Book Marketing Blogs

by Penny Sansevieri
How’s Your Online Reputation? Tip #13 of 52 Ways to Market Your Book
July 15, 2014by: Penny
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Welcome to Tip #13 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

How’s Your Online Reputation?

TIp 13For years Google alerts has been great for watching what’s being said about you online. But now there are a few other players, check out these online reputation management tools. They’re a great way to keep track of what’s being said about you, your book and/or product online.

Addict-o-matic: I was really surprised when I first logged on here how much stuff was out there on me that Google Alerts didn’t pick up. This is a free service and a great resource, the only complaint I have is there is no RSS feed that I can subscribe to, to keep me posted on weekly or even daily additions. Hopefully that will come soon, for now, here’s the link: http://addictomatic.com/. The best part about this service is that it doesn’t require that I sign in or signup for anything. I like that. I have way too many subscriptions and passwords I can’t remember as it is.

Trackur.com: this site claims to be Google alerts on steroids. The write-ups I’ve seen are great and the site or the write-ups don’t lie. It’s not a free service (though they offer a free trial) but the service is quite thorough and outstanding. Give it a shot and see what you think.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – July 14, 2014
July 14, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into writing and self-publishing in this edition. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Headings, Headers & Footers posted at Format Book in Word, saying, “Design your book with Word like a professional… Headings are used to help your readers find their way around your book. They also help in letting your reader know what the paragraphs following the heading are about. They are especially useful in non-fiction books.”

Daley James submitted My Self-Publishing Journey #1 – Taking the Decision posted at Daley James Francis, saying, “The blog post is about my decision to self-publish, and my hopes and fears about using the form to get my writing out there.”

Erica Verrillo submitted What Makes a Successful Ebook posted at Publishing… And Other Forms of Insanity, saying, “What does a successful ebook look like? If it is fiction, it is priced between $2.99 and $3.99, is more than 50,000 words, is part of a series, and has been placed on a pre-order list.”

clock

Writing

Chrys Fey submitted Writing About: Your Character’s Toughest Moment posted at Write With Fey, saying, “Here are 4 tips to help you write about your character’s toughest moments.”

Cynthia Herron submitted Top 10 Ways Writers Save Time posted at Cynthia Herron, saying, “This post is about time management and writing, It offers practical productivity tips for writers.”

Karyn Lawrence submitted Transitioning From Screenwriter to Author posted at Karyn Lawrence, saying, “A recap of my experience transitioning from 12 years of screenwriting into self-publishing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



How To Create Viral Content (Really)
July 10, 2014by: Penny
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Want your next blog post to go viral. Here’s a tip: Start with a headline. People open blog posts based on the headline, that’s really key so you have to start there. Headlines cause blog posts to go viral, the blog content, while important is not as key as the headline.

To get started, download a copy of Jon Morrow’s Headline Hacks (you can sign up for it here: http://boostblogtraffic.com/)

POSTED How to Create Viral Content 07102014Here are a few tips that I’ve learned on how to create some great headlines:

Numbers rock: People love things like 7 Ways To, 10 Ideas For… so try to use a number in your headline whenever possible.

Caps: headlines with the first letter of each word capped did better than a headline with just the first letter of the first word capped. Using all caps? I’d skip it. All caps always sounds LIKE YELLING.

Questions? Turns out, questions don’t do as well as you might think. Titles that phrased the headline in the form of a question didn’t get as many shares as you might think.

Your focus is your reader: Make sure that you address your reader in the headline. Your Guide to, or something similar will help create more exposure for your headline.

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors – July 7, 2014
July 7, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week we have some great tips on getting published, writing, book marketing, and social media. Thank you to this week’s contributors!

Social Media

Lorna Collins submitted Facebook 101 – Part 1 – The Basics posted at Lorna Collins, saying, “Confused about Facebook? You’re not alone. Today’s blog may help dispel some of the mystery.”

