King, By the Numbers

USA Today came up with a fun idea to go with an article about prolific, best-selling author Stephen King’s new novel Duma Key. The top of the page has an interactive header in which readers can scroll over the numbers (such as 51 – any guesses? Answer below) to learn a fact about King.

Posted by Paula Krapf of Author Marketing Experts, Inc.

(*Answer to Stephen King query: 51 is the number of novels he’s had published).