Book Marketing Blogs

by Penny Sansevieri
Sell More Books this Holiday Season
June 28, 2013by: Paula
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Why would you consider starting your holiday marketing now? Because it’s when all the best marketers start putting their holiday plan together. Want to sell more books come December? Then here’s a quick 10 minute video that will take you through the steps you need to set yourself up for successful holiday sales!

 

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Best of the Web Book Marketing Tips for the Week of June 24, 2013
June 28, 2013by: Paula
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Let’s take a look at some of the best tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include book launch strategies, book covers made with public domain images, the perfect social media posts, and more. Best of luck in your writing, publishing, and marketing efforts!

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* How to Create Perfect Posts on Facebook, Twitter, Pinterest and Google+

Learn the strategies that work best on each site. Social networks have different personalities and using the right approach makes a big difference:

http://www.mediabistro.com/alltwitter/perfect-social-media-posts_b45033

success

* 5 Things Top-Selling Authors Know About Book Marketing

There’s no magic strategy, but there are some things that successful authors do that are worth learning (and doing):

http://www.sellingbooks.com/5-things-top-selling-authors-know-about-book-marketing/

* Need inspiration? Try These Blogs

These 5 publishing/publicity blogs offer great information, and are ranked in order of Twitter followers:

http://www.publiseek.com/publicity/top-5-publishing-pr-publicity-blogs/

* How to Make a Book Cover with Public Domain Images

Here are some great resources to explore if you’d like to use public domain images for your book cover:

http://www.mediabistro.com/galleycat/how-to-make-a-book-cover-with-public-domain-images_b72574

* 10 Free (or Mostly Free) Book Launch Strategies

These tried and true marketing ideas worked for other authors, so they’re worth checking out:

http://blog.bookbaby.com/2013/06/10-free-or-mostly-free-book-launch-strategies/

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AME Blog Carnival: tips and tricks for writers and authors – June 24, 2013
June 24, 2013by: Paula
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Welcome to the June 24, 2013 edition of tips and tricks for writers and authors. We have insights into getting published, promoting your book, and writing in this week’s issue. Thank you to all of the contributors!

Karen M Rider presents Light the Twin Flames in the Writing Process | Karen M. Rider posted at Karen M. Rider, saying, “Writing is my passion, you say. You go to the desk regularly. You generate idea after idea. But then, like a candle in the wind, you can’t sustain that passion. The flame turns to smoke and your ideas become stuck in a pool of cold, hard wax. What happened? Understanding the relationship between your Passion to Write and the Perseverance to Get the Writing Done is critical to your development as a writer. Reflections on how to light the twin flames, Passion and Perseverance, in your writing process.”

ready to get published

Book Marketing

Kimberley Grabas presents 101 Quick Actions You Can Take Today to Build the Writer Platform of Your Dreams posted at Your Writer Platform, saying, “What does it really take to build a writer or author platform? Money? Connections? An intimate knowledge of vampires, wizardry or erotic romance? Actually, the most important aspect to building an author platform is understanding that it’s about engagement; about connecting and interacting with people who are aligned with your message and affected by your story. Your platform is a web of intertwined beliefs, values, emotions, thoughts, stories, images and ideas that stem from your own core philosophy and are ultimately shared by your fans. The tricky part is finding ways to effectively share your message with an audience that is yet unknown to you, and you to them. Establishing and maintaining a link to your potential ‘tribe’ is both the challenge and the reward of building your writer platform.”

Liz Long presents Amazon KDP Select: How I Got Over 20K Downloads | Liz Long posted at Liz Long, saying, “Using free book submission sites and making a layered strategy to celebrate a new book release, I was able to get over 20K downloads for my first book through 3 KDP Select days. It’s different for everyone, but hopefully this can help other authors understand and get started.”

Book Publicity

Phyllis Zimbler Miller presents Amazon Customer Review Tweaks — Phyllis Zimbler Miller posted at Phyllis Zimbler Miller, saying, “Very interesting info re Amazon book reviews.”

