The Book Marketing Blog

by Penny Sansevieri
Back to Basics 4 – Determining the Best Time to Publish
May 22, 2015by: ameeditor

This spring, let’s go back to basics and focus on Publishing, more specifically, how you can Get Published Today. This week, Penny will give us the basics on how to determine the best time to publish your book! The plotting and planning of your book will include a good many things. Often, the launch date is just determined by one simple factor: the book is finally done. But the launch of a book is perhaps the most important aspect to…

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Video: Keyword Strategies with Joe Pulizzi
May 20, 2015by: ameeditor

If the idea of finding keywords sends your head spinning, check out this short clip of Joe’s talk at Digital Book World on keywords – why they are important and how you can use them for your own work. Done right, keywords can not only help you expand your reach but also help you come up with a variety of topics you may want to write about OR creating really popular book titles. I did this when I was looking…

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Back to Basics 3 – How do you know your book is ready to be published?
May 19, 2015by: ameeditor

This spring, let’s go back to basics and focus on Publishing, more specifically, how you can Get Published Today. Today, Penny will walk us through how to answer the question: “Is my book ready to be published?” Most of us think that our book is done when we’ve put the last line on the page. But that’s really only the beginning. No, I’m not talking about marketing. This comes much sooner. First off, did you write a book that’s saleable?…

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Back to Basics 2: Defining Your Publishing Goals
May 15, 2015by: ameeditor

This spring, let’s go back to basics and focus on Publishing, more specifically, how you can Get Published Today. Today, Penny will walk us through how to answer the question: “What are my publishing goals”? Defining your publishing goals First and foremost, you must define your goals. It’s important to note that your goals should be identified early on and will often help define where and how you’ll publish. This goal-seeking exercise will also help you define how much you should…

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Slideshare and Podcasting are the Next Big Thing – with Joe Pulizzi
May 13, 2015by: ameeditor

Joe Pulizzi, king of content marketing, shares some tips around Slideshare and Podcasting, which are great ways to produce additional content using pieces you already have access to – like articles you’ve written and your book. This was shot at Digital Book World. Sorry if it’s slightly fuzzy, but the content is great. @JoePulizzi shares #slideshare and #podcasting tips Click To Tweet Check out these #youtube #tips on how to use #slideshare and #podcasting for #bookmarketing! Click To Tweet We’re…

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Back to Basics 1: Facts about Trade Publishing
May 12, 2015by: ameeditor

This spring, let’s go back to basics and focus on Publishing, more specifically, how you can Get Published Today. This week, Penny will give us the basics on trade publishing – what makes a book a “major success,” how do trade publishers make money, editing tips, and the relationship between publishers, authors, and marketing. Facts about Trade Publishing Here are some facts that might surprise you: First, a book that sells 10,000 copies is considered a major success. Was this always the case?…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 10, 2015by: ameeditor

Happy Mother’s Day! Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Check out the May 2015 author earnings report of Amazon’s ebook sales stats here. Want more views for your videos? Of course you do! Find out how here! Shedding light on the ebook market? from Digital Book World. Download Two Hearts ebook for only $0.99 on Amazon from May 8-26. Christian Romance lovers will enjoy this one! Want to double your readers! This is a must read for authors from Write to…

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Why Social Media Matters
May 8, 2015by: ameeditor

Welcome to the final installment of our “Social Media Series.” To wrap up the series, we’ll focus on why social media matters! We get a lot of authors that come to us with books already published, they’re ready to invest money on marketing, but they have no social media presence. Worst case scenario? They have the icons on their website that go nowhere, or they go somewhere, and it just isn’t pretty. The good news? It’s never too late, it…

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Best Calls to Action on Facebook
May 7, 2015by: ameeditor

Welcome to the 6th installment of our “Social Media Series.” This week, we’ll focus on the best ways to get attention on Facebook! Best Calls to Action on Facebook According to a report by TrackMaven, there are some interesting ways to grab more attention on Facebook. Using words like “Share” and “Please” can double the amount of engagement you get. Also, posts with seven exclamation points get high engagement as well !!!!!!!. And we hear a lot about hashtags so…

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How to Get 100+ Reviews on Amazon: More Ideas for Getting Reviews. Part 2
May 5, 2015by: ameeditor

Last week we talked about different types of Amazon reviews. This week, let’s discuss more ideas for getting reviews on Amazon! Use Free: Giving away your book can be a great way to drive both sales and reviews. The caveat, though, is that you need to have a letter (like the one I just shared with you) in the back of your book. You need a call to action (CTA) in order to get people to do something – like…

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