Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: tips and tricks for writers and authors – August 19, 2013
August 19, 2013by: Paula
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Welcome to the August 19, 2013 edition of tips and tricks for writers and authors. We’ve got tips on social media, writing, and book marketing in this issue. Thank you to all of the contributors.

Book Marketing

Sarah Bolme presents Are Reviews Really Important? posted at Marketing Christian Books.

Joel Friedlander presents Do You Know How to Avoid These 3 Blogging Mistakes posted at The Book Designer, saying, “This article offers some suggestions that will help you avoid the three most common newbie mistakes and encourage your blog to grow.”

outline of reader

Social Media

Stacey D presents The 6 STEPPS to Viral Content posted at Ballantine Digital, saying, “The STEPP process is an excellent way to get your work recognized online and connect with people who are interested in your writing.”

Writing

Bryan Chau presents Confessions From A Successful Freelance Writer posted at Success Pen Pal, saying, “business, freelance writing, entrepreneurship, success, strategies, sales, etc.”

Chrys Fey presents Chrys’ Writing Rules: Give Big Thought to a Character’s Name posted at Write With Fey.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Aug. 12, 2013
August 16, 2013by: Paula
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We’ve collected some of the best book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include becoming a power user on Goodreads, identifying the right keywords and categories for your Kindle eBook, using LinkedIn more effectively, and more. Best of luck with your marketing and promotion!

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* How to Choose Keywords and Categories for Your Kindle eBook

Help readers discover your book by using the right keywords and categories:

http://freelanceswitch.com/freelance-writing/kindle-ebook-categories/

kindle keywords

* How to Be More Valuable to Your LinkedIn Network

Learn how sharing information with your LinkedIn network expands your influence:

http://socialmediatoday.com/lindadessau/1661321/how-be-more-valuable-your-linkedin-network

* Quick Guide: Becoming a Power User on Goodreads

Learn how you can use Goodreads for promoting your book:

http://www.amarketingexpert.com/quick-guide-becoming-a-power-user-on-goodreads/

* 3 Powerful Pinterest Tips From The Experts

Pinterest is having an incredible impact on online marketing, and here’s what the pros suggest to get the most out of the site:

http://topdogsocialmedia.com/3-powerful-pinterest-tips-from-the-experts/

* 37 Tips for Writing Emails that Get Opened, Read, and Clicked

If you’re going to use email for marketing, these ideas will ensure more subscribers open and read your emails:

http://www.copyblogger.com/37-email-marketing-tips/

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AME Blog Carnival: tips and tricks for writers and authors – August 12, 2013
August 12, 2013by: Paula
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Welcome to the August 12, 2013 edition of tips and tricks for writers and authors. We’ve got some great book promotion and writing tips in this issue. Thank you to all of the contributors!

Book Marketing

Joel Friedlander presents What J.K. Rowling and Robert Galbraith Can Teach Us About Author Platform posted at The Book Designer, saying, “Was it the complete absence of any platform for Robert Galbraith that held back sales of The Cuckoo’s Calling?

peeking through books

Kimberley Grabas presents 71 Ways to Promote and Market Your Book posted at Your Writer Platform, saying, “Do you know the most powerful way to market your book? Word of mouth recommendation. It’s a free, highly credible, highly viral resource that helps to amplify your efforts to create interest and buzz about your work. And all you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word. Sound simple? Well it is simple, but not necessarily easy. The devil is in the details, right? Although the concept is simple, the implementation is going to require some time and effort, especially in the beginning. However, with a good plan, you’ll soon reach a tipping point where your fans begin to market for you in numbers great enough to really impact your book sales.”

Writing

Logan Scott presents Writing Haunted House Stories — Building Atmosphere through Setting | posted at OasisMagazine.Org, saying, “All about the writing process for mainstream fiction, romance, horror, mystery and adventure”

Cheryl Rainfield presents Using Reading To Reignite Your Writing posted at Cheryl Rainfield.

Chrys Fey presents Rules For Writing: Don’t Use “Very” posted at Write With Fey, saying, “Sometimes “very” is the perfect word to use. However, tossing “very” in front of every verb or adjective is overkill.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Aug. 5, 2013
August 9, 2013by: Paula
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We’ve rounded up some top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include the costs of self-publishing a book, tools for sharing content online, 50 sites for indie and self-published authors, and more. Best of luck with your marketing and promotion!

