Book Marketing Blogs

by Penny Sansevieri
Ten Reasons Why You Should be Blogging: Tip #43 of 52 Ways to Market Your Book
February 18, 2015by: ameeditor
Enter Your Mail Address:

1 Comment »

Welcome to Tip #43 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Tip 43Ten Reasons Why You Should be Blogging

With all the Tweeting, Facebook Liking, and LinkedIn connecting going on, it’s easy to forget about blogging and finding the time to do so. Blogging, however, can be extremely useful for more reasons than just populating your website with content (although that’s important too). Let’s look at some reasons why you must blog and why it should matter to you!

Blogging gives “voice” to a website: In an age where there are millions of websites and millions more coming online each month, how can you stand apart from the crowd? One way is to get a great-looking site, but as we all know, sometimes budgets allow just the basics. A blog can then step in and (through your voice) give content and character to any website, regardless of how fancy or plain it might be. In fact, some of the best blogs have carried the success of many a less-than-spectacular website.

Content marketing: We all know that we need to create content and lots of it, but who has the time? Well, now you can use your blog as a content creating machine. You can develop original content there and push it out to different areas. For example, I will sometimes use my blog posts for Twitter updates, Facebook updates, and article syndication.

Search engine candy: Blogs are great optimization tools. Search engines (especially Google) love sites that are updated frequently. One easy and quick way to do that is via a blog. Each time you update your blog it pings the search engines and tells them the content on your site has been updated.

Social media must: If you’re going to tweet, or want to be liked on Facebook, there’s no two ways about it, you must have a blog. That’s the site you send them to for your complete content, where they can comment, become a follower and help you grow your tribe.

Blogger friendly: If you’re going to pitch bloggers, you must first have a blog. Love bloggers? Be a blogger first. Similar to the step above, you can become active on other blogs, commenting and sharing ideas, and attract them back to yours where they can return the favor. By the time you pitch them, you’re not just another email in an inbox, you’re someone they know and like.

Be an industry leader: It’s hard to be a leader in the industry if you don’t have a voice. A blog can give you a voice. Also, by blogging on your market, you can stay in touch with your market and hot topics much easier. Stay dialed in, stay current: a blog can help you do that.

Media, speaking: I’ve gotten media interviews and speaking gigs from my blog. If you blog enough and on interesting, relevant issues, you can gain some serious momentum for not only your website, but your career as well.

The competitive edge: No matter what category you publish under, there is always a lot of competition. Yes, you can compete with a better cover, a better book, but on your website a blog will help define you as the author in a unique way that a book category can’t. When you’re in a cluttered market, like dating, dieting, or finance, a blog can really help to define and refine your message.

Credibility: Blogs are great credibility builders. Getting on topic and giving your opinion (and yes, being different) can really help to build your footing and credibility in the marketplace.

Site traffic/SEO: Aside from what a blog can do for your site as it relates to Google, an active blog can also help to increase site traffic and help further optimize the site. It’s a fantastic tool for getting your site better links, traffic, and a higher ranking in search engines.

So now that I’ve convinced you to blog, I want to refer you to another piece I’ve written on blogging called “How to Become a Powerhouse Blogger in 15 Minutes”  I hope that this piece, along with the tips provided above, will help you launch or reinvigorate your blogging campaign.

Good luck and Happy Blogging!

Share this article with these tweetables:

 



AME Blog Carnival: Tips and Tricks for Writers and Authors – February 16, 2015
February 16, 2015by: Penny
Enter Your Mail Address:

Comments Off

Welcome to Author Marketing Experts’ Blog Carnival. This edition features posts on book marketing, getting published, writing, and book sales. Thank you to all of our contributors.

Writing

Hazel Longuet submitted 20 Writing Tips: This Week’s Most Popular Articles On Writing posted at A Novel Experience, saying, “Here are top 20 articles that got most traction from my social media followers last week. They cover the whole gamut (writing, self-publishing, book promotion, author platforms, social media). A collection of great articles from great authors.”

writing working on laptop keyboard

Getting Published

Erica Verrillo submitted 23 Poetry Publishers Accepting Unagented Manuscripts posted at Publishing… And Other Forms of Insanity, saying, “This list consists of publishers that do not charge a fee or require an agent, and which offer royalties, however modest. All of them publish book-length collections and/or chapbooks.”

Book Marketing

Iola Goulton submitted Introducing NetGalley posted at Australasian Christian Writers, saying, “What is NetGalley, and how does it work (for writers and reviewers)?”

