Book Marketing Blogs

by Penny Sansevieri
Pinterest Tools To Help You Build Followers
July 17, 2014by: Penny
Enter Your Mail Address:

Comments Off

Pinterest Tools to Help You Build Followers

POSTED Pinterest tools 07172014PinAlerts: As the name suggests, they will alert you to when someone pins something from your website which is super helpful to know. You can then connect with the pinners if you want, or thank them for posting!

Postris: This site helps you find influential pinners, boards, and pins. Browsing this site will let you find new accounts to follow and new pinners to engage with.

Pinvolve:  A great app that syncs your Facebook business page with Pinterest. You can post  pins to Pinterest and they’ll automatically get pulled into Facebook. There are several plans, the basic is free, other plans run $9 to $25 a month.

Share this article with these tweetables:



How’s Your Online Reputation? Tip #13 of 52 Ways to Market Your Book
July 15, 2014by: Penny
Enter Your Mail Address:

Comments Off

Welcome to Tip #13 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

How’s Your Online Reputation?

TIp 13For years Google alerts has been great for watching what’s being said about you online. But now there are a few other players, check out these online reputation management tools. They’re a great way to keep track of what’s being said about you, your book and/or product online.

Addict-o-matic: I was really surprised when I first logged on here how much stuff was out there on me that Google Alerts didn’t pick up. This is a free service and a great resource, the only complaint I have is there is no RSS feed that I can subscribe to, to keep me posted on weekly or even daily additions. Hopefully that will come soon, for now, here’s the link: http://addictomatic.com/. The best part about this service is that it doesn’t require that I sign in or signup for anything. I like that. I have way too many subscriptions and passwords I can’t remember as it is.

Trackur.com: this site claims to be Google alerts on steroids. The write-ups I’ve seen are great and the site or the write-ups don’t lie. It’s not a free service (though they offer a free trial) but the service is quite thorough and outstanding. Give it a shot and see what you think.

Share this article with these tweetables:



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 14, 2014
July 14, 2014by: Paula
Enter Your Mail Address:

Comments Off

Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into writing and self-publishing in this edition. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Headings, Headers & Footers posted at Format Book in Word, saying, “Design your book with Word like a professional… Headings are used to help your readers find their way around your book. They also help in letting your reader know what the paragraphs following the heading are about. They are especially useful in non-fiction books.”

Daley James submitted My Self-Publishing Journey #1 – Taking the Decision posted at Daley James Francis, saying, “The blog post is about my decision to self-publish, and my hopes and fears about using the form to get my writing out there.”

Erica Verrillo submitted What Makes a Successful Ebook posted at Publishing… And Other Forms of Insanity, saying, “What does a successful ebook look like? If it is fiction, it is priced between $2.99 and $3.99, is more than 50,000 words, is part of a series, and has been placed on a pre-order list.”

clock

Writing

Chrys Fey submitted Writing About: Your Character’s Toughest Moment posted at Write With Fey, saying, “Here are 4 tips to help you write about your character’s toughest moments.”

Cynthia Herron submitted Top 10 Ways Writers Save Time posted at Cynthia Herron, saying, “This post is about time management and writing, It offers practical productivity tips for writers.”

Karyn Lawrence submitted Transitioning From Screenwriter to Author posted at Karyn Lawrence, saying, “A recap of my experience transitioning from 12 years of screenwriting into self-publishing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of July 7, 2014
July 11, 2014by: Paula
Enter Your Mail Address:

Comments Off

Get some marketing savvy courtesy of these book marketing tweets, from bloggers, marketers, authors and others. The topics include how book cover clichés can help sell books, tools to increase blog retweets, seven book promotion sins, and more. Happy marketing!

**************

* 5 Twitter Tools to Increase Your Blog Retweets

These tools – like Click to Tweet – are easy to install and use!

http://bit.ly/1lLujnH

bigstock-Author-Presenting-His-New-Book-55765136

* How to Attract Your Target Reader With These Language Tips and Tricks

There’s a lot of buzz about creating great, captivating headlines, but if that’s all you’ve got your readers will leave your site and never return:

http://bit.ly/1nHYywe

* Seven Deadly Sins of Book Promotion

Oh yes, sloth, pride, envy, etc. can all have a negative impact on your marketing:

http://bit.ly/1pY48jM

* Agent Views on Manuscripts That Have Been Self-Published

This is a must-read for self-published authors – or authors considering self-publishing in the hopes it will get them a traditional publishing deal:

http://ow.ly/yR9Nl

* Book Cover Clichés: Why Using Them Will Actually Help You Sell More Books

If covers in certain genres look familiar, it’s intentional. Learn how it affects book sales:

http://bit.ly/1w1TeXR

* Killer Writing Tools That Will Help You Get the Job Done

These tools can help you stay on schedule, develop better content, and ensure a larger audience sees your work:

http://buff.ly/1j8BGbP

* 5 Reasons You’re Not Ready to Self-Publish Your Book

Sometimes, it’s better to wait before self-publishing. Use this checklist as a guide to determine if you’re ready:

http://bit.ly/1olDv4m



How To Create Viral Content (Really)
July 10, 2014by: Penny
Enter Your Mail Address:

1 Comment »

Want your next blog post to go viral. Here’s a tip: Start with a headline. People open blog posts based on the headline, that’s really key so you have to start there. Headlines cause blog posts to go viral, the blog content, while important is not as key as the headline.

