98% of the media finds their
Experts online.
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Author Marketing Experts Inc. is a
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"I can't begin to tell you how impressed I've been with your company and the services it has provided me."
– Dara Girard, The Writer Behind the Words and The Sapphire Pendant (www.daragirard.com)
Internet Publicity
Some
of the most powerful promotion you’ll ever do doesn’t
involve TV, radio or even a national newspaper.
It’s called Internet
Publicity.
What is Internet Publicity?
It’s a way of getting
your message directly out to strategic niche groups of readers.
By going straight to your online target audience you
increase your chances for exposure and sales. While traditional
media may be glamorous, it doesn’t always translate into money in the bank.
"I am delighted with the promotion work Author Marketing Experts has done for my novel, HOT WATER. Penny Sansevieri and her dedicated crew have produced a major online buzz for my sexy, fun novel. From reviews on many romance sites to articles, blogs and even a pod cast interview, this is a terrific way to get the word out nationwide and beyond. I've done 80 some events at book stores, book clubs, libraries, festivals, even spas but an author can only travel so much. The scope of the web is practically infinite. Now readers are getting into HOT WATER in cities and states I could never have reached on my own. When you run out of steam, or even before, Author Marketing Experts is a must!"
~Kathryn Jordan, author of Hot Water, a novel |
Don’t get us wrong
. . . we still believe in traditional media! In fact, traditional
media is far from dead. But, without significant Internet exposure
your marketing campaign is lacking a critical component for success.
Did you know that 98% of media now find their experts online?
Why? Well, the Net doesn’t lie. If a journalist receives a snazzy media kit and then Googles you online but finds no mention of you, your media kit will look flat and it’s likely your pitch will go unnoticed. Unfair? Maybe . . . but it’s
how the media works today.
The solution: Your online exposure must match your offline pitch.
You might ask: “But I have a Web site, doesn’t
that count?”
It helps. But if no one
knows your site exists, it’s a little like building a fancy
store in the middle of nowhere, then expecting everyone to find
you. What Internet publicity does is build virtual super highways to your site so readers and the media can find you!
If you’re going to
build a site, make sure you can be found!
The most effective way to promote a book, the survey found, was through the Internet.
~Publishers Weekly, April 2006 |
We are the only company in the industry offering a full menu of strategic, effective and thoroughly tested Internet services. Here are a few for you to consider:
- Virtual Author Tour –The original and still the best. The Virtual Author Tour is our Flagship Internet Publicity, this is a full-scale marketing package that’s sure to get you noticed. To learn more click here.
- Red Hot Blog Tour – If you’re ready to tour your book on blogs then this tour is perfect for you! Our Red Hot Blog Tour is designed to get the word out about your book, message, and website on high-traffic, relevant blogs with links back to your site. The best part is that you don’t have to do a thing; we’ll do all the research!
- Red Hot Social Networking Tour!– If you're ready to start driving a ton of traffic to your website then our Red Hot Social Networking program is perfect for you. We'll utilize the massive traffic of existing Web 2.0 Social Networking to set up one or more "feeder sites" that will funnel their traffic into your own website. Whatever feeder(s) we set up are yours to keep long after the campaign ends, meaning the traffic will keep on coming!
"Having my first book published is a great event, but I quickly learned my publisher does not give a lot of marketing support.
"The best thing they did was introduce me to Author Marketing Experts. The viral marketing activity created books reviews, radio and podcast interviews. In short, gave me great exposure for a first time writer. Because of the exposure I received I was invited by Entrepreneur magazine to write a monthly column and to be an official blogger.
"I would use Author Marketing Experts again. I believe I received great value for the investment. The staff was easy to work with, professional and followed through."
~Ray Silverstein
PRO, President's Resource Organization
www.bestsmallbizsecrets.com |
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