The Book Marketing Blog

by Penny Sansevieri
Sell More Books on Amazon! Tip #5: Power Up the Keywords for Your Book
August 4, 2015by: ameeditor

Did you know that you’re allowed up to seven keyword strings on the back-end of your Amazon book page? That’s right! That means that you can use search strings that readers would plug into the Amazon search bar to take them right to your book. Think of search strings like “how to sell more books on Amazon” or “new romance books” – both of these are popular searches on Amazon.com. Just make sure that your keywords match your book’s benefits…

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Want to Turn Amazon into Your 24/7 Sales Machine?
July 31, 2015by: ameeditor

Would you like to learn how to turn Amazon into your 24/7 sales machine? (What author wouldn’t!) With over 4,500 books being published each day, how will yours get noticed? Luckily, Penny has just released the brand-new How to Sell Your Books by the Truckload multi-video tutorial program. The program is jam-packed with instructions and tips to help you manage your Amazon discoverability, with tips on how to get your book ranked #1 in your category! The information is current, plus you’ll get up-to-the-minute…

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9 Tips to Make Your Next Writers’ Conference Awesome
July 29, 2015by: ameeditor

I love going to writers’ conferences — as an attendee and a speaker! But as wonderful as the networking is, if you don’t show up with a plan or a set of action items for the conference, you can get sucked into the vibe of the event without being very productive. Here are some tips to help you maximize your event! Have any #writers conferences on your calendar? @bookgal has #tips for #authors to make the most of… Click To…

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Sell More Books on Amazon! Tip #4: Promote that eBook!
July 28, 2015by: ameeditor

If you’ve got an eBook promotion coming up, here are some great places to list your eBook for free or paid promos. Want to know more about promoting your eBook? Check out our eBook guides:  Your eBook Deal How-To Guide! and Your eBook Deal How-To Guide: Twitter and Hashtags.     Ereader News Today: http://www.ereadernewstoday.com/     Kindle Nation: http://kindlenationdaily.com/     Pixel of Ink: http://www.pixelofink.com     Inspired Reads: http://www.inspiredreads.com     Ignite Your Book: http://igniteyourbook.com/     BookGorilla: http://bookgorilla.com/     GoodKindles: http://www.goodkindles.net/ Sell More #books on #amazontip: thank #bookreviewers…

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Weekly Wrap-Up – Book Marketing Fun Finds!
July 26, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! We hope you’re all enjoying the summer season! Join Penny and Joel Friedlander onJuly 27 at 1pm PST for a live FREE WEBINAR. Claim your spot now & get discovered on Amazon!!!! The 4 Most Fun Ways to (Actually!) Overcome Writers Block from Wise Ink. Want to start writing a book? A Peek Inside One Writer’s Process from The Write Life. Or, do you need to finish writing your book? Read…

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Six Ways to Spy on Your Competition
July 24, 2015by: ameeditor

No matter what your genre, knowing your competitive landscape is essential. Being aware of what others in your market are producing, blogging, and promoting can also be critical to your own success. Of course I would never encourage copying, but being in sync with your market helps you stay ahead of the curve and enables you to recognize trends even before they reach the consumer level. So what I’m saying is: yes, you should spy on your competition! Does this…

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10 Lethal Marketing Mistakes
July 22, 2015by: ameeditor

People always ask: “What’s the single biggest mistake authors make?” The truth is, it’s probably not just one mistake (although one big mistake can sink your entire book). Publishing a book is like starting a business, and marketing is critical to the success of any business. Yet many authors are shocked when their book is a failure, despite the fact that they didn’t market it. If you want your book to succeed, then you must market it! And if don’t…

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Sell More Books on Amazon! Tip #3: Get More Readers for your eBook!
July 21, 2015by: ameeditor

Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our third tip will focus on how to get more readers for your eBook.  It’s helpful to remind people they don’t need a Kindle to access your eBooks – help people become new readers! Whenever you do a book promo, mention that you can access your book through all of these resources: Kindle Computer Reader iPhone and iPad Apps…

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Weekly Wrap-Up – Book Marketing Fun Finds!
July 19, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Have you heard the scuttle about Amazon pulling reviews? Here’s a piece Penny wrote on the subject. Do you know the difference between genre and category?  Brooke Warner offers a helpful explanation on HuffPost. Live webinar hosted by Joel Friedlander & me on How to Sell Your Books by the Truckload on Amazon. Sign up here! Looking for a good summer read? Check out this great music memoir: NIGHT PEOPLE,…

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12 Ways to Find a Marketing Firm Without Getting Scammed
July 17, 2015by: ameeditor

Every industry is full of scams, and unfortunately, publishing is no different. It’s not that everyone is unethical, but sometimes there are people who prey on an author’s desire for success by offering them pie-in-the-sky promises they can never fulfill. Keep in mind that most marketing companies are out there to do good work. We love the ones who do good work and help authors attain their dream. As you migrate through your choices, remember to not be swayed by…

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