Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of Aug. 5, 2013
August 9, 2013by: Paula
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We’ve rounded up some top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include the costs of self-publishing a book, tools for sharing content online, 50 sites for indie and self-published authors, and more. Best of luck with your marketing and promotion!

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* 7 Reasons Why Social Media Isn’t Growing Your Fiction Readership (And What to Do)

If you’ve reached the conclusion that social media is a waste of time for your fiction book, take a look at these suggestions for how to improve your marketing:

http://www.thebookdesigner.com/2013/08/social-media/

 

glasses and book

* The 50 Best Sites for Indie and Self-Published Authors

Self-published and indie authors will find some great resources on this list:

http://augustwainwright.com/the-indie-50-the-50-best-sites-for-indie-and-self-published-authors/

* The Real Costs of Self-Publishing a Book

This is an interesting breakdown of the costs involved in self-publishing a book:

http://www.pbs.org/mediashift/2013/05/the-real-costs-of-self-publishing-book

* 60 Great Tools for Sharing Content Online

These tools help you save time and increase productivity so you won’t get bogged down finding and sharing content:

http://socialmediatoday.com/pamdyer/1629516/60-content-curation-tools

* 5 Tips for Navigating the Marketing Maze

So many authors dread marketing, but it’s an important, unavoidable task. Grace Fox offers some ideas for how to get started:

http://marcykennedy.com/2013/06/5-tips-for-navigating-the-marketing-maze/

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AME Blog Carnival: tips and tricks for writers and authors – August 5, 2013
August 5, 2013by: Paula
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Welcome to the August 5, 2013 edition of tips and tricks for writers and authors. We’ve got insights into getting published, writing, and book publicity this issue. Thank you to all of the contributors!

Book Publicity

Brian Daniel Young presents Audiobooks: Top 7 Reasons to Create an Audiobook Today posted at Business and Sports Articles Blog – Cerilene.com.

Getting Published

Susan Spann presents Paying it Forward – by Susan Spann posted at KerrySchafer.com, saying, “One of the most-overlooked benefits of publication is the chance to “pay it forward” by encouraging other writers. This anecdotal post shares a story about a recent opportunity, and urges other authors to help those following on the road to publication.”

Time to start

Social Media

Marcy Kennedy presents 7 Reasons Every Writer Needs to Be on Twitter posted at Kristen Lamb’s Blog, saying, “Twitter often gets a bad rap by people who don’t understand it, misunderstand it as full of spam and celebrity stalkers, or don’t know how to use it to its full potential to build an author platform. When used correctly, though, Twitter can be one of the best tools for meeting new readers and increasing traffic to your blog. Not to mention it’s fun!”

Writing

Jon Rhodes presents The Easiest Way To Write Unique Content | Affiliate Help posted at Affiliate Help!, saying, “This article shows you the easiest way to write in a unique way.”

Chrys Fey presents Writing About: Children posted at Write With Fey, saying, “Out of all the characters that you could create, children are the most fun to write about. No matter what age they are, 2-12 years old, boy or girl!”

Phyllis Edgerly Ring presents Search: best part of “research” posted at Leaf of the Tree.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of July 29, 2013
August 2, 2013by: Paula
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Get caught up with some top tweets offering great tips, courtesy of bloggers, marketers, authors and others. The topics include using Pinterest to increase rank, building a Facebook audience from scratch, marketing with hashtags, and more. Best of luck with your marketing and promotion!

