Book Marketing Blogs

by Penny Sansevieri
Host a Video Contest: Tip #19 of 52 Ways to Market Your Book
August 26, 2014by: Penny
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Welcome to Tip #19 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

Host a Video Contest!

Tip 19

We all know video is super popular but is there a way you use video to engage your readers? You bet. Besides having one professionally created, you could host a contest that encourages readers to create a short video about your book. You’ll need to award some great prizes for this, that goes without saying, but think of the fun you could have with a video contest like this? Especially if your book slants to a younger crowd, a video contest could be a great way to promote your book and get your readers engaged in your message. Check out http://www.youtube.com/user/OnlineVideoContests. If you run a contest, you should look to YouTube to be your primary host.

Other video sites that can also be considered:

www.blip.tv

www.googlevideo.com

www.vimeo.com

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 25, 2014
August 25, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have advice on getting published, and writing, in this week’s edition. Thank you to all of the contributors!

Getting Published

Erica Verrillo submitted When Not to Contact an Agent: What Writers Should Do During the Dead Month posted at Publishing … And Other Forms of Insanity, saying, “Aspiring authors, don’t submit your manuscript to publishers, and don’t send your queries to agents during the ‘dead month.’ Here are 6 things you should be doing instead.”

manuscript

William Gordon submitted Rejection Blues posted at No Rules Just Write, saying, “C J Lyons published ‘Tales of Editorial Idiocy.’ It cites what many famous bestselling authors were told when they were initially rejected.”

Writing

Chrys Fey submitted Writing About: A Wedding posted at Write With Fey, saying, “This post provides tips on how to write the wedding ceremony and reception for a story.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 18, 2014
August 22, 2014by: Paula
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Get some tips and advice from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include questions to ask your editor, one minute book marketing, when to create video content, and more. Happy marketing!

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* 10 Sites Where You Can Get Fabulous Free Photos

These sites offer free resources you can use for your blog, book, articles, and more:

http://publishedtodeath.blogspot.com/2013/03/6-sites-where-you-can-get-fabulous-free_22.html

* When Not to Contact an Agent: What Writers Should Do During the Dead Month

August is not the time to submit your manuscript to publishers, or send queries to agents. Here’s what you can do:

http://publishedtodeath.blogspot.com/2014/08/when-not-to-contact-agent-what-writers.html

* Too Busy to Promote? Try One Minute Book Marketing

Everyone is pressed for time, but there are still ways you can market your book. Try doing these three things daily:

http://www.amarketingexpert.com/one-minute-marketing-tip-18-52-ways-market-book/

* How to Turn Your Written Content Into Video Content

Video is incredibly popular, and it’s also a great way to re-use your content. Consider these five methods:

http://thefutureofink.com/repurpose-written-content-into-video-content/

A background of question mark signs and symbols to illustrate le

* 15 Questions You Should Always Ask Your Editor Before Hiring Them

Editing is critical to your book’s success. Make sure you’re getting the best editor for your book:

http://www.wiseinkblog.com/self-publishing-2/15-questions-you-should-always-ask-your-editor-before-hiring-them/

* 8 Essential Tips for a Successful Book Reading by a Self-Published Author

A live event can be a great way to market your book. One author shares her tips for getting the most out of the event:

http://www.thebookdesigner.com/2014/05/judy-croome/

* 4 Ways to Create Sticky Content

You spend time creating and finding good content to share, but does it have staying power? Learn how to stand out from the crowd:

http://www.jeffbullas.com/2014/02/25/4-ways-create-sticky-content/

* Creating a Relationship with Potential Readers

Help your book find readers by building relationships. There are so many opportunities to grow a fanbase. Discover your options:

http://blog.marketingtipsforauthors.com/2009/07/creating-relationship-with-potential.html



Who Owns a Hashtag?
August 21, 2014by: Penny
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When you use a hashtag who owns it, really?

Did you know that you can (and maybe should) register your hashtag?

Here’s where to do it:

Hashtags.orgPOSTED Who owns a hashtag 08212014 - blog_pin

and/or

Twubs.com.

When should you register a hashtag?

When it’s part of your branding, ideally, or even part of a larger campaign and you want to be sure and claim ownership of it.

 

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 18, 2014
August 18, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition offers great tips on social media, writing, and book marketing. Thank you to this week’s contributors!

Social Media

Colleen Collins posted Four Tips For Minimizing Bad Reviews On Google posted at Colleen Collins Books saying, “I offer 4 tips for minimizing bad reviews on Google.”

how to question mark

Writing

Chrys Fey posted Utilize the Dark posted at Write With Fey, saying, “When you’re writing horror, or any story that requires tension or suspense, the dark is a great tool to utilize.”