Getting Published

Dana Sitar presents Maybe You Shouldn’t Be a Freelance Writer posted at WritersBucketList.com, saying, “Are you a novelist thinking about making money freelancing until the book sells? Think again.”

Writing

iyabo oyawale presents Take the Mystery Out of Content Creation – Check Out of These Tutorials on Writing Great Content for Your Blog posted at Ask Iyabo Oyawale.com, saying, “Read this article and discover how to create content for a book without hassles. Free content creation resources included.”

Chrys Fey presents Writing About: A New Baby posted at Write With Fey, saying, “This post is dedicated to writing about the smallest character you can ever have in a book . . . A BABY!”

Phyllis Edgerly Ring presents The sweet surprises in going the distance | Leaf of the Tree posted at Leaf of the Tree.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of June 17, 2013
June 21, 2013by: Paula
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We’re looking back at some top tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include easy Kindle cover design, why competitive analysis is important, Pinterest how-to, and more. Happy marketing!

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* The Best Form of Marketing – Promoting Others’ Books

Here’s a promotional opportunity that will make you feel good, and your fans will love it:

http://mysterywritingismurder.blogspot.com/2013/06/how-to-promote-books-and-win-fans.html

get answers

* What Writers & Publishers Need To Know About Pinterest

Learn the ins and outs of this popular social media site:

http://www.mediabistro.com/galleycat/what-writers-publishers-need-to-know-about-pinterest_b72128

* Why Competitive Analysis Improves Your Book’s Chances of Success

You’re not just being nosy; understanding the sales potential of other books shows the potential for your own book:

http://writenonfictionnow.com/why-a-competitive-analysis-improves-your-books-chances-of-success/

* Why Writers Must Read In Order To Become Authors

Reading can help you in your own career:

https://nfaa.wordpress.com/2012/09/12/why-writers-must-read-in-order-to-become-authors/

* Easy Kindle eBook Cover Design in Two Steps

Many authors struggle with creating the perfect cover. Discover how one author found a solution

http://www.selfpublishingreview.com/blog/2013/06/easy-kindle-ebook-cover-design-in-two-steps/

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AME Blog Carnival: tips and tricks for writers and authors – June 17, 2013
June 17, 2013by: Paula
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Welcome to the June 17, 2013 edition of tips and tricks for writers and authors. We have some great insights into book marketing and writing this week. Thank you to the contributors!

Book Marketing

Joel Friedlander presents Author Blogging 101: How Long Should Your Blog Posts Be? posted at The Book Designer, saying, “So, just how long should your blog posts be? It’s a frequently asked question. This article offers some insight.”

writing in book (1)

Writing

Chrys Fey presents Topic: Writing A Series posted at Write With Fey, saying, “Writing a series really shows your commitment to the art of writing, and to the love you have for the first book in the series. This post will tell you about the different roles each book in a series has.”

Angela Greenfield presents Copywriting (Nonfiction) posted at BecomingAWriterBlog.com, saying, “Copywriting is a lucrative career option for aspiring writers.”

Marysia Trembecka presents Q&A with Dennis Kelly, writer of Matilda, Pulling & Utopia | Love Your Creativity posted at Love Your Creativity » Podcast Feed.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of June 10, 2013
June 14, 2013by: Paula
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Let’s take a look at some top tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include avoiding book layout mistakes, using SlideShare for promotion, following up with journalists, and more. Happy marketing!

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* Following up Pitches to Journalists, 3 Mistakes to Avoid

If you hear silence after pitching a story about your business, this could be why:

http://publicityhound.com/blog/following-up-pitches-to-journalists-3-mistakes-to-avoid.php

red microphone

* Why Writers Should Use SlideShare

Have you tried SlideShare? One author found it was a great network for book promotion:

http://www.mediabistro.com/galleycat/why-writers-should-use-slideshare_b71968

* Self-Publishing Basics: 5 Layout Mistakes that Make You Look Unprofessional

Don’t let your book stand out for all the wrong reasons:

http://www.thebookdesigner.com/2009/09/5-layout-mistakesr/

* How Bestselling Authors Use Email To Interact with Readers

An email list can be a great way to build relationships and keep in touch with readers:

http://www.mediabistro.com/galleycat/how-bestselling-authors-use-email-to-interact-with-readers_b71775

