Ethical Bribes

by | Apr 1, 2006 | Book Marketing Basics

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So what’s an ethical bribe? Well it’s something of value that you give your web visitor in order to get something. Like what? Well for example when you click on my site: and subscribe to this newsletter you a get a list of our Top 50 Media Contacts. No kidding. Names, emails, addresses the whole shebang.

If you haven’t had much luck getting folks to sign up for your newsletter on your site consider offering an “ethical bribe.” So what do you get? Well you get their email address that you can market to via your newsletter. We saw an increase of nearly 50% in signups when we did this and readers love it! They get something of value and we get to stay in touch with the folks who visit our site!


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