Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – August 11, 2014
August 11, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition includes insights into writing, book marketing, and self-publishing. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Passive Voice Misconception posted at Write With Fey, saying, “We have all heard (from agents, editors, etc.) that passive voice is something every writer should learn to spot and should work to eliminate from their writing, but some people are unclear on what passive voice is and why they have to avoid it.”

Self-Publishing

Glenn Miller submitted Kindle Unlimited Is Not Netflix for Books posted at Glenn Miller, saying, “Self-pub authors and readers in general wonder about Amazon’s new Kindle Unlimited. I offer that its promise (to readers — and therefore to authors) is beyond what’s been explored.”

Colin Dunbar submitted Format a Book in Word: Footnote, Index & Bibliography posted at Format Book in Word, saying, “Everything you need to format your book in Word.”

book with cash

Book Marketing

Erica Verrillo submitted List of Online Reviewers Who Accept Self-Published Books posted at Publishing… And Other Forms of Insanity, saying, “I have assembled a list of 167 reviewers, all of whom accept ebook formats and self-published work, and have posted regularly. None of these reviewers charge for a review. Also included on the list are links to submission policy, contact info, and genres.”

Sarah Bolme submitted Opportunity: It’s Before You posted at Marketing Christian Books, saying, “Statistics of self-published book sales are dismal. Yours don’t need to be.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 4, 2014
August 8, 2014by: Paula
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Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The issues include what authors can learn from reader pet peeves, how to set expectations before publishing, whether book giveaways are still a good idea, and more. Happy marketing!

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* Are Book Giveaways Still Worth It for Indie Authors?

Some experts offer their insights into book giveaways as a marketing strategy. Things have changed, but there are times that freebies still make sense:

http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/62424-are-book-giveaways-still-worth-it-for-indie-authors.html

bestseller stamp

* Self-Publish or Perish: Why This Author Went from Traditional to Indie Publishing 

Author Eileen Goudge explains why she decided to change publishing paths:

http://www.thebookdesigner.com/2014/08/eileen-goudge/

* What Authors Can Learn From Reader Pet Peeves

When author Jody Hedlund asked her readers about what drove them crazy when they’re reading a book, they had plenty to say. Learn from their comments:

http://jodyhedlund.blogspot.com/2014/08/reader-pet-peeves.html

* Should You Hire an Editor Before Querying? Agents Weigh In

Agents offer reasons why you should – or shouldn’t – hire an editor before querying. It’s an interesting discussion:

http://www.adventuresinyapublishing.com/2014/07/should-you-hire-editor-before-querying.html

* Setting Expectations Before You Publish Your Book

Take some time to figure out what you really want so you’ll have a better chance of reaching your goals:

http://publishingperspectives.com/2014/08/setting-expectations-before-you-publish-your-book/

* Authors Don’t be Twits When Tweeting and Making Online ‘Friends’

This is very clear advice: Don’t do these things. Ever. Or, stop it if you have been doing it:

http://thestoryreadingapeblog.com/2014/08/02/authors-dont-be-twits-when-tweeting/

* What Sells a Book?

Three factors are important to helping your book succeed. Learn what they are:

http://www.selfpublishingreview.com/2013/06/what-sells-a-book/

* How Barbara Freethy Became the Bestselling Amazon KDP Author of All-Time

It took a lot of work, but Barbara Freethy explains what she did that turned her books into Amazon bestsellers:

http://www.huffingtonpost.com/michaelprice/how-barbara-freethy-becam_b_5647391.html



Best of the Web Book Marketing Tips for the Week of July 28, 2014
August 1, 2014by: Paula
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There’s some great advice in this week’s top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting started with Google Analytics, using the secret Kindle feature, finding writing motivation, and more. Happy marketing!

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* EDITS, EDITORS, EDITING — The Secret Weapon of Every Successful Writer

Why hiring an editor is so important no matter which publishing route you take:

http://annerallen.blogspot.com/2014/07/edits-editors-editingthe-secret-weapon.html

editing marks and pen

* How to Use Google Analytics: Getting Started

Still don’t know how to use Google Analytics? This tool is a great way to learn who visits your site, what they do while visiting your site, and much more. Here’s how to use it effectively:

http://www.socialmediaexaminer.com/google-analytics-basics/

* The Secret Kindle Feature Every Author Should Be Using

This little item under the Kindle edition of your book is a great way to know what your readers are talking about (whether it’s your book or a competitor’s):

http://youtu.be/IZc2KfEDiMQ

* Four Book Marketing Tips Based on Lessons Learned From the First Book

An author looks back at how she promoted her first book and what she’ll do differently the second time around:

http://meghanward.com/blog/2014/06/12/four-book-marketing-tips/

* Seven Things to Do When You Don’t Feel Like Writing

Sometimes you want to write but nothing seems to happen – no motivation, no muse. Here’s what you can do instead:

http://www.dailywritingtips.com/seven-things-to-do-when-you-dont-feel-like-writing/

