Book Marketing Blogs

by Penny Sansevieri
Bashing SEO Myths Part 2: What is really working to drive traffic?
September 3, 2013by: Penny
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We hear a lot about driving traffic to a site, but what really works? SEO guy Matt Beswick cuts through the jargon and gives us the real scoop on what’s working and what’s not!

Find Matt at @mattbeswick

 

 



Bashing SEO Myths Part 1: Do Site Directories Still Work? A video interview with Matt Beswick
September 3, 2013by: Penny
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Site directories are often very popular with website companies and some SEO people, but are they still effective? Here’s the real (and scary) answer in my interview with SEO guru Matt Beswick from Hidden Pixel (@mattbeswick)

 

 



AME Blog Carnival: tips and tricks for writers and authors – September 2, 2013
September 2, 2013by: Paula
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Welcome to the September 2, 2013 edition of tips and tricks for writers and authors. Our contributors offer some great posts on book publicity, writing, book marketing, and self-publishing this week. Enjoy!

Book Marketing

Sarah Bolme presents Hitting the Bull’s Eye posted at Marketing Christian Books.

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Kimberley Grabas presents 34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand posted at Your Writer Platform, saying, “Pinterest is exploding! And with it, so too are the opportunities for authors to expand their reach and increase their book promotion and brand awareness. Now the third largest social network, Pinterest acts as a virtual pin board that helps you organize and share things you find on the web. As you surf, you can pin images from other sites onto Pinterest where others can re-pin those same images. People head to Pinterest to find solutions, get ideas and to be inspired. Plus pinners are buyers. Hmmm… So how do we encourage them to be book buyers–your book buyers?”

Jeanette Cates presents Book Reviews On Amazon posted at Jeanette Cates, saying, “There are a variety of reasons that book reviews are important on Amazon, but here are the eight most important ones from an author’s perspective.”

Book Publicity

Donna Huber presents Author Media Kit Components posted at Girl Who Reads.

Getting Published

Laura K. Curtis presents All Publishers are Not Created Equal posted at Women of Mystery.

Self-Publishing

Jessica S presents Self-Publishing: Print or Digital posted at The Write Shadow, saying, “Plan the right medium. Plan your readers. Plan your potential buyers. Then plan to be successful.”

Writing

Chrys Fey presents Using A Pen Name posted at Write With Fey.

Geoff Hughes presents Stop making excuses. 6 ways to get your writing on track posted at The Write Stuff Blog – madhouseMEDIA.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Facebook Insider Tips – Video with Amy Porterfield
September 1, 2013by: Penny
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If you’ve wanted to use Facebook to help promote your business, book or build your mailing list there’s now a very easy way to do this. Amy talks about some easy tips and tricks you can implement on your own. This from her new program: Facebook Insider.

Get yours now! http://www.amyporterfield.com/ref?p=bookmkr&w=fbai

 

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Best of the Web Book Marketing Tips for the Week of Aug. 26, 2013
August 30, 2013by: Paula
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We’ve collected some of the top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include understanding Facebook Insights, spending less time thinking of blog posts, using Twitter lists, and more. Best of luck with your marketing!

* 5 Networking Tips for Authors

Learn how you can make stronger connections:

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/5-networking-tips-for-writers

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* 6 Ways Twitter Lists Can Help Build Your Author Platform

Get more out of Twitter by using lists to monitor people and discussions:

http://www.thebookdesigner.com/2013/08/marcy-kennedy/

* Blogging for Authors: How to Spend Less Time Coming Up with Your Next Article Idea

Sometimes the muse is on vacation – here’s what you can do to keep blogging:

http://blog.bookbaby.com/2013/08/blogging-sprints-for-authors-how-to-spend-less-time-working-on-your-next-articl/

* The 10 Commandments of Book Marketing

Thou shalt take these commandments to heart to find more promotion success:

http://www.bookbuzzr.com/blog/how-to-guides/the-ten-commandments-of-book-marketing/

* 5 Ways to Use Facebook Page Insights

Insights data can show you how to get more out of your Facebook promotions:

http://www.business2community.com/facebook/5-ways-to-use-facebook-page-insights-0586780

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A Quick Tip to Drive More Sales to Amazon.com
August 26, 2013by: Penny
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Sell More Books on Amazon.comReady to sell more books on Amazon.com? Here’s a simple trick you can do that will bring more eyes to your page.