Book Sales

Sarah Bolme submitted The State of Fiction Reading posted at Marketing Christian Books saying, “Is fiction reading on the decline? If so, what does this mean for book sales?”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 9, 2015
February 14, 2015by: Penny
Enter Your Mail Address:

Comments Off

We’ve got some great tips for you from these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include getting more out of Twitter, keeping inspired to write, handling bad book reviews, and more. Happy marketing!

**************

* Be Traditionally Published or be Damned?

Being a self-published author means you’ve survived the gauntlet of publishing to get your book out to the world:

http://nadinematheson.com/2015/01/27/be-traditionally-publish-or-be-damned/

* How to Handle Bad Book Reviews

For starters, develop a thick skin or just don’t read reviews of your book:

http://jodyhedlund.blogspot.com/2015/01/how-to-handle-bad-book-reviews.html

book review word cloud

* 10 Things to Say to a Writer Who’s on the Ledge

If things don’t look so good, here are some things to remember to put it into perspective:

http://www.novelrocket.com/2015/02/10-things-to-say-to-writer-whos-on-ledge.html

* The Ebook is Not Dead

Don’t believe the hype, the statistics prove that ebooks are alive and doing well:

http://www.theguardian.com/books/2015/feb/01/the-ebook-is-dead-long-live-print-digital-sales

* 8 Compelling Ways to Tell 140 Character Stories On Twitter

Discover the elements of a great tweet:

http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/

* Judging a Book by Its Cover: What Publicists & Media Want to See on the Outside of a Book

This book cover checklist will ensure you produce the best cover for your book:

http://blog.bookbaby.com/2015/02/judging-book-cover-book-publicists-media-want-see-outside-book/

* 3 Common Mistakes Authors Make With Amazon Book Listings (and how to fix them!)

Is your Amazon listing doing everything possible to make your book appealing to readers?

http://www.powerupforprofits.com/2015/02/authors-amazon.html

* 53+ Free Image Sources for Your Blog and Social Media Posts

Images are important, and this list of resources will help your graphics stand out wherever you use them:

https://blog.bufferapp.com/free-image-sources-list



AME Blog Carnival: Tips and Tricks for Writers and Authors – February 9, 2015
February 9, 2015by: Penny
Enter Your Mail Address:

Comments Off

Welcome to Author Marketing Experts’ Blog Carnival. We thank this week’s contributors for their pieces on writing, getting published, book marketing, self-publishing, and social media.

Self-Publishing

Hazel Longuet submitted 20 Writing Tips: This Week’s Most Popular Articles On Writing posted at Novel Experience, saying, “Every Monday I do a round-up of the previous week’s top 20 articles on writing, self-publishing and book promotion as buzzed up by the actions of my 7k social media followers – comprising of primarily published and aspiring authors. So here are this week’s top 20…..”

Success Tools Toolbox Succeeding Goal Skills

Social Media

Chrys Fey submitted How to Create an Author Facebook Page posted at Write With Fey, saying, “Creating a Facebook Page is a big step, because it says you’re ready to get more readers and engage with them.”

Book Marketing

Mayowa Ajisafe submitted How To Get The Best Cover Design And Use Your Cover Design To Market Your Book, Build A Side Author Business And Sell More Books With Derek Murphy posted at Authors Crib, saying, “In this episode of Authors Crib Podcast, I had a chat with Derek Murphy of The Creativ Indie and DIY Book Covers who is an author and a book cover design expert who has designed tons of book covers for bestselling authors like Joanna Penn of TheCreativePenn.com. Derek shares his writing journey and discusses how he started working with authors as an editor and cover designer and offers tons of great cover design and book marketing tips, strategies and advice as well as his best tips on how authors can build a side business as an author to augment their writing income.”

Writing

David Leonhardt submitted Who Hires a Ghostwriter posted at The Happy Guy Writing Services, saying, “Everybody knows that some people hire ghostwriters. But it might surprise you to discover who some of those ‘some people’ are.”

Getting Published

Katie McCoach submitted What NOT to Say to a Literary Agent (or Editor) posted at KM Editorial, saying, “After attending an event hosted by GLAWS, KM Editorial shares the takeaways on what NOT to say to a literary agent (or editor) to sell your book.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 2, 2015
February 7, 2015by: Penny
Enter Your Mail Address:

1 Comment »

Get some ideas and inspiration from these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include whether social media is worth a writer’s time, how to use Thunderclap to promote your book, a guide to advertising on Amazon, and more. Happy marketing!

