Book Marketing Blogs

by Penny Sansevieri
Tips for Google+ with Guy Kawasaki
May 16, 2013by: Amy
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It’s no secret that Guy Kawasaki loves Google+, here are some quick tips for maximizing your G+ profile! This was filmed at a session Guy taught at AuthorU in Denver.

 

 



AME Blog Carnival: tips and tricks for writers and authors – May 13, 2013
May 13, 2013by: Paula
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Welcome to the May 13, 2013 edition of tips and tricks for writers and authors. We’ve got some great tips on book marketing, self-publishing, and writing. Thank you to the contributors!

Nina Amir presents What’s A Market and Why Do You Need One? posted at Write Nonfiction NOW!, saying, “If you want to publish a successful book, you must have a market that produces enough book sales to reach your sales goals or those of a publisher. Many aspiring authors write their books without first evaluating markets to determine if enough interest exists to support sales of their books and, thereby, publication. Or they propose books to publishers without doing so only to be rejected because no market exists for their books. In this post you learn what a target market is for a book and why you need one.”

Book Marketing

Kimberley Grabas presents How to Market a Book and Strengthen Your Author Platform with Goodreads posted at Your Writer Platform, saying, “Imagine a magical place that gathers together 17 million of the most passionate readers who want to talk about, review and buy your book. A place that not only allows, but encourages, both new and established authors to promote their books. A place that provides FREE opportunities to – get your book in front of thousands of buyers, – conduct informal research (polls), – participate in a highly viral environment, – join or create groups with like-minded people on every literary topic imaginable, – create an author presence, connecting your book, your blog and your social media platforms. Now imagine if Amazon purchased this magical realm of high quality, book-buying, book-loving influencers in the spring of 2013, likely leading to big opportunities to align your Amazon marketing to this Utopia. If such a paradise existed, would you want to be a part of it?”

circle of chairs in library

Self-Publishing

Sarah Bolme presents Smart Books posted at Marketing Christian Books.

Social Media

John Schmoll presents Taking the Plunge: Marketing Your Small Business posted at Frugal Rules, saying, “Running a small business can be cost limiting on a number of levels. However, with a little creative thought you can often find very effective ways through social media to market your small business and gain more clients.”

Writing

Chrys Fey presents Writing About: A Kidnapping posted at Write With Fey, saying, “I wrote a kidnapping in my book and figured that other aspiring writers may need to, too. This post has tips on how to write about a kidnapping effectively.”

David Leonhardt presents You might be a writer posted at A Ghost Writers Blog, saying, “If you ask your child whether the new kid in school is the protagonist or the antagonist, you might be a writer … and dozens more clues that might implicate you in this writing conspiracy.”

UB Hawthorn presents ADVICE FOR WRITERS: Q&A with Story Circle Network’s Mary Jo Doig | The Mindful Word posted at The Mindful Word.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of May 1, 2013
May 10, 2013by: Paula
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Some great insights have appeared on Twitter, and we’re highlighting a few of the top tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include proof that social media drives sales, whether free eBooks hook readers, a Twitter guide for authors, and more. Best of luck with your marketing efforts!

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* How to Keep Writing – Even When You Hit Roadblocks

Every writer dreams of writing a book, and every published author dreams of having a bestseller. Sometimes things don’t go as planned. One writer shares how she’s moving forward anyway, and it provides great inspiration:

http://everestbyfog.blogspot.co.uk/2013/04/how-to-keep-writing-by-lorrie-porter.html

* Using Twitter, a Guide for Authors New to Twitter

If you haven’t used Twitter yet, or would like some ideas, this post offers some great tips:

http://www.sellingbooks.com/using-twitter-a-guide-for-authors-new-to-twitter/

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* 7 Ways to Improve Your Social Media Engagement

Are you hearing crickets on social media? Here’s how you can jump-start your engagement:

http://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/

* Do Free eBooks Really Hook New Readers?

