The Book Marketing Blog

by Penny Sansevieri
9 Tips to Make Your Next Writers’ Conference Awesome
July 29, 2015by: ameeditor

I love going to writers’ conferences — as an attendee and a speaker! But as wonderful as the networking is, if you don’t show up with a plan or a set of action items for the conference, you can get sucked into the vibe of the event without being very productive. Here are some tips to help you maximize your event! Have any #writers conferences on your calendar? @bookgal has #tips for #authors to make the most of… Click To…

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Weekly Wrap-Up – Book Marketing Fun Finds!
July 26, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! We hope you’re all enjoying the summer season! Join Penny and Joel Friedlander onJuly 27 at 1pm PST for a live FREE WEBINAR. Claim your spot now & get discovered on Amazon!!!! The 4 Most Fun Ways to (Actually!) Overcome Writers Block from Wise Ink. Want to start writing a book? A Peek Inside One Writer’s Process from The Write Life. Or, do you need to finish writing your book? Read…

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Six Ways to Spy on Your Competition
July 24, 2015by: ameeditor

No matter what your genre, knowing your competitive landscape is essential. Being aware of what others in your market are producing, blogging, and promoting can also be critical to your own success. Of course I would never encourage copying, but being in sync with your market helps you stay ahead of the curve and enables you to recognize trends even before they reach the consumer level. So what I’m saying is: yes, you should spy on your competition! Does this…

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Weekly Wrap-Up – Book Marketing Fun Finds!
July 19, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Have you heard the scuttle about Amazon pulling reviews? Here’s a piece Penny wrote on the subject. Do you know the difference between genre and category?  Brooke Warner offers a helpful explanation on HuffPost. Live webinar hosted by Joel Friedlander & me on How to Sell Your Books by the Truckload on Amazon. Sign up here! Looking for a good summer read? Check out this great music memoir: NIGHT PEOPLE,…

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Sell More Books on Amazon! Tip #2: Tips for Pitching Fiction
July 14, 2015by: ameeditor

Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our second tip will focus on Tips for Pitching Fiction.  Always include an intriguing opening paragraph. Don’t just say “I have a book.” Create an effective hook. What’s the heart of your story? What’s the one element of your book that makes someone want to read it? That’s your hook. When describing your story, hit the main points that make…

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 12, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Are you terrified of marketing? Learn how to overcome your fear with this article from Lisa Tener: Marketing Terrifies Me: How to Overcome Fear of Marketing / Sales (for Authors and Others). Demystifying Keywords, Categories, and Themes For Amazon Indie Authors – Penny’s guest post on Writer Unboxed. What every writer wants! The Secret To Getting Your Book on the TODAY Show from Dan Blank! Lessons from Buzzfeed on how to…

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 5, 2015by: ameeditor

  We hope you all enjoyed a healthy and happy Independence Day! The world’s 57 Largest Book Publishers in 2015 from Publisher’s Weekly. Are you leveraging news for your book or business? Here, Penny recommends Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business. Announcement! Smashwords now Allows “Assetless” Pre-Orders. $0.99 until 7/6 only on Amazon! Lutheran Reformation eBook Where Christ is Present! Want to learn about self publishing from the experts (and eat pizza!)? Join Penny…

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 28, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Promoting your book on a budget? Check out Bookbaby Blog’s 20 Thrifty Ways to Get Your Writing Out There. Only six months until Christmas! Don’t miss my tips on Getting a Head Start on Holiday Sales! Want to write a novel? Here are 6 bad reasons (and 6 good reasons!) to write one from Anne R. Allen. Now through July 6th – mystery ebook Killer Wedding Cake by…

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 14, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!  We wish you all a Happy Flag Day! Check out these five free “must use” tech tools for ebook authors! Want to Succeed in self publishing? Don’t miss these tips from an indie author via Publishers Weekly. Interesting Ebook stats from Digital Book World. Today’s the last day to get Visual Project Management for only $0.99 on Amazon! Just in time for summer: 66 bookstores on Route 66! What is…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 31, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Do you want an author empire? Here’s how to build one! from our friend Frances Caballo. Want to find the “zen of organized writing” and how to “capture your ideas like Roald Dahl…” don’t miss this piece from Write to Done. New on NetGalley, the must-read memoir Things We Lost in the Night! 2015 Indie Book Award Winners Announced: big congratulations! Great author tips on how to deliver…

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