FB Like signs

Book Marketing

Sarah Bolme submitted Re-Purposing posted at Marketing Christian Books, saying, “Re-purposing is a technique for gaining more exposure for your books.”

Writing

Chrys Fey submitted Eliminate Redundancies posted at Write With Fey, saying, “This is a short post serving as a reminder to eliminate redundancies. Why should you want to eliminate redundancies in your writing? Well because they are redundant!”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Clients posted at Publishing… And Other Forms of Insanity, saying, “New agents are a boon to writers. They are enthusiastic, helpful, and they go the extra mile for their clients. What’s more many new agents have interned with well-known agencies, and already have contacts in major publishing houses.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



AME Blog Carnival: Tips and Tricks for Writers and Authors – June 30, 2014
June 30, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’re sharing some great posts about social media, book marketing, and self-publishing. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “Naturally, the quality of the content of your book is the number 1 priority. But when you format your book, the layout of your content, structure and readability is just as important as the content itself.”

whispering

Social Media

Erica Verrillo submitted Disengaging from Readers: Dealing with Trolls, Cyber-bullies, and Other Web Cranks posted at Publishing … And Other Forms of Insanity, saying, “Engagement, as a marketing term, means getting someone to buy something or exhibit interest in your product in some tangible way. If you are a writer, engagement means getting someone to buy your book, or write a review. If you are a blogger, it means traffic to your blog. If you have launched an author website or Facebook page, it means having people visit, read your page(s), and make return visits. If you are a budding author here are a few simple rules to follow when embarking on ‘engagement.’ ”

Book Marketing

Frances Caballo submitted Chasing the Elusive Shareable Content posted at Social Media Just for Writers, saying, “We know certain characteristics of highly shareable content: you need captivating images, great videos, and limited text. However, what may be a captivating image to me might be be to another person. In this post I share my experiments with content as I find to find the “magic” formula for highly shareable content.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 23, 2014
June 27, 2014by: Paula
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This roundup of top book marketing tweets, courtesy of bloggers, marketers, authors and others, offers plenty of ideas and inspiration. The topics include using Goodreads’ “Ask the Author” feature, building an email list, using hashtags to get traffic to your website, and more. Happy marketing!

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* Want to Traditionally Publish? Here are 8 Things You Need to Know

Make sure you avoid these mistakes because they could disqualify your book if you want to be considered by a traditional publisher:

http://bit.ly/1q57As3

publish sign

* Twitter Guide for Writers & Illustrators

This is the ultimate guide for using Twitter, starting with the basics, along with tips on networking, promotion, and marketing on Twitter:

http://bit.ly/12IfH1Y

* 5 Twitter Tools to Increase Your Blog Retweets

There are some terrific plugins that are easy to install and give your followers a simple way to share your posts:

http://bit.ly/1fmW7h5

* Marketing for You, the Indie Author – Building an Email List

One author explains his methods for building an email list, and now he can sell direct to readers:

http://bit.ly/1mjFFBG

* How to Approach and Pitch Social Media Influencers

There is a method for building relationships with key people who are influencers in your niche. Here’s what you should do:

http://bit.ly/1l7wD65

* 4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature

Have you checked out this author tool? It can be a great way to connect with readers:

http://ow.ly/y3I39

* 3 Hot Social PR Trends and How to Use Them

Learn how to leverage the connection between social media and PR:

http://bit.ly/1m4tMiY

* 13 Blog Post Blunders You Should Avoid (And What to Do Instead)

Discover how you can make your blog one of the success stories – starting with giving your blog focus:

http://dld.bz/dmwwE

* Hashtags are Great for SEO

When you use hashtags you also send marketing traffic to your social media site or blog:

http://youtu.be/VyT9D7NwQnA



Promote that eBook
June 26, 2014by: Penny
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Promote that eBook!

We love our eBooks, don’t we? eBook lovers are super tight knit and really want to know about your eBook special so when you’re ready to promote your eBook, head on over to one or all of these blogs and websites and promote away!

