Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of December 10, 2012
December 14, 2012by: Paula
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Get some insights from top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include the best times to post to social media, self-publishing and eBook insights, how to get your Twitter followers to take notice of your content, and much more. Happy marketing!

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* The 10 Keys to Grabbing the Attention of Your Twitter Followers

Learn how to captivate your Twitter followers so they click-through your links and retweet your content:

http://socialmediatoday.com/sendible/1051321/10-keys-optimizing-twitter-engagement

* The Secret of Giving Your Book Away For Free

When done correctly, book giveaways are great for exposure. One author shares what he’s learned:

http://bubblecow.co/the-secret-of-giving-your-book-away-for-free/

* Loads of Self-Publishing & eBook Insights

Tips from Smashwords Founder Mark Coker:

http://www.reddit.com/r/writing/comments/14l2z3/i_am_mark_coker_founder_of_smashwords_ama/

* What’s Your Best Book Marketing Tool?

If you haven’t invested in editing then nothing else matters – and here’s why:

http://www.huffingtonpost.com/penny-c-sansevieri/book-editing_b_2257544.html

* When is the Best Time To Post to Twitter, Facebook, Pinterest and Google+?

Timing matters in marketing, and the social networks vary when it comes to the best time to post:

http://www.mediabistro.com/alltwitter/best-time-to-post_b32507

* Publishing Rip-offs, Scams, and Predators  

Make sure you know what you are getting into before you publish:

http://authoru.org/publishing-rip-offs-scams-and-predators.html

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Publishing Insiders Wrap-Up: The Best of Publishing 2012 – And What’s Ahead for 2013
December 12, 2012by: Paula
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We had a great show reviewing publishing events in 2012, and looking ahead to the New Year, with our guest Amy Collins.

About our guest: Amy Collins is the owner of New Shelves Book Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. You may reach Amy at amy@newshelves.com or http://www.newshelvesdistribution.com

The Crystal Ball

The Crystal Ball (Photo credit: Wikipedia)

Predictions:

Small Press Success: We’re approaching the tipping point for small presses and bookstores – this refers to indie publishers, micropresses, whatever you call them – the old urge to not take them seriously is ending. Now we’re going to have to take them seriously. There was a shift in 2012 toward small presses coming into their own.

Bookstores: They are becoming less relevant as booksellers. There is still a need for them. How much more can they weather in this all-digital society? Chain and independent bookstores have shifted and become community centers that sell coffee, games, Moleskines, etc. Books aren’t pushing bookstores’ growth, it’s everything else. But it seems like there will be a sharp drop in people buying books from bookstores. The browseability factor doesn’t apply to the younger generation; they know how to browse online.

Self-Publishing: Fifty Shades of Grey – which began as self-published fan fiction – was not a fluke. These kinds of books will become common.

Literary Agents: Literary agents are on the cutting edge of the changing publishing industry and they will be paid for their expertise. There has been resistance to this development but as agents move beyond deal-making into marketing and publicity they should be paid. Publishing Insiders discussed this in a roundtable with agents in 2011: http://www.amarketingexpert.com/publishing-insiders-wrap-up-literary-agents-and-their-evolving-role-in-publishing/ (more…)



AME Blog Carnival: Tips and Tricks for Writers and Authors December 10, 2012
December 10, 2012by: Paula
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Welcome to the December 10, 2012 edition of tips and tricks for writers and authors. We have some great tips on writing, social media and book marketing this week, and we hope you find this edition useful!

 

 

 

 

 

 

 

 

 

 

 

Social Media

Jeremy Biberdorf presents It Is Your Blogging Journey, You Make The Rules posted at Modest Money, saying, “There are things where there is no set blueprint that you need to follow. You are free to do what works for you and sometimes just wing it. Blogging is one of those things. There may be strategies that have worked well for others, but how you approach it is completely up to you.”

Book Marketing

Glenda Watson Hyatt presents A Guide for the Book Lover: The Overlooked Cheerleader in Amazon Marketing Strategies posted at Do It Myself Blog saying, “Unless an author has a humongous following, simply uploading a book to Amazon means that it will most definitely be lost amidst the millions of other titles vying for book lovers’ attention and money.

The good news is that authors can do much to increase the likelihood their books will be found. This is particularly good news for indie authors who are working with a thinly worn shoestring budget.

