Book Marketing Blogsby Penny Sansevieri
July 3, 2012
Guest post by Aggie Villanueva:
When telling people about my book, Amazon Categories Create Best Sellers: But That’s Not All They Do, I often get two responses, which is what prompted me to write the book to begin with.
For those wondering, search engines help guide people to find your book if someone types your topic into the Amazon search bar. But even if your book comes up in the search it may be buried on page 20 of the results. Categories are nothing like search engine tags.
The second response I usually get is from authors with a bit more experience selling books at Amazon, who know a book is tallied for category bestseller by outselling others within the same category. But unfortunately some have been taught that a smart strategy for ranking in this top-100 bestseller list is to pick the smallest category you can find, even if it’s not totally relevant to your book’s topic. (more…)
July 2, 2012
Welcome to the July 2, 2012 edition of tips and tricks for writers and authors. Thanks to all of the contributors for offering their tips and insights!
Jean Oram presents How to Create a Great Author Tagline posted at Jean Oram, saying, “The value of an author tagline as well as how to write one that emphasizes your brand. Taglines are those short, snazzy sentences you see on some author’s websites that encompasses their brand. It’s the feel of their stories. It’s an instant, ‘Oh, I get it’ for the visitor and reader. You read a good tagline and you immediately know what the author is about, what they write, the feeling you are going to get from their books and basically, exactly what you are in for.” (more…)
June 29, 2012
We’ve pulled together a few of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how writers can thrive, how to market your website for free, how to get your book mentioned in a newspaper, and much more. Happy marketing!
* 16 Tips on How to Survive and Thrive as a Writer
Consider this a pep talk to help you on your writing/publishing journey, which will include some pitfalls along the way:
* How to Get More Likes, Shares on Facebook [INFOGRAPHIC]
Using photos is a great strategy, but there are other ways to get more people to respond to your Facebook posts:
June 27, 2012
We had a fabulous show all about mobile marketing – why it’s here to stay and how you can take advantage of it.
About our guest: Tatiana Mulry is an award-winning mobile marketer and the founder and CEO of DDx Media, Inc., a marketing consultancy that specializes in working with businesses to develop mobile marketing campaigns, websites and mobile applications. Her personal and professional mission is to fill America’s classrooms with supplies by uniting businesses and consumers through the mobile application, edRover.
She is known for developing cutting edge digital and experiential marketing campaigns for an impressive roster of major retailers, restaurants and consumer packaged goods companies and professional sports teams. She is available for consulting or speaking engagements through DDx Media, or LinkedIn. Follow her on Twitter. Contact her at email@example.com.
We live in a mobile world
People are glued to their phones and use them for so many things, including purchases. More and more people are getting smartphones, and we’re dependent on these phones to run our lives.
In the book business mobile marketing can be successful if people can be encouraged to make an impulse purchase. Make your product (book, etc.) readily available to purchase. The mobile phone could be a direct line to getting people to buy your digital goods.
Mobile marketing can apply to any industry/group. For instance, a sanitation company could send recycling tips… really anyone can make sales and offer information via mobile. (more…)
June 25, 2012
Welcome to the June 25, 2012 edition of tips and tricks for writers and authors. Thanks to all those who submitted to make this a great carnival!
Jan Bear presents Content Marketing Timesavers: Reduce, Reuse, Recycle posted at Market Your Book Blog, saying, “Content marketing can be an effective way to market your book. Here’s how to get the most mileage out of your content.”
Jordan McCollum presents Is search engine optimization right for your writer’s blog or website? posted at Jordan McCollum, saying, “SEO is useful for thinking in terms of how best to serve your website visitors, but can it drive book sales?”
June 22, 2012
Here’s a look back at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include why you should Tweet before you blog, how books are discovered online, the best way to pitch bloggers, and much more. Happy marketing!
* How are Books Discovered Online? Phenomenal Insight From Goodreads
This popular book lover’s site has more than 7 million members, and a case study from a pre-publication giveaway demonstrates how readers find books:
June 18, 2012
Welcome to the June 18, 2012 edition of tips and tricks for writers and authors. Thanks to all of the contributors for ensuring we have a variety of book marketing, self-publishing and writing posts to share with you.
Heather presents Virtual Book Tour – 11 Reasons to Pack Your Bags for One! posted at Self Publishing Coach, saying, “11 reasons you will want to consider planning and executing a blog or virtual book tour by contacting the blogs that are read and enjoyed by your book’s target audience.” (more…)
June 15, 2012
We’ve collected some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include Pinterest marketing tips, what to tweet, how to get noticed by bloggers and reporters, and much more. Happy marketing!
* 20 Things You Should Share On Social Media
What works? Videos, photos, audio, infographics and more – get some great ideas from this list:
* How to Get Noticed by Bloggers and Reporters
Learn how to find and keep track of key contacts and how to stay on their radar:
June 13, 2012
We had a great show about malware and Google updates, full of useful information to keep you protected and productive online. Our special guest was SEO expert Susan Gilbert.
About our guest: An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.
Author and publisher of “The Land of I Can,“ Susan has demonstrated her ˜hands on” success in both traditional and online publishing. Well known for turning her dog Spencer into a superstar thanks to his ebook, How to Take Your Small Dog EVERYWHERE, and building his expert status as Ambassador of Small Dog Travel, she combines savvy marketing and search engine understanding with her entrepreneurial experiences to create buzz marketing online promotions for both authors and publishers. Learn more at http://www.susangilbert.com/.
A sea of malware and hacks
The more access we have to things online, the more these vulnerabilities become open doors to malware. Even virus software can be a door to hackers. LinkedIn was hacked last week – six million email address and passwords were compromised. Many online sites – including the Author Marketing Experts, Inc. website – were hit by a particular form of malware last week known as thesea.org. Sites went down and then began to redirect visitors to a different website.
The past 30 days, Susan has been knee-deep in dealing with problems. Sucuri has a scanning service for malware, and the company reported over 94,000 incidents of malware in May 2012. A typical malware situation can be fixed pretty quickly if you have a good hosting account – Susan recommends HostGator (although there are pros and cons for all accounts). The good news about HostGator is that they will scan your website and remove the malware. They don’t always take care of the problems left behind because of the malware – such as the 404 errors that show up on pages because the malware took out the permalinks to those pages. Having good hosting is a step in the right direction and having someone who can follow up and fix things is important. (more…)
June 11, 2012
Welcome to the June 11, 2012 edition of tips and tricks for writers and authors. And thanks to all of the contributors for making this such a great edition!