Has the glut of freebies worn down readers? An interesting discussion about the pros and cons of free eBook promotions:

http://jodyhedlund.blogspot.com/2013/05/do-free-ebooks-really-hook-new-readers.html

* How to Optimize Your Amazon Book Page to Sell More Books

These six areas are key pieces to your Amazon page being a successful sales tool:

http://bubblecow.net/how-to-optimize-your-amazon-book-page-to-sell-more-books/

* Proof that Social Media Drives Sales! [Research]

Social media generates 14% of all leads and 13% of all customers, and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper:

http://heidicohen.com/proof-that-social-media-drives-sales-research/

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Red Hot Internet Publicity: Words on Your Website
May 8, 2013by: Paula
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Define Your Goals

Before you put pen to paper to write your sales copy for your website, be clear about your goals. We talked earlier about your goals for building a website—pull those out and look at them again. While you may be building the website to sell more cookies, as you start to look at the broader reach of your message, your goals might change. Perhaps you can put together gift baskets too.

Make sure the copy you are about to write targets those goals. And don’t forget to use all the keywords you just selected!

Sell the Benefits

Save the small talk for your next cocktail party. When it comes to filling websites with words, beginners tend to lean towards what I like to call the “cocktail party approach to website copy.” What do I mean by this? Well, let’s pretend you’re at a cocktail party, you’re huddled with a group of friends gabbing about everything under the sun, and around you hundreds of other conversations are mingling with your own, making the voices sound like a hum. That’s what it’s like to a website visitor when you cram a lot of cocktail party copy onto your home page. It’s confusing and it’s white noise. Chances are good that it will result in a “click” signaling the party’s end, your visitor long gone.

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Instead, write copy that speaks to your readers and tells them the benefits of your product. Sell the sizzle not the steak.

Make it Scannable

Remember that Internet users scan websites and that relates to how you write good copy. When I spoke to Susan Gilbert, she told me about the elements of good copy. “The Internet has made ‘brochure-style’ writing obsolete. Studies have clearly shown that people do not read websites—they skim them. That means your copy must be written to be eye catching, visually compelling and keep the visitor on your site.”

How do you write scannable website copy? By incorporating lots of

  • white space
  • bullet points
  • highlighted and bolded words
  • images

In addition, your copy needs to use simple words, short sentences and include the keywords your site visitor probably used to find your site in a search engine.

Stay On Point

You should distill your web copy down to the most important points and eliminate everything else. You have less than a second to grab someone’s attention.

Don’t risk overwhelming your reader. Remember, it’s not about you, it’s about them.

Use Captivating Headlines

Be sure to make your message obvious. Use headlines, lists and bold text to convey your message. Spend some serious time really thinking about a catchy headline.

What Do I Get Out of the Deal?

When it comes to sales copy, the WIIFM (what’s in it for me) factor is more important than ever. I have already mentioned the importance of selling the benefits when writing good copy. Then I talked with Susan Gilbert and she emphasized this point: “People want to know what benefit they’ll receive from buying your product or service. Don’t be shy—tell them! Will they get free delivery? Will they make more money? Will they look better? Although visitors may want to know you, the person, sales copy is much more about telling them how their life will be better, safer, happier and richer once they’ve bought from you.” Hopefully between Susan and me we have hammered this point home.

Picking the Perfect Font

When it comes to a font for your website, it’s easy to get carried away. Temptation might dictate that you use a fancy scroll or a really bold font. Wrong.

The challenge with using unique fonts is that the person at the other end might not be able to read it. When you land on a site that’s full of that horrible Courier font (my apologies to all you Courier lovers out there, this usually indicates that the site is using a font your computer can’t read.

Sometimes, when people want to use special fonts, they’ll turn them into graphics instead. But that’s good and bad. First, search engines can’t spider graphics (we’ll discuss the spider factor later). And second, it increases the load time of your website. The trick really is to pick a font (preferably a sans serif) that’s both readable and friendly to the eye, meaning that it doesn’t tire the eye the way a serif font does. So, what’s the difference between the two? When a web designer talks about a serif typeface, he means fonts like Times or Century Schoolbook, where the characters (letters) have little accents or curves. The small downward curves that appear at each end of the cross on the top and the inverted curves at the foot of the letter are known as serifs. “Sans” is French and literally means “without.”

Don’t Get Font-Happy

Do not overwhelm your site with a bunch of different fonts. It simply takes too much work for the reader to process the different letters and fonts. Nothing will send your visitors away faster.

RHIPExcerpt from Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny Sansevieri, available now on Amazon.com: http://www.amazon.com/Red-Hot-Internet-Publicity-Marketing/dp/1480224952/ref=sr_1_1?s=books&ie=UTF8&qid=1367371151&sr=1-1&keywords=Red+Hot+Internet+Publicity

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AME Blog Carnival: tips and tricks for writers and authors – May 6, 2013
May 6, 2013by: Paula
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Welcome to the May 6, 2013 edition of tips and tricks for writers and authors. We’ve got tips on self-publishing, writing, and book marketing to offer inspiration and ideas. Thank you to all of this week’s contributors!

