Book Marketing Blogs

by Penny Sansevieri
10 Things your friends can do to help you sell more books: Tip #11 of 52 Ways to Market Your Book
July 1, 2014by: Penny
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We hope you’re enjoying 52 Ways to Market Your Book! We’ve got your next batch of tips, are you ready? OK, here is what you can expect in the coming weeks!

Tip 11: Ten Things Your Friends Can Do To Help You Sell More Books 11

Tip 12: Read Blogs in Your Market

Tip 13: How’s Your Online Reputation?

Tip 14: Secrets for Getting Into Bookstores

Tip 15: How to Look Good Online

Tip 16: Never Sell Your Book

Tip 17: How to Network Like a Pro!

Tip 18: One Minute Marketing

Tip 19: Host a Video Contest!

Tip 20: The Power and Importance of Consistency

Tip 11

10 Things Your Friends Can do to Help you Sell More Books!  

Successful authors are not loners. They get out and they talk about their book, they engage people, they market and they enlist the help of their team. In this case we’re talking about your friends. Getting friends (and family) to help you market your book might be the best thing you can do for your book’s success, but how you go about engaging their help is another matter entirely. Friends and family who haven’t spent any time in the book industry might be at a loss for what to do and because of that, might end up doing nothing. I find that when I talk to folks they tell me they’d love to help but have no clue where to start. So take this list and pass it out to everyone you know, this should give them a good jump-off point and could certainly help boost your sales!

1) Do you have promotional pieces? T-shirts, postcards, bookmarks, hats, magnets? Send some to all of your friends and ask them to pass them out or leave them in places where your readers might shop.

2) Send friends and family an announcement e-mail and ask if they’ll send it to ten (or more) people they know with their endorsement to buy the book or better yet, if they have a newsletter or mailing list, see if they’ll announce your book to their newsletter readers!

3) Have them go into their local bookstore and talk to the manager about inviting you in for a local event or better yet, see if they’ll stock your book.

4) Encourage everyone you know to buy a book.

5) Offer them a commission if they sell books on your behalf.

6) If you’re in town see if they’ll host a book signing at their home to introduce you to their network of friends.

7) Do they have businesses? See if they’ll consider selling your book at their offices. (And remember to give them a percentage!)

8) Do they have any connections with local radio, TV or print? Ask them if they’ll make a call for you to see about getting you on the air.

9) Tell your friends what you need. Make up a promotional “wish list” for example “I wish I could do an event at XYZ bookstore, or I wish I could get into XYZ magazine.” You never know who they might know. Remember the six degrees of separation rule. Often friends want to help but they don’t know what you need. Tell them.

10) Thank them for all of their efforts and keep them apprised of your success. Often we get so busy promoting our books that we forget to say thank you and since we hate to boast, we also forget to tell people all the wonderful things that have happened to us and our books. Tell them. They’ll be happy for you and it might inspire them to do more!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 30, 2014
June 30, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’re sharing some great posts about social media, book marketing, and self-publishing. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “Naturally, the quality of the content of your book is the number 1 priority. But when you format your book, the layout of your content, structure and readability is just as important as the content itself.”

whispering

Social Media

Erica Verrillo submitted Disengaging from Readers: Dealing with Trolls, Cyber-bullies, and Other Web Cranks posted at Publishing … And Other Forms of Insanity, saying, “Engagement, as a marketing term, means getting someone to buy something or exhibit interest in your product in some tangible way. If you are a writer, engagement means getting someone to buy your book, or write a review. If you are a blogger, it means traffic to your blog. If you have launched an author website or Facebook page, it means having people visit, read your page(s), and make return visits. If you are a budding author here are a few simple rules to follow when embarking on ‘engagement.’ ”

Book Marketing

Frances Caballo submitted Chasing the Elusive Shareable Content posted at Social Media Just for Writers, saying, “We know certain characteristics of highly shareable content: you need captivating images, great videos, and limited text. However, what may be a captivating image to me might be be to another person. In this post I share my experiments with content as I find to find the “magic” formula for highly shareable content.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 23, 2014
June 27, 2014by: Paula
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This roundup of top book marketing tweets, courtesy of bloggers, marketers, authors and others, offers plenty of ideas and inspiration. The topics include using Goodreads’ “Ask the Author” feature, building an email list, using hashtags to get traffic to your website, and more. Happy marketing!