* 10 Blogging Tactics to Maximize Long-Term Results

Blogging can provide lasting value to your marketing efforts, here’s why:

http://heidicohen.com/blogging-the-long-tail-of-social-media/

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Double Your Followers on Twitter! (yes, really)
June 11, 2013by: Penny
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Are you ready to rock out on Twitter? This video will guide you through the steps you need to take, quick tips, shortcuts and helpful URLs designed to get you rockin’ out on Twitter. Also, we’ll look at how to integrate video (Twitter Vine!) and pictures (Instagram) in this, too!

 

 

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AME Blog Carnival: tips and tricks for writers and authors – June 10, 2013
June 10, 2013by: Paula
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Welcome to the June 10, 2013 edition of tips and tricks for writers and authors. This week’s contributions include posts on what you must know about book distribution, how to write a plot, how to create characters, and more. Thank you to all of the contributors!

Colin Dunbar presents PubMyBook: Design and Format An Ebook like Pro! – Part 1 posted at PubMyBook, saying, “I’ll be the first to admit, the content (subject matter) of your eBook plays a big role in the success of your eBook. But when you consider where and how eBooks are sold, you’ll see the advantages of a professional eBook design.”

Book Marketing

Kimberley Grabas presents 13 Blog Post Blunders You Should Avoid (And What to Do Instead) posted at Your Writer Platform, saying, “What happens to your blog post after you press publish? Crickets chirping? Tumbleweeds gently rolling by? Are you starting to lose your motivation, and the belief that this whole blogging thing really has any merit when it comes to building your platform and actually selling some books? You are not alone. Blogs are abandoned every day, and the harsh reality is that the majority of blogs get less than 1000 people visiting per month. So why are some blogs incredibly successful, while others limp along for a few months and eventually fail? What can you do to ensure your blog is one of the success stories?”

Sarah Bolme presents Dear Author posted at Marketing Christian Books.

How

Self-Publishing

Amy Collins presents Do You Have a Book Distributor? Are You Sure? posted at New Shelves Distribution, saying, “Don’t start marketing your book until you have a process in place for people to buy it! Do you have a distributor? Are you in the major wholesalers? Can bookstores BUY your book to resell? Here is brief overview of the differences between a distributor and a wholesaler and which one you need.”

Writing

D.I. Telbat presents Bad Guys Make Good Guys Good in Christian Suspense posted at TELBAT’S TABLET, saying, “D.I. Telbat is an author writing Christian suspense and adventure novels, many times focusing on the Persecuted Church. He offers FREE weekly short stories or serialized novels on his Telbat’s Tablet site, as well as occasional thoughts on writing, research, and challenges to the Christian church.”

David Leonhardt presents How to write the plot of a story posted at A Ghost Writers Blog, saying, “Here is a generic plot summary (with Infographic) that you can use as a base for your own fiction or other story-type manuscript.”

Chrys Fey presents Writing About: Childbirth posted at Write With Fey, saying, “Need help writing a childbirth scene in your book? You’ve come to the right blog!”

Killer presents Writing made easy: Archetypes + Formulas posted at kill adjectives, saying, “Choosing Archetypes and Formulas is always a tough decision for a writer. This article dives into the reason why or why not a reader should use tools like archetypes and formulaic plots.”

Angela Greenfield presents Creating the Characters – BecomingAWriterBlog.com : BecomingAWriterBlog.com posted at BecomingAWriterBlog.com, saying, “Every story needs proper development of its most important element: the characters.”

Vikk Simmons presents Blogging secrets for book bloggers – Armchair BEA – Down the Writer’s Path posted at Down the Writer’s Path.

Chris Gonzales presents On Stock and Flow posted at Unretrofied.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best Tweets, Book Expo America 2013
June 7, 2013by: Penny
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Book Expo AmericaI just returned from Book Expo America, what a fab event! I’ve collected some tips and tweets that I loved about the event. There was so much going on that it’s hard to find everything, but I think these are pretty helpful.

