The Book Marketing Blog

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of December 8, 2014
December 12, 2014by: Penny
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Here’s a rundown of some top book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include why rushing kills good books, whether hiring help or going the DIY route makes more sense for authors, working with book bloggers, and more. Happy marketing!

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* How Can Authors Stand Out on Social Media?

It may seem like social media consists of a lot of noise and little useful info. But you can use social media to find and grow an audience:

http://www.socialmediatoday.com/content/how-can-you-stand-out-social-media

social media networks for authors

* How Hurry Kills Good Books

There are many reasons for you to take your time writing and publishing your books. Think quality over quantity:

http://socialmediajustforwriters.com/hurry-kills-good-books/

* Self-Publishing: DIY or Hire Help?

Many writers hear that they need to hire professionals, but you can do a lot yourself – if you want to:

http://www.molly-greene.com/self-publishing-diy-or-hire-help/

* 4 Tips for Working With Book Bloggers

Bloggers can be very helpful when it comes to getting exposure for your book. Here’s how to find the right bloggers for your book:

http://writersinthestormblog.com/2014/11/4-tips-for-working-with-book-bloggers/

* Why It’s Good to Get Bad Reviews

Having a few not-so-great reviews for your book can give your book credibility:

http://www.selfpublishingadvice.org/bad-reviews/

* 12 Ways to Avoid Looking Clueless On Social Media

Get some great tips from social media expert Guy Kawasaki:

http://www.forbes.com/sites/ericwagner/2014/12/03/12-ways-to-avoid-looking-clueless-on-social-media/

* Email Marketing for Writers: Build Your List!

If you collect more emails, you can improve your email marketing and sell more books:

http://www.theloneliestplanet.com/2014/12/email-marketing-for-writers-build-your.html

* 11 Social Media Statistics You Should Have Known Yesterday

Did you know the most repinned images on Pinterest have multiple colors? Learn that and more:

http://sproutsocial.com/insights/social-media-statistics/



AME Blog Carnival: Tips and Tricks for Writers and Authors – December 8, 2014
December 8, 2014by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, and book marketing, that we hope you’ll enjoy. Thank you to all of the contributors!

Book Marketing

Sarah Bolme submitted Visibility posted at Marketing Christian Books, saying, “Without contacts or glasses, my visibility is really poor. I can’t read things on my computer screen from a normal distance without these visual aids. Without visual aids, what I see on my computer screen is still visible, just fuzzy and unreadable. Many books suffer from a fate far worse than poor visibility. Many are invisible.”

examining laptop with magnifying glass

Hazel Longuet submitted Writing Tips: This Week’s Most Popular Writing Articles posted at A Novel Experience, saying, “I’m serving up this week’s portion of collective genius – articles on writing, self-publishing and marketing books, as decided by the actions of my social media followers. They’re a discerning bunch and have selected some great articles this week. So kick-back and jump into the tasty world of writing…”

Social Media

Erica Verrillo submitted 15 Reading and Writing Communities That Can Boost Your Platform posted at Publishing… And Other Forms of Insanity, saying, “Reading and writing communities can be a great way to get feedback on your writing. They also host competitions for the most popular stories, which are then publicized. On some of the larger sites, notably Wattpad and authonomy, there are tie-ins with media, publishing houses, and, in the case of WEbook, a service that helps writers pitch directly to agents.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of December 1, 2014
December 5, 2014by: Penny
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Gain some great advice and ideas from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include 15 reading and writing communities to find readers, 6 ways to jump on holiday sales, a writer’s guide to mental health, and more. Happy marketing!

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* 6 Ways to Jump on Holiday Sales

You’ve still got a chance to get some sales for the holidays:

http://writersinthestormblog.com/2014/11/6-ways-to-jump-on-holiday-book-sales/

holding out a gift

* What Authors Should Know About Amazon Book Categories

Did you know Amazon has a separate setup for print books and ebooks? You can select two categories per book, and here’s how you should choose:

http://marketingtipsforauthors.com/2014/10/authors-know-amazon-book-categories.html

* Where the Readers Are: 15 Reading and Writing Communities that Can Boost Your Platform

You may not have heard of some of these sites – like Scriggler, WEBook, Critters – but they could be great places to find readers:

http://publishedtodeath.blogspot.com/2014/12/where-readers-are-15-reading-and.html