To get started, download a copy of Jon Morrow’s Headline Hacks (you can sign up for it here: http://boostblogtraffic.com/)

POSTED How to Create Viral Content 07102014Here are a few tips that I’ve learned on how to create some great headlines:

Numbers rock: People love things like 7 Ways To, 10 Ideas For… so try to use a number in your headline whenever possible.

Caps: headlines with the first letter of each word capped did better than a headline with just the first letter of the first word capped. Using all caps? I’d skip it. All caps always sounds LIKE YELLING.

Questions? Turns out, questions don’t do as well as you might think. Titles that phrased the headline in the form of a question didn’t get as many shares as you might think.

Your focus is your reader: Make sure that you address your reader in the headline. Your Guide to, or something similar will help create more exposure for your headline.

 

Share this article with these tweetables: 



Read Blogs in Your Market: Tip #12 of 52 Ways to Market Your Book
July 8, 2014by: Penny
Enter Your Mail Address:

Comments Off

Welcome to Tip #12 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Read blogs in your market

It’s really that simple: read what others are saying about your market. Even if you write fiction you can read up on publishing and other topics related to your book.

So why would you want to do this? Here are 5 reasons why you should stay dialed into your market online Tip 12

  1. You’ll hear about trends faster if you keep reading blogs by thought leaders in your market. Generally if an idea is good, you’ll see it on a few blogs before it hits the news.
  2. It’s a great way to connect with others. I talk about this in Social Networking on Blogs (See Selling Strategy #26).
  3. You won’t be clueless. Let’s face it, the worst thing that could happen is that you get a media interview and the interviewer asks you a question you should know the answer to, but you don’t. We can’t be expected to know everything but you should keep tabs on your market.
  4. Great ideas for blogging: If you’re eager to find new blog topics, why not dig into trending topics? The more blogs you read, the more ideas you’ll get.
  5. Sales ideas: Not only will you stay dialed into your market but reading blogs in your industry might give you new sales ideas or new ways to market your book.

So what’s the best way to read blogs? Subscribe to the RSS feed (really simple syndication) and capture all your blog listings in one spot through Feedly, which is a user friendly feed reader. I run all my feeds though there and it’s in one place. Easy!

How Popular is Your Topic?

One way to find out is to track it on Google Alerts. Try plugging in your keyword to see what comes up. You can access Google Alerts by going to Google and typing in Google Alerts in the search bar. Alerts are free and a really easy way to track what’s happening in your market. Keeping track of what’s being said, featured, and written about your brand is a good way to know how popular it is and who is saying what in your market.

Share this article with these tweetables:



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 7, 2014
July 7, 2014by: Paula
Enter Your Mail Address:

Comments Off

Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week we have some great tips on getting published, writing, book marketing, and social media. Thank you to this week’s contributors!

Social Media

Lorna Collins submitted Facebook 101 – Part 1 – The Basics posted at Lorna Collins, saying, “Confused about Facebook? You’re not alone. Today’s blog may help dispel some of the mystery.”

FB Like signs

Book Marketing

Sarah Bolme submitted Re-Purposing posted at Marketing Christian Books, saying, “Re-purposing is a technique for gaining more exposure for your books.”

Writing

Chrys Fey submitted Eliminate Redundancies posted at Write With Fey, saying, “This is a short post serving as a reminder to eliminate redundancies. Why should you want to eliminate redundancies in your writing? Well because they are redundant!”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Clients posted at Publishing… And Other Forms of Insanity, saying, “New agents are a boon to writers. They are enthusiastic, helpful, and they go the extra mile for their clients. What’s more many new agents have interned with well-known agencies, and already have contacts in major publishing houses.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



10 Things your friends can do to help you sell more books: Tip #11 of 52 Ways to Market Your Book
July 1, 2014by: Penny
Enter Your Mail Address:

1 Comment »

We hope you’re enjoying 52 Ways to Market Your Book! We’ve got your next batch of tips, are you ready? OK, here is what you can expect in the coming weeks!

Tip 11: Ten Things Your Friends Can Do To Help You Sell More Books 11

Tip 12: Read Blogs in Your Market

Tip 13: How’s Your Online Reputation?

Tip 14: Secrets for Getting Into Bookstores

Tip 15: How to Look Good Online

Tip 16: Never Sell Your Book

Tip 17: How to Network Like a Pro!

Tip 18: One Minute Marketing

Tip 19: Host a Video Contest!

Tip 20: The Power and Importance of Consistency

Tip 11

10 Things Your Friends Can do to Help you Sell More Books!  

Successful authors are not loners. They get out and they talk about their book, they engage people, they market and they enlist the help of their team. In this case we’re talking about your friends. Getting friends (and family) to help you market your book might be the best thing you can do for your book’s success, but how you go about engaging their help is another matter entirely. Friends and family who haven’t spent any time in the book industry might be at a loss for what to do and because of that, might end up doing nothing. I find that when I talk to folks they tell me they’d love to help but have no clue where to start. So take this list and pass it out to everyone you know, this should give them a good jump-off point and could certainly help boost your sales!