 

 

Site tip: Check out Bloggers Recommend. Any blogger can submit a recommendation to this site (it’s free!): http://www.bloggers-recommend.com/

Best line ever: During the BEA Bloggers Conference, one of the bloggers said that submitting a book to a blogger wasn’t a guaranteed review. She said it’s not like going on a date and saying:  But I bought you dinner!

Best. Line. Ever.

 

Tweets I loved!

 

@JaneFriedman: “If you’re trying to giveaway a book or sell it for 99c & it doesn’t go anywhere there’s something wrong w/packaging” #BEA13 

I would 100% agree with this. We hear this a lot from folks: “But I did the free or cheap book and it’s not selling.” In some cases it could be the competition, but likely it’s the book/packaging so go back to that and see what can be fixed/modified or enhanced.

 

Penny Sansevieri ?@Bookgal Great idea from Wanda Jewell of @SIndies suggesting that book bloggers also recommend their fav bookstores. What a fun idea! #bea13

I love this idea, book bloggers are you listening? This is a great way to help push more readers into stores. Book bloggers are a trusted resource so let them guide you to all things books – like bookstores!

 

Michael Pietsch sees the 99 cent book as a way to bring a reader to a writer she hasn’t heard of before. Ex. Evelyn Waugh’s backlist. #BEA13

Totally smart and true. That’s why I love this pricing because for $.99 or even $1.99, you’re willing to take a risk on an author you haven’t heard of. Exploring new authors is great, especially when the pricing risk is low.

Riptide Publishing ?@RiptideBooks Poll: DoYOUR local bookstores sell ebooks as well as print? The need for all formats in stores being stressed at #BEA13 keynote.

I’ve said this before in a number of articles. I think that bookstores need to get on board and offer both versions of a book. Why not consider mentioning this to your local store?

 

RT @janefriedman: RT @LWShanley: Dan Lubart: Self-publishing on Amazon doubled in 3 months from 11/12 to 2/13. Now at 20% #bea13

WOW, I love this stat! What she means is that the amount of self-published titles has doubled, so authors publishing their books. What do you think this means for self-published titles moving forward? More exposure or more competition?

 

@crollwagen “Amazon controls about 80% of the market of eBooks.” (Robert Gottlieb, Trident) Yep, “controls” is the right word. #thingsthatscareme #bea13

I’m pretty much over the Amazon-hate, but I love this stat. So, if you’re worried that your book isn’t on iTunes or Nook, don’t be. Sorry guys, but Amazon has the lion’s share of sales. And for those authors wanting to cut out Amazon: Think again.

 

Susan Critelli ?@momzilla54 #BEA13 big publishing is broken if authors are rejected and books are judged only on perceived commercial merit.

Seriously true, this goes back to my article on permission based publishing and why it’s no longer a viable option.

 

Jason Pinter ?@jasonpinter Author Tip: if your literary agent is too ‘busy’ to attend BEA and asks you to find editors to submit to, they’re not a real agent. #bea13

I wanted to share this because I felt like so many authors I talk to have agents that aren’t really doing much, if anything, for them. If you have an agent that isn’t working for you, you should be shopping your work to someone who will.

 

I also attended UPublishU at BEA, here are some insights from the panel on creating a bestseller!

 

Diane O’Connell, Founder and Editorial Director of Write to Sell Your Book, LLC, offered a great tip, she said: “Know your characters inside and out – interview your character like a journalist.” This is really a fun idea if you’re in the process of creating a book, it’s a great way to go a layer deeper into your character. Better yet, have someone else interview you “in character!”

Betty Sargent says, “If you can only afford to hire one person, hire an editor.” AMEN to that. I love this tip because she’s 100% right. Editing is so important.

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Best of the Web Book Marketing Tips for the Week of June 3, 2013
June 7, 2013by: Paula
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Here are some insights and ideas for authors and writers found in tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include top websites for writers, how to write better tweets, why Google Authorship is so important, and more. Happy marketing!

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* What are 10 Addictive Types of Content?

Discover what kind of content makes your followers retweet or share your stuff:

http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content/

 

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