Secrets to Marketing Abroad

by | Jan 10, 2007 | Book Marketing Basics

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If you’re living, working or targeting overseas customers, it’s good to remember that while 80% of all Web sites are in English your Web site needs to convert to certain specifics in order to pull in international traffic.

Keep in mind that nuances, slang and cliches are all no-no’s when creating a site that will have an international audience.

Use crisp and short language on your site and keep sentences and sentence structure simple.

If you want to study a good model for International English, pick up a copy of the International Herald Tribune.


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