Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of October 6, 2014
October 10, 2014by: Paula
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We’ve collected some of the most informative and popular book marketing tweets to provide some tips, courtesy of bloggers, marketers, authors and others. The topics include memoir writing tips, how to use SlideShare for social sharing, ways to make your media pitch irresistible, and more. Happy marketing!

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* How to Stop Wasting Time and Focus Your Book Marketing

You do not have to be active on every social media site. Instead, choose wisely so you focus on the sites that work for you:

http://socialmediajustforwriters.com/stop-wasting-time-focus-book-marketing/

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* The Secrets Behind Book Categories on Amazon

What you should know when selecting your book’s categories:

http://www.amarketingexpert.com/secret-book-categories-amazon/

* 7 Ways to Add Sizzle to Your Next Book Event

There’s so much more than bookstore events. Here’s how you can have a great book launch party:

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/7-ways-to-add-sizzle-to-your-next-book-event

* Make Your Media Pitches Irresistible Using These Insider Secrets

Get the scoop from a former CBS news executive so you can make your pitches count:

http://www.vocus.com/blog/batt-humphreys-insider-secrets-to-the-perfect-pitch-webinar-recap/

* 40+ Resources & Tools to Take Your Blogging & Social Media Marketing to the Next Level

If you haven’t started a blog, this guide will walk you through the process. It’s easy!

http://www.jeffbullas.com/resources/

* 6 Tips for Avoiding Writer’s Block

These tricks of the trade can help you get writing again.

http://www.socialmediatoday.com/content/6-tips-avoiding-writers-block

* The Power of SlideShare for Social Sharing

Do you use SlideShare? The site can be a great way to build buzz. Learn how:

http://www.webinknow.com/the-power-of-slideshare-for-social-sharing

* Six Lessons about Memoir Writing

Author Abigail Carter shares tips from a recent retreat:

http://kelsye.com/six-lessons-memoir-writing/



AME Blog Carnival: Tips and Tricks for Writers and Authors – October 6, 2014
October 6, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. We have some great tips on writing, and getting published this week. Thank you to all of the contributors!

Writing

Hazel Longuet submitted Writing Tips: 10 Most Pinned Articles on Writing from my Pinterest Feed posted at Novel Experience, saying, “For the last year I’ve been squirreling away high quality content on writing and publishing, and storing my little nuggets of gold in Pinterest. I’d wondered which of all these gems were most popular, as identified by repins, but until recently there were few ways to find out. Then those lovely bods at Pinterest launched their Analytics a program that delves into statistics of Pins. So now I know which of the pins my followers like best and can share them with you.”

Susan Pohlman submitted Feeling Stuck in Your Writing? The Answer is Travel posted at The Review Review, saying, “Finding your writer’s voice through travel.”

writer typewriter keys

Chrys Fey submitted Naming Fictional Towns and Cities posted at Write With Fey, saying, “When you’re writing a book, you get to name your characters, so why can’t you name the town your story is set in? You can!”

Getting Published

Erica Verrillo submitted 2 Literary Agents Actively Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “Here are two agents actively building their client lists. Brent is a new agent at TriadaUS. Lana is an established agent with a list of clients that she is seeking to expand. In terms of genre, they are looking for just about everything.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of September 29, 2014
October 3, 2014by: Paula
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Let these book marketing tweets, courtesy of bloggers, marketers, authors and others, provide some inspiration. The topics include launching your book virtually, breaking through writers’ block, finding the right freelance editor, and more. Happy marketing!

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* Don’t Wait For Permission: Why Authors Should Be Entrepreneurs

Your book can be the basis for other opportunities such as audio, direct sales, graphic novels, and much more:

http://davidgaughran.wordpress.com/2014/09/30/dont-wait-for-permission-why-authors-should-be-entrepreneurs/

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* How to Create a Street Team for Your Book

Discover ways to get your community of followers to help spread the word about your book:

http://buildbookbuzz.com/how-to-create-a-street-team-for-your-book/

* 5 Networking Tips for Authors

Learn which networking events are worth your time, or not, and why you should have business cards:

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/5-networking-tips-for-writers

* Book Launch Checklist – Before, During, and After Publication

This handy guide covers book inception through your first month of publication (and there’s a downloadable version):

http://kelsye.com/book-launch-checklist/

* 5 Ways to Find the Right Freelance Book Editor

Learn what qualities to look for, and more importantly, where you can find qualified editors:

http://janefriedman.com/2013/05/31/find-freelance-book-editor/

* An Author’s Best Friends: Booksellers and Librarians

People who buy and sell books for a living are valuable contacts. Here’s how you can maximize the relationship:

http://publishingperspectives.com/2014/09/an-authors-best-friends-booksellers-and-librarians/

