Say Please, Say Thank you

Years ago I read a book called: “Say Please, Say Thank you” and it talked about the lost art of appreciation and gratitude. This translates into everything you do, especially when you’re trying to promote your book. Two words: Be grateful. Anyone who knows me knows that for me, gratitude is a huge thing but it’s more than just being grateful, it’s about saying thank you to anyone who helps you along the way, even if it’s not the kind of help you want. While it’s easy to say “Thank you” to a producer who features you on their show, it might not be so easy to say “thank you” to the marketing consultant who offered you feedback that wasn’t exactly what you wanted to hear (but that will help you in the long run) or the media person who didn’t invite you onto their show and took the time to tell you why. As far as thank you’s go, a handwritten thank you note is a lost art, why not revive it? And why not take it a step further. Get custom note printed with your book cover on them. That way you’re not only saying thank you but reminding the producer who you are (this is especially important for the national media who get pitched thousands of books a year).

I’ve spoken to numerous producers, media people, and consultants who have told me that a simple thank you, especially when the author didn’t get what they wanted, goes a long, long way and often, can wind up in an interview down the road. So when it comes to marketing, don’t forget your manners. Mom was right, saying please and thank you will get you a lot more than ever expected!