Let your personality and passion for your topic sell your book. People love passion so let it shine through, enthusiasm is contagious.

Don’t sell your book, sell the stories or sell what your book can do for the audience. This goes back to what I always say: “Never, ever sell your book, sell what your book can do for the reader!”

The first minute is very important, so don’t waste the first impression your audience will get! This is very true, if you’re nervous about speaking make sure you have a very strong opening for your session, people will often judge whether or not they want to buy your book based on your first few sentences.

Never, ever read aloud from your book – at least not at first. Don’t start off your session by reading from your book, tell a little bit about yourself, why you wrote it, etc.

Get sign ups. No matter what: have a mailing list. If you don’t sell people a book there, you’ll want to make sure you are able to contact them after to remind them of your fantastic book or product!