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* Three Strategic Ways to Use Hashtags for Marketing

Hashtags are a great promotional tool – when used correctly and strategically. Learn what to avoid:

http://socialmediatoday.com/rohitbhargava/1616156/hashtags-marketing-3-strategic-tips

hashtags2

* How Twitter Lists Can Help Build Your Network + 8 Lists to Create Now 

Social media can seem overwhelming at times, but you can manage your relationships with Twitter lists:

http://positivewriter.com/how-twitter-lists-can-help-build-your-network-8-lists-to-create-now/

* A Fantastic, Comprehensive List of Writing References

This guide includes all kinds of writing references, query letter tips, software program suggestions, and more:

http://thewritingcafe.tumblr.com/post/55258391868/writing-references

* How to Build a Facebook Audience From Scratch

This post offers some helpful advice on how to build an audience, and applies whether you’re just starting out or need some inspiration:

https://www.jonloomer.com/2013/07/11/increase-facebook-likes/

* 4 Ways to Use Pinterest to Rank High in Search Engines

Learn how Pinterest can drive more traffic to your website or blog:

http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/

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Best of the Web Book Marketing Tips for the Week of July 22, 2013
July 26, 2013by: Paula
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Get the latest in book marketing with these tips, courtesy of bloggers, marketers, authors and others. The topics include Facebook etiquette tips, self-publishing answers, how to fix your marketing, and more. Best of luck with your marketing and promotion!

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* How to Optimize Your Twitter Bio

People love to use Twitter’s search function. Is your bio ready to be found?

http://socialmediatoday.com/stephaniefrasco/1601571/how-optimize-your-twitter-bio-gain-more-followers

choosing a path

 

* 7 Things to Understand Before Traditionally Publishing Your Book

For starters, you need to have the right personality for traditional publishing:

http://howtoblogabook.com/2013/05/30/7-things-to-understand-before-traditionally-publishing-your-book/

* 8 Answers That Help Self-Publishers Get Up and Running

If you decide to self-publish, here are the top issues you’ll face:

http://www.thebookdesigner.com/2009/12/8-answers-that-help-self-publishers-get-up-and-running/

* 5 Quick Things You Can Do This Week to Fix Your Marketing

Here are some simple ideas for adding some muscle to your marketing:

http://www.copyblogger.com/marketing-quick-fixes/

* Incredibly Simple Ways to Increase Website Traffic Without Relying on Google

You can take charge of your site using these tips for increasing your exposure:

http://basicblogtips.com/traffic-without-relying-on-google.html

* 10 Essential Facebook Etiquette Tips

Each social media site has its own protocol, and to succeed on Facebook here’s what you should know:

http://www.entrepreneur.com/article/227453

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AME Blog Carnival: tips and tricks for writers and authors – July 22, 2013
July 22, 2013by: Paula
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Welcome to the July 22, 2013 edition of tips and tricks for writers and authors. We’ve got insights into book marketing, book sales, and writing this week. We hope you find the posts useful, and thank you to all of the contributors!

Book Marketing

Sarah Bolme presents What Do You Do? posted at Marketing Christian Books.

Kimberley Grabas presents How To Target an Audience (And Avoid Book Launch Flop) posted at Your Writer Platform, saying, “One of the biggest mistakes writers make as fledgling authorpreneurs is believing that the larger the potential market, the greater the chances that their book (or freelance services) will get noticed. In fact, the opposite is often true. The larger the market, the more competition you are likely to face and the bigger the drain on your already limited resources. Trying to appeal to the masses instead of understanding the needs, wants and desires of a select few–the ‘right’ few–is the recipe for a book launch flop. Finding and narrowing your niche will help you to reach–and appeal to–more of the people that will ultimately buy your book. The key is to identify and research what your true target audience craves, recognize the unique and meaningful aspects of what you have to offer, and align the two to benefit your ideal reader in an exceptional way.”

marketing computer button

Shelley Hitz presents 47 Places to Submit Your Free KDP Select Promotion for Your Kindle eBook posted at Training Authors.

Book Sales

Amy Collins presents Want to Sell More Books? Try Organizations and Associations! posted at New Shelves Distribution, saying, “Bookstores and libraries are not your only option! There are a lot of organizations and associations that would be thrilled to hear about your book!”

Writing

Chrys Fey presents More On Character Development posted at Write With Fey, saying, “Your characters are THE thing in your writing. They are slightly more important than the plot. Without characters you wouldn’t have a story. And if you don’t have good characters, not even an excellent plot could revive your story.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of July 15, 2013
July 19, 2013by: Paula
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Need inspiration? These tweets offer marketing and publishing ideas, courtesy of bloggers, marketers, authors and others. The topics include why you must become an authority, what social media can do for you, the difference between an influencer and a book reviewer, and more. Happy marketing!

