensions will take a long time to integrate, maybe even as long as 10 years. Do you recall the craze over .TV? Same thing. Much like the .TV extensions, I believe the .mobi will languish for a good long time.

So what is a .mobi extension on your URL? Essentially having this extension (like a .com) allows your surfers to view your site on their Blackberry. Some predict this will become a huge craze but when it comes to authors, books, and publishing, I think not. Frankly, most people are still trying to get their arms around blogging. Toss a URL extension like .mobi their way and tell them they can view it on the Blackberry micro-screens and I think you’ll really see some heads spin.

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