Book Marketing Blogsby Penny Sansevieri
May 8, 2014
The average Facebook reach per post is only 12% (or less) of your audience, so if you want more people to see your posts, you’d better engage with them.
Here are some ideas:
- Ask a question.
- Fill in the blanks, post a picture and ask “What’s the one word you’d use to describe this” That kind of a thing.
- Give offers, discounts or contests that anyone can benefit from.
- Provide warnings about anything related to your market.
- Inspire with great, helpful posts.
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May 2, 2014
Get some great tips from these top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include cover design secrets, Pinterest for writers, blog post timing, and more. Happy marketing!
* “So You Want To Make A Living Writing? 13 Harsh Truths.”
Writing is a tough occupation, no question about it. But learn how you can succeed:
* When to Hire a Professional When You Self-Publish a Book
There are some major areas where self-published authors should think carefully about whether to handle it themselves or hire a pro:
* Pinterest for Writers and Authors: How to Market Your Book
Don’t overlook marketing opportunities on Pinterest. How to get started:
* Blog Post Timing: When Is Your Best Publication Time?
Look at the research and use it as a guide to make sure your blog posts reach your readers:
* 8 Cover Design Secrets Used to Manipulate Readers into Buying Books
Your book cover is a vital marketing tool. Use these ideas to catch readers’ attention:
* 9 Things You Wish You Knew Before Your First TV Interview
Make sure you’re ready before you go on the air:
May 2, 2014
If you feel like you’re not making any headway on social media take heart! It may not be you, it could be that you’re just on a social media site that’s all wrong for your message. Facebook is great, but may not be right for you.
We know we need to be social, but now it’s important to be on the right social media site because it’s not about being everywhere, it’s about being everywhere that matters. Finding the best place for you to focus isn’t always an easy thing and even when you do, you may still want to be on one or two other sites.
The goal with this quiz is to focus you on one main place. That’s where you’ll put the lion’s share of your efforts. If you were looking at this as a pie-chart, you’d put 60-70% of your time on your main social site and then divide up the rest elsewhere.
Being very focused will really help you to leverage more success in the right place, instead of spending your time dabbling in a bunch of different sites that aren’t really leveraging you much.
When you’re done with this quiz, you have my permission to ditch the sites that just aren’t working for you.
It’s not about being everywhere, it’s about being everywhere that matters.
Ready, set, go!
What one topic do you most resonate with?
A. Images: Pretty visual. Images, video, stuff like that is easy to get and accumulate.
B. Pretty current, pop-culture-ish. It’s got a lot of current angles and spins to it.
C. I love inspiring and educating people. My topic is much more on the education/helpful level.
D. My topic is much more business-driven and/or technology focused.
How easily can you come up with fun new blog topics?
A. I hate my blog, I prefer shorter, creative pitches and images to grab people’s attention
B. I’m usually at a complete loss. I prefer jumping on current trends or sharing other information.
C. I have no trouble coming up with blog topics
D. If I can get some keyword ideas on great sites like Ubersuggest.org, I’m golden.
What audience are you trying to connect with?
A. Ladies, almost 100% female.
B. A young, hip crowd. Could be male or female.
C. Everyone. Under 50 and over 50!
D. Primarily men but women too, they have to love to learn new stuff.
What is your preferred way to socialize online?
A. I like to share ideas and connect with others with similar interests.
B. I’m a multitasker – I catch up on news, entertainment, what’s trending.
C. I like to comment on what others post, take part in virtual conversations.
D. I’m most comfortable in a group setting where I feel I can get to know who’s who.
A. Love it! Sign me up!
B. Video? Oh God no. Mother told me never to walk in front of a loaded camera.
C. If I can do it and be off-camera. Maybe I can narrate?
D. I’d need some good lighting, but otherwise I’m good with it.
How do you feel about real-time networking?
A. It’s ok, but I am not much of an in-person kind of person. I prefer to do stuff online.
B. Love it. I love networking with other people in my industry.
C. I’m sort of lukewarm about it. I’d love to, but I don’t have the time or money to go to a lot of stuff.
D. I love networking, but I’m not sure who I should be networking with. I don’t know where to start.
How do you feel about getting personal with your followers?
A. I like to keep it positive, things that I find fun and interesting.
B. I tend to have opinions about everything and share them willingly!
C. I’m passionate about some things, but I’m pretty careful about what I divulge.
D. I prefer to keep it professional when I’m online.
What are the chances you’ll use your account to expand your business? Be realistic!
A. I might want to sell product but only if it’s very straightforward.
B. For me it’s mostly about information sharing and staying on top of my key topics.
C. I can learn anything. I want access to apps, forms, sales tools, the works!
D. I’d like to promote my work, but mostly for lead generation and networking.
And now for the results…
Professional Pinner/YouTube Rock Star!
You love imagery and you often best express yourself with images. You were probably one of the first bloggers to have images on your blog, too. High-five for being such a trend-setter. Now it’s true, all social media sites should have images, but you are clearly more visual in nature and you should consider being on a site that really speaks to that.
Consider getting onto sites like Pinterest or even taking your message into video and getting yourself a YouTube channel.
Twitter Rock Star!
You thrive on pop-culture, know what’s happening in the world and your market before the first news alerts hit your phone. You are, in a word, Dialed-In. When the President is on TV giving a speech, you’re checking the Twitter hashtag instead of tuning into it on TV and you love that because you get a new, fresh perspective that really resonates with you. You should consider spending the lion’s share of your time on Twitter.
It’s Facebook for you!
