The Book Marketing Blog

by Penny Sansevieri
12 Ways to Find a Marketing Firm Without Getting Scammed
July 17, 2015by: ameeditor

Every industry is full of scams, and unfortunately, publishing is no different. It’s not that everyone is unethical, but sometimes there are people who prey on an author’s desire for success by offering them pie-in-the-sky promises they can never fulfill. Keep in mind that most marketing companies are out there to do good work. We love the ones who do good work and help authors attain their dream. As you migrate through your choices, remember to not be swayed by…

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10 Ways to Use Audio to Sell More Books!
July 15, 2015by: ameeditor

Looking to expand your book marketing efforts? Here are 10 ways to make the most of audio to sell more books!         Are you making the most of #audio to #market #books? Check out these 10 #tips to make the most of… Click To Tweet #Audio #bookmarketing #tip: Pitch yourself to other #podcasters! Click To Tweet

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Sell More Books on Amazon! Tip #2: Tips for Pitching Fiction
July 14, 2015by: ameeditor

Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our second tip will focus on Tips for Pitching Fiction.  Always include an intriguing opening paragraph. Don’t just say “I have a book.” Create an effective hook. What’s the heart of your story? What’s the one element of your book that makes someone want to read it? That’s your hook. When describing your story, hit the main points that make…

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Date Change! Webinar on “How to Sell Your Books by the Truckload on Amazon.com
July 13, 2015by: ameeditor

To accommodate everyone interested in attending, the LIVE WEBINAR hosted by Joel Friedlander with Penny Sansevieria will now be held on Monday, July 27th at 1:00 p.m. Pacific time. Don’t miss this great opportunity to learn How to Sell Your Books by the Truckload on Amazon.com! New #time for #webinar with@jfbookman and @bookgal: How to #sell #books on #Amazon – July 27th at… Click To Tweet

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 12, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Are you terrified of marketing? Learn how to overcome your fear with this article from Lisa Tener: Marketing Terrifies Me: How to Overcome Fear of Marketing / Sales (for Authors and Others). Demystifying Keywords, Categories, and Themes For Amazon Indie Authors – Penny’s guest post on Writer Unboxed. What every writer wants! The Secret To Getting Your Book on the TODAY Show from Dan Blank! Lessons from Buzzfeed on how to…

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10 Point Website Check-Up: Bonus Tip!
July 10, 2015by: ameeditor

Ask any Search Engine Marketing Expert and they’ll tell you the importance of anchor text. So what is it? It’s the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like “click here” or other nebulous terms. But if used correctly, anchor text can help with your site ranking. It’s not difficult if you understand a few basic concepts: Anchor text should be descriptive, using the link you’re sending people and keywords…

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Your 10 Point Website Check Up
July 8, 2015by: ameeditor

Congratulations, you have a website! Now the hard part: to make sure it’s doing what you need it to – help sell your book or product. Of course, websites differ in color, layout, and target audience, but there are 10 fundamental elements that should always remain standard.   @bookgal shares 10 #tips for making the most of your #website! Click To Tweet Has your #website had a checkup recently? These ten elements will help you #sell #books! Click To Tweet

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Sell More Books on Amazon! Tip #1: Pitching via Email
July 7, 2015by: ameeditor

  Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our first tip will focus on Pitching Via Email.  Email is fast, quick and easy to pitch bloggers but there is a right and wrong way to do this. A bad pitch or a rambling email can send your email into the delete bin so here are some quick tips to get your pitch the attention it deserves….

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How to Get More Sign-Ups on Your Newsletter List!
July 6, 2015by: ameeditor

Looking to expand your newsletter distribution? Here are some great tips on how to get more sign-ups for your newsletter list! How to get more #newsletter #signups – #tips from @bookgal! Click To Tweet

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 5, 2015by: ameeditor

  We hope you all enjoyed a healthy and happy Independence Day! The world’s 57 Largest Book Publishers in 2015 from Publisher’s Weekly. Are you leveraging news for your book or business? Here, Penny recommends Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business. Announcement! Smashwords now Allows “Assetless” Pre-Orders. $0.99 until 7/6 only on Amazon! Lutheran Reformation eBook Where Christ is Present! Want to learn about self publishing from the experts (and eat pizza!)? Join Penny…

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