* 5 Great Examples of Calls to Action for Your Facebook Cover Photo

Facebook’s rules change all the time. Now, you can include a “call to action” in your cover photo, but text can’t amount to more than 20% of your cover image. Learn how to create a CTA that won’t violate Facebook’s rules:

http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It may seems like most marketing now takes place on social media, but a recent study shows that email marketing is incredibly effective:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840



How to Look Good Online: Tip #15 of 52 Ways to Market Your Book
July 29, 2014by: Penny
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Welcome to Tip #15 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

How to Look Good Online

There are those that say it’s all about appearances, this is very true online. Why? Because everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished, it might not bode well for your online reputation and sales. Here are some quick tips on how to look good online:

15Social Networks: with social networks it’s not about quantity but quality. I often have authors tell me they are on numerous social networking sites (some are on as many as 50). That’s great if you can keep them all current. If you can’t, find the ones you can participate in and stick with those. Remember that the first word on social networking is “social” so if you’re not able to participate actively (at least once a week) then get out.

Sign up for Google alerts: who’s saying what about you? If you don’t know, you should. This is (usually) a good thing. You want to know where reviews appear so you can a) link to them and b) thank the person who reviewed you or mentioned you on their blog or web site.

Get a blog: in order to get on blogs, you must have a blog but it’s more than just having one, it’s about keeping it updated. (see Participate)

Participate: in order to reap the benefits of the online world you must participate. This goes back to the social networking site and your blog. Participate, communicate and listen. Three rules online that will never steer you wrong.

Don’t get greedy: lead with the benefits, not the dollar signs. What I mean by this is that if you’re going online to make a quick buck, get out. You might make a few dollars but success will be short lived.

Network: it goes without saying that networking (especially online) is important. Network, lend a helping hand, show people how you can help them.

Web site: don’t just get one, get a good one. You’d never think to show up for a car race with a scooter. Don’t even try to go online with anything less than a professional web site. While I know it’s tempting to do it yourself, most authors always end up regretting it. “My web site is fine.” They’ll say till you ask them how well it’s selling for them. If the answer is: “it’s not” then you need a new site. Much like bringing a scooter to a Nascar race and hoping to win, show up online with a site that reflects your expertise, creativity, and message. This is one race you can’t afford to lose.

Want the complete book of tips? Get it here!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – July 28, 2014
July 28, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We’ve got some great posts on book marketing, getting published, and self-publishing in this edition. Thank you to this week’s contributors!

Getting Published

Erica Verrillo submitted 2 Agents Looking for New Writers posted at Publishing… And Other Forms of Insanity, saying, “These two agents are looking for clients. Both have had experience working in prestigious literary agencies. As always, go to the agency’s website before sending your query. See which publishing houses they have worked with, what type of books they have represented. It’s always a good idea to do a Google search on the agency (and agent) to check for other authors’ experiences.”

advice puzzle piece

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Tables & Columns posted at Format A Book in Word, saying, “In a non-fiction book, tables are an aid to making information and data easier to read. Columns can also be used to help with readability, although it’s not common to have columns in a book.”

Book Marketing

Frances Caballo submitted Lisa Tener on Publishing, Platform and Book Marketing posted at Social Media Just for Writers, saying, “In this post, I interview book coach Lisa Tener who offers book marketing advice for writers.”

Sarah Bolme submitted There is No Magic Pill posted at Marketing Christian Books, saying, “There is no magic pill. Whether in dieting or in book marketing, no one opportunity will create magic results for you.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Simple Ways to Get More Exposure on Google
July 24, 2014by: Penny
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The first thing to know about G+ is that it’s really a mini-blog post. What does this mean? Well, longer content really rules on G+, as opposed to Facebook or Twitter – where shorter updates are a must. If you follow this line of thinking, you know that G+ should mirror whatever you’re doing on your blog which means, first and foremost, your headlines:

G+ Exposure 1

Headlines: headlines are really important on this site although this is significant with anything you do. Headlines can make or break your post. We cover more on creating great headlines here: http://www.amarketingexpert.com/create-viral-content-really/

Images: always, always, always add an image. I never pull in the image from the post I’m sharing, I’ll always add one. You can find great, cheap and even free images at places like BigStock, etc. and you can edit them at Canva.com, PicMonkey.com or Befunky.com

Hashtags: Repeat after me, never, ever, ever post anything without a hashtag. I use them on Facebook, Twitter and, of course, G+.

