Comments on: Seven Ways to Make a Down Economy Work for You (and your book) http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/ Turning Authors into Success Stories Fri, 03 Sep 2010 14:28:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Avo http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/comment-page-1/#comment-301 Avo Thu, 28 May 2009 16:37:24 +0000 http://amarketingexpert.com/ameblog/?p=354#comment-301 Can you provide more information on this? Can you provide more information on this?

]]> By: Penny http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/comment-page-1/#comment-300 Penny Fri, 05 Dec 2008 17:43:14 +0000 http://amarketingexpert.com/ameblog/?p=354#comment-300 Ha! That's great Malcolm! Yes, a little less greasy that's for sure - Good luck with your book and thanks for reading our blog, Penny Ha! That’s great Malcolm! Yes, a little less greasy that’s for sure -

Good luck with your book and thanks for reading our blog, Penny

]]> By: Malcolm R. Campbell http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/comment-page-1/#comment-299 Malcolm R. Campbell Fri, 05 Dec 2008 15:41:37 +0000 http://amarketingexpert.com/ameblog/?p=354#comment-299 Hmm, up to now, I've been telling people that my books are cheaper than ground beef and just as lean. Your advice sounds more upbeat and less greasy. Malcolm Hmm, up to now, I’ve been telling people that my books are cheaper than ground beef and just as lean. Your advice sounds more upbeat and less greasy.

Malcolm

]]> By: Rowena Cherry http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/comment-page-1/#comment-298 Rowena Cherry Thu, 16 Oct 2008 13:57:46 +0000 http://amarketingexpert.com/ameblog/?p=354#comment-298 Thank you for the list and encouragement, Penny. We think alike! For the last three months I've been talking about good value, and the fact that one of my books takes 6 - 8 hours to read, which works out at $1 an hour for the entertainment. Thank you for the list and encouragement, Penny. We think alike! For the last three months I’ve been talking about good value, and the fact that one of my books takes 6 – 8 hours to read, which works out at $1 an hour for the entertainment.

]]> By: Wayne Hurlbert http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/comment-page-1/#comment-297 Wayne Hurlbert Fri, 10 Oct 2008 13:12:58 +0000 http://amarketingexpert.com/ameblog/?p=354#comment-297 Recessions are, paradoxically, a great time to market a book. Many authors will be reluctant to spend time and money marketing their books, for whatever reasons, leaving the available book buying market wide open for authors who step up and publicize their books. In effect, the book market for every category of book will have less competition, and not more. Readers won't disappear in a recession. In fact, readers will become more numerous, as other forms of entertainment or information gathering get priced out of their range. A book is always an affordable option, provided the author is willing to market the title in new and innovative ways. The internet is one of the least cost, and most effective ways to reach a reading audience. In a down economy, it will be the marketing message delivery channel of choice for both buyers and sellers. That includes authors and publishers. Recessions are, paradoxically, a great time to market a book. Many authors will be reluctant to spend time and money marketing their books, for whatever reasons, leaving the available book buying market wide open for authors who step up and publicize their books. In effect, the book market for every category of book will have less competition, and not more.

Readers won’t disappear in a recession. In fact, readers will become more numerous, as other forms of entertainment or information gathering get priced out of their range. A book is always an affordable option, provided the author is willing to market the title in new and innovative ways.

The internet is one of the least cost, and most effective ways to reach a reading audience. In a down economy, it will be the marketing message delivery channel of choice for both buyers and sellers. That includes authors and publishers.

]]> By: Yvonne Perry http://www.amarketingexpert.com/seven-ways-to-make-a-down-economy-work-for-you-and-your-book/comment-page-1/#comment-296 Yvonne Perry Thu, 09 Oct 2008 15:41:26 +0000 http://amarketingexpert.com/ameblog/?p=354#comment-296 Thanks for the great reminder, Penny. Thanks for the great reminder, Penny.

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