The Book Marketing Blog

by Penny Sansevieri
10 Point Website Check-Up: Bonus Tip!
July 10, 2015by: ameeditor

Ask any Search Engine Marketing Expert and they’ll tell you the importance of anchor text. So what is it? It’s the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like “click here” or other nebulous terms. But if used correctly, anchor text can help with your site ranking. It’s not difficult if you understand a few basic concepts: Anchor text should be descriptive, using the link you’re sending people and keywords…

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How to Get More Sign-Ups on Your Newsletter List!
July 6, 2015by: ameeditor

Looking to expand your newsletter distribution? Here are some great tips on how to get more sign-ups for your newsletter list! How to get more #newsletter #signups – #tips from @bookgal! Click To Tweet

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 5, 2015by: ameeditor

  We hope you all enjoyed a healthy and happy Independence Day! The world’s 57 Largest Book Publishers in 2015 from Publisher’s Weekly. Are you leveraging news for your book or business? Here, Penny recommends Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business. Announcement! Smashwords now Allows “Assetless” Pre-Orders. $0.99 until 7/6 only on Amazon! Lutheran Reformation eBook Where Christ is Present! Want to learn about self publishing from the experts (and eat pizza!)? Join Penny…

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 28, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Promoting your book on a budget? Check out Bookbaby Blog’s 20 Thrifty Ways to Get Your Writing Out There. Only six months until Christmas! Don’t miss my tips on Getting a Head Start on Holiday Sales! Want to write a novel? Here are 6 bad reasons (and 6 good reasons!) to write one from Anne R. Allen. Now through July 6th – mystery ebook Killer Wedding Cake by…

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Getting a Head Start on Holiday Sales
June 26, 2015by: ameeditor

Most authors I work with do, at some point, have their eye on holiday sales. The problem is that they often start on this a bit too late. You may have seen the “Christmas in July” ads and while these advertisements may seem a bit corny and perhaps a bit ill-timed they are anything but. In fact, if you want to get yourself and your book ready, there’s no better time than July to do just that. Why? Well, maybe…

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Create Headlines that Spark Engagement!
June 24, 2015by: ameeditor

If you’re wondering why your Facebook posts or Blog posts aren’t attracting enough attention maybe your headline needs to be stronger? If you need some headline help, head on over to the Headline Analyzer from CoSchedule. You can also download their “power words” cheat sheet, which is really helpful for creating great headlines! Are your #headlines sparking #engagement? Check out #headline #marketing #tips from @bookgal! Click To Tweet

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Is Social Media Killing Your Business? 8 Ways to Make Sure You’re Making the Most of Social Media’s Potential
June 23, 2015by: ameeditor

Did you see Penny’s latest article on PR Newswire? Don’t miss her tips on how to help you manage social media! Is #socialmedia killing your business? Make the most of it with these tips from @bookgal on… Click To Tweet 8 ways to make the most of #socialmedia for your #business on #prnewswire! Click To Tweet

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 21, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Happy Father’s Day! Looking for balance on social media? Check out my recent PR Toolkit post on 8 ways to manage your efforts. Support fellow writers with reviews from The Writing Life. Thanks to Terry Whalin for mentioning me! Free ebook until 6/24 only on Amazon! Mystery thriller by Nick Chiarkas: Weepers. 7 Ways to Be Insanely Creative on Demand from Write to Done. I especially love number 7! Missed out on going…

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7 Things to do Before, During, and Right After a Networking Event
June 16, 2015by: ameeditor

  Make the most of your next #networking event with these #tips from @bookgal! Click To Tweet Got #business #cards? @bookgal helps you make the most of your next #networking event! Click To Tweet

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 14, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!  We wish you all a Happy Flag Day! Check out these five free “must use” tech tools for ebook authors! Want to Succeed in self publishing? Don’t miss these tips from an indie author via Publishers Weekly. Interesting Ebook stats from Digital Book World. Today’s the last day to get Visual Project Management for only $0.99 on Amazon! Just in time for summer: 66 bookstores on Route 66! What is…

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