* Frazzled, Overwhelmed, Swamped? A Writer’s Guide to Mental Health

It’s easy to get caught in the trap of trying to do everything. Here’s how you can talk yourself down:

http://annerallen.blogspot.com/2014/11/frazzled-overwhelmed-swamped-writers.html

* How to Optimize Your Pins for the Pinterest Smart Feed

If you want additional exposure on Pinterest, learn how to use the smart feed:

http://www.socialmediaexaminer.com/pinterest-smart-feed%E2%80%8B-optimize-pins/

* How to Sell More Books to the Right Target Audience

Ask yourself these key questions so your book will be noticed by the right people:

http://thefutureofink.com/target-audience/

* 10 Ways Authors Can Make Crowdfunding Work

You can use crowdfunding to raise money for your publishing project, and also collect pre-orders and market your book pre-publication. Here’s how:

http://marketingtipsforauthors.com/10-ways-make-crowdfunding-work

* Tips for Making Sure Editors Don’t Skip Over Your Email Pitch

Research reveals that email is the best way to pitch editors; and your subject line is what really matters:

http://www.mediabistro.com/prnewser/tips-for-making-sure-editors-dont-skip-over-your-email-pitch_b102912



Hashtag Do’s and Don’ts
December 5, 2014by: ameeditor
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Now that Hashtags are so popular, it’s a great idea to use them. But there are specific things that work and that don’t work for Hashtags, let’s look at a few:

POSTED hashtag do's and don'ts 12042014 - blog_pin

 

Do:

– Shorter Hashtags are always best, longer hashtags take up too much space in your tweet.
– If you’re creating your own hashtag, make sure that it makes sense to the follower. Using keywords in hashtags is always a great idea.
– Take a look at sites like Hashtags.org and see if you can use a hashtag that’s trending and relevant to your topic. You can also use Twubs.com (another great hashtag directory) to find solid, trending hashtags and their conversations.

Don’t:

– Use too many hashtags in a tweet or other post; it will just get distracting and hard to read.
– Using hashtags that are too hard to read, understand, or too quirky. Being quirky is fine if it’s part of a trend, such as #angiesrightleg which was a trending tweet a few years ago at the Oscars, but otherwise stay away from long tweets that are too hard to understand.
– Don’t use more than two words in your hashtags, the longer they are the harder they are to read.
– And finally, don’t use a hashtag just for the sake of using it. It won’t get you blacklisted per se, but it won’t help in your online marketing efforts, either.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – December 1, 2014
December 1, 2014by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, and book marketing. Thank you to all of the contributors!

Book Marketing

Hazel Longuet submitted Book Promotion: Networking for Introverts posted at A Novel Experience, saying, “These days authors must self-market their books for any chance of success and that involves a huge amount of networking – for those introverts amongst us that is painful but it needn’t be. With these simple steps even the most introverted can participate in the marketing field comfortably.”

book typewriter key

Erica Verrillo submitted How to Build Your Own Author Platform – From Scratch posted at Publishing… And Other Forms of Insanity, saying, “You must start building your platform well in advance of contacting an agent or publishing your book. Achieving a following takes several years, But even if your name is not a household word by the time you publish, you can set the stage for future fame.”

Self-Publishing

Sarah Bolme submitted Indecision: A Success Killer posted at Marketing Christian Books, saying, “You can find articles on mistakes authors and publishers should not make all over the Internet. Here is one that is often not talked about.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



AME Blog Carnival: Tips and Tricks for Writers and Authors – November 24, 2014
November 24, 2014by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, getting published, and writing. Thank you to all of the contributors!

Writing

Hazel Longuet submitted Writing Tips: This Week’s Most Popular Writing Articles posted at Novel Experience, saying, “I’ve gathered together the articles that were most popular this week with my Twitter followers and Google + Circles. There are some great articles here that you shouldn’t miss.”

typing 2

Getting Published

Erica Verrillo submitted 12 December Writing Contests – No Entry Fee posted at Publishing… And Other Forms of Insanity, saying, “Writing contests can act as a powerful boost to your career. Agents and editors take note of who wins writing awards, and it’s a tremendous lift to be able to put “award-winning author” on your resume.”

Self-Publishing

Claire McKinney submitted Publish, Release, Launch: Some of the What and When of Book Publishing posted at Claire McKinney, saying, “When is the best time to publish a book if you are self-published? This post gives a general description/monthly breakdown of when/what books are released by traditional publishers and when is the best time for a self-published author to release their books. Also provides some publishing terms!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

 



Best of the Web Book Marketing Tips for the Week of November 17, 2014
November 21, 2014by: Penny
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There’s a wealth of information from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include asking for book blurbs, creating Facebook holiday contests, implementing a social media strategy, and more. Happy marketing!