**************

* How to Win Sales And Influence Amazon’s Algorithms

A great discussion between two authors who have found creative ways to share their audiences and boost their sales:

https://davidgaughran.wordpress.com/2015/01/31/how-to-win-sales-and-influence-algorithms/

* Tips for Gaining Attention in the World of Fiction

Here are some things you can do to get your book noticed:

http://www.writersandauthors.info/2014/12/tips-for-gaining-attention-in-world-of.html

free 2

* Free Publicity for Your KDP Select Free Days

If you’re going to offer your ebook for free, you need to promote it. This list will give you a lot of options for free and paid sites as well as Facebook groups you can use to get the word out:

http://publishedtodeath.blogspot.com/2013/08/how-to-get-free-promotion-for-your.html

* How You Can Use Thunderclap to Promote Your Book

Thunderclap allows authors to build a book launch team, promote a sample chapter, share a book promotion, and more:

http://thefutureofink.com/thunderclap/

* How to Advertise on Amazon: A Step-by-Step Tutorial

Now that authors who use KDP Select can advertise on Amazon, the question is: how does it work? Author Nicholas Rossis explains:

http://nicholasrossis.me/2015/02/01/advertise-with-amazon-a-step-by-step-tutorial/

* 21 Free Resources for Authors

You’ll find a range of freebies here, and something is bound to be useful!

http://buildbookbuzz.com/21-free-resources-for-authors/

* The Finances of Publishing

How indie authors can set a realistic budget to get their book published, from book covers to editing to ebook and print formatting and more:

http://www.novelpublicity.com/2015/01/money-money-money-the-finances-of-publishing/

* Do Writers REALLY Need to Use Social Media Anymore?

Authors already have plenty to do – is social media just a time suck?

http://jodyhedlund.blogspot.com/2015/02/do-writers-really-need-to-use-social.html



Best of the Web Book Marketing Tips for the Week of January 26, 2015
January 31, 2015by: Penny
Enter Your Mail Address:

Comments Off

Get some useful tips from these book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include planning a successful book event, setting writing goals, dealing with plagiarized articles, and more. Happy marketing!

**************

* 5 Ways to Sell More Books on Amazon

These tips include ideas you may not have tried – such as having buyers of your book on Amazon buy books in the same basket. Here’s why that works:

http://www.selfpublishingreview.com/2015/01/five-ways-to-sell-more-books-on-amazon/

* 39 Ways to Get More Social Media Followers

These tips will help you connect with the right people, and not only grow your following, but maintain it:

http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

when-someone-steals-A-012222015-blog_pin-200x300

* What to do When Someone Steals Your Stuff

If you find your blog post showing up on another site, and not credited to you, this is what you need to do:

http://www.amarketingexpert.com/someone-steals-stuff/

* Most Indie Authors Make Less Than $1K a Year

Interesting survey results show how tough it is to be an author. Yet indie authors, regardless of earnings, report higher levels of satisfaction:

http://www.adweek.com/galleycat/indie-authors-make-about-500-a-year/98099

* How to Set Writing Goals in Six Easy Steps

This guide will help you focus on why you write, and how much time you have, so you’ll get results:

http://thefutureofink.com/how-to-set-writing-goals/

* Twitter Advanced Search: The Ultimate Guide

Discover how to use Twitter to listen in to conversations online to gather valuable information on competitors, your industry, and more:

http://www.razorsocial.com/twitter-advanced-search/

* Is Your Amazon Author Page a Dead-End?

This free resource is underutilized by most authors, and yet it’s a great promotional tool when used properly:

http://authors.choosybookworm.com/is-your-amazon-author-page-a-dead-end/

* 5 Things to do Before Your Next Book Event

If you hope for a successful event that attracts attendees, these tips will help!

http://www.nessgraphica.com/5-things-to-do-before-your-next-book-event/



AME Blog Carnival: Tips and Tricks for Writers and Authors – January 26, 2015
January 26, 2015by: Penny
Enter Your Mail Address:

Comments Off

Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, and getting published. Thank you to all of the contributors.

Getting Published

Erica Verrillo submitted 2 New Agents Actively Building Their Client Lists posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively building their client lists. Leon Husock has a particular interest in science fiction and fantasy, young adult and middle-grade novels. Cynthia Kane is interested in representing young adult, children’s, nonfiction, memoir, and commercial fiction.”

blogging tips for authors

Social Media

Chrys Fey submitted Blogging 101 posted at Write With Fey, saying, “This post is for those of you looking for tips to gain more readers and for ways to spice up your blog.”