Book Marketing

Sarah Bolme posted Jazz Up Your Book Promotion posted at Marketing Christian Books, saying, “Use this cool free tool to jazz up your book promotion efforts.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 11, 2014
August 15, 2014by: Paula
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Here is a roundup of some popular book marketing tweets, courtesy of bloggers, marketers, authors and others, that cover a range of issues authors should understand. The topics include why a newsletter is a marketing must, how to create and sell an audiobook, a book launch checklist, and more. Happy marketing!

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* Book Launch Checklist

There are so many things to keep track of when you’re going to publish a book. This handy list takes you from book inception through the first month of publication:

http://kelsye.com/book-launch-checklist/

Newsletter-marketing-must-2-e1407818832880

* 89+ Book Marketing Ideas That Will Change Your Life

Do you feel uninspired? Perhaps this list of ideas will help ramp up your marketing!

http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

* “You do not have to write bestsellers to build a career as a full-time author”

This interesting blog post examines the success stories like Hugh Howey and concludes that many authors can be successful without ever having a bestseller. Learn how:

http://thesecretstorylair.blogspot.co.uk/2014/07/hugh-howey-or-bust.html

* 57 Little Things to Double Check Before Your Website Launch

Your website is an important marketing tool. Make sure it’s ready to launch:

http://blog.hubspot.com/marketing/website-launch-checklist

* Create and Sell an Audio Book Using These 5 Simple Steps

Audio books are a fast-growing part of the publishing world. And making your book available in as many formats as possible is a good marketing strategy:

http://blog.marketingtipsforauthors.com/2011/03/create-and-sell-audio-book-using-these.html

* List of Online Reviewers Who Accept Self-Published Books

Looking for book reviews? This recently created list may help!

http://publishedtodeath.blogspot.com/2014/08/list-of-online-reviewers-who-accept.html

* Why a Newsletter is a Marketing Must and How to Double the Number of Readers You Get

Newsletters offer visibility – a way to stay in front of your readers and fans. Here’s how you can create your own newsletter:

http://thefutureofink.com/get-more-visibility-for-your-newsletter/



How to Network Like a Pro: Tip #17 of 52 Ways to Market Your Book
August 12, 2014by: Penny
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Welcome to Tip #17 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. Want the complete book of tips? Get it here!

How to Network Like a Pro!

Tip 17Now that you’re published, it’s time to get out there and market. While it’s tempting to work solely through social networking sites, you do need to leave the house every once in a while and I promise, it will pay off.

Book trade events and conferences provide an excellent opportunity for networking with other authors. They are often also great educational venues offering classes and programs, sometimes live, while others offer them online. I’m going to share with you book industry specific trade programs, but I encourage you to look at your market and see if there are any events that you can attend specific to your trade or profession.

The largest book-related conference in the United States is called Book Expo America (BEA). The conference has moved around in the past, but for the next several years it will be in New York at the Javits Center. It’s an amazing gathering of publishers, authors, and agents. Endless rows of publishers presenting their newest books by their hottest authors. It’s quite a show.

Here’s a list of the major book fairs supported by the larger U.S. publishers:

- Book Expo America: http://www.bookexpoamerica.com

- American Library Association Book Fair: www.ala.org

- Christian Booksellers Association Book Fair: www.cbaonline.org

- Romance Writers of America www.rwa.org

- Frankfurt Book Fair: www.frankfurt-book-fair.com (This is the world’s largest book fair, held in Frankfurt, Germany, each year.)

- National Association of College Stores Book Fair: www.nacs.org

If you’re a self-published author, I highly recommend joining IBPA (Independent Book Publishers Association) and attending their annual conference. You can find them at: www.ibpa-online.org.

Also see:

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 11, 2014
August 11, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition includes insights into writing, book marketing, and self-publishing. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Passive Voice Misconception posted at Write With Fey, saying, “We have all heard (from agents, editors, etc.) that passive voice is something every writer should learn to spot and should work to eliminate from their writing, but some people are unclear on what passive voice is and why they have to avoid it.”

Self-Publishing

Glenn Miller submitted Kindle Unlimited Is Not Netflix for Books posted at Glenn Miller, saying, “Self-pub authors and readers in general wonder about Amazon’s new Kindle Unlimited. I offer that its promise (to readers — and therefore to authors) is beyond what’s been explored.”