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* How to Become an Authority and Why It Will Soon Matter to Google and Your SEO

Learn how to become an authority in your niche to you get more exposure:

http://socialmediatoday.com/amanda-disilvestro/1588871/how-become-authority-and-why-it-will-soon-matter-google-and-your-seo

the big idea

* How to Quench Your Social Media Thirst in Sixty Minutes a Day

Don’t fall into the social media time warp. Learn how you can keep up without going overboard:

http://holykaw.alltop.com/how-to-quench-your-social-media-thirst-in-sixty-minutes-a-day-infographic

* What Can Social Media Do for You?

Discover how you can be successful with Facebook:

http://www.amarketingexpert.com/what-can-social-media-do-for-you/

* Influencing Purchase Decisions with Online Reviews and How to Get More of Them

Studies show 72 percent of consumers rely on online reviews when making a purchase decision:

http://socialmediatoday.com/rgbsocial/1589251/influencing-purchase-decisions-online-reviews-and-how-get-more-them

* How to Find Success as a Self-Published Author

An author’s realistic take on how to be successful – a process that takes time and patience:

http://augustwainwright.com/how-to-find-success-as-a-self-published-author/

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What Can Social Media Do for You?
July 17, 2013by: Paula
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Now that you understand the ability to accurately spread information lightning-fast to many people at one time, how can you get more exposure and publicity for your business, get more people to talk about your book, product, service or brand and sell more of what you are offering? Here’s how: It’s not enough to get mentioned in the news. While it’s great, that alone won’t sell your stuff. You have to get in front of enough people in a very interesting and unique way. You have to get them to fall in love with your message so much that they’ll talk about you, tweet about you, Like you on Facebook and tell all their friends to go buy whatever it is that you’re selling.

f for facebook success

The new world of publicity is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That’s the new PR (Public Relations, in this case—not Page Rank). And I will cover everything you need to know about Facebook, Twitter and StumbleUpon in this chapter. These three social media sites will provide an excellent foundation for your Internet publicity strategy. First up is the big daddy of them all: Facebook.

The Facebook Factor

Facebook has a great feature that most users don’t even think about. Remember when I talked about the first websites and how hard they were for a non-techie to change? Even today they are not simple. If it’s hard to change, then you won’t likely change it. This means it won’t have fresh content or news. Not with Facebook. You can change it in seconds by posting a status update. That’s the point I want to make: Stay current with your product. If you have a book you are promoting and you have a book signing coming up, bingo! Add updates letting everyone know where it will be. When it’s over, post photos of the event.

Be Good or Be Gone

For lack of a better term, there’s a lot of junk online. A lot of people ramble on about things that only they care about. We currently run a program that gets a lot of “Likes” to a client’s Facebook Page. We’re such a numbers-driven society that people love this program. Here’s the kicker though: You can get Facebook “Likes,” but that doesn’t mean they will keep on liking you. You have to post good, interesting, unique and compelling content. If you ramble on about the flight you missed or the bad day you’re having, I can guarantee that people will turn the virtual channel. There is so much information out there, you must be good or be gone. You won’t even have to leave the virtual party, because if you keep posting self-absorbing, look-at-me posts, no one will listen anyway.

No One Cares What You Say

Truth be told, no one cares what you tell them. A survey done by Edelman Digital noted that fewer than one in three people trust marketing messages.

Scary, isn’t it? People only care about what their friends say, who their friends recommend and how their peers see them. You must be so compelling, interesting, funny, helpful—or whatever—that people will start to evangelize your work. That’s when it happens: When you become interesting enough that people want to tell other people about you.

