How to Get on Oprah (no, really)

by | Aug 4, 2006 | Book Marketing Basics

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Did you know that Oprah’s producers don’t actually like to get pitched? It’s true. While sending samples and books to the Oprah Show is pretty standard fare for most publicity people Oprah’s producers actually prefer finding products or books on their own? Instead of pitching the show why not pitch some publications in the Chicago area instead and let a Producer at the Oprah Show “stumble” on it themselves!

If you think that Oprah’s producers are just in Chicago, think again. The show is known for having “scouts” all over the country; this means that if you’re in Seattle publicizing your book, you might just be getting on the radar screen of one of the most powerful shows on television.


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