* Breaking Through Writer’s Block 

There are different reasons you hit a wall; get some suggestions for how to get writing again:

http://www.writersfunzone.com/blog/2014/08/21/breaking-writers-block/

* 5 Guidelines for Approaching Book Review Bloggers

If you’d like to get book reviews, these tips will help you identify the best bloggers for your book:

http://blog.janicehardy.com/2014/08/5-guidelines-for-approaching-book.html

* 10 Steps to Launch Your Book Virtually

Ready to publish your book? These ideas will give you some ways to let readers know your book is available:

http://writeonsisters.com/the-road-to-publication/plan-to-launch-your-book-virtually/

* 14 Never-Fail Tricks Every Writer Needs to Know

Great ideas for getting your book back on track:

http://annerallen.blogspot.com/2014/09/block-busting-14-never-fail-tricks.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – September 29, 2014
September 29, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have posts offering insights on social media, writing, getting published, and book marketing. Thank you to all of the contributors!

Social Media

Hazel Longuet submitted Pinterest Growth: The Best Kept Secret For Growing your Pinterest Following & Gaining Repins posted at A Novel Experience, saying, “Pinterest is fast becoming one of the largest and most influential Social Media sites. Grow your Pinterest followers and gain more exposure for your pins in a simple 10 minute a day routine in-conjunction with, the web’s best kept Pinterest secret, Viralwoot. I’ll show you the steps to take – it’s free & I’m giving you a gift at the end. What could be better?”

pinterest graphic

Book Marketing

Sarah Bolme submitted Are You Using This Book Selling Technique? posted at Marketing Christian Books, saying, “Pinterest is a social media site that is growing and one that should not be ignored when marketing a book. Learn one quick technique to effectively promote your book on Pinterest.”

Writing

Janet Ursel submitted Haiku Cows and Twitter posted at Janet Ursel, saying, “What’s your daily warm-up exercise?”

Getting Published

Erica Verrillo submitted Agents Looking for Science Fiction and Fantasy Writers posted at Publishing … And Other Forms of Insanity, saying, “Science fiction and fantasy never go out of style, so if you write in either of these genres, you are in luck. Here is a list of reputable agents who represent fantasy and/or science fiction novels. All of them are accepting queries as of this writing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of September 22, 2014
September 26, 2014by: Paula
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book with cashWe’ve collected some of the top book marketing tweets to help guide your promotion, courtesy of bloggers, marketers, authors and others. The topics include why your book sales suck, how to create compelling book covers, what readers want from authors on social media, and more. Happy marketing!

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* Why Authors Must Be Marketers

Whether you self-publish or have a traditional publishing deal you need to know how to market your books:

http://www.theindependentpublishingmagazine.com/2014/09/authors-must-be-marketers-neil-raphel.html

* What Readers Want from Authors on Social Media

There are five things readers respond to, starting with inspiration. Learn what you can do:

http://christinenolfi.com/2014/09/readers-want-authors-social-media/

* 4 Steps to Take Charge of Your Book Launch

You want to start off on the right foot so your book has a fighting chance:

http://selfpublishingteam.com/4-steps-to-take-charge-of-your-book-launch/

* 10 Book Marketing Mistakes Self-Published Authors Make

Don’t just publish your book and expect the sales to take off. Here’s what you need to do first:

http://blog.bibliocrunch.com/10-book-marketing-mistakes-self-published-authors-make/

* How to Create Compelling Book Covers in 15 Minutes

Book covers are a vital part of your book’s success. Get some tips from Guy Kawasaki:

https://www.youtube.com/watch?v=pi9RPcpkNgE

* Advice to Writers Seeking Literary Agents

Chuck Sambuchino of Writer’s Digest books pulled together some of the best advice from agents. Here are their tips:

http://writersinthestorm.wordpress.com/2013/11/01/agent-wisdom-volume-ii-more-advice-for-writers-from-literary-agents/

* Tips for Vetting a Book Blogger’s Platform

So, you want to do a blog tour? Or you’re looking for book reviewers? Here’s how you can determine which bloggers have enough of an audience:

http://www.molly-greene.com/tips-for-vetting-book-bloggers/

* 8 Reasons Why Your Book Sales Suck

Use this list to figure out what you need to do to improve your marketing and sell more books:

http://www.virtualbusinesstrainingnetwork.com/author/8-reasons-why-your-book-sales-suck/



AME Blog Carnival: Tips and Tricks for Writers and Authors – September 22, 2014
September 22, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have some great tips on book marketing, writing, and book publicity. Thank you to all of the contributors!

