When no news is good news…

by | May 17, 2007 | Book Marketing Basics

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It’s sad when the media hype doesn’t live up to, well, the hype. This is happening with Katie Couric. It’s hard to know if her newscast isn’t doing as well as it should, or as well as the incredibly high bar CBS set for it during it’s “Couric blitz” – on the other side we have Charlie Gibson who snuck onto the ABC stage to lead the Nightly News. Without any fanfare or cover stories, Gibson started his run on the evening news and he’s outranking all the other stations. Here’s an interesting article on Gibson’s rise in the ranks along with a good lesson on when no news is good news. Read it here.

1 Comment

  1. Sheila Hall

    I have not always been a fan of Charlie Gibson. When he and Diane Sawyer hosted GMA, I was never quite comfortable with their chemistry. It seemed weighted down with something that neither would reveal on camera. Predictably, I rarely gravitated to the show. When Robin Roberts came on board, the veiled tension I previously sensed dissipated. However, while Diane remained Diane (seemingly guarded and often plastic), Charlie became more engaging and accessible. The more Charlie revealed himself, the more I liked what I learned about him and saw on camera. Robin is great – but this note is about Charlie. I always respected his intellect and professionalism. Now, I also respect, admire, and celebrate his humanity. His Signature Signoff is powerful stuff! My prediction regarding prime time news viewing: Charlie Gibson will win our loyalty and our hearts.


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