Terry Whalin submitted Effective Use of LinkedIn posted at The Writing Life, saying, “LinkedIn can seem overwhelming but I give several simple–and easy tips to increase effectiveness”

Chris Well submitted Twitter Tools for Authors: 11 Ways to Get More Out of Twitter posted at DIY Author, saying, “For authors who feel like they’re spinning their wheels on Twitter, this article outlines 11 tools to help them get more out of the platform–and do a better job of creating valuable content for their Twitter followers.”

Hazel Longuet submitted 3 Simple Things You Can Do Today to Improve Your Blog posted at Novel Experience, saying, “There are 3 things I see time and time again on author blogs that take their hard earned readers away from their blogs, limit their social share potential and reduce the efficiency of their book links. The fixes are simple so give them a go.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of January 19, 2015
January 24, 2015by: Penny
Enter Your Mail Address:

Comments Off

Here’s a look at some useful book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include how to get reviews, the importance of a great author headshot, an indie author guide to Twitter, and more. Happy marketing!

**************

* 39 Ways to Get More Social Media Followers 

Flummoxed by the idea of getting more followers? These steps will help you as long as you apply them consistently:

http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

social media 17

* 5 Ways to Sell More Books on Amazon

Did you know getting readers to buy books in the same basket will boost your book? Learn more:

http://www.selfpublishingreview.com/2015/01/five-ways-to-sell-more-books-on-amazon/

* 11 Hacks for Creating Awesome Social Media Profiles

You don’t want to be the egg on Twitter. Make your profile stand out:

http://www.socialmediatoday.com/content/11-hacks-creating-awesome-social-media-profiles

* The Importance of a Great Author Headshot

Your photo gives readers a visual to attach to you and your book. Make sure it counts:

http://www.shewrites.com/profiles/blogs/the-importance-of-a-great-author-headshot

* The Indie Author’s Guide to Twitter 

Whether you’re a beginner or ready to learn more, you’ll find some terrific ideas to get more from Twitter:

http://www.richardstephenson.net/?p=87

* 9 Ways to Recycle Your Blog Posts Into Other Content Formats

Think newsletters, SlideShare, videos, and more. You’ll be able to spread your blog content far and wide:

http://blog.hubspot.com/marketing/recycle-blog-content

* 50 Amazing Resources That Will Make You a Better Writer

You need to create content, and this post offers a number of ways you can produce fresh content:

https://www.themuse.com/advice/50-amazing-resources-that-will-make-you-a-better-writer

* How to Get Book Reviews

There are different types of reviews available; learn what they are and how to get them:

http://ascamacho.blogspot.com/2015_01_01_archive.html#5363033564765914663



What to do When Someone Steals Your Stuff
January 22, 2015by: ameeditor
Enter Your Mail Address:

13 Comments »

POSTED when someone steals B 01222015 It’s happened to all of us at one time or another. You write a great article either on your blog or as a guest post, and one day you find it on someone else’s site with no credit to you whatsoever. In the case of what happened that prompted this piece, an article I wrote was lifted and tinkered with *slightly* and then reposted onto someone else’s site. What do you do if that happens? Well, it’s certainly a hassle but it’s one you should consider following up on because stealing someone else’s work – especially stealing it and repurposing it, is not right and certainly a copyright infringement.

When you discover this, the first step is to contact the site as I did after I got an email from someone at Joel Friedlander’s site, The Book Designer, to tell me that they’d discovered that this piece: http://www.thebookdesigner.com/2013/07/amazon-algorithms/ was reposted here: http://publishingpush.com/blog/understanding-amazons-algorithms/#comment-630

After my initial contact, they added me to the bottom of this piece as a “resource.” I emailed them again, reminding them I’d written this and to please cite me as the author. They wrote back, said they had – and they hadn’t. As this point it just became a game of chicken so I decided to take this a step further.POSTED when someone steals A 012222015 - blog_pin

Your first plan of attack is to find out who their domain is registered with which in this case is GoDaddy. I found that information by going here: https://who.is/ and plugging in the URL. That will also pull up owner information, etc. that could be helpful to your case. Once you have that, go to the domain company and file a complaint. Here is a link to the complaint form on GoDaddy, and I suspect that most domain services have a similar form:

https://www.godaddy.com/agreements/showdoc.aspx?pageid=TRADMARK_COPY

Next, you want to file with Google. Their process is a simple, online form that you can find here: https://www.google.com/webmasters/tools/dmca-notice?hl=en&pid=0

Once that’s done you wait for them to make their determination and let you know if the website has been contacted and what the outcome will be. What I can tell you from past experience is that both domain companies and Google take a very hard stance on trademark and copyright infringement so they tend to act quickly.