  1. Buy a URL that speaks to your audience. It should be keyword heavy. So I picked SellMoreBooksonAmazon.com – I found that people were searching those keywords and (thankfully) the keywords weren’t taken. So find some keywords that work in your market then head on over and buy the domain. For example if you’ve written a book about paranormal romance you might want to buy something with those keywords in the URL since folks will be searching for them.
  2. Now head over to your Author Central Page and grab that URL, if you have a custom URL for it, even better. You can set a custom URL for Author Central by going to the settings. Mine is: amazon.com/author/pennysansevieri
  3. Once you buy the domain, go into the forward settings and forward it to your Author Central Page. This will help promote all of your books.
  4. If you don’t have a lot of books, or if you just have one you can use this URL to point to just that book, too.

When I did this, it took GoDaddy about five minutes to forward the domain. Now I’ll use that domain in all of my sales materials where I want people to go straight to Amazon to buy the book. It’s just another way to push more attention to your titles and get more sales.

Good luck!



AME Blog Carnival: tips and tricks for writers and authors – August 26, 2013
August 26, 2013by: Paula
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Welcome to the August 26, 2013 edition of tips and tricks for writers and authors. We’ve got some tips on getting published, and writing, this week. Thank you to the contributors!

Getting Published

Prem Rao presents Writers and Advances posted at Writing To Be Read.

Writing

Chrys Fey presents Ten Tips On How To Be A Better Writer posted at Write With Fey.

how can you become a better writer?

Nichole Bernier presents Playing Paper Dolls: How Should Your Characters Look? | Beyond The Marginsposted at Beyond The Margins.

Pa Ul presents Perfect Time to Write – Pa Ul posted at Pa Ul.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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A Simple Way to Get More Reviews!
August 24, 2013by: Penny
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Does blog commenting really matter? You bet it does. Blog commenting is one of the cornerstone-type campaigns we employ here at Author Marketing Experts. It’s a great way for authors to get their foot in the door at a high traffic blog but it’s also a fun way to be introduced to a blogger and start a dialog. Here’s one way one of our authors doubled her review requests.

Also referenced in this is the following HuffingtonPost article which talks about blog networking and blog commenting: http://www.huffingtonpost.com/penny-c-sansevieri/discovery-another-buzzwor_b_3800283.html

 

 

 

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Best of the Web Book Marketing Tips for the Week of Aug. 19, 2013
August 23, 2013by: Paula
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Get some great ideas and inspiration from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include finding reviewers for self-published books, avoiding the 5 most common fiction writing mistakes, managing Twitter, and more. Happy marketing!

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* The 5 Biggest Fiction Writing Mistakes (& How to Fix Them)

A writing instructor offers advice on how authors can write better books by avoiding these common errors:

http://www.writersdigest.com/online-editor/the-5-biggest-fiction-writing-mistakes-how-to-fix-them

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* 11 Must-Haves for Author Websites

Your website is your 24/7 tool for marketing, promotion and building readership. Here’s what your site should have:

http://blog.bookbaby.com/2013/08/11-must-haves-for-author-websites/

* How to Re-Write Your Copy to Instantly Attract & Engage Readers

You have a short time to get readers hooked; use these tips to grab their attention:

http://thefutureofink.com/rewrite-copy-engage-your-readers/

* How to Find Reviewers for Self-Published Books

These free services connect indie writers with reviewers:

http://www.mediabistro.com/galleycat/how-to-find-reviewers-for-self-published-books_b75950

* 5 Twitter Tools to Manage Your Social Community

When you know how to manage Twitter effectively you’ll get the most out of this social network:

http://www.business2community.com/twitter/5-twitter-tools-to-manage-your-social-community-0538604

* Simple Checklist for Creating Helpful and Informative Content

Use this checklist to review whether your social media content meets your followers’ needs:

http://socialmediatoday.com/justin-fishaw/1667526/simple-checklist-creating-helpful-and-informative-content

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What can Mad Men Teach us About Selling with Emotion?
August 20, 2013by: Penny
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We all know that people buy from emotion, right? There is always some emotional trigger that inspires a buy whether it’s happiness, more money, entertainment. There is always something behind that sale. But how do you get there? This clip illuminates possibly one of the best sales presentations I’ve ever seen.

Clip is the property of AMC and Mad Men and is being used for educational purposes only.

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