The Real Power of Video

by | Jun 18, 2007 | Book Marketing Basics

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There’s a lot of talk these days about using video to promote your book. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

Paul Potts Video

After you’ve viewed it, tell me what you felt and what (if anything) you were inspired to do.

The video became so popular (almost overnight) that within a few days it made it to the US and into the hands of millions of viewers. Not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. Why? Yes, he’s talented, but the video gave him exposure to people globally and it tapped into an emotion but more than that, it tapped into the right emotion. What do I mean by “right emotion”? Well an emotion appropriate to the subject matter. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? But the video did exactly what it was meant to do and it was heavy on the “awwwwwww” factor. So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

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1 Comment

  1. Michael Levy

    It seems Music really is the food of love…on with the play!


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