Why Your URL Matters

by | Jan 5, 2007 | Book Marketing Basics

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When picking your URL, which domain name did you grab? Was it some sort of mysterious combination of your name and book title? If so, you may be missing out on a lot of searches. Why? Well, studies have shown that people often default to just typing in the keywords for the topic in their browser’s address field. This means that if your topic is, let’s say, cell phones, and your URL is www.williamisawriter.com – you may never get found. Worse yet, does your URL have a .net or .biz? Consider finding a domain name that supports the .com searches which, as the study found, is the bulk of what searches default to.

1 Comment

  1. Erin Blaskie

    I totally agree with you on this subject. Although I am not an author, choosing a URL is a very important step in building your brand.

    When I first started my business, Business Services, ETC, I did not want to register a long URL. Instead, I registered http://www.bsetc.ca. Now, I use the letters within that URL to my advantage with a new slogan, “Giving Business Owners Freedom by Managing the BS, etc.”

    Getting creative with your URL can be fun but you do also have to be careful with how creative you get – I love your idea of picking something simple and related to what it is you do.



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