You love your Newsfeed, don’t you? And checking in to see what’s up with your friends and the groups you follow. You don’t get out to networking events as much as you feel that you need or would like to. For this reason, we think that Facebook would be a fantastic resource for you. Grab yourself a Fan Page and have a ball. Post great, helpful and enticing content for your readers and be sure to Like and Share in return. Building love on any social media site shouldn’t be a one-way experience.
Mostly D’ s
Become a Google Plus Rock Star!
You’re a Google Pluser! While so many folks are still leery about this Google-specific site, you eat this up. You’re a great networker mostly in business and always online. You love learning and your followers do, too. For this reason we think that Google Plus will rock your online world. It’s a fantastic place to network and share helpful information. This isn’t a site where you would post family vacation pictures, leave that to Facebook – Google Plus is a place for the serious-minded business people and we think that’s you!
Well here are some links to sites that we think are just fantastic and should help you kickstart the promotion with your new, fabulous social media focus!
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April 25, 2014
You can get more traffic using Hashtags.
It used to be that Hashtags were just used for Twitter, but not anymore. Using Hashtags on sites like G+, Facebook, Pinterest, LinkedIn and Instagram are fantastic ways to drive more engagement. There are also quite a few Hashtag tools to help you find popular tags and track trends.
Here are a few to consider:
Hashtags.org has been around forever and is still the best place to dig deeper into Hashtag trends, popularity and if you’re ready to go even deeper, you can see how many times a particular Hashtag has been tweeted in a 24-hour period.
Tagdef.com is great because it gives you a history on any Hashtag. So, for example, try plugging in a Hashtag and it’ll pull up when it was first used, how trendy it is and what the meaning of a Hashtag is. This is great when you’re not sure of the Hashtag you’re using. You want to key into something popular but that also drives a relevant meaning to your message.
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April 25, 2014
We’ve rounded up some top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include pitching agents or editors, maintaining your eBook sales, reaching out to readers, and more. Happy marketing!
* Can Writing & Self-Publishing Novellas Be Profitable? (Pros & Cons)
Writing shorter pieces can be a great way to keep your readers happy. Author Lindsay Buroker shares her experience:
* How do Authors Reach out to Readers?
Yes, you want to market, but it’s also about reaching out to readers. One author explains how to do it well:
* 4 Levels of Editing Explained: Which Service Does Your Book Need?
This piece will walk you through how to find an editor, as well as the four levels of editing:
* What Will You do When Your eBook Sales Slow Down?
Authors need to proactively find their readers, for starters, and not leave it to luck. Get some additional advice:
* 7 Tips for Pitching to an Agent or Editor at a Conference
Don’t be afraid to pitch your book, it can be a great experience. These tips will help get you ready:
April 23, 2014
Twitter has rolled out their new profiles. Here’s what you need to know to be ready.
The new Twitter profiles are available to everyone. To get it, log into your account and click on “edit” and it will show you (at the top) a button that let’s you explore the new header.
If you don’t have a perfectly sized graphic don’t worry. Twitter will let you resize this. I used a header from our YouTube which was not at all the right size. You’ll need to go in there and play with this a bit, too.
See my profile here:
Here is more information:
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April 18, 2014
With so much going on in social media and promotion, we’ve pulled together some great book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting the most out of Twitter’s recent changes, learning how to keep your Facebook engagement up, promoting your content on Google+, and more. Happy marketing!
* 7 Ways to Get More Engagement Out of Your Photos on Facebook
Facebook’s recent algorithm tweaks mean fewer people may see your photos, but there still are ways to make your photos go viral:
* Google+ Marketing Tactics, How to Promote Your Content on Google+
Learn how Google+ works and why the site is such a great place for promotion:
* Setting up Your Blog? Use This Checklist to Start Off on the Right Foot
If you want to make sure you’ve got your blog ready to go, these tips will help you set up a good quality blog so you can start posting:
* 5 Tips to Get the Most Out of Twitter’s Latest Update
Twitter’s new design looks familiar (Facebook anyone?), and has some great new features to aid your promotions:
* 6 Things Authors Should Know About Book Award Contests
There are good contests, and there are scams. What you should know before you enter a contest:
* Has Your Facebook Engagement Dropped?
Listen to what Facebook expert Mari Smith says:
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April 14, 2014
Would you like more people to watch your YouTube channel? It’s all in the keywords you choose and use. James Wedmore explains how to get more traffic and sell more stuff by using the right keywords!
April 11, 2014
We’ve pulled together some of the most popular book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include how to use Google+ circles, where to get images to use on your blog, ways to grow your writing skills, and more. Happy marketing!
* How to Market a Book & Strengthen Your Author Platform with Goodreads
Goodreads is a great site for author promotion, and the site offers a number of ways authors can market themselves:
* 9 Ways to Grow in Writing Skills
Author Jody Hedlund offers 9 ways authors can challenge themselves to grow:
* Google+ Circles: Making them Work for You
If you haven’t done much with Google+ Circles, you’re missing out. Learn more:
* Wonder How to Best Use Hashtags for Social Media Marketing?
TopRank’s Nick Ehrenberg explains the pros and cons of hashtags:
April 7, 2014
Have you ever used the Custom Audiences function on Facebook? The ways this works is if you have someone’s email address (such as a top influencer) you can plug his or her name into the Power Editor on Facebook when you’re creating your ad and it will promote your ad to that person’s audiences, too. It’s a great way to sell more of your product. Dennis Yu at Social Media Marketing World will walk you through using Custom Audiences.