1) Do you have promotional pieces? T-shirts, postcards, bookmarks, hats, magnets? Send some to all of your friends and ask them to pass them out or leave them in places where your readers might shop.

2) Send friends and family an announcement e-mail and ask if they’ll send it to ten (or more) people they know with their endorsement to buy the book or better yet, if they have a newsletter or mailing list, see if they’ll announce your book to their newsletter readers!

3) Have them go into their local bookstore and talk to the manager about inviting you in for a local event or better yet, see if they’ll stock your book.

4) Encourage everyone you know to buy a book.

5) Offer them a commission if they sell books on your behalf.

6) If you’re in town see if they’ll host a book signing at their home to introduce you to their network of friends.

7) Do they have businesses? See if they’ll consider selling your book at their offices. (And remember to give them a percentage!)

8) Do they have any connections with local radio, TV or print? Ask them if they’ll make a call for you to see about getting you on the air.

9) Tell your friends what you need. Make up a promotional “wish list” for example “I wish I could do an event at XYZ bookstore, or I wish I could get into XYZ magazine.” You never know who they might know. Remember the six degrees of separation rule. Often friends want to help but they don’t know what you need. Tell them.

10) Thank them for all of their efforts and keep them apprised of your success. Often we get so busy promoting our books that we forget to say thank you and since we hate to boast, we also forget to tell people all the wonderful things that have happened to us and our books. Tell them. They’ll be happy for you and it might inspire them to do more!

Share this article with these tweetables:

 



AME Blog Carnival: Tips and Tricks for Writers and Authors – June 30, 2014
June 30, 2014by: Paula
Enter Your Mail Address:

Comments Off

Welcome to the Author Marketing Experts Blog Carnival. This week we’re sharing some great posts about social media, book marketing, and self-publishing. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “Naturally, the quality of the content of your book is the number 1 priority. But when you format your book, the layout of your content, structure and readability is just as important as the content itself.”

whispering

Social Media

Erica Verrillo submitted Disengaging from Readers: Dealing with Trolls, Cyber-bullies, and Other Web Cranks posted at Publishing … And Other Forms of Insanity, saying, “Engagement, as a marketing term, means getting someone to buy something or exhibit interest in your product in some tangible way. If you are a writer, engagement means getting someone to buy your book, or write a review. If you are a blogger, it means traffic to your blog. If you have launched an author website or Facebook page, it means having people visit, read your page(s), and make return visits. If you are a budding author here are a few simple rules to follow when embarking on ‘engagement.’ ”

Book Marketing

Frances Caballo submitted Chasing the Elusive Shareable Content posted at Social Media Just for Writers, saying, “We know certain characteristics of highly shareable content: you need captivating images, great videos, and limited text. However, what may be a captivating image to me might be be to another person. In this post I share my experiments with content as I find to find the “magic” formula for highly shareable content.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 23, 2014
June 27, 2014by: Paula
Enter Your Mail Address:

Comments Off

This roundup of top book marketing tweets, courtesy of bloggers, marketers, authors and others, offers plenty of ideas and inspiration. The topics include using Goodreads’ “Ask the Author” feature, building an email list, using hashtags to get traffic to your website, and more. Happy marketing!

**************

* Want to Traditionally Publish? Here are 8 Things You Need to Know

Make sure you avoid these mistakes because they could disqualify your book if you want to be considered by a traditional publisher:

http://bit.ly/1q57As3

publish sign

* Twitter Guide for Writers & Illustrators

This is the ultimate guide for using Twitter, starting with the basics, along with tips on networking, promotion, and marketing on Twitter:

http://bit.ly/12IfH1Y

* 5 Twitter Tools to Increase Your Blog Retweets

There are some terrific plugins that are easy to install and give your followers a simple way to share your posts:

http://bit.ly/1fmW7h5

* Marketing for You, the Indie Author – Building an Email List

One author explains his methods for building an email list, and now he can sell direct to readers:

http://bit.ly/1mjFFBG

* How to Approach and Pitch Social Media Influencers

There is a method for building relationships with key people who are influencers in your niche. Here’s what you should do:

http://bit.ly/1l7wD65

* 4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature

Have you checked out this author tool? It can be a great way to connect with readers:

http://ow.ly/y3I39

* 3 Hot Social PR Trends and How to Use Them

Learn how to leverage the connection between social media and PR:

http://bit.ly/1m4tMiY

* 13 Blog Post Blunders You Should Avoid (And What to Do Instead)

Discover how you can make your blog one of the success stories – starting with giving your blog focus:

http://dld.bz/dmwwE

* Hashtags are Great for SEO

When you use hashtags you also send marketing traffic to your social media site or blog:

http://youtu.be/VyT9D7NwQnA





Page 3 of 8812345...102030...Last »