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* Want to Traditionally Publish? Here are 8 Things You Need to Know

Make sure you avoid these mistakes because they could disqualify your book if you want to be considered by a traditional publisher:

http://bit.ly/1q57As3

publish sign

* Twitter Guide for Writers & Illustrators

This is the ultimate guide for using Twitter, starting with the basics, along with tips on networking, promotion, and marketing on Twitter:

http://bit.ly/12IfH1Y

* 5 Twitter Tools to Increase Your Blog Retweets

There are some terrific plugins that are easy to install and give your followers a simple way to share your posts:

http://bit.ly/1fmW7h5

* Marketing for You, the Indie Author – Building an Email List

One author explains his methods for building an email list, and now he can sell direct to readers:

http://bit.ly/1mjFFBG

* How to Approach and Pitch Social Media Influencers

There is a method for building relationships with key people who are influencers in your niche. Here’s what you should do:

http://bit.ly/1l7wD65

* 4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature

Have you checked out this author tool? It can be a great way to connect with readers:

http://ow.ly/y3I39

* 3 Hot Social PR Trends and How to Use Them

Learn how to leverage the connection between social media and PR:

http://bit.ly/1m4tMiY

* 13 Blog Post Blunders You Should Avoid (And What to Do Instead)

Discover how you can make your blog one of the success stories – starting with giving your blog focus:

http://dld.bz/dmwwE

* Hashtags are Great for SEO

When you use hashtags you also send marketing traffic to your social media site or blog:

http://youtu.be/VyT9D7NwQnA



Promote that eBook
June 26, 2014by: Penny
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Promote that eBook!

We love our eBooks, don’t we? eBook lovers are super tight knit and really want to know about your eBook special so when you’re ready to promote your eBook, head on over to one or all of these blogs and websites and promote away!

Ereader News Today: http://www.ereadernewstoday.com/

promote that ebook

Kindle Nation: http://kindlenationdaily.com/

Pixel of Ink: http://www.pixelofink.com

Inspired Reads: http://www.inspiredreads.com

GoodReads: http://www.goodreads.com

IndieReader: http://indiereader.com/author-promotional-opportunities/

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Ten Secrets for Savvy Search Engine Optimization: Tip #10 of 52 Ways to Market Your Book
June 24, 2014by: Penny
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Welcome to Tip #10 of our 52 Ways to Market Your Book. I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Ten Secrets for Savvy Search Engine Optimization

If you want to get a solid/high ranking in search engines  (and who doesn’t?), there are a few key things you need to do to make sure your site is helping, and not hurting your ranking. Google tends to dominate searches online (gaining a whopping 63% of all searches) so a lot of what I’m recommending here is based on this search engine preferences.

Tip 101. Do: Have great content and keep the word count on your home page to somewhere in the 250 word range.

2. Do: Get high quality, high traffic incoming links from relevant sites.

3. Do: Make sure your web site pages have titles, if you’re not sure ask your web designer about this.

4. Do: Use good keywords for your home page text. Don’t talk about yourself; remember it’s about the person landing on your site, not about you.

5. Do: Check out your competition: if you’re trying to get incoming links, see who’s linking to your competition. How do you search for incoming links? Pop the following into your Google search box: linkdomain:www.website.com

6. Do: Have a focused goal on your home page. While your site can do a good many things (and many sites do), your home page should have one goal. Once you get someone to your web site you don’t want to confuse them. A confused mind doesn’t make a choice and will likely click off to your competition.

7. Do: Get a good URL, something that relates to your topic and is easy to remember. If you have a few different web site addresses (such as your name, maybe an old domain, etc.) make sure they aren’t all forwarding to the same page on your site. Have them forward to different pages; this will also help with your search rank.

8. Don’t: And speaking of keywords…try to avoid using slogans, catch phrases or industry jargon. Here’s why: first off your reader might be a layperson and doesn’t understand what you’ve written, if you confuse the reader you will lose them. Second, when you search for your site in Google, you’ll see that some text comes up with your site URL, this text is pulled from your home page so use that space wisely.

9. Don’t: Use flash, it’s pretty and also pretty annoying. People don’t have time to wait through flash and also search engines can’t spider flash. If you have a flash page as an entrance to your site it’s like putting up a brick wall no one can see through. Your site is behind there somewhere, but no one will ever find it. Not good.

10. Don’t: Use link farms to get a lot of incoming links. What are link farms? They are services sold with the specific objective of getting incoming links to your site. The problem with these services is they don’t care *what* kind of links they get you as long as it’s a link. What this means to you is that you might get a thousand new links to your book on diet and health but they might all be links coming from plumbing sites (I’m not kidding, I’ve seen this happen).

Search Engine Optimization doesn’t have to be complicated or difficult, the thing to remember is that a static site, boring site, doesn’t help your ranking. As a final tip you should also consider getting a blog. If you think blogs are passé think again. A blog, if updated frequently (a minimum of twice weekly) will help your site spider through the search engines and, along with the other tips mentioned above, help you gain ranking and customers.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 23, 2014
June 23, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’ve got some great posts on writing, and book marketing, to share. Thank you to this week’s contributors!

Writing

Katie McCoach submitted The Allure of the Cliffhanger posted at Katie McCoach, saying, “How do you write a cliffhanger without ticking off your reader? These tips will help!”

Evelyn Brooks submitted How to Overcome Writer’s Block posted at Evelyn Roberts Brooks, saying, “Tips to overcome writer’s block, plus a special gift of affirmations (MP3) and affirmation cards for writers.”

woman exclaiming at computer screen

Book Marketing

Frances Caballo submitted Writers: Use Visuals to Market Your Books posted at Social Media Just for Writers, saying, “This post explains why visual are important for creating shareable content and then explains how to use Canva to create compelling visuals for blogs and social media.”