Yes, it’s a bit of work to do this but we must not allow people to steal the work we’ve created. Resolving this for issues related to piracy, etc. isn’t always possible but when it is, you should take action.

I will post a follow up to this (updating this blog post) to let you know what happened.

Good news – here is the follow up: http://www.amarketingexpert.com/winning-plagiarism-battle/



6 Things Your Website Should Tell Book Reviewers About You (and Your Book): Tip #39 of 52 Ways to Market Your Book
January 20, 2015by: ameeditor
Enter Your Mail Address:

Comments Off

Welcome to Tip #39 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. Want the complete book of tips? Get it here!

Tip 396 Things Your Website Should Tell Book Reviewers About You (and Your Book)

Getting your book reviewed is not as simple as sending out a pitch; in fact, that pitch is often the first step in the potential reviewer checking you out. So we have to ask: are you and your website ready for scrutiny? We’ve already covered 7 Simple Steps to Getting Your Book Reviewed, blog.marketingtipsforauthors.com/2010/10/7-simple-steps-to-getting-your-book.html. Now, we’ll move on to the next phase.

No matter how compelling your book and pitch, those can only take you so far if you haven’t taken care of the basics. And nothing is more basic than a website. You should have a website, and your site should be clean, quick to read and simple to navigate. You don’t need fancy graphics or inspiring music (in fact, the music or slow to load pages are a huge no-no unless you want people to leave your site immediately). Clean, professional design and easy to find features are all you need. Your home page should include the following:

* your book cover
* book synopsis
* a buy this book now button
* links to interior pages of your site where visitors can learn more

What your website needs – Those interior web pages should include an author’s page with a bio – there should be a short version of around 250 words that can be used with reviews, on press releases and in pitches. If you want to include a longer bio, that’s fine, but having the short version ready to use on your site is important. You should have a nice downloadable photo of you that reviewers or media can use. The shot should be in focus (sure, you say ‘duh,’ but we’ve seen plenty of author websites with that blurry photo), be professional and not have a lot of clutter in the background. You should also have a quality, downloadable book cover image available.

Include your latest news – You’ll want a web page for reviews, blurbs and testimonials, and you should update this page as soon as you have new material. Making this a separate web page on your site makes it really easy and convenient for potential reviewers to check out what others have said.

Excerpts can seal the deal – A book excerpt may not be required, but we highly recommended including an excerpt on your site. Given how competitive the review space is, this is something that can make the difference between a review request and a polite “no thank you.” Include the link to the excerpt in your pitch and PR for the book so it’s easily accessible.

Make book purchase options clear – Links to buy your book should be included on another page – list all applicable sites where your book is for sale and include a way for visitors to click through and make a purchase. Make it simple to make a sale or you may drive customers away.

Provide contact information – Do not forget to have a page with contact information and include what you think is appropriate. If you are an expert on a timely, in the news topic, or want to make it really easy for the media to find you, include a phone number, as well as your email address. If you’re active on social media like Twitter and Facebook include those links, too.

Showcase your stuff – Finally, if you’ve written articles or have a blog, or if you’ve been interviewed on radio, TV, in print or online, make sure those links are featured on your website, too. Make it as easy as possible for prospective interviewers or reviewers to learn all about you, your book and your expertise.

Bells and whistles won’t cover for a weak website – ensuring that the basics are there so visitors can learn all about you and your book (and buy it) are critical. When surfing websites, visitors only spend seconds; if they don’t see what they need or want, they move on. Make your site inviting and informative so they’ll stick around and hopefully follow up with an enthusiastic “yes” to your review request.

Additional resources:

* Your 10 Point Website Check Up –
http://www.amarketingexpert.com/your-10-point-website-check-up/
* 15 key elements all top websites should have –
http://freelancefolder.com/15-top-site-elements/
* Writing an effective cover letter – http://www.midwestbookreview.com/bookbiz/advice/cvr-ltr.htm
* Writing an effective publicity release – http://www.midwestbookreview.com/bookbiz/advice/prelease.htm
* How to request review copies –
http://jseliger.wordpress.com/2010/03/12/how-to-request-review-copies-or-products-if-youre-a-blogger-2/

Share this article with these tweetables:





Page 2 of 5912345...102030...Last »

Author Marketing Experts, Inc. - AME on Facebook