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* 7 Reasons Why Social Media Isn’t Growing Your Fiction Readership (And What to Do)

If you’ve reached the conclusion that social media is a waste of time for your fiction book, take a look at these suggestions for how to improve your marketing:

http://www.thebookdesigner.com/2013/08/social-media/

 

glasses and book

* The 50 Best Sites for Indie and Self-Published Authors

Self-published and indie authors will find some great resources on this list:

http://augustwainwright.com/the-indie-50-the-50-best-sites-for-indie-and-self-published-authors/

* The Real Costs of Self-Publishing a Book

This is an interesting breakdown of the costs involved in self-publishing a book:

http://www.pbs.org/mediashift/2013/05/the-real-costs-of-self-publishing-book

* 60 Great Tools for Sharing Content Online

These tools help you save time and increase productivity so you won’t get bogged down finding and sharing content:

http://socialmediatoday.com/pamdyer/1629516/60-content-curation-tools

* 5 Tips for Navigating the Marketing Maze

So many authors dread marketing, but it’s an important, unavoidable task. Grace Fox offers some ideas for how to get started:

http://marcykennedy.com/2013/06/5-tips-for-navigating-the-marketing-maze/

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AME Blog Carnival: tips and tricks for writers and authors – August 5, 2013
August 5, 2013by: Paula
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Welcome to the August 5, 2013 edition of tips and tricks for writers and authors. We’ve got insights into getting published, writing, and book publicity this issue. Thank you to all of the contributors!

Book Publicity

Brian Daniel Young presents Audiobooks: Top 7 Reasons to Create an Audiobook Today posted at Business and Sports Articles Blog – Cerilene.com.

Getting Published

Susan Spann presents Paying it Forward – by Susan Spann posted at KerrySchafer.com, saying, “One of the most-overlooked benefits of publication is the chance to “pay it forward” by encouraging other writers. This anecdotal post shares a story about a recent opportunity, and urges other authors to help those following on the road to publication.”

Time to start

Social Media

Marcy Kennedy presents 7 Reasons Every Writer Needs to Be on Twitter posted at Kristen Lamb’s Blog, saying, “Twitter often gets a bad rap by people who don’t understand it, misunderstand it as full of spam and celebrity stalkers, or don’t know how to use it to its full potential to build an author platform. When used correctly, though, Twitter can be one of the best tools for meeting new readers and increasing traffic to your blog. Not to mention it’s fun!”

Writing

Jon Rhodes presents The Easiest Way To Write Unique Content | Affiliate Help posted at Affiliate Help!, saying, “This article shows you the easiest way to write in a unique way.”

Chrys Fey presents Writing About: Children posted at Write With Fey, saying, “Out of all the characters that you could create, children are the most fun to write about. No matter what age they are, 2-12 years old, boy or girl!”

Phyllis Edgerly Ring presents Search: best part of “research” posted at Leaf of the Tree.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of July 29, 2013
August 2, 2013by: Paula
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Get caught up with some top tweets offering great tips, courtesy of bloggers, marketers, authors and others. The topics include using Pinterest to increase rank, building a Facebook audience from scratch, marketing with hashtags, and more. Best of luck with your marketing and promotion!

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* Three Strategic Ways to Use Hashtags for Marketing

Hashtags are a great promotional tool – when used correctly and strategically. Learn what to avoid:

http://socialmediatoday.com/rohitbhargava/1616156/hashtags-marketing-3-strategic-tips

hashtags2

* How Twitter Lists Can Help Build Your Network + 8 Lists to Create Now 

Social media can seem overwhelming at times, but you can manage your relationships with Twitter lists:

http://positivewriter.com/how-twitter-lists-can-help-build-your-network-8-lists-to-create-now/

* A Fantastic, Comprehensive List of Writing References

This guide includes all kinds of writing references, query letter tips, software program suggestions, and more:

http://thewritingcafe.tumblr.com/post/55258391868/writing-references

* How to Build a Facebook Audience From Scratch

This post offers some helpful advice on how to build an audience, and applies whether you’re just starting out or need some inspiration:

https://www.jonloomer.com/2013/07/11/increase-facebook-likes/

* 4 Ways to Use Pinterest to Rank High in Search Engines

Learn how Pinterest can drive more traffic to your website or blog:

http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/

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Best of the Web Book Marketing Tips for the Week of July 22, 2013
July 26, 2013by: Paula
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Get the latest in book marketing with these tips, courtesy of bloggers, marketers, authors and others. The topics include Facebook etiquette tips, self-publishing answers, how to fix your marketing, and more. Best of luck with your marketing and promotion!