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Book Marketing

L.R.Knost presents Authors and Social Media: Book Promotion 101 posted at Little Hearts/Gentle Parenting Resources.

Mihnea presents How to make a book-signing event successful posted at Voicu Mihnea Simandan, saying, “Here are 10 things to have in mind when you do a book signing. These apply mostly to self-published authors, but I see no reason why you wouldn’t acknowledge these even if your publisher is the organizer of the event.”

Joel Friedlander presents Author Blogging 101: Introduction to SEO, Part 1 posted at The Book Designer, saying “Confused about SEO? This article helps to explain how it works.”

Self-Publishing

Dana Lynn Smith presents The Biggest Mistakes Self-Published Authors Make – The Savvy Book Marketer posted at The Savvy Book Marketer, saying, “Some authors pour their soul (and sometimes considerable expense) into their books and are disappointed when sales don’t materialize as they expect. Learn about five of the most common mistakes that self-published authors make, along with tips on how to avoid them.”

Writing

Chrys Fey presents How To Write A Short Story posted at Write With Fey.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Get More Twitter Followers: Why You Must be Using Twitter Lists
May 3, 2013by: Penny
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Are you using Twitter lists? If you’re not here’s why you should. Not only is it a fantastic tool to help you follow certain people, but it can help you grow your followers!

From the ASJA conference last week (Association of Journalists and Authors) a session on Twitter and LinkedIn with Mark S. Luckie www.getluckie.net. Fun tips for growing Twitter followers and a super creative idea you can use, too!

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Best of the Web Book Marketing Tips for the Week of April 29, 2013
May 3, 2013by: Paula
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Get some book promotion and social media insights from our roundup of some of the best tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting more traffic from Pinterest, creating an author press kit, approaching a literary agent, and more. Happy marketing!

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* How to Approach a Literary Agent

Written by a real-life AP Watt Agent, this blog post will give you the scoop on what agents look for from authors:

http://bubblecow.net/how-to-approach-a-literary-agent-written-by-a-real-life-ap-watt-agent/

* What I Learned From Creating a Viral Slideshare

Slideshare presentations can be an effective marketing tool. One user shares his experience and offers tips:

http://life-longlearner.com/viral-slideshare/

* Is your Business Right for Pinterest?

Discover how to participate on Pinterest, create awareness and sell products:

http://www.jeffbullas.com/2012/11/01/is-your-business-right-for-pinterest-5-ways-to-mold-it-to-the-new-trend/

* Book Marketing: Creating Your Author Press Kit

A press kit is a great item to have on hand before you pitch your book. Learn how to create the perfect press kit:

http://www.thecreativepenn.com/2013/04/23/press-kit/

* 5 Ways to Get More Traffic from Pinterest

Successful bloggers and brands using Pinterest offer their advice for using the site:

http://topdogsocialmedia.com/pinterest-marketing-traffic/

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Get More Followers! Creative Ways to Use Twitter!
May 2, 2013by: Penny
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Fun tips for growing Twitter followers and a super creative idea you can use, too! From the ASJA conference last week (Association of Journalists and Authors) a session on Twitter and LinkedIn with Mark S. Luckie www.getluckie.net. Fun tips for growing Twitter followers and a super creative idea you can use, too!

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Secrets to Turning Your Website Into a Selling Machine!
May 1, 2013by: Paula
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Finding Your Keywords

First, figure out what you want your keywords to be. What sort of searches do you want to come up for? This is important because pinning yourself to the wrong search term, could get you poor results. Getting someone too early or too late in the buying process may get you a lot of traffic, but it may not be the right kind. Figure out where their point of entry is. This isn’t something that you can search online using Google AdWords, Trends or Insight—it’s something you learn by researching your market. I learned about this when I did my own research. I plugged in a bunch of keywords I wanted to rank for to see what came up.

First, gather some search terms. Not all of these will be your keywords, they are just your starting point. They might end up being perfect or you might scrap the list and start over. Your research will point you in the right direction.