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* The Importance of an Author Marketing Plan

Developing a marketing plan to guide you will ensure that your marketing will have focus and be quantifiable:

http://marketingtipsforauthors.com/2014/11/importance-author-marketing-plan.html

* 4 Surprising Twitter Features Every Marketer Should Use

There are some really great features on Twitter you may not have discovered, such as embeddable timelines and advanced search. Learn how they can help you:

http://sproutsocial.com/insights/4-twitter-features-need-using/

* 5 Facebook Holiday Contest Ideas to Boost Your Sales

Yes, time is short, but these ideas are really easy to implement:

http://www.jeffbullas.com/2014/11/13/5-facebook-holiday-contest-ideas-to-boost-your-sales/

marketing plan envelope

* 7 Ways to Make Pimping Your Book for a Blurb Less Weird

Authors cringe at the idea of asking for blurbs, yet the endorsements can be valuable. Take some of the stress out of the process:

http://www.huffingtonpost.com/holly-robinson/7-ways-to-make-pimping-your-book-for-a-blurb-less-weird_b_6146802.html

* 8 Essential Elements of a Social Media Marketing Strategy

If you aren’t sure how to set goals or determine strategy, here’s a guide that will help:

http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/

* How to Get Your Blog Post Shared 1000 Times

Learn how you can make your blog posts go viral with this infographic:

http://denisewakeman.com/business-blogging-2/how-to-get-your-blog-post-shared-infographic/

* 10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES

If your book isn’t selling the way you hoped, use this checklist to see what you can do to turn things around:

http://thefutureofink.com/self-published-books-dont-sell/

* Getting Book Reviews (so sales can follow)

A look at strategies that can help you get more book reviews:

http://elizabethspanncraig.com/2555/getting-reviews/

 



Best of the Web Book Marketing Tips for the Week of November 10, 2014
November 14, 2014by: Penny
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We’ve collected some informative book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include using infographics in your marketing, increasing your Twitter exposure, selling more books on Amazon, and more. Happy marketing!

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* Seven Things I’d Do Before I Published a Book (if I had it to do over again)

An author talks about what she learned from her early book marketing experiences and how that affects her book marketing strategy now:

http://writegame.blogspot.com/2014/10/insecure-writers-support-group.html

books in paper bag

* 3 Ways Authors Can Get Exposure for Their Recently Published Book

Here are simple yet effective ways to launch your book:

http://phsolomon.com/2014/11/08/guest-blog-3-ways-authors-can-get-exposure-for-their-recently-published-books/

* How to Increase Your Exposure on Twitter

Twitter can be a great place to market your book if you understand how it works:

http://www.amarketingexpert.com/increase-exposure-twitter/

* 39 Things to Remember While Struggling to Build Your Writing Career

Sometimes you need to be reminded of what really matters so your writing career stays on track:

http://www.yourwriterplatform.com/build-your-writing-career/

* 9 Awesome Reasons to Use Infographics in Your Content Marketing

We’re surrounded and consumed by data. One way to make it manageable and easier to understand is to use Infographics:

http://www.jeffbullas.com/2012/03/07/9-awesome-reasons-to-use-infographics-in-your-content-marketing/

* How to Sell Books by the Truckload on Amazon

Learn the secrets to using Amazon’s back end system to sell more books:

https://soundcloud.com/denise-wakeman/adventures-in-visibility-how-to-sell-books-by-the-truckload-on-amazon

* 9 Email Marketers Explain Why Nobody Opens Your Emails

If you have a newsletter, or use email for marketing, learn how to make sure your subscribers read your emails:

http://blog.hubspot.com/marketing/reasons-for-bad-open-rates

* Successful Querying: It’s Not All About the Letter

There’s a whole process and mindset behind querying. These tips will guide you:

http://booksbywomen.org/succesful-querying-letter/



Everything Is Your Resume: Tip #30 of 52 Ways to Market Your Book
November 11, 2014by: ameeditor
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Welcome to Tip #30 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Everything is your Resume

Tip 30When it comes to book promotion, the title of this blog post is truer now than it ever was. When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online. A bad first impression is tough to recover from and in some cases it might not just mean a lost sale but a lost media opportunity. Here are a few guidelines to consider when forging your success online!

1. Article Syndication: Edit, edit, edit. I can’t say this enough. We do a lot of article syndication and I can’t tell you how much editing we do for some of our authors. But when you’re syndicating yourself, who do you turn to? Well, get an editor to do project work for you. I really recommend it. Once an article is “out there” it’s almost impossible to get it back.

2. Blog posts: Edit, edit, edit. Never put up a single blog post without running spell check (thankfully most blog software comes with this now), but be cautious about this. Remember, its public domain and blog posts that go up generally stay up unless you pull them down. They’ll get spidered, you might even get folks linking to them.