Ereader News Today: http://www.ereadernewstoday.com/

promote that ebook

Kindle Nation: http://kindlenationdaily.com/

Pixel of Ink: http://www.pixelofink.com

Inspired Reads: http://www.inspiredreads.com

GoodReads: http://www.goodreads.com

IndieReader: http://indiereader.com/author-promotional-opportunities/

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 23, 2014
June 23, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’ve got some great posts on writing, and book marketing, to share. Thank you to this week’s contributors!

Writing

Katie McCoach submitted The Allure of the Cliffhanger posted at Katie McCoach, saying, “How do you write a cliffhanger without ticking off your reader? These tips will help!”

Evelyn Brooks submitted How to Overcome Writer’s Block posted at Evelyn Roberts Brooks, saying, “Tips to overcome writer’s block, plus a special gift of affirmations (MP3) and affirmation cards for writers.”

woman exclaiming at computer screen

Book Marketing

Frances Caballo submitted Writers: Use Visuals to Market Your Books posted at Social Media Just for Writers, saying, “This post explains why visual are important for creating shareable content and then explains how to use Canva to create compelling visuals for blogs and social media.”

Kimberley Grabas submitted 39 Things to Remember While Struggling to Build Your Writing Career posted at Your Writer Platform saying, “When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities. What’s important and what’s not? What deserves your attention, and what can you let go of? Overwhelm stalls your forward progress, frustration rises (maybe even a little panic?) and the wave of ‘I’ll never figure this out,’ washes over. And since the rules are rapidly changing, there is a constant struggle to pull yourself from the quagmire of the ‘unimportant,’ and focus on what’s truly relevant to crafting a long and successful writing career. Take a deep breath. Building your career as a writer is no small task. But it’s too important not to figure out. To ease the tension and guide you along your path, the following is a list of gentle reminders of what really matters. Things you probably already know, but have forgotten or abandoned while striving to build your author empire.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 16, 2014
June 20, 2014by: Paula
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Get some great tips from these top marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include how to find enough time for promotion, changes to Amazon categories, ways to build your writing career, and more. Happy marketing!

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* 39 Things to Remember While Building Your Writing Career

Get some guidance on the things that matter, and the things you can cast aside:

http://bit.ly/1ucZzhZ

a writer is a person with courage

* Four Debut Novelists on Elevator Pitches, Getting an Agent, and Writing Your First Book

See what they say about pitching books, non-literary writing influences, and how to navigate the literary world:

http://bzfd.it/1pFCeYI

* Innovative Ways to Market Your eBook

If you want your eBook to stand out, Guy Kawasaki has some ideas worth considering:

http://youtu.be/8uTrnCX-eZ4

* Tips to Help Keep Your Email Out of the Spam Folder

Email can be a great marketing tool, but you do need to know how to avoid having your email labeled as spam:

http://bit.ly/1nhTHAd

* Must Read: Big Changes for Amazon Categories

In the ever-changing world of Amazon, categories have been replaced by themes. Learn how they work:

http://bit.ly/UhnxOs

* What’s at the End of Your Book? Use This Opportunity to Engage with Readers!

The end of your book is the perfect place to market to your readers. Some great ideas from Otis Chandler of Goodreads:

http://youtu.be/KimUUOSfCgY

* Authors Who Say “I Don’t Have Enough Time for Promotion” Are Doomed to Fail

You have to make the time, but the good news is you can build a fan base in 30 minutes a day. Here’s how:

http://bit.ly/17tzS5z



The Importance of Blogs and How to Find Big Bloggers
June 19, 2014by: Penny
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According to the Technorati report, blogs are now the third most influential digital resource for consumers making a purchase. Consumers said that blogs ranks higher than Facebook for motivating a purchase decision.

 

What does this mean? Blogs are a valuable marketing tool. Blog Importance - blog_pin

 

So, are you looking for influential bloggers to contact for your campaign? You should be. Try MOZ.com which helps you tap into insights and search engine rankings of bloggers. This site will let you know how the blogger you’re considering ranks and how influential they really are!

 

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