Numbers Matter

Let’s face it; we’re a society that pays attention to the numbers we see on Twitter and Facebook. If you are promoting yourself and have ten followers on Twitter and sixteen “Likes” on Facebook, you might want to think about paying more attention to these sites. Consumers like what other consumers like, and the numbers associated with these sites often determine how “likable” you are. Bigger numbers get consumer (and media) interest.

Do Stuff People Will Love

Getting people to love you is easy: Do stuff they’ll love. This is why I talk so much about giving away information, being helpful and being on top of your industry. I am always stunned when people come up to me at conferences to tell me how much they love our newsletter (The Book Marketing Expert) or how much they love the information we share on Huffington Post. Give people what they want and they will give you what you want: Love (and, hopefully, sales).

Do Stuff People Will Hate

Not everyone will love what you say, and that’s okay. When I wrote “Why Some Authors Fail” (http://www.huffingtonpost.com/penny-c-sansevieri/why-some-authors-fail_b_534629.html) I thought everyone would hate that piece. It turns out some people did, and that’s okay. I once had a good friend and business coach tell me: “If everyone loves you, you’re doing something wrong. Embrace it.”

Facebook Pages

Pages were launched by Facebook in November 2007 as a way for businesses to establish a brand presence on the site. Pages are a lot like Groups, with some important differences:

  • Pages are more customizable than Groups. You can add HTML, Flash or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
  • Pages get more prominent “branding” real estate than Groups on the Profile pages of your fans.
  • There is no limitation to the number of fans in your group that you can message.
  • “Fans” who join your group are not able to invite their friends to be fans of your Page. Fans must either “Share” your Page with their friends or their friends must observe that they “are a fan” of your Page either via their Profile Page or News Feed.
  • Facebook has taken an active role in cracking down on Pages not created by authorized agents. Pages are a good option for small or local businesses that want to establish a presence on Facebook. Like Groups, they’re another free and easy way to do viral marketing.

RHIPExcerpt from Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny Sansevieri, available now on Amazon.com:http://www.amazon.com/Red-Hot-Internet-Publicity-Marketing/dp/1480224952/ref=sr_1_1?s=books&ie=UTF8&qid=1367371151&sr=1-1&keywords=Red+Hot+Internet+Publicity

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AME Blog Carnival: tips and tricks for writers and authors – July 15, 2013
July 15, 2013by: Paula
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Welcome to the July 15, 2013 edition of tips and tricks for writers and authors. We have a great mix of posts on book sales, book marketing, writing and getting published. We hope you find the advice useful. Thank you to all of this week’s contributors!

Book Marketing

Kimberley Grabas presents Powerful Pictures Perform: How to Create Images That Grab Attention posted at Your Writer Platform, saying, “Images and graphics are an incredibly important tool for capturing your audience’s interest. Like multi-pixel eye-candy for your readers. For many writers, this may be alien territory, but since the importance of images in today’s world cannot be denied–or ignored–finding simple but effective ways to source, edit and incorporate images into your platform building is essential.”

Sarah Bolme presents Back to Basics posted at Marketing Christian Books.

book with cash

Jon Rhodes presents Gain Masses Of Free Exposure With HARO posted at Affiliate Help!, saying, “Here’s how to use HARO to gain loads of totally free publicity.”

Joel Friedlander presents Top 7 Strategies for Blog Marketing posted at The Book Designer, saying, “Marketing your blog just means taking that conversation to other readers, different audiences, in more places.”

Book Sales

Carla King presents Self-Publishing Your Book: Where’s the Money? posted at PBS Mediashift, saying, “There are many ways to sell your self-published print books and e-books, and the associated fees and royalties vary wildly. The highest margins come when you sell from your own online store. You can employ an e-book aggregator/distributor, or upload the e-books yourself to each online retailer. Don’t forget to get into the new (for self-publishers) library market. It’s easy to collect the money. You can get paid automatically by direct deposit into your bank account.”

Getting Published

Nick Daws presents Kindle Worlds Opens for Readers and Writers posted at Nick Daws’ Writing Blog, saying, “Kindle Worlds offers a great new opportunity for writers to profit from writing and publishing fan fiction.”