Book Marketing

Mayowa Ajisafe submitted Should You Pay to Market and Promote Your Books? posted at Authors Crib, saying, “Free is always an option for many authors with book marketing but it takes time, energy and consistency to see great success with any of these free ideas, channels or strategies…But Should Authors Pay To Market Their Book?”

Writing

Chrys Fey submitted Chapter Titles posted at Write With Fey, saying, “Many people think chapter titles are just for juvenile books, but that’s not true. Chapter titles are great for fantasy, science-fiction, and historical novels. If you want to use chapter titles in your book, you very well can! Remember: It’s your book; you can do what you want!”

book review word cloud

Book Publicity

Erica Verrillo submitted List of Reviewers for Traditionally Published Books posted at Publishing… And Other Forms of Insanity, saying, “This is a list of reviewers who exclusively review works that have been published by publishing houses (large and small). Publishers, unfortunately, do the bare minimum to solicit reviews. So, you will need to contact reviewers yourself. But even if you have self-published a book, you can sell your published short stories on Amazon; they will need reviews.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of September 15, 2014
September 19, 2014by: Paula
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Discover some tips and insights into book marketing via these tweets, courtesy of bloggers, marketers, authors and others. The topics include building an audience on YouTube, generating authentic book reviews, reviving ebook sales, and more. Happy marketing!

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* Five Ways to Generate Authentic Book Reviews

There are plenty of fake reviewers out there – amazingly enough, some of them even charge for their reviews. Here are some ways you can get more authentic reviews that will help your book:

http://michaelhardach.blogspot.com/2014/09/five-ways-to-generate-authentic-book.html

* The Secret to Publishing Success in the Era of Social Media: Teaming with Your Fellow Authors

If you view other authors as only competition, you could be missing out. Authors who collaborate on book promotion can get exposure and sales for everyone involved. Learn more:

http://annerallen.blogspot.com/2014/09/the-secret-to-publishing-success-in-era.html

* 34 Blogging Topics Just for Writers

Do you have a case of blogger’s block? These ideas should get your creative juices flowing:

http://socialmediajustforwriters.com/34-blogging-topics-just-writers/

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* 30 Little-Known Features of Facebook, Twitter, and More

You can save links on Facebook to read later. Twitter allows you to create a custom timeline. Discover additional, helpful social media features:

http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram

* How to Build an Audience on YouTube

There are more than 1 billion unique users watching video on YouTube every month. Here are some ways you can build an audience on the site:

http://www.socialmediatoday.com/content/how-build-audience-youtube

* Ebook Sales Down? Here Are 15 Tips!

At some point, your ebook sales will dip. But you don’t have to give up. J.A. Konrath offers some options for boosting ebook sales once again:

http://jakonrath.blogspot.com/2014/09/ebook-sales-down-here-are-15-tips.html

* How to Sell Books by the Truckload on Amazon

In this interview on Denise Wakeman’s show, Adventures in Visibility, Penny Sansevieri talks about how to get more visibility on Amazon so you can sell more books:

https://soundcloud.com/denise-wakeman/adventures-in-visibility-how-to-sell-books-by-the-truckload-on-amazon

* 21 Power Tips to Get Your Blog Content Shared On Facebook & Twitter

When you publish blog posts, it’s only the beginning. You want people to read what you wrote. Here’s what you can do to get more people to share your posts:

http://www.jeffbullas.com/2011/03/30/21-power-tips-to-get-your-blog-content-shared-on-facebook-twitter/

* Kill Me Now – What Do I Do About a Negative Review?

Bad reviews suck. They do. But you definitely don’t want to get into a battle with the reviewer because you will lose. Get some productive tips for dealing with negative reviews:

http://nailyournovel.wordpress.com/2014/09/07/kill-me-now-what-do-i-do-about-a-negative-review/

* How Much Should You Charge For Your E-Book? 7 Questions to Help You Decide

There is no ideal price because several factors come into play when pricing ebooks. But these 7 questions will help you focus and make the best choice for your ebook:

http://www.makealivingwriting.com/how-much-should-you-charge-for-your-e-book-7-questions/



AME Blog Carnival: Tips and Tricks for Writers and Authors – September 15, 2014
September 15, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great tips on book marketing, getting published, and writing this week. Thank you to all of the contributors!