3. Twitter tweets: This is a big one, especially as many of us are hopping on Twitter these days. All of your tweets can be searched and in the case of Twitter, it’s pretty easy to shoot off a quickie, short, and thoughtless tweet. Remember that in the case of Twitter, the world is watching. My rule of thumb? Don’t tweet anything you wouldn’t want your Grandmother to read.

4.Facebook updates: This is another cautionary tale, and not always just from your updates. As with anything online, be cautious about the type and amount of personal information you give away. Remember, like we’ve been saying everything is your resume. If you need a personal page then get one, but keep the business/book stuff to a fan page that’s isolated to the message. You don’t necessarily want all of your readers to know you and the hubby just went out for Chinese food or that you found fleas on Fido.

5. Online reviews: While you can’t control the content of reviews online, you can control your reaction to them. If you get a bad review, don’t attack the reviewer. Listen, I had a bad review on the first edition of Red Hot Internet Publicity, and while it was the only negative comment, I wanted so badly to write to the reviewer and begin engaging him in a debate over my book. Instead what I did was write him, first thanking him for the time he took to read the book and then I offered insight on the negative points he mentioned. I also thanked him for his feedback, which, once I stepped back from the harshness of his words, was actually really helpful. Don’t battle an online reviewer. You put your book out there and not everyone is going to like it. You have to either accept this or stop promoting it.

6. Blog comments: Commenting on other people’s blogs is a great idea, but like anything else, be careful about this because like a blog post, comments are searchable.

7. Podcasts and Blogtalk radio: There are a lot of opportunities to do radio online these days and while it might not seem as glamorous as, say, NPR, it can get you a lot of traction for your message. Don’t underestimate the power of online radio and podcasts, they can have a far reach. Be as prepared as you would be to go on a big show. Some of these podcasts (and especially through BlogTalk radio) get thousands upon thousands of listeners.

8. YouTube: A colleague of mine was commenting last week on a book/author video that was posted to YouTube. He said that while it was interesting, the author wasn’t a great interview and the video was sort of flat. Many authors put up video and forget the worldwide reach that this has. They also forget that if the video can be found, a media person might land on it and if you’re video is subpar, it might nix any chances for an interview.  Don’t just assume because you put it out there that it’s good. Yes, sketchy, off-color videos get circulated by the media but if you look at the number of videos that get loaded onto YouTube, it’s really a small slice of the pie.

9. Hiring someone: With the proliferation of Internet marketing firms offering Virtual Book Tours you want to proceed with caution. We’ve been offering Internet tours for a long time and we are extremely careful how we represent our authors online. If you’re thinking of hiring a company get a sense of who they’ve promoted and how they’ve promoted them. If you hire a company that uses “black hat” marketing techniques, you could get dinged for something that isn’t even your fault. Black hat refers to a certain type of Internet marketing that uses faulty link-building and spam techniques to get an author or book exposure. Often the exposure is short-lived and very harmful but black hat techniques can show up *very* successfully early on, that’s the way these tricksters are poised. Show early success only to have it drop off. In some cases I’ve known authors to even get their sites yanked. It’s not pretty.

There are numerous “easy” ways to get your name out there and that means you just have to make sure the information you put out there is good, solid, yes edited, and representative of your work. When it comes to marketing online, the Internet is one big networking event. Consider this: would you ever go to a networking event dressed in shorts, flipflops and a tank top? Doubtful. You show up dressed up, business cards in hand ready to rock and roll. The same rules apply online. Everything is your resume. If you make that your motto, the world will beat a path to your virtual door.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – November 10, 2014
November 10, 2014by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on writing, book marketing, and getting published. Thank you to all of the contributors!

Getting Published

Erica Verrillo submitted 3 New Agents Actively Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “These are three new agents who are actively building their client lists. New agents are a boon to writers – they work hard, and they LOVE their clients.”

publishing ready to get published (2)

Writing

Katie McCoach submitted Taking Feedback: What do Do With Your Edit Letter posted at KM Editorial, saying, “Author and editor Jeff Seymour shares steps to take for revising your manuscript after getting back your edit letter.”

Chrys Fey submitted Be Specific in Your Writing posted at Write With Fey, saying, “Being specific is important to help your readers understand what is going on and what you’re trying to tell them.”

Book Marketing

Sarah Bolme submitted Being Socially Responsible posted at Marketing Christian Books, saying, “If you are trying to market your books to the Millennial generation, I encourage you to take notice of the fact that corporate social responsibility is extremely important for this generation.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/





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