Writing

Hazel L Longuet presents 7 Ways to Fund Your Writing posted at A Novel Experience, saying, “7 simple ways to help you fund your writing – to write, to publish and to promote.”

Chrys Fey presents Writing About: Torture posted at Write With Fey, saying, “The best tip that I could ever give you or any writer who needs to write a torture scene is to think about what you are afraid of. What are your phobias? What are your nightmares?”

David Leonhardt presents Point of View – telling the story from somebody’s perspective posted at A Ghost Writers Blog, saying, “Point of view ins an important writing tool. The short story example shows how simple it is for words to change one’s point of view.”

Amanda @ Writing Cozy Mysteries presents Multi-Dimensional Characters: Why They’re Important and How You Create Them posted at Writing Cozy Mysteries, saying, “Is any book a great book without multi-dimensional characters?”

Donna Alexander presents The Annotated Bibliography: A Researcher’s Pensieve posted at Americas Studies, saying, “A post that discusses the merits of using an annotated bibliography to keep track of research materials and sources gathered during the writing process.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of July 8, 2013
July 12, 2013by: Paula
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We’re highlighting some of the top tweets that offer marketing and publishing ideas, courtesy of bloggers, marketers, authors and others. The topics include finding the right keywords, using Pinterest effectively, promoting and marketing your blog posts, and more. Best of luck with your marketing efforts!

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* 10 of the Best Pinterest Boards to Teach You About Marketing

If you prefer visual content, you’ll enjoy these boards that also provide useful marketing tips:

http://blog.hubspot.com/best-pinterest-boards-about-marketing

pin

* 50 Ways to Promote and Market Your Blog Posts

You only have to select three to five of the marketing methods in this article and give them a try:

http://www.jeffbullas.com/2013/05/29/50-ways-to-promote-and-market-your-blog-posts/

* How Writers Can Use Pinterest

The site is great for getting inspiration for writing, marketing your books and for connecting with your readers:

http://www.ohsopinteresting.com/writers-using-pinterest-for-inspiration-and-marketing-osp-episode-22/

* 7 Ways [Fiction] Authors Waste Time “Building Platform” on Social Media

Avoid burnout and focus on genuinely connecting with readers:

http://annerallen.blogspot.co.uk/2013/06/7-ways-authors-waste-time-building.html

* 3 Great Ways to Do Keyword Research

Learn how to discover the right keywords that will draw in your target market:

http://www.laurarubinstein.com/online-tools-and-apps/a-great-place-to-do-keyword-research/

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AME Blog Carnival: tips and tricks for writers and authors – July 8, 2013
July 8, 2013by: Paula
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Welcome to the July 8, 2013 edition of tips and tricks for writers and authors. We’ve got some great tips on book publicity, writing, and getting published. Thank you to all of the contributors!

Book Publicity

Fiona Ingram presents Word Magic: Articles & Tips for Authors: Best Book Awards for Indie Authors posted at Word Magic: Articles & Tips for Authors, saying, “A good way to get your book noticed is to enter as many book awards contests as possible.”

beams of light from book

Getting Published

W. Terry Whalin presents Excellent Editorial Insight for Every Author posted at The Writing Life, saying, “My review of a brand new book on the importance of getting an editor–even if you self-publish or publish traditionally.”

Writing

Chrys Fey presents Chrys’ Writing Rules: Don’t Leave Anything Out posted at Write With Fey, saying, “When you’re caught up in writing the details of a story and trying to get that story down on paper, you might unintentionally forget important information that your readers need in order to understand the story you are trying to tell them.”

Amanda @ Writing Cozy Mysteries presents Planning Ahead: How Much, and How Helpful is it Anyway? posted at Writing Cozy Mysteries, saying, “Planning ahead, also known as outlining, is one of the biggest struggles–and necessities–for cozy mystery writers. Coming up with a decent plot involves a lot of this, but the real question is: how much should be done, and does it really help in the end?”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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