The Book Marketing Blog

by Penny Sansevieri
Date Change! Webinar on “How to Sell Your Books by the Truckload on Amazon.com
July 13, 2015by: ameeditor

To accommodate everyone interested in attending, the LIVE WEBINAR hosted by Joel Friedlander with Penny Sansevieria will now be held on Monday, July 27th at 1:00 p.m. Pacific time. Don’t miss this great opportunity to learn How to Sell Your Books by the Truckload on Amazon.com! New #time for #webinar with@jfbookman and @bookgal: How to #sell #books on #Amazon – July 27th at… Click To Tweet

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 12, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Are you terrified of marketing? Learn how to overcome your fear with this article from Lisa Tener: Marketing Terrifies Me: How to Overcome Fear of Marketing / Sales (for Authors and Others). Demystifying Keywords, Categories, and Themes For Amazon Indie Authors – Penny’s guest post on Writer Unboxed. What every writer wants! The Secret To Getting Your Book on the TODAY Show from Dan Blank! Lessons from Buzzfeed on how to…

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10 Point Website Check-Up: Bonus Tip!
July 10, 2015by: ameeditor

Ask any Search Engine Marketing Expert and they’ll tell you the importance of anchor text. So what is it? It’s the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like “click here” or other nebulous terms. But if used correctly, anchor text can help with your site ranking. It’s not difficult if you understand a few basic concepts: Anchor text should be descriptive, using the link you’re sending people and keywords…

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Your 10 Point Website Check Up
July 8, 2015by: ameeditor

Congratulations, you have a website! Now the hard part: to make sure it’s doing what you need it to – help sell your book or product. Of course, websites differ in color, layout, and target audience, but there are 10 fundamental elements that should always remain standard.   @bookgal shares 10 #tips for making the most of your #website! Click To Tweet Has your #website had a checkup recently? These ten elements will help you #sell #books! Click To Tweet

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Sell More Books on Amazon! Tip #1: Pitching via Email
July 7, 2015by: ameeditor

  Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our first tip will focus on Pitching Via Email.  Email is fast, quick and easy to pitch bloggers but there is a right and wrong way to do this. A bad pitch or a rambling email can send your email into the delete bin so here are some quick tips to get your pitch the attention it deserves….

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How to Get More Sign-Ups on Your Newsletter List!
July 6, 2015by: ameeditor

Looking to expand your newsletter distribution? Here are some great tips on how to get more sign-ups for your newsletter list! How to get more #newsletter #signups – #tips from @bookgal! Click To Tweet

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 5, 2015by: ameeditor

  We hope you all enjoyed a healthy and happy Independence Day! The world’s 57 Largest Book Publishers in 2015 from Publisher’s Weekly. Are you leveraging news for your book or business? Here, Penny recommends Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business. Announcement! Smashwords now Allows “Assetless” Pre-Orders. $0.99 until 7/6 only on Amazon! Lutheran Reformation eBook Where Christ is Present! Want to learn about self publishing from the experts (and eat pizza!)? Join Penny…

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Six Ways To Think Like a Publicist and Sell More Books!
July 1, 2015by: ameeditor

  Being a publicist is more than knowing how to craft a snazzy email, it’s a dedicated, ongoing effort. If you do it right, you can accumulate great mentions, features, and reviews…and sell more books! Know the rules, honor the rules and if you’re lucky, the media will beat a path to your door. 1. Think Like a Journalist: Journalists care about one thing: “Will this interest my readers?” Use that objectivity to gain greater access to media, both online…

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 28, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Promoting your book on a budget? Check out Bookbaby Blog’s 20 Thrifty Ways to Get Your Writing Out There. Only six months until Christmas! Don’t miss my tips on Getting a Head Start on Holiday Sales! Want to write a novel? Here are 6 bad reasons (and 6 good reasons!) to write one from Anne R. Allen. Now through July 6th – mystery ebook Killer Wedding Cake by…

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Getting a Head Start on Holiday Sales
June 26, 2015by: ameeditor

Most authors I work with do, at some point, have their eye on holiday sales. The problem is that they often start on this a bit too late. You may have seen the “Christmas in July” ads and while these advertisements may seem a bit corny and perhaps a bit ill-timed they are anything but. In fact, if you want to get yourself and your book ready, there’s no better time than July to do just that. Why? Well, maybe…

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