The Marketing Tool We Often Forget: Gratitudeby: Penny Sansevieri
This holiday season it seems, more than ever, that a thank you goes a long way. We’re all busy, we’re all trying to keep up. We fight different battles but deal with the same issues: so much to do and so little time to do it in. No one is immune to this. We all talk about living more simplistically but, let’s face it, that’s pretty hard to do when you’re marketing yourself or your book. It’s hard to step away from all the buzz. We hope that one thing we do will leverage some big success. The problem is that it’s not one thing, it’s a collection of things. I often find the more gracious we are about our wins and our losses, the more wins seem to come our way.
One of the most important things you will do before the end of the year isn’t counting up the things you need to do next year (there’s plenty of time for that), or listing the things you never got to (don’t beat yourself up, no one is perfect). The most important thing is to go down this long list of people who have helped you and say “thank you.” Without them, you’d have a lot more on that “still to do list.”
Gratitude is, in my view, is something in pretty short supply. You really have to give before you get and that is, for many, a tough lesson to learn.
Today I experimented with something on my Facebook page. I offered a free copy of my book to anyone willing to post an honest review. I was stunned at that response I got. Many said “you give so much, I’d like to give back.” I think that rocks. It’s true that the more you give, the more you get. All marketing campaigns should be based on that one little secret: give more than you get. Give more than you sell, give more than you ever thought you would. You will, eventually, reap the rewards.
So, with that, I want to say thank you to you, our readers. To the authors we work with who we adore, to our reviewers who are amazing and who read and review books just for the love of the book. To our social media peeps who read what we post (thank you), who retweet us (we love that), who like our posts on Facebook (so we don’t feel like we’re posting drivel), and to the people who continuously say “you helped me” because that’s what we do. Not everyone will work with us as a marketing firm, but we hope that everyone will learn from the things we share.