Colin Dunbar submitted Format a Book in Word: Footnote, Index & Bibliography posted at Format Book in Word, saying, “Everything you need to format your book in Word.”

book with cash

Book Marketing

Erica Verrillo submitted List of Online Reviewers Who Accept Self-Published Books posted at Publishing… And Other Forms of Insanity, saying, “I have assembled a list of 167 reviewers, all of whom accept ebook formats and self-published work, and have posted regularly. None of these reviewers charge for a review. Also included on the list are links to submission policy, contact info, and genres.”

Sarah Bolme submitted Opportunity: It’s Before You posted at Marketing Christian Books, saying, “Statistics of self-published book sales are dismal. Yours don’t need to be.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 4, 2014
August 8, 2014by: Paula
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Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The issues include what authors can learn from reader pet peeves, how to set expectations before publishing, whether book giveaways are still a good idea, and more. Happy marketing!

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* Are Book Giveaways Still Worth It for Indie Authors?

Some experts offer their insights into book giveaways as a marketing strategy. Things have changed, but there are times that freebies still make sense:

http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/62424-are-book-giveaways-still-worth-it-for-indie-authors.html

bestseller stamp

* Self-Publish or Perish: Why This Author Went from Traditional to Indie Publishing 

Author Eileen Goudge explains why she decided to change publishing paths:

http://www.thebookdesigner.com/2014/08/eileen-goudge/

* What Authors Can Learn From Reader Pet Peeves

When author Jody Hedlund asked her readers about what drove them crazy when they’re reading a book, they had plenty to say. Learn from their comments:

http://jodyhedlund.blogspot.com/2014/08/reader-pet-peeves.html

* Should You Hire an Editor Before Querying? Agents Weigh In

Agents offer reasons why you should – or shouldn’t – hire an editor before querying. It’s an interesting discussion:

http://www.adventuresinyapublishing.com/2014/07/should-you-hire-editor-before-querying.html

* Setting Expectations Before You Publish Your Book

Take some time to figure out what you really want so you’ll have a better chance of reaching your goals:

http://publishingperspectives.com/2014/08/setting-expectations-before-you-publish-your-book/

* Authors Don’t be Twits When Tweeting and Making Online ‘Friends’

This is very clear advice: Don’t do these things. Ever. Or, stop it if you have been doing it:

http://thestoryreadingapeblog.com/2014/08/02/authors-dont-be-twits-when-tweeting/

* What Sells a Book?

Three factors are important to helping your book succeed. Learn what they are:

http://www.selfpublishingreview.com/2013/06/what-sells-a-book/

* How Barbara Freethy Became the Bestselling Amazon KDP Author of All-Time

It took a lot of work, but Barbara Freethy explains what she did that turned her books into Amazon bestsellers:

http://www.huffingtonpost.com/michaelprice/how-barbara-freethy-becam_b_5647391.html



Best of the Web Book Marketing Tips for the Week of July 28, 2014
August 1, 2014by: Paula
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There’s some great advice in this week’s top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting started with Google Analytics, using the secret Kindle feature, finding writing motivation, and more. Happy marketing!

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* EDITS, EDITORS, EDITING — The Secret Weapon of Every Successful Writer

Why hiring an editor is so important no matter which publishing route you take:

http://annerallen.blogspot.com/2014/07/edits-editors-editingthe-secret-weapon.html

editing marks and pen

* How to Use Google Analytics: Getting Started

Still don’t know how to use Google Analytics? This tool is a great way to learn who visits your site, what they do while visiting your site, and much more. Here’s how to use it effectively:

http://www.socialmediaexaminer.com/google-analytics-basics/

* The Secret Kindle Feature Every Author Should Be Using

This little item under the Kindle edition of your book is a great way to know what your readers are talking about (whether it’s your book or a competitor’s):

http://youtu.be/IZc2KfEDiMQ

* Four Book Marketing Tips Based on Lessons Learned From the First Book

An author looks back at how she promoted her first book and what she’ll do differently the second time around:

http://meghanward.com/blog/2014/06/12/four-book-marketing-tips/

* Seven Things to Do When You Don’t Feel Like Writing

Sometimes you want to write but nothing seems to happen – no motivation, no muse. Here’s what you can do instead:

http://www.dailywritingtips.com/seven-things-to-do-when-you-dont-feel-like-writing/

* 5 Great Examples of Calls to Action for Your Facebook Cover Photo

Facebook’s rules change all the time. Now, you can include a “call to action” in your cover photo, but text can’t amount to more than 20% of your cover image. Learn how to create a CTA that won’t violate Facebook’s rules:

http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It may seems like most marketing now takes place on social media, but a recent study shows that email marketing is incredibly effective:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840





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