How to Really Market Your Book Online

Internet Publicity

It’s called Internet Publicity.

What is Internet Publicity?

It’s a way of getting your message directly out to strategic niche groups of readers. By going straight to your online target audience, you increase your chances for exposure and sales. While traditional media may be glamorous, it doesn’t always translate into money in the bank.

Don’t get us wrong . . . we still believe in traditional media! In fact, traditional media is far from dead. But, without significant Internet exposure your marketing campaign lacks a critical component for success.

Today, approximately 98% of the media go online to find experts. Why not help them find you?

Typically, journalists receive your media kit and Google you to check your online popularity and brand recognition. If there's no mention of you, your media kit will look like fluff and it’s likely your pitch will go unnoticed. Unfair? Maybe . . . but it’s how the media works today.

The solution: Your online exposure must match your offline pitch.

You might ask: "But I have a Web site; doesn’t that count?"

It helps. But, if no one knows your site exists, it’s a little like building a fancy store in the middle of nowhere and expecting everyone to find you. Internet publicity builds virtual super highways to your site so readers and the media can find you!

The good news is that. . .

Selling your book online is easier than ever because every day more people go online for news, buying recommendations and the best books to buy. Traditional media is dwindling and losing its power. You can tell by the fact that each magazine issue contains nearly half the pages it did last year.

The Answer? Position your book online smartly and strategically. The first step is to identify the specific target markets and audiences that want your topic. This means discovering the genre and topic-specific websites where you target readers go and reaching out to them with your book, press release and articles. Valuable sites include blogs, online discussion rooms and book review sites. Author interviews, excerpts, tips, articles, storylines and commentary work best online today.

We also use social marketing to add the icing on the cake: Twitter, Facebook, Squidoo and more.

When you position yourself and your book online, you’ll create online buzz and tap into the Internet’s global reach and tens of thousands of people can find you and buy your book.

Over the past six years, we perfected this strategy. Our methodology entails creating long-lasting placement for you and your book online with links back to your site where interested readers can buy your book. This technique drives tons of qualified traffic to your website.

We are the only company in the industry offering a full menu of strategic, effective and thoroughly tested Internet services. Here are a few for you to consider:

• Virtual Author Tour – The original and still the best. The Virtual Author Tour is our Flagship Internet Publicity, this is a full-scale marketing package that’s sure to get you noticed. To learn more click here.
  
• Red Hot Blog Tour – If you’re ready to tour your book on blogs then this tour is perfect for you! Our Red Hot Blog Tour is designed to get the word out about your book, message, and website on high-traffic, relevant blogs with links back to your site. The best part is that you don’t have to do a thing; we’ll do all the research!
  
• Red Hot Social Networking Tour!– If you’re ready to start driving a ton of traffic to your website then our Red Hot Social Networking program is perfect for you. We’ll utilize the massive traffic of existing Web 2.0 Social Networking to set up one or more "feeder sites" that will funnel their traffic into your own website. Whatever feeder(s) we set up are yours to keep long after the campaign ends, meaning the traffic will keep on coming!