For this reason I am excited to release Become a Raving, Cheering Book Lover: A Guide to Sharing Your Favourite Amazon Books (PDF). This guide offers 7 easy-to-implement ways (with simple and clear instructions) you can use to share your latest read with others.

The guide is absolutely free. (No email address, personal measurements or first born required!)”

Writing

Nick Daws presents Writers Working from Home: How to Easily Improve Your Focus and Increase Your Productivity posted at Nick’s Writing Blog, saying, “In this guest post, freelance jobs and careers writer Brian Jenkins sets out some top tips for writers on how to work more productively from home.”

Brandon Yawa presents Stop Writing and Be Bruce Lee posted at Brandon Yawa, saying, “This blog implores writers to tap into their being, before they worry about market demands.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of December 3, 2012
December 7, 2012by: Paula
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Let’s take a look at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include timing your book launch, finding a book conference or festival in 2013, building long-lasting traffic to your website or blog, and much more. Happy marketing!

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* 11 Essential Things to Know If You Want to Write Fiction for a Living

Sage advice for aspiring fiction writers to take to heart:

http://masqueradecrew.blogspot.com/2012/11/11-essential-things-to-know-if-you-want.html

* Why Not Try a Book Festival, Workshop or Conference in 2013?

This list will help you find the perfect event:

http://crimefictioncollective.blogspot.ca/2012/12/writers-conferences-workshops-and-book.html

* 6 Powerful Reasons Why you Should include Images in your Marketing

We live in a visual culture and social media that includes images gets more views:

http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

* 10 Ways to Build Long-Lasting Traffic to Your Author Website or Blog 

These are not complicated steps, and taking these measures will help you attract more people to your site:

http://janefriedman.com/2012/11/27/build-long-lasting-traffic-to-website/

* Timing Your Book’s Launch Date for Maximum Impact

Learn about the different seasons and the possible tie-ins for your book:

http://www.alanrinzler.com/blog/2012/11/01/timing-your-book%E2%80%99s-launch-date-for-maximum-impact/

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Inspiration for 2013: Writers’ Conferences, Workshops and Book Festivals
December 5, 2012by: Paula
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If you’re going to make New Year’s resolutions, be sure to resolve to attend at least one writer’s conference, workshop or book festival. Need some options? This list will show you what’s going on throughout 2013. Good luck!

http://crimefictioncollective.blogspot.ca/2012/12/writers-conferences-workshops-and-book.html

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors December 3, 2012
December 3, 2012by: Paula
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Welcome to the December 3, 2012 edition of tips and tricks for writers and authors. We’ve got some great insights into book marketing, writing, social media and book sales this week. Thanks to all of the contributors!

 

 

 

 

 

 

 

 

Book Marketing

Jordan McCollum presents Email marketing for authors posted at Jordan McCollum, saying, “Email is often considered the Holy Grail of Internet marketing. Here’s a quick guide to finding subscribers and crafting effective, engaging newsletters.”

Social Media

Donna Huber presents Tips on Thursday: Facebook posted at Girl Who Reads, saying, “Facebook Profiles and Pages and Groups Oh, My! Not sure which is right for your book campaign or author branding? I discuss the differences between them and how to use them for promotion.”

Book Sales

Sarah Bolme presents Ad Support eBooks posted at Marketing Christian Books.

Self Publishing

Will Truex presents My Amateur’s Guide to Publishing on Kindle posted at The Disfigured, saying, “Post is all about getting your book ready for Kindle – how to do it, what to expect, and even writing a copyright page. Complete with links.”

Writing

Chrys Fey presents Bring Characters To Life! posted at Write With Fey.

David Leonhardt presents What is a ghostwriter? posted at A Ghost Writers Blog, saying, “This question (What is a ghostwriter?) pretty much tops the questions people have about ghostwriting. In this blog post I give a very complete explanation, which I break down into three parts.”

Jenn Crowell presents A Few Guidelines For Writing Sensitively About Mental Illness posted at Jenn Crowell: Fiction With Conscience and Heart, saying, “In honor of World Mental Health Day, I offer some suggestions for writers of both fiction and nonfiction on how to sensitively and accurately portray mental illness in their manuscripts.”

