Book Marketing Blogsby Penny Sansevieri
November 2, 2012
We’ve pulled together some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include finding more readers for your books, increasing the chance that your emails will be read, avoiding mistakes when using social media, and much more. Happy marketing!
* 21 Rules For Effective Social Media Marketing
Regardless of the social media site you use, some practices remain the same: position yourself as an expert, be helpful, and engage your followers. Here are 21 great tips for using social media:
* Are You Making These Social Media Mistakes When Promoting Your Book?
Let’s start with posting “buy my book” everywhere – that’s a big no-no. Learn what else to avoid when marketing with social media:
* 5 Tips to Increase the Chance that Your Emails Will Be Read
Make sure your emails don’t end up unread and in the trash can by following these tips:
* 10 Things You Should Not Ignore In Your Digital Marketing Strategy
Social media expert Jeff Bullas outlines the 10 strategies to employ as part of your social media marketing:
* How Do You Know If Your Blog Is Making an Impact?
Your blog’s statistics may not tell you the whole story:
* 13 Ways to Find New Readers for Your Books
Feeling stuck? See if these methods for getting readers for your books help you grow your audience:
October 29, 2012
Welcome to the October 29, 2012 edition of tips and tricks for writers and authors. We’ve got insights into self-publishing, writing and book marketing this week. Thank you to the participants, and we hope you find these tips useful!
Sybil Stershic presents Confessions of a Reluctant Business Author posted at Quality Service Marketing, saying, “Few people have the nerve to ask a woman who just went through childbirth when she’s going to have her next baby. Yet as soon as an author publishes a new book, some people think it’s ok to start pushing for the next one!
That pressure is what inspired my post, “Confessions of a Reluctant Business Author,” in which I share what I’ve learned in coping with writing challenges and frustrations based on my experience in writing two business books and maintaining a niche blog.
Karin M. Ryder presents Submitted Short Fiction: Rejection Lessons Learned posted at Karin M. Ryder, saying, “You’ve carefully selected the publications to submit your work. You’ve written (and rewritten) your absolute best work. You followed all the submission guidelines. So, why did the editors bounce your short story from their desk into the rejection bin? How much does an editor’s personal bias influence the decision to reject a short story?
Most of the time, when you get a rejection from a literary publication, you aren’t given any reason at all specific to why your submission got bounced. Instead, like me, you receive generic statements that your story is “not what we’re looking for a this time” or even worse, “yours was among hundreds of quality submissions but we’re going to have to turn it down. This is not a reflection, necessarily, on the quality of your writing…”
Carolyn Howard-Johnson presents Criticism Turned to Self Reflection: What Style for Newsletters? posted at Sharing with Writers, saying, “I once asked my readers about my plain-text Sharing with Writers e-newsletters and they voted overwhelmingly for keeping them long and simple rather than short, colorful, and in HTML.”
That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
October 26, 2012
Here’s a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to price your eBook, get more exposure for your online press release, improve your blog’s “About” page, and much more. Happy marketing!
* Kindle Pricing Strategies: How to Price Your eBook
If you aren’t sure how to price your eBook, here’s some help:
* Why Your Blog’s “About” Page Matters
Your “About” page gets a lot of visitors so make sure you maximize its marketing potential for readers and media:
October 22, 2012
Welcome to the October 22, 2012 edition of tips and tricks for writers and authors, with tips and insights into book marketing, writing and self-publishing. Thank you to this week’s contributors.
October 19, 2012
We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include a free Pinterest marketing eBook download, how to get more out of Twitter, ways to increase your blog’s SEO, and much more. Happy marketing!
Download a FREE copy of Penny’s new eBook about marketing with Pinterest:
* 5 Easy Ways to Increase Your Blog’s SEO for Writers
Learn what you can do to help search engines find your site, and increase your visibility online:
October 17, 2012
We had a great segment about Klout – the measure of how successfully people influence their followers on social media – with our special guest Susan Gilbert.
About our guest: An entrepreneur since 1987, Susan Gilbert is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more.
Susan has a four-part series about Klout underway at SusanGilbert.com (parts one and two have been published):
What is Klout?
Klout is a tool for measuring social media influence, and it can be used with all of the major sites: Facebook, Twitter, LinkedIn, Google+ and many more. (more…)
October 15, 2012
Welcome to the October 15, 2012 edition of tips and tricks for writers and authors, featuring insights on book marketing, self-publishing, and writing. Thank you to all those who provided blog posts for this issue!
Michael Montoure presents Why Are Writers Buying Fake Reviews When Getting Real Ones Is Just Not That Hard? posted at Michael Montoure’s “Bloodletters”.
October 12, 2012
We’ve pulled together a few of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to market your book with Twitter, sites that offer book promotion opportunities, ways to use Instagram for visibility, and much more. Happy marketing!
40 Book Promoting Sites
This is Part 1 of a series that offers information about sites offering book promotion opportunities:
* How to Host Your Own eBook Giveaway (Without Amazon KDP)
If you don’t want to give Amazon exclusive distribution rights to your eBook, you can still host a giveaway. Here’s how:
October 10, 2012
Do you know who your audience is? Is your website ready for them? Those are two critical pieces of book marketing that many authors overlook. Learn more about what you need to do to make the most of your marketing in this interview for Your Book As a Business Radio show. You can download the show here: http://charmainehammond.blogspot.ca/2012/10/authors-are-you-making-these-mistakes.html
October 8, 2012
Welcome to the October 8, 2012 edition of tips and tricks for writers and authors, featuring insights on book marketing, self-publishing and social media. Thank you to the contributors who provided articles this week!