Writing

Clare Lydon submitted Ten Truths for Writers posted at Clare Lydon, saying, “Ten universal truths you must acknowledge and live by if you want to be a successful writer.”

Terry Whalin submitted 5 Ways to Get Your Writing Unstuck posted at Terry Whalin, saying, “I give five ways to get unstuck with your writing and move forward.”

writer typewriter keys

Book Marketing

Mayowa Ajisafe submitted Is My Book Good Enough to Sell posted at Authors Crib, saying, “A post I wrote as a result of an email I got from a subscriber to my blog asking me if he should stop marketing his book because he doesn’t think his book is good enough. The post is written to tell authors out there to believe in what they do and never allow the impostor syndrome to sabotage their writing career.”

Sarah Bolme submitted Are You Making a List posted at Marketing Christian Books, saying, “Humans love lists. For years David Letterman employed his ‘Top 10′ list nightly on his show. Lists are important. Learn how to use them in promoting your book.”

Kimberley Grabas submitted Email List Building Series (Part 5): Strategies to Grow Your List, Your Reach and Your Sales posted at Your Writer Platform, saying, “We’ve come to the final chapter in our list building series, with this 5th and final post challenging you to step up your game (and your book sales) by trying some pro level strategies to skyrocket your subscriber numbers. But before we get into it, let me ask you this question: Are you serious about building a career as a writer? If so, building an email list of targeted and engaged readers is one of THE MOST important things that you can do right now – even as a complete novice without a book in hand – to significantly increase your chances of “making it” as a writer. Don’t brush it off as something that can get done later – it’s much, much too important to get buried at the bottom of your to-do list.”

Getting Published

Erica Verrillo submitted How to Research an Agent posted at Publishing… And Other Forms of Insanity, saying, “Whether you meet an agent in person, or look one up online, you have to do your research. Does the agent represent your genre? Is he/she they willing to take on new clients? Does she/he have a good track record for sales? Which publishers has the agent worked with? How does he/she treat clients? All of these questions are important, and all can be answered by researching agents online. These are the steps to take for researching an agent.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Newsletter Publishing Best Practices
September 12, 2014by: Penny Sansevieri
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Welcome to part 2 in this series! Last week you read Why a Newsletter is a Marketing Must. This week we’re covering, newsletter publishing best practices. So, now that you have your newsletter in place, here are a few things that can really help grow your list:

Know your audience: While this might sound trite and a bit “duh,” it’s actually more important than you might think and, ironically, quite overlooked. Many authors and business owners who put out newsletters write more for themselves than for their audience.

This is a huge mistake as you can imagine because most of the time, your consumer won’t care about things the way you do.

Speak to their pain, their needs and their hot buttons and most important, know exactly who they are before you start cranking out newsletter copy.

Write to one person: I don’t know about you but writing “hello everyone” seems very impersonal and, kind of spammy. The other piece of this is if you create your newsletter with that one reader/fan/customer in mind, you’ll create a better newsletter.

Oh, and when it comes to the “from” line in your email, make sure it has your name, not your company name or book title.

Personalize your email, you’ll be glad you did.Newsletter Publishing Best Practices

Other newsletters: It’s important to know what other folks are doing with their newsletters. This will help you learn what you like, what you don’t like, and what might work for your market.

Also, you want to really understand your space and other experts who share your arena.

Give them someone to write to: Make sure that your readers know who to contact, and invite them to share their opinions, feedback or ideas for future newsletters.

Subject lines: This is probably the most important part of any newsletter. They need to grab the reader’s attention, and if you know what your audience wants, the subject lines shouldn’t be hard. But they must speak to the needs of your reader.

Of all the things going on in their lives, as it relates to whatever you are selling, what’s their biggest need right now? Answer that and you’ve got a perfect subject line.

Who cares? Whether it’s a newsletter, a blog post, or a tweet, ask yourself: “Who cares?” If you can identify the person as your reader and the content as important enough to get them to care, then you have a good topic.

Remember, it’s not about you – in fact when it comes to creating great content and newsletters that rock, you don’t matter at all. Keep that in mind, and understand that this is about putting together a message that 100% benefits the people you are writing to.