Karen M. Rider presents Lessons Learned From My Writing Demon posted at Karen M. Rider, saying, “How often do you encounter blocks in the path of your passion to write, to create?

- Maybe you keep putting off finishing a painting.

- Maybe you can’t figure out how to get your protagonist to the scene of the crime just as the predator is about to strike.

What is it that guides you, like a GPS from hell, away from the path of your passion and into a pit of distraction, even despair? Enter the lair of your Writing Demon…”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of November 26, 2012
November 30, 2012by: Paula
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Here’s a roundup of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include networking on Twitter, making money with eBooks, creating Pinterest images that people will share, and much more. Happy marketing!

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* 7 Ways To Network More Effectively On Twitter

If you’ve set up an account, or have one but aren’t sure what to do next, these steps will help you find and connect with followers:

http://www.mediabistro.com/alltwitter/7-ways-to-network-more-effectively-on-twitter_b6587

* Is Your Blog Ready for Prime Time?

This checklist will help you make sure you’ve done everything you can to make your blog reader-ready:

http://www.thebookdesigner.com/2012/11/top-10-blog-tasks/

* 5 Post Types to Attract Fans to Your Facebook Page

If you’d like to see your Facebook Page become more interactive, learn what type of posts will succeed with your fans:

http://socialmediatoday.com/brianmoran05/977551/5-kinds-attractive-posts-drive-fans-your-facebook-page

* Learn How to Make Money With eBooks

Discover three ways you can generate some money with eBooks:

http://thefutureofink.com/3-ways-to-generate-revenue-with-your-ebooks/

* 5 Tips for Creating Pinterest Images That People Love to Share

Pinterest is a visual medium, so you want to create strong images that will get your content pinned and repinned. Here’s how:

http://www.socialmediaexaminer.com/create-pinterest-images-that-people-love-to-share/

* Tips for Writing Blog Titles that Earn Retweets

If your titles are captivating, your content will be retweeted. Learn how to punch up your titles:

http://socialmediatoday.com/jasminehenry/1010776/7-best-practices-writing-blog-titles-earn-retweets

* 8 Awesome Pinterest Marketing Tools

Check out these great tools that will help you get the most out of Pinterest:

http://www.gryffin.co/8-awesome-pinterest-marketing-tools/

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AME Blog Carnival: Tips and Tricks for Writers and Authors November 26, 2012
November 26, 2012by: Paula
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Welcome to the November 26, 2012 edition of tips and tricks for writers and authors, with insights into writing, book marketing, social media and SEO. Thank you to all of the contributors who helped make this a great issue!

 

 

 

 

 

 

 

 

 

 

 

SEO

Daniel Drew presents The Truth: Press Release Links posted at Content Writing King Blog, saying, “There are many people (specifically in the SEO world) that use press releases as a ‘link building strategy.’ You need to realize that these are ‘paid links’ which by Google’s own rules paid links need to be ‘NoFollow’ links. None of the 3 online press release companies (PRWeb, Businesswire, or PRNewswire) even allow your keyword links to be ‘NoFollow,’ thus right there you are breaking Google’s own rules.”

Book Marketing

Nick Daws presents Top Five Book Marketing Strategies for Authors, plus Bonus Report posted at Nick Daws’ Writing Blog, saying, “This guest post from book marketing expert Dana Lynn Smith (aka The Savvy Book Marketer) sets out five key tips for authors who want to promote their books effectively. Readers can also download Dana’s free, in-depth report on book marketing.”

Peggy Glenn presents Change the View to Write About Yourself – With Feeling posted at Peggy Glenn – WordSmith, saying, “It’s a primer, with examples, on how to step outside yourself, view yourself as others (read: fans) might, and write about yourself with feelings, not just facts.”

Social Media

Jon Rhodes presents Places That Accept Guest Posts posted at Affiliate Help!, saying, “This article tells you loads of places where you can submit guest posts to. If your blog accepts guest posts then you can submit it here for others to find.”

Joel Friedlander presents The Holy Trinity of Abundant Blog Traffic posted at The Book Designer, saying, “How Content, Social and Search work together to get traffic to your blog.”

Writing

Jonny presents Smart Blog: How to Find Your Own Writing Style posted at Smart blog.