Let’s say you have a series of keywords you are considering but you aren’t sure what other variables folks might be searching on. Hop on over to Soovle.com. When you land on this site, you’ll see a simple box to plug in your keyword. When you do, you’ll get back variations of searches that come up in sites like YouTube, Google, Yahoo! and Bing. It will also show these terms as used on Amazon.com, which can be helpful if you are selecting tags to go with your business. You’ll want to spend some time here, clicking the various links to find different ways that consumers search on these keywords. You also might find a better search term than what you currently use, or it might validate your research. Either way, it’s a fantastic site and one I use often.

Once you get your keywords nailed down, Google AdWords is a great place to research their popularity. You want to know that your keywords are getting enough searches to matter to your traffic. If you go to Google AdWords, punch in your keywords and then turn off the broad match so you narrow down your results a bit more. You can also play around with “exact” and “phrase,” but I usually stick with all three of those unchecked to see what kind of results I get.

Generally I look for Global Monthly Searches that are above 650; I’d rather it be higher, but if you are searching a niche term, that might be the best you can do.

How to Use Keywords

You now need to know how to use the keywords you spent so much time finding. First and foremost, incorporate them into the copy on your home page. I recommend keeping the verbiage on your home page to no more than 250 words, but make sure that this text is keyword rich. Address your visitors’ concerns, not yours. Remember that the first few lines of your website copy will show up in searches, so make sure it’s relevant to the audience.

The URL you’re using could make a difference. When we did our keywords, we established that we wanted to come up for the term “Book marketing,” so we started using it everywhere, in our Facebook Page (http://www.facebook.com/bookmarketingame) , on our YouTube Channel (http://www.youtube.com/user/BookmarketingAME) and even in our URL. I bought bookmarketingAME.com.

Now, we don’t use this URL per se, it just points to our main domain name which is amarketingexpert.com. Why did we do that? Because the use of your core search terms is key to driving traffic and getting higher in the search rank. Want proof? Before we did all of this, our website was generally at the bottom of page one on Google or on page two when you plugged in “book marketing” in the search bar. Three months after we made these changes (keywords on the home page and keywords in our Facebook branding, YouTube and URL), we came up #3 in search, sometimes #2 and on a stupendously good day, we’re #1. Now that’s a great traffic jam!

You also can and should use keywords in your blog posts. Not so much that your posts don’t make sense (this is called keyword stuffing), but sprinkle them throughout your content, like we did with this chapter (using words like marketing, book marketing, keywords, etc.).

You should also use the keywords in your YouTube videos and in Alt tags in pictures on your website. Keywords are fantastic, and once you go through the work of finding them, you can use them over and over again.

RHIPExcerpt from Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny Sansevieri, available now on Amazon.com: http://www.amazon.com/Red-Hot-Internet-Publicity-Marketing/dp/1480224952/ref=sr_1_1?s=books&ie=UTF8&qid=1367371151&sr=1-1&keywords=Red+Hot+Internet+Publicity

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AME Blog Carnival: Tips and Tricks for Writers and Authors – April 29, 2013
April 29, 2013by: Paula
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Welcome to the April 29, 2013 edition of tips and tricks for writers and authors. We’ve got a nice mix of writing, book marketing, and self-publishing tips this week. Thank you to the contributors!

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Book Marketing

Sarah Bolme presents Do Blogs Influence Purchasing Decisions? posted at Marketing Christian Books.

Self-Publishing

Tom Trimbath presents Modern Self-Publishing, a CreateSpace example posted at Madrona Workshop Troupe, saying, “Self-publishing, it’s easy. Yes, and so is picking up a grain of sand, but picking up a beach is a lot of work. Self-publishing is a long list of relatively easy steps, not as easy as picking up a grain of sand, but also not as hard as picking up a beach. Here’s my most recent experience self-publishing my work.”

Writing

Chrys Fey presents How To Rewrite A Book posted at Write With Fey, saying, “Sometimes writers fall out-of-love with their books. What do you do if this happens to you? You don’t give up, you rewrite! This post will tell you how.”

David Leonhardt presents Write to the point (never mind the word count!) posted at A Ghost Writers Blog, saying, “Thomas Jefferson said, “The most valuable of all talents is that of never using two words when one will do.” In order to please Google, many people will use two, three or four words where just one will do, and their writing quality suffers big time for it. When you write to the point, you stop when you have said your piece. That might be at 100 words. Or it might be at 200. In the case of this article, it is at 451.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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