Book Marketing Blogsby Penny Sansevieri
January 18, 2012
Guest post by Harry Bingham:
Most authors exploring a book marketing website won’t be thinking about the merits of a creative writing course. Aren’t you beyond all that? If your book is in its tenth draft, if you’ve got your cover design chosen, your blurb written, your marketing under development – aren’t you beyond learning the ABCs of writing?
Well, maybe. I used to think so. I should say that I’m a working writer myself. I’ve been published by HarperCollins, Random House, Bloomsbury and others. I’ve had novels become bestsellers and others make prize-shortlists. I’ve been published most places that matter between Japan and New York – so I’ve been around the block. I’m not a newbie any more.
But the notion of a creative writing course isn’t so foolish, all the same. For one thing, most writers just charge in to their first novel. I did. Bash your first draft out on a laptop convinced you’re Dan Stephen King / Nora Roberts / Jonathan Franzen. Mess around with it, trying to get the darn thing into some kind of shape. Send it off to a literary agent. Hope you get lucky. (And I did.) (more…)
January 16, 2012
Guest post by Steven Moore:
I have made some noise in my blog about the fact that I’m going all eBook. I have a list of reasons, but there is always that alter-ego of mine called “buyer’s remorse” who is telling me that I’m killing myself. Read on, Barry Eisler and Joe Konrath, and console me.
Let’s enumerate the reasons again. The top one is that I can’t afford to keep on paying for POD. Even though prices have come down and service has gone up (I have no complaints about Infinity Publishing’s production of trade paperbacks, for example), for the same price I can produce multiple eBooks. I have many stories I want to tell. If this paradigm shift to digital publishing continues, eBook media is my most economical route.
It’s a toss-up which media, eBook or trade paperback, is most effective for marketing, something I’m forced to do on my own. I can’t afford even a small ad in the NY Times Book Review section, let alone a trailer that is shown on TV, but that’s true whether I’m marketing an eBook or a trade paperback. As for book signings and/or discussions in more traditional venues (bookstores, libraries, book groups, and eclectic coffee shops), I’d say the eBook is at a distinct disadvantage. It’s also hard to put an eBook in someone’s stocking at Christmas. (more…)
January 13, 2012
Let’s take a look at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include why authors should use social media, how to grow your blog, top 12 author marketing moves and much more. Happy marketing!
January 11, 2012
We had a great show on relationship marketing with expert Mari Smith, author of The New Relationship Marketing.
About our guest: Mari Smith is a social media expert and trainer who is considered the queen of Facebook. She was dubbed “the Pied Piper of the Online World” by Fastcompany.com. http://www.marismith.com/books/
People have always done business with people they know, like, and trust. That’s what relationship marketing is all about. In today’s world, thanks to social networking online, there are new, more direct ways of connecting with potential fans, buyers, associates, etc. Mari explains how it all works.
* Traditional marketing focuses on the transaction and closing the sale.
* Relationship marketing focuses on building long-term relationships with customers and clients. Social media makes this kind of relationship building easier than ever.
For example, Facebook has reduced the six degrees of separation to four, Mari says.
That means if you really want to go after specific influencers or potential clients you can court them via social media. You will find all manner of information on them. Do your homework and come into the relationship demonstrating that you care, that you know something about them. (more…)
January 9, 2012
Guest post by Deanna Proach:
Books are enjoyable to read. However, they are not enjoyable if they are bogged down in description or when flashbacks prevent the story from moving forward and rob the readers of their ability to emotionally connect with the characters. Sadly, some authors, especially aspiring authors, get into these habits when writing fiction. The three biggest mistakes are author imposition, overuse of flashbacks and over description. (more…)
January 6, 2012
We’ve collected a few of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include social media sites to watch in 2012, how to get book reviews, Twitter chats, the new Facebook timeline and much more. Happy New Year and best of luck with your marketing in 2012!
* 5 How-to Tips to Successfully Participate in Twitter Chats
January 5, 2012
THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
Jan. 5, 2012 Issue #263
in this issue
– Note From The Editor
– How to Write a Book Proposal
– Fine-Tune Your Local Pitching
– Maximize Your Twitter Marketing
– Self-Publishing Marketing Spreadsheet
– What Authors Must Know About Platforms
– How To Collect E-Mail Addresses
– 10 Dead-Honest Reasons Reporters Delete Your Emails
– Marketing and Promotion Tips From Chris Brogan
– Google+ Tips for Writers and Authors
– Using LinkedIn More Effectively
– Publishing Insiders: Facebook Facts From Social Media Expert Mari Smith
– It’s All About You
– Who’s Following You?
– Use Twitter and Facebook for Press Releases
– Press Kit Basics
– Tips for Getting Booked on National TV
– Create Sound Bites That the Media Find Scrumptious
– Indie Author Publishing Conference & Pitchapalooza!
– WHO ARE WE
Penny C. Sansevieri, Editor email@example.com
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.
Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!
Welcome to 2012! So far the new year has been fantastic for us; we hope it’s that way for you too. I’m so excited to announce that I’ve begun writing for PRNewswire, as well as Social Media Magazines. We will be offering our subscribers an exclusive free membership to this site, so stay tuned! You can find the link to my recent article at PR Newswire here: http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/The-New-PR-Turning-Fans-Into-Evangelists.html
We hope you enjoy the second half of our “Best Of” issue. Many of our readers love these issues and save them. We love that And did you see our new YouTube channel? Check us out at http://www.youtube.com/bookmarketingAME – we had our channel redesigned and optimized. Thanks to Susan Gilbert for her hard work.
We are so glad you’re back for another year of marketing and promotion. We promise to keep it relevant and interesting, and we hope that you will keep reading!
Penny, Paula, Amy, Bonnie and everyone at Author Marketing Experts, Inc.
How to Write a Book Proposal
Even self-published authors benefit from writing a proposal, which serves as a road map for your book. It will help you identify your market, develop a marketing plan and much more: http://www.sellingbooks.com/how-to-write-a-book-proposal-and-why-you-should-even-if-you-self-publish/ (more…)
January 4, 2012
We’re offering some marketing guidance by compiling some of our best and most timely tips from the past year. Today’s post covers using Twitter successfully, writing query letters that work and avoiding self-publishing scams. Enjoy!
* Eight Steps to Successfully Market Your Book Online
Regardless of where you go or how you pitch, you must know your market and understand how to effectively reach them and abide by the rules of the online road. Here are a few to consider:
January 2, 2012
Happy New Year! We’re offering some marketing guidance by compiling some of our best and most timely tips from the past year. Today’s post covers using Twitter successfully, writing query letters that work and avoiding self-publishing scams. Enjoy!
* Understanding How the Traditional Publishing Model Works
December 30, 2011
Here’s a look at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get noticed and sell books, what you need to know about ebook publishing, how to use YouTube to get people to your website, marketing blogs you should be reading and much more. Happy New Year, and best of luck with your marketing in 2012!
* 3 Ways to Use YouTube to Drive Traffic To Your Website
Learn how to turn watchers into clickers: