Book Marketing Blogsby Penny Sansevieri
December 2, 2011
Let’s take a look at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to avoid mistakes when self-publishing, ways to get more retweets, what to track on Facebook, free eBook webinars this month and much more. Happy marketing!
* When Do You Need an Editor?
Did you know you should hire an editor for three phases of the writing process? Learn more:
November 30, 2011
We had a great show discussing low cost promotion tips for authors with expert Patricia Fry.
About our guest:
Patricia Fry is the author of 34 books. Her latest is “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author,” (Allworth Press, 2011). Learn more at http://www.patriciafry.com/aboutus.html
Patricia has learned a lot about the publishing industry in her 40 years of writing. At one point she even formed her own publishing company. Her writing career also led to others asking her questions, and she realized she had a lot of insight to offer struggling and beginning authors.
Study the publishing industry before getting involved
Publishing is not an extension of your writing. There is a craft involved with writing and researching a book. Publishing, on the other hand, is a competitive, serious business. Seventy-six percent of all books fail in the marketplace, meaning those books sell fewer than 100 copies. (more…)
November 28, 2011
Two of AME’s experts will participate in BookBuzzr’s Book Marketing Technology Center webinars next month – and these free classes will provide you with some timely and useful information on eBooks!
Penny Sansevieri will be a panelist, along with D’vorah Lansky and Phyllis Zimbler Miller for:
Title: Ebook Launch Secrets
Date: 7th December 8 p.m. EST
Description: In the old days, when you released a paperback or a hardcover, you’d have a launch party with a local celebrity releasing your book. Then you’d travel around the country with a book tour. You’d speak on radio shows and get interviewed by local newspapers.
That era is fast ending. Ebooks are the new medium for authors like you. This webinar explores the secrets of getting attention for your ebook when you release it.
It discusses blog tours, virtual book launch parties, using podcasts for publicity, getting book reviews and more. Register now at:
Paula Krapf will join Gary Smailes for:
Title: Launching a Virtual eBook in a Real World
Date: 8th December 9 a.m. EST
Description: An ebook is an abstract product. You can’t hold it. You can’t touch it. Heck, you can’t even gift wrap it!
Thus getting your readers to have an emotional connect to your ebook is a real challenge. Overcoming this challenge becomes even more important when you launch your book. After all, the only thing worse than an abstract product is an abstract product without sufficient credibility or social proof behind it.
This seminar discusses various strategies for creating social proof for your book before your book launches. Experts discuss ideas to get people authentically talking about your book. They will discuss common pitfalls and strategies for overcoming them. Register now at:
We hope to see you there! For more information, go to: http://www.bookbuzzr.com/blog/bbmtc/how-to-launch-an-ebook/
November 25, 2011
Here’s a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how authors make real money, ways to maximize shares of your Facebook posts, what you need to know about publicity before you’re published and much more. Happy marketing!
* Twitter Tops Facebook in Press Release Views
The numbers are higher for Facebook but the actual impact – driving traffic to your release – is greater when releases are shared on Twitter:
November 24, 2011
THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
Nov. 24, 2011 Issue #260
in this issue
– Note From The Editor
– The 10 Deadly Sins of Website Design
– Feature Article: The New PR: Secrets to Turning Fans into Evangelists
– Blog Tip: Categories Vs. Tags
– Just For You: AME’s Book Marketing Resources
– Book Bits and Bites
– Walk a Mile in a Book Reviewer’s Shoes
– Tips for Getting Booked on National TV
– Open Now: The 2012 Indie Excellence Awards
– Check Out Our Custom YouTube Channel
– Penny in the News!
– Hear What The Publishing Insiders Have to Say
– Extend Your Brand Using Facebook As Page
– How, When and Where We Share on the Web
– The Elevator Pitch
– Reader Tip: QuickQuiz.com
– Social Media Snippet: Twitter Tracking
– Social Media Snippet: Kyoo
– Reader Tip!
– WHO ARE WE
Penny C. Sansevieri, Editor email@example.com
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.
Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!
Happy Thanksgiving! I hope you are enjoying this wonderful holiday with family and friends. I love this time of year and especially this holiday. It reminds me of the things I am grateful for: this wonderful team of women I work with every day, and all of you. Our dear, faithful readers who never fail to open an issue and dig in.
A couple of weeks ago an author emailed me; she said that she was at a writing event and during one of the Q&A’s, another author got up and said: “If you want some fantastic marketing tips, sign up for the Book Marketing Expert newsletter, it’s fantastic.” I was floored when she told me this. It takes a while to get people to become evangelists for your work, but when you do – it’s fantastic. So this week we’re not just talking PR, but how it’s changed and how you can harness that to turn your contacts into evangelists.
Warm Thanksgiving wishes from San Diego where I’ll be entertaining a house full of people today. Wish me luck
Penny, Paula, Amy and everyone at Author Marketing Experts, Inc.
The 10 Deadly Sins of Website Design
Here’s a checklist that you can take with you as you work through the design elements of your website:http://www.huffingtonpost.com/penny-c-sansevieri/the-10-deadly-sins-of-web_b_956451.html
November 23, 2011
Guest post by Jeff Rivera, founder of How to Write a Query Letter
Your voice must be heard. There is no greater way to do this than to write a book. If you’ve ever given any thought to seriously landing an agent or being published, I’d like to offer a few tips that will speed up the process.
First, let me explain, I’m a book publishing executive who writes regularly for the #1 online trade magazine for the media & publishing called Mediabistro. I also write for GalleyCat, Huffington Post and I’ve interviewed everyone from major agents and editors to James Patterson, Janet Evanovich, and Nicholas Sparks. I also do something else, I help connect writers with literary agents.
Publishing has changed so dramatically in the last few years that getting published isn’t more difficult, it’s more challenging. There’s a difference and that difference must begin first with a shift in your mindset. Once you know what literary agents want, it’s rather easy to land an agent. (more…)
November 21, 2011
Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That’s a bad traffic jam, here’s a good one: thousands of people clamoring to get to your website, begging to be let in. Yes, that’s the kind of traffic that makes me very happy and here are some tips on how to get it.
If you’re ready to take your website traffic from so-so to “wow!” you’ll need to do a bit of work. Just throwing up a website won’t cut it. You’re going to need to pay attention to things like trends, keywords, and tags. First, let’s look at keywords and how to find them. (more…)
November 18, 2011
Take a look at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting booked on national TV, selling your self-published book, attracting your perfect readers, sharing on the web and much more. Happy marketing!
* Tips for Getting Booked on National TV
The producer of Anderson Cooper’s new daytime show made suggestions to Arielle Ford:
November 16, 2011
We had a great show discussing the ins and outs of selling a self-published book with our guest Amy Collins.
About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. Learn more at http://www.thecadencegrp.com.
Here are some of the things self-published authors should know: (more…)
November 14, 2011
Twelve years ago when I was first in business it was unclear whether blogs would even make a dent in news and communication. Back then, if you wanted to get your book out you had to market to radio, TV, and print publications otherwise your message would die quietly and all your efforts to publish the book would go with it. Cycle forward to 2011. We live online and social media has almost replaced the nightly news.
Publicity and marketing have changed in ways that no one could have anticipated and that’s a good thing. Why? Because now so many channels have opened up to help us market. Could you imagine living in a world where if you didn’t get traditional media or even a regional paper to pick you up, no one would ever know about you? I did, and we marketed in that world. Believe me, it wasn’t easy.
And while it’s great that we have these channels, there is always a downside to this new, tethered, social media world. We have a lot of news. A lot of it. And not all of it is news, either. Some is just wasteful white noise and much of it, we ignore. Now, the challenge is no longer can you get someone’s attention, but can you keep it? And can you keep their attention long enough to get them interested in your book enough to turn contacts into evangelists? One thing I’ve learned: it’s not a challenge everyone is up for and that’s OK. If it’s not your thing to wrestle your way to the top of the Twitter posts or Facebook mentions, that’s fine. But if you want to get noticed and sell books, you’ll have to ramp up your game. Here’s how to do it: (more…)