Book Marketing Blogsby Penny Sansevieri
April 11, 2012
As of March 30, Fan Pages on Facebook underwent significant changes. I’ve asked our Facebook expert Amy Porterfield to share some insights into these changes.
First up, Amy can you tell us what the biggest difference is with the new Fan Page changes?
Here’s the thing, it is no longer about the number of Likes. Just because you have a lot of likes, a lot of fans, doesn’t mean you’re going to have success on Facebook. If you want bottom-line results you must create ways to keep fans coming back for more, collect leads from quality fans and get them to take action inside and outside of Facebook.
With all the new changes, Pages are now more visually stimulating, which means that you can actually get more engagement just by the fact that there’s a new layout on your Facebook page. To couple that with some of these strategies we’ll talk about in this article, you’ll have some surefire ways to get more action from your Facebook fans. (more…)
April 9, 2012
Guest post by Adria Saracino:
Finishing a book is hard work, so the last thing you want to hear at this point is that there’s still a lot of work to be done. You’re exhausted, you’ve pored over everything and you just want to get it out there – so imagine how miserable you’d feel if you sent it on its way only for it to be ignored by the big wide world.
If you want people to notice your book, it’s got to look great. People do judge books by their covers (you’re probably even guilty of it yourself). Publishing houses spend a lot of money on the cover of a book, so how are you supposed to compete on a modest budget?
The answer is stock photos. Using stock photos in your design is an affordable way of creating a professional looking cover, something a lot of book publishers both big and small do. However, there are a lot of considerations if you plan on going this route. Here is a how-to guide to using royalty free images.
The look of your book says a lot about what’s going on inside. Do your research and find where your book should be placed in the market, try and figure out what works for bestsellers in a similar genre. Get inspired and learn from the big guys – after all, they’re the ones you’ll be competing with. The Book Designer: http://www.thebookdesigner.com/2012/01/3-secrets-to-e-book-cover-design-success/ offers practical and easy to understand advice for those delving into book design for the first time. (more…)
April 6, 2012
Enjoy a collection of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include maximizing your LinkedIn profile, getting bookstores to carry indie books, promoting an author’s books on Pinterest, improving your ebook sales, and much more. Happy marketing!
* How Authors Promote Each Other’s Books on Pinterest
* How To Pitch Your Book to Online Outlets
One author explains how he got some great online coverage when he was promoting his book:
April 4, 2012
Guest post by Steve Moore:
Recently an edition of the NY Times featured an article on Barnes & Noble bookstores in the business section. A summary of the article: B&N thinks that it’s doing everything it can to survive. My observation: No, there are things it could do but doesn’t want to do. Since we are in the middle of a paradigm shift in the publishing world, I wouldn’t dare make predictions on how eBooks and indie publishing are going to affect legacy publishers. I can warn them to look out, though. I remember opting for betamax because it was technically the best option, but VHS won the day (and now, no one uses either one!). Predicting the fickle fate of modern technologies is best left for people that don’t eat enough protein and can use the egg on their face.
So, what things would I do if I were B&N? (I’ll ask the same question of small mom and pop bookstores below.) First, I’d bring out a competitor to the Kindle. Check that off. I don’t like the Nook, but I know people who do. When I say Kindle, I’m referring to the e-ink low glare screen version I have, the one where you can only read books and newspapers. The Fire is a Nook is an iPad-I don’t like any of them because I’m not an apps-icon pusher. Apps are baby computer programs, the computer version of drug addiction. I get along just fine without them and probably always will. (more…)
April 2, 2012
When I first published in 2000, I had no idea how helpful a book would be to my business. My initial goal for writing it was to share my knowledge, but the book did so much more than that: it helped advertise my business in a way that wasn’t advertorial, pushy, or ran the risk of getting ignored.
First, let’s go through some of the reasons to publish a book and then a few issues that might arise.
Books are a business card
Most business owners know that getting word out about your business is crucial, especially now. If your business has a national audience, all the better. Even if it doesn’t, there are still many benefits to writing and publishing a book. I’ll list more of those later in this article. Think of it this way: while you’re out there working your business, your book can be out there, too, helping you grow your audience.