Kimberley Grabas submitted 39 Things to Remember While Struggling to Build Your Writing Career posted at Your Writer Platform saying, “When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities. What’s important and what’s not? What deserves your attention, and what can you let go of? Overwhelm stalls your forward progress, frustration rises (maybe even a little panic?) and the wave of ‘I’ll never figure this out,’ washes over. And since the rules are rapidly changing, there is a constant struggle to pull yourself from the quagmire of the ‘unimportant,’ and focus on what’s truly relevant to crafting a long and successful writing career. Take a deep breath. Building your career as a writer is no small task. But it’s too important not to figure out. To ease the tension and guide you along your path, the following is a list of gentle reminders of what really matters. Things you probably already know, but have forgotten or abandoned while striving to build your author empire.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 16, 2014
June 20, 2014by: Paula
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Get some great tips from these top marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include how to find enough time for promotion, changes to Amazon categories, ways to build your writing career, and more. Happy marketing!

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* 39 Things to Remember While Building Your Writing Career

Get some guidance on the things that matter, and the things you can cast aside:

http://bit.ly/1ucZzhZ

a writer is a person with courage

* Four Debut Novelists on Elevator Pitches, Getting an Agent, and Writing Your First Book

See what they say about pitching books, non-literary writing influences, and how to navigate the literary world:

http://bzfd.it/1pFCeYI

* Innovative Ways to Market Your eBook

If you want your eBook to stand out, Guy Kawasaki has some ideas worth considering:

http://youtu.be/8uTrnCX-eZ4

* Tips to Help Keep Your Email Out of the Spam Folder

Email can be a great marketing tool, but you do need to know how to avoid having your email labeled as spam:

http://bit.ly/1nhTHAd

* Must Read: Big Changes for Amazon Categories

In the ever-changing world of Amazon, categories have been replaced by themes. Learn how they work:

http://bit.ly/UhnxOs

* What’s at the End of Your Book? Use This Opportunity to Engage with Readers!

The end of your book is the perfect place to market to your readers. Some great ideas from Otis Chandler of Goodreads:

http://youtu.be/KimUUOSfCgY

* Authors Who Say “I Don’t Have Enough Time for Promotion” Are Doomed to Fail

You have to make the time, but the good news is you can build a fan base in 30 minutes a day. Here’s how:

http://bit.ly/17tzS5z



The Importance of Blogs and How to Find Big Bloggers
June 19, 2014by: Penny
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According to the Technorati report, blogs are now the third most influential digital resource for consumers making a purchase. Consumers said that blogs ranks higher than Facebook for motivating a purchase decision.

 

What does this mean? Blogs are a valuable marketing tool. Blog Importance - blog_pin

 

So, are you looking for influential bloggers to contact for your campaign? You should be. Try MOZ.com which helps you tap into insights and search engine rankings of bloggers. This site will let you know how the blogger you’re considering ranks and how influential they really are!

 

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52 Ways to Market Your Book: Tip #9 – Making the Sale
June 17, 2014by: Penny
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Welcome to Tip #9 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Making the Sale

Now more than ever, if you want to make the sale you’ve got to be persuasive. But not so persuasive that it seems you’re begging for the sale or (God forbid) sucking up. Frankly consumers hate both.

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1. Name dropping: While most of us find name dropping obnoxious, this is one time when it’s not only permitted, it’s encouraged. If you have an impressive list of testimonials, blurbs, or clients be sure and list them. If you’re not sure which ones to list and which to drop (lucky you if you have too many to chose from) then collaborate with someone who can be objective and offer decisive feedback. This first step is very critical and often overlooked. In fact I’ve been guilty of it. Some months back a friend of mine pointed to all the bestsellers we’ve worked on. “Why aren’t these listed on your site?” Well, they were but we had yet to highlight their success. Why? Because we were too close to our own message. An objective eye is often crucial to help you determine what to highlight and emphasize that will bring you sales.

2. Testimonials: Let’s face it, people like what other people like so if you have folks who say good things about your book, business or whatever it is you’re selling you should emphasize that.

3. Stories: People love stories. If you have a great success story be sure and share it on your web site. If you don’t have a good story (yet) you can always start gathering them. There’s no time like the present to get started.

 

The Growth Of Sales

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 16, 2014
June 16, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’ve got insights on writing, and social media. Thank you to this week’s contributors!

Writing

Chrys Fey submitted How to Create a Heroine of Steel posted at Write with Fey, saying, “In your story, make the heroine’s role important. Give her big things to do. Don’t just have her fall in love with the hero, or rely on him to save her. Make her as physically strong and as smart as the hero.”

social-media-demographics

Social media

Erica Verrillo submitted Platform, Shmatform: Social Media – How Numbers Lie posted at Publishing … And Other Forms of Insanity, saying, “We live in an age where online popularity has the ridiculous ability to control major business decisions or determine someone’s career. Yet, there’s never been a time when big numbers can be inflated so easily and deceptively.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/





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