Laura Roberts presents How to write a novel in just 3 days: It’s easier than you think | Professional Writers of Austin posted at Professional Writers of Austin, saying, “NaNoWriMo is kid stuff. What about writing a novel in just 3 days? I’ve done it, and it’s easier than you might think!”

Karen Rider presents Passion to Write Vs. Desire to Publish posted at Karen M. Rider, saying, “Have you ever given serious thought to why you write? What about the flipside of the coin: Why you want to publish your writing? The reasons writers write, and why they want to publish, are as varied as the differences between writers and the stories they tell.

Unearthing the answers to these questions, for yourself, and understanding how the answers differ from one another can keep your Muse inspired while and keep you moving in the direction of your writing dream.”

Walt Shiel presents Writing Fiction the Walter Mitty Way posted at Making It Easy, saying, “Don’t take the old saying about writing what you know too literally. If you find you don’t already know everything you need to know to write the fiction you want to write, spend some time on research. And then find a way to internalize all those facts so you can write your story. The method I like to use is what I call the Walter Mitty Approach to fiction.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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AME Blog Carnival: Tips and Tricks for Writers and Authors November 19, 2012
November 19, 2012by: Paula
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Welcome to the November 19, 2012 edition of tips and tricks for writers and authors. We have insights into book sales, writing and book marketing – thank you to all of the contributors for this week!

 

 

 

 

 

 

 

 

 

 

 

 

 

Writing

Lena Ameri presents How to Come Up With a Brilliant Idea posted at Liveit! Magazine, saying, “In need of some inspiration? Here is how to come up with a brilliant idea!”

Jonny presents Smart Blog: How to get over Writers Block: 6 Tips posted at Smart blog.

Karen Rider presents Writer’s Bio Line: Your Personal Elevator Pitch posted at Karen M. Rider, saying, “Oh no! I have to write a bio line!

For most writers, who spend hours upon hours alone with word pictures, being asked to write a bio line –what I call “the personal elevator pitch” — sends us into a mental frenzy: What do I say? What don’t I say? How do I say it? Is that the right word? I do so many things, what do I leave out? Do I include my blog address or just my website? Does a website count as a word?

Just how should you go about writing your bio line? These three questions will guide you… read on to find out how to write your personal elevator pitch!”

Book Sales

Bob Baker presents Amazon’s Confusing Kindle Ebook Royalty Rate Explained posted at Bob Baker’s Book Promotion Blog, saying, “Have you ever wondered why Amazon pays authors and book publishers 35% on some Kindle ebook price ranges and 70% (twice as much) on others? It can be very confusing. In this new YouTube video I explain why … and the answer may surprise you!”

Book Marketing

Joel Friedlander presents Top 5 Reasons Nonfiction Authors Should Be Speakers, Too posted at The Book Designer, saying, “Five reasons why “taking your show on the road” and speaking to groups might be the best thing you can do for your publishing program.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of November 12, 2012
November 16, 2012by: Paula
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We’ve got a collection of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get Google to love your site, social media mistakes to avoid, the rewards and risks of self-publishing, and much more. Happy marketing!

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* 3 Social Media Mistakes Authors Must Stop Making Now

When you understand how to get the most out of social media, you’ll be able to take full advantage of what the sites can offer, and you won’t use the sites inappropriately:

http://buildbookbuzz.com/3-social-media-mistakes-authors-must-stop-making-now/

* What Will Make Google Love Your Site?

We all want better ranking on Google, but with all the updates it’s not always easy to know what works. Here’s how to get noticed and get traffic to your site:

http://www.huffingtonpost.com/penny-c-sansevieri/the-new-seo-how-to-build-_b_2076273.html

* 10 Rewards and Risks of Self-Publishing

Should you self-publish? There are pros and cons to self-publishing but once you understand what it entails you can make an informed decision:

http://workflowwriting.com/680688/10-rewards-and-risks-of-self-publishing.php

* Twitter for Business: 18 Things You Should NOT Do

When marketing with Twitter, here’s what you don’t want to do if you want to be successful:

http://blog.firebrandtalent.com/2012/08/twitter-for-business-18-things-you-should-not-do/

* The Key to Standing Out as a Nonfiction Author

Your books will succeed if they offer a fresh take on your topic. One author explains his own experience with nonfiction:

http://workflowwriting.com/680296/the-key-to-standing-out-as-a-nonfiction-author.php

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