Expert status and credibility
Books have a great way of growing your expert status and enhancing your credibility within your market. Yes, generally authors are considered experts and no, not all of them are. But consumers in general assume that if you’re written a book on a particular subject, you probably know a whole lot about it and therefore, you’re an expert. Expert status and credibility are also helpful if you’re looking to gain more media attention. (more…)
March 30, 2012
Here’s a look back at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include what to pin to your Facebook Timeline, the top 10 social networks for marketing, tips for hitting the #1 spot on the Amazon store, how to drive more traffic to your site with Google+, and much more. Happy marketing!
* 7 Steps to Gain More Fans and Followers Organically
Discover the secrets to growing your following with these practical tips:
March 28, 2012
At one time or another it could happen to all of us. We’re attacked online. Whether it’s an errant blog post, a misunderstood tweet, or something more serious it’s out there and if it’s coming up in search, it’s always bad news. Unfortunately, with the Internet you are often guilty until proven innocent.
I recently presented a webinar about this topic; in the wake of the Komen disaster, everyone is wondering, “what if this happens to me?” Likely you won’t be as visible as Komen, or as viral, but at the same time when you’re attacked it all feels the same: bad.
A few years ago someone visiting my website was unhappy with the navigation. Candidly, she was right. It was just before our new site was launched (we were going live with the revised website a week later) and some of the pages ended up in dead links. With an older site this is bound to happen. She was irritated by this and decided to lash out by putting up a YouTube video showing the faulty navigation. She said we were marketing experts and we should know better. In the end, she was right which is why we were redesigning the site. Her complaint, however, should have been brought to us directly and not put up on YouTube. The video was a painful eight minutes long, during which time she blasted us for not knowing our own website, offering a link (and a promise) that went nowhere. It was horrifying. She finally took the video down, and I’ll explain in a minute how we got her to do that. (more…)
March 26, 2012
Host Penny Sansevieri discussed the upcoming changes to the Timelines for Facebook Pages with social media expert Amy Porterfield in this informative interview.
About our guest: Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts. https://www.facebook.com/AmyPorterfield
Check out Amy’s blog post on the new changes (it also includes a link to her webinar on this topic):
Explaining the Facebook Changes
Facebook is rolling out the Timeline layout for all Facebook Pages – this is mandatory as of March 30. It changes how the Pages look – Pages will have big cover photos, and there are new ways to engage with your fans. Amy believes some of these changes will be extremely beneficial for businesses.
The problem or challenge business are having with these changes include making new plans now that the welcome pages are going away. The welcome pages used to be the place new people would land on when they visited a Page for the first time, and they would receive a call to action. The second thing that’s not ideal, on that Timeline cover photo, there are huge restrictions – you cannot use it to promote. This means you can’t have a call to action, you can’t include your website url, you can’t provide your address, etc. Facebook wants you to make the photo visually appealing. (more…)
March 23, 2012
We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include SEO tips for your author blog, a refresher for online press releases, why Facebook’s Interest lists matter, 50 must-have social media tools, and much more. Happy marketing!
* Online Marketing: How To Make the Most Of the New YouTube
YouTube has incredible power; users upload 48 hours of video each minute and watch more than three billion videos per day. Learn how to make the most of the site:
March 21, 2012
We had a great show with host Penny Sansevieri discussing the social media phenomenon Pinterest with SEO Expert Susan Gilbert.
About our guest: Search Engine Marketing Expert Susan Gilbert has been an entrepreneur since 1987. She has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.
Author and publisher of “The Land of I Can,” Susan has demonstrated her “hands on” success in both traditional and online publishing. Well known for turning her dog Spencer into a superstar thanks to his ebook, How to Take Your Small Dog EVERYWHERE, and building his expert status as Ambassador of Small Dog Travel, she combines savvy marketing and search engine understanding with her entrepreneurial experiences to create buzz marketing online promotions for both authors and publishers. Learn more at http://www.susangilbert.com/.
What is Pinterest?
Pinterest is a social media site that has exploded in members and visits over the past few months, reaching 11.7 million users. This made Pinterest the fastest social network to break the barrier of 10 million users.
The site is very visual, and as its name suggests, Pinterest encourages users to create boards and pin items of interest to those boards. Pinterest users also can “like” and repin posts from other boards. Approximately 80 percent of the pins are repins. Susan thinks of Pinterest as a shopping network, and it’s true that the visual nature of the boards makes it easy to show off products. (more…)