Format: though I encourage you to create longer, blog post-type updates, I would suggest that you remember the importance of formatting. G+ lets you format your updates with bold, italics, strikethrough and bullet points. Here are some formats you may want to keep for later use:

Bold: add * before and after the word or sentence. *So your update will look like this*

Italic: add _ before and after the word or sentence. _So your headline will look like this_

Strikethrough: add – before and after the word or sentence. –This is what you’ll strikethrough-

To create a numbered list, you’ll want to do this:

*1.*

*2.*

And so on – this will create this:

  1. Create strong headlines
  2. Long posts rocks on G+
  3. Make sure and format your text

Next up are bullets, to create those you’ll do:

  • Create strong headlines
  • Long posts rocks on G+
  • Make sure and format your text

You can also mix and match these, making italics bold and so on. Go ahead, experiment. Remember you can always edit the post later!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – July 21, 2014
July 21, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into book marketing, writing, and getting published in this edition. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Writing About: Your Toughest Moment posted at Write With Fey, saying, “When you have to write about your toughest moment in life it can be overwhelming and scary. How do you capture the most difficult experience (or day) you’ve ever had to go through, and write about it? Where do you begin?”

manuscript

Getting Published

Erica Verrillo submitted 5 Horror and Dark Fiction Publishers Accepting Unsolicited Manuscripts posted at Publishing… And Other Forms of Insanity saying, “Horror is an immensely popular genre. (Zombies! Vampires! Werewolves!) Perhaps, for that reason there are relatively few publishers accepting unagented manuscripts. (Many horror publishers say they are “swamped.”) The publishers I have listed here accept a variety of formats: short stories, poems, and novels. Please read their guidelines carefully.”

Book Sales/Marketing

Lisa Romeo submitted Guest Blogger Kim Ablon Whitney on Writing Niche Novels, Writing What You Know posted at Lisa Romeo Writes, saying, “Guest blogger Kim Ablon Whitney writes about her decision to write more novels about what she knows and had already begun building an audience for.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of July 14, 2014
July 18, 2014by: Paula
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We’ve rounded up some savvy book marketing tweets – courtesy of bloggers, marketers, authors and others – that offer plenty of ideas and inspiration. The topics include building a street team for your book, using Google+ for social media contests, unlocking your Facebook fans, and more. Happy marketing!

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* How to Create a Street Team for Your Book

What’s a street team? They are people in your online community you gather together to help you launch your book. Learn how they can be effective:

http://buildbookbuzz.com/how-to-create-a-street-team-for-your-book/

word block saying authors

* 6 Things That Will Happen a Few Days Before Your Book Comes Out

You have conflicting feelings when your book is about to launch, but remember – it’s normal:

http://www.petermball.com/2014/07/10/six-things-that-will-happen-a-few-days-before-your-book-comes-out/

* How Authors Can Build Their Audience on Instagram

If you haven’t tried Instagram for promotion, there are several ways you can use the site to grow a following:

http://selfpublishingteam.com/how-authors-can-build-their-audience-on-instagram/

* Unlock Your Facebook Fans: Grow the Audience You Didn’t Even Know You Had

Learn how Facebook ads can help you reach visitors to your site and turn them into loyal fans:

http://www.digitalinformationworld.com/2014/07/facebook-growth-hack-social-media-infographic.html

* A Hook vs an Elevator Pitch: What’s the Difference?

For starters, one is written and the other is spoken. Learn how to distinguish the two and make them effective:

http://www.fromthewriteangle.com/2014/07/the-difference-between-hook-and.html

* How to Use Google+ for Social Media Contests

Did you know that you can promote your contests on G+? Learn how you can be successful:

http://www.socialmediaexaminer.com/google-plus-for-social-media-contests/

* 12 Most Basic Ways for Beginners to Rock Twitter

Twitter gets 135,000 new users each day. If you’re just getting started, or need a refresher, learn how you can get the most out of Twitter:

http://12most.com/2014/07/08/12-basic-ways-beginners-rock-twitter/



Pinterest Tools To Help You Build Followers
July 17, 2014by: Penny
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Pinterest Tools to Help You Build Followers

POSTED Pinterest tools 07172014PinAlerts: As the name suggests, they will alert you to when someone pins something from your website which is super helpful to know. You can then connect with the pinners if you want, or thank them for posting!

Postris: This site helps you find influential pinners, boards, and pins. Browsing this site will let you find new accounts to follow and new pinners to engage with.

Pinvolve:  A great app that syncs your Facebook business page with Pinterest. You can post  pins to Pinterest and they’ll automatically get pulled into Facebook. There are several plans, the basic is free, other plans run $9 to $25 a month.

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How’s Your Online Reputation? Tip #13 of 52 Ways to Market Your Book
July 15, 2014by: Penny
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Welcome to Tip #13 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

How’s Your Online Reputation?

TIp 13For years Google alerts has been great for watching what’s being said about you online. But now there are a few other players, check out these online reputation management tools. They’re a great way to keep track of what’s being said about you, your book and/or product online.

Addict-o-matic: I was really surprised when I first logged on here how much stuff was out there on me that Google Alerts didn’t pick up. This is a free service and a great resource, the only complaint I have is there is no RSS feed that I can subscribe to, to keep me posted on weekly or even daily additions. Hopefully that will come soon, for now, here’s the link: http://addictomatic.com/. The best part about this service is that it doesn’t require that I sign in or signup for anything. I like that. I have way too many subscriptions and passwords I can’t remember as it is.

Trackur.com: this site claims to be Google alerts on steroids. The write-ups I’ve seen are great and the site or the write-ups don’t lie. It’s not a free service (though they offer a free trial) but the service is quite thorough and outstanding. Give it a shot and see what you think.

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