Publishing Insiders Wrap-Up: Do You Have Klout?by: Penny
We had a great segment about Klout – the measure of how successfully people influence their followers on social media – with our special guest Susan Gilbert.
About our guest: An entrepreneur since 1987, Susan Gilbert is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more.
Susan has a four-part series about Klout underway at SusanGilbert.com (parts one and two have been published):
What is Klout?
Klout is a tool for measuring social media influence, and it can be used with all of the major sites: Facebook, Twitter, LinkedIn, Google+ and many more.
Initially, Susan didn’t think Klout had much significance, particularly in how Klout tracked influence; she questioned its methodology. Klout overhauled its metrics, however, and then Susan realized it had great potential. Klout highlights influential people and brands on social media in a way that also helps those users gauge if their message is effective with fans and followers.
If you have a high Klout score you are considered to have a wide range of influence. Those with high Klout scores may be sought out for their expertise, perhaps for interviews, events, business opportunities, etc.
You don’t have to sign up for Klout, but creating an account gives you access to all of its features.
Once you join Klout, choose the social networks you’d like to link to Klout. Susan recommends that you connect all of your social media networks. You can also provide Klout with your influential topics which Klout can then use to determine your score.
Klout is also tied into your activity on Google. The more you use Google the higher your Klout score is going to be. Google is integrating everything – Gmail, Google+, etc.
In order to have a good score, you need to be active on social media. Klout scores are not about the number of fans or followers you have but the amount of activity in your accounts. How many @ mentions, the number of retweets on Twitter, for instance – Klout measures how far your reach is in your community. If you want to increase your Klout score on Twitter use hashtags, and join the conversations that are popular. Connect with the top influencers you find on Klout.
You can use your score as a tracking tool to monitor your influence and see where you’re doing well – if your score slips you can use that as a sign to get more active or try a new approach if your followers aren’t responding to your message.
Content counts. Create good content. Social media is about engagement, you’re looking to connect and using analytics like Klout allows you see if your strategy works. If you aren’t getting the engagement you would like, change your content.
Based on your score, you can earn perks from major brands. The site will let you know what you are eligible for based on your score, influential topics and location.
Download the full show at:
We’ll be back Oct. 30, at 4 p.m. Pacific, with special guest Jeanette Smith, who will discuss Licensing for Authors: