Book Marketing Blogsby Penny Sansevieri
June 18, 2012
Welcome to the June 18, 2012 edition of tips and tricks for writers and authors. Thanks to all of the contributors for ensuring we have a variety of book marketing, self-publishing and writing posts to share with you.
Heather presents Virtual Book Tour – 11 Reasons to Pack Your Bags for One! posted at Self Publishing Coach, saying, “11 reasons you will want to consider planning and executing a blog or virtual book tour by contacting the blogs that are read and enjoyed by your book’s target audience.” (more…)
June 15, 2012
We’ve collected some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include Pinterest marketing tips, what to tweet, how to get noticed by bloggers and reporters, and much more. Happy marketing!
* 20 Things You Should Share On Social Media
What works? Videos, photos, audio, infographics and more – get some great ideas from this list:
* How to Get Noticed by Bloggers and Reporters
Learn how to find and keep track of key contacts and how to stay on their radar:
June 13, 2012
We had a great show about malware and Google updates, full of useful information to keep you protected and productive online. Our special guest was SEO expert Susan Gilbert.
About our guest: An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.
Author and publisher of “The Land of I Can,“ Susan has demonstrated her ˜hands on” success in both traditional and online publishing. Well known for turning her dog Spencer into a superstar thanks to his ebook, How to Take Your Small Dog EVERYWHERE, and building his expert status as Ambassador of Small Dog Travel, she combines savvy marketing and search engine understanding with her entrepreneurial experiences to create buzz marketing online promotions for both authors and publishers. Learn more at http://www.susangilbert.com/.
A sea of malware and hacks
The more access we have to things online, the more these vulnerabilities become open doors to malware. Even virus software can be a door to hackers. LinkedIn was hacked last week – six million email address and passwords were compromised. Many online sites – including the Author Marketing Experts, Inc. website – were hit by a particular form of malware last week known as thesea.org. Sites went down and then began to redirect visitors to a different website.
The past 30 days, Susan has been knee-deep in dealing with problems. Sucuri has a scanning service for malware, and the company reported over 94,000 incidents of malware in May 2012. A typical malware situation can be fixed pretty quickly if you have a good hosting account – Susan recommends HostGator (although there are pros and cons for all accounts). The good news about HostGator is that they will scan your website and remove the malware. They don’t always take care of the problems left behind because of the malware – such as the 404 errors that show up on pages because the malware took out the permalinks to those pages. Having good hosting is a step in the right direction and having someone who can follow up and fix things is important. (more…)
June 11, 2012
Welcome to the June 11, 2012 edition of tips and tricks for writers and authors. And thanks to all of the contributors for making this such a great edition!
June 8, 2012
We’re taking a look back at some of the best book marketing Tweets, courtesy of bloggers, marketers, authors and others. The topics include why authors shouldn’t respond to bad reviews, how to turn blog posts into books, ‘bad habits’ of successful authors, and much more. Happy marketing!
* Authors: Why You Shouldn’t Respond to Bad Book Reviews
No matter what, don’t respond; you’ll only hurt your reputation. Here’s why:
June 6, 2012
Over the years, I’ve had numerous conversations with authors who totally dislike the Amazon model of selling books. Mostly this refers to the percentage that Amazon takes in order to list and sell a book. With all the scuttlebutt around Amazon these days, this conversation has gotten even stronger. A lot of marketing and publicity experts have been encouraging an Amazon boycott, but does this really make sense for you?
In 1999, when the self-publishing wave was starting to build (thanks to print-on-demand technology) a then fairly unknown company began to emerge as an online resource to sell books. Back then, there were limited ways to sell online, and Barnes & Noble wasn’t stocking these books in their stores, so Amazon became a salvation for many authors. As the online site grew in both demand and popularity Amazon did some things that were questionable at best. Who can forget the #amazonfail campaign? (If you aren’t familiar with this, Google the hashtag and you’ll see some old conversation around Amazon pulling certain books out of its system). (more…)
June 4, 2012
Welcome to a new edition of our weekly blog carnival, a roundup of book marketing, book promotion, and writing tips to inspire and guide you on your journey. Enjoy!
Laura Edgar presents 4 No-Brainer SEO Moves posted at NerdWallet Blog – Credit Card Watch, saying, “These four SEO strategies can make a huge difference in how much your book gets noticed by search engines and people.”
Phyllis Zimbler Miller presents Book Marketing on the Web for Authors or Business Professionals posted at Miller Mosaic Social Media Marketing. (more…)
May 14, 2012
Welcome to this week’s blog carnival! We’ve got a nice mix of writing, social media, book sales and publicity tips this time around. Enjoy!
May 14, 2012
Guest post by Aidan Lucid:
The following scenario is probably quite familiar to a lot of writers. You enter your favourite bookstore, browsing through the various books of your preferred genre and secretly you dream about that manuscript on your computer or gathering dust in the drawer at home, filling up the shelf space. Well, here’s my story of how my dream has become a reality and how yours can too.
It began back in early 2005. I was sitting home one day in my living-room and the image of the protagonist for my novel, Henry Simmons, garbed in golden armour and a red cloak fastened around his neck, entered my mind. I thought that this image was astounding and I commenced plotting out the first book, The Zargothian Tales: Return of the Son of Hamorin, which is part of a trilogy. Before I knew it, I had all the chapters mapped out and all that was left now was the daunting task of sitting down and writing the novel.
As I was approximately four chapters into The Zargothian Tales: Return of the Son of Hamorin, tragedy struck and I was knocked down by a car. The result was that I had a severely fractured right ankle and was wheelchair bound for seven months. Now, as with anyone in this rather unfavourable situation, the usual questions began to run through my mind: “Why did this happen to me?” “What did I do to deserve this?” The fear of never being able to walk again constantly hung over me like a dark cloud. Once these questions and worries had abated and a fortnight elapsed, I decided that instead of complaining and fretting, I should be grateful to be alive and that this accident granted me the opportunity to write my novel. (more…)
May 11, 2012
We’ve collected some of the top book marketing Tweets, courtesy of bloggers, marketers, authors and others. The topics include setting the ideal ebook price, planning for a non-fiction book, authors promoting with Pinterest, and much more. Happy marketing!
* Pinterest for Authors: How to Promote Your Writing on the Fastest Growing Website Ever
Pinterest is hot – it’s the fastest growing social media site – and it offers some great options for authors to promote their books. Here’s how: