If you use e-mail signatures, great! Now it’s time to make them work for you. First, consider rotating files for sales, specials, announcements or when you’re pitching the media to push a particular book, topic or segment for your business. You can even customize your signature line for the media that includes things like your “hotline” numbers and how they can reach you instantly! Also, if you get a lot of e-mails requesting the same information like services or book information, consider creating a signature line just for that so all you have to do is pick it once you hit the reply button and then send it off! You could even have a signature file “of the week” with a quote or new saying.