Personal notes: What prompted this article was an email note I got this morning. The subject line said “A personal request,” which prompted me to open it. When I did the email started out with Dear….., and a bunch of spaces after the word “dear” because I had not entered my name into their system. Be really careful of this.

Not everyone enters their name into your email list when they sign up; if they don’t, you want to try and avoid these types of emails because they look a bit odd to the recipient. A subject line that said “A personal request” along with an email that was anything but personal caused me to unsubscribe right away.

Length: A lot of people say that they prefer shorter emails to longer ones. I say it really depends on your market. Our newsletter is pretty long but it’s packed with content, and I hear from authors all the time that they keep these issues, often printing them off.

Your market will dictate how long or short your newsletter should be and if you are following others in your market, this will tell you a lot.

Colors vs. text: I’m still a big fan of text-based newsletters. I know that folks will say that color works best but I still think that color newsletters can be harder to read on your phones and often wind up in spam filters.

A lot of people will be reading your newsletter on their iPad or phones so keep it simple.

Frequency & Consistency: How often you deliver your newsletter will generally depend on your consumer, but a good rule of thumb is once a month at a minimum and once a week at a maximum.

I would not recommend sending your end-user too many announcements and newsletters. Also, it’s a lot of content to create, so keep that in mind.

If you build a loyal following you can often create special blasts with more frequency and not lose readers, but remember that we’re all inundated with emails, so many times, less is more.

Also, be consistent. Pick a day and time that works for you and deliver on that promise.

Editing: Please make sure your newsletter is edited, this is so important. Remember that everything is your resume. I used to know a guy in publishing who put out a newsletter that said “this is not edited.”

I felt like it detracted from his message, especially when he backed up that statement with typos. Not good. If you don’t have time to send out an edited newsletter, you should consider whether or not you have the time for it at all.

Appeal to the “skimmers:” Most people skim email these days, so appeal to that. Use short paragraphs, bullet points and strong headlines. That way your reader can glance through the newsletter without having to sift through endless copy and get to the heart of what they are looking for.

Promote or not? I’m not a fan of a newsletter that’s all heavy promotion. You know the ones I mean, they scream “Look how fabulous I am” and then contain a lot of sales copy and special offers. I unsubscribe from those pretty quickly.

Ideally you want to strike a balance. Clearly you are doing this to promote yourself and you want your readers to know what you do, what your message, book, or product is about, and how they can get it.

You can and should talk about this in every issue but a healthy balance is 95% information and 5% sales. You’ll build customer loyalty much faster this way.

Having a solid base and a consistent way to communicate with your audience can really help to optimize and increase your bottom line.

A newsletter might seem like a lot of work, but in the end if it’s done right it will pay off in some pretty amazing ways.

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Best of the Web Book Marketing Tips for the Week of September 8, 2014
September 12, 2014by: Paula
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Get some marketing ideas and insights from these popular book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include why newsletters are a marketing must, 5 don’ts of social media marketing, how to publish a book, and more. Happy marketing!

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* How Can Authors Stand Out on Social Media?

Take time to build relationships with your followers, for starters. Here are additional ideas:

http://www.socialmediatoday.com/content/how-can-you-stand-out-social-media

Newsletter-marketing-must-2

* How to Publish a Book: 7 Tips From the Pros

It starts with writing the best book you can (don’t scrimp on editing!). Six more things you should know:

http://www.writersdigest.com/how-to-publish-a-book

* Should Writers Have a Website?

Opinions vary on this topic; some experts say authors are better off using social media. Get a different perspective:

http://www.writersedit.com/resources-for-writers/should-writers-have-website/

* 3 Secret Functions of Your Book’s Chapter Titles

You can use chapter titles to attract your audience, and much more:

http://www.helpingwritersbecomeauthors.com/2014/09/chapter-titles.html

* The Biggest Mistake New Writers Make and 5 Ways to Avoid It

Sure, you’re eager to be published and get your book to readers. Here’s why rushing is bad for your career:

http://annerallen.blogspot.com/2014/09/the-biggest-mistake-new-writers-make.html

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It’s an oldie but goodie as far as marketing goes: email. It’s the best way to make direct connections. Learn why:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840

* Top 5 DON’Ts of Social Media Marketing

Claim your name on social media (before anyone else!). Learn what else you can do so you spend your time wisely:

http://www.socialmediatoday.com/content/top-5-donts-social-media-marketing

* Why a Newsletter is a Marketing Must

There’s no more direct or effective method for keeping in touch with your fans:

http://www.amarketingexpert.com/newsletter-marketing-must/





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