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* How to Optimize Your Twitter Bio

People love to use Twitter’s search function. Is your bio ready to be found?

http://socialmediatoday.com/stephaniefrasco/1601571/how-optimize-your-twitter-bio-gain-more-followers

choosing a path

 

* 7 Things to Understand Before Traditionally Publishing Your Book

For starters, you need to have the right personality for traditional publishing:

http://howtoblogabook.com/2013/05/30/7-things-to-understand-before-traditionally-publishing-your-book/

* 8 Answers That Help Self-Publishers Get Up and Running

If you decide to self-publish, here are the top issues you’ll face:

http://www.thebookdesigner.com/2009/12/8-answers-that-help-self-publishers-get-up-and-running/

* 5 Quick Things You Can Do This Week to Fix Your Marketing

Here are some simple ideas for adding some muscle to your marketing:

http://www.copyblogger.com/marketing-quick-fixes/

* Incredibly Simple Ways to Increase Website Traffic Without Relying on Google

You can take charge of your site using these tips for increasing your exposure:

http://basicblogtips.com/traffic-without-relying-on-google.html

* 10 Essential Facebook Etiquette Tips

Each social media site has its own protocol, and to succeed on Facebook here’s what you should know:

http://www.entrepreneur.com/article/227453

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AME Blog Carnival: tips and tricks for writers and authors – July 22, 2013
July 22, 2013by: Paula
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Welcome to the July 22, 2013 edition of tips and tricks for writers and authors. We’ve got insights into book marketing, book sales, and writing this week. We hope you find the posts useful, and thank you to all of the contributors!

Book Marketing

Sarah Bolme presents What Do You Do? posted at Marketing Christian Books.

Kimberley Grabas presents How To Target an Audience (And Avoid Book Launch Flop) posted at Your Writer Platform, saying, “One of the biggest mistakes writers make as fledgling authorpreneurs is believing that the larger the potential market, the greater the chances that their book (or freelance services) will get noticed. In fact, the opposite is often true. The larger the market, the more competition you are likely to face and the bigger the drain on your already limited resources. Trying to appeal to the masses instead of understanding the needs, wants and desires of a select few–the ‘right’ few–is the recipe for a book launch flop. Finding and narrowing your niche will help you to reach–and appeal to–more of the people that will ultimately buy your book. The key is to identify and research what your true target audience craves, recognize the unique and meaningful aspects of what you have to offer, and align the two to benefit your ideal reader in an exceptional way.”

marketing computer button

Shelley Hitz presents 47 Places to Submit Your Free KDP Select Promotion for Your Kindle eBook posted at Training Authors.

Book Sales

Amy Collins presents Want to Sell More Books? Try Organizations and Associations! posted at New Shelves Distribution, saying, “Bookstores and libraries are not your only option! There are a lot of organizations and associations that would be thrilled to hear about your book!”

Writing

Chrys Fey presents More On Character Development posted at Write With Fey, saying, “Your characters are THE thing in your writing. They are slightly more important than the plot. Without characters you wouldn’t have a story. And if you don’t have good characters, not even an excellent plot could revive your story.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of July 15, 2013
July 19, 2013by: Paula
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Need inspiration? These tweets offer marketing and publishing ideas, courtesy of bloggers, marketers, authors and others. The topics include why you must become an authority, what social media can do for you, the difference between an influencer and a book reviewer, and more. Happy marketing!

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* How to Become an Authority and Why It Will Soon Matter to Google and Your SEO

Learn how to become an authority in your niche to you get more exposure:

http://socialmediatoday.com/amanda-disilvestro/1588871/how-become-authority-and-why-it-will-soon-matter-google-and-your-seo

the big idea

* How to Quench Your Social Media Thirst in Sixty Minutes a Day

Don’t fall into the social media time warp. Learn how you can keep up without going overboard:

http://holykaw.alltop.com/how-to-quench-your-social-media-thirst-in-sixty-minutes-a-day-infographic

* What Can Social Media Do for You?

Discover how you can be successful with Facebook:

http://www.amarketingexpert.com/what-can-social-media-do-for-you/

* Influencing Purchase Decisions with Online Reviews and How to Get More of Them

Studies show 72 percent of consumers rely on online reviews when making a purchase decision:

http://socialmediatoday.com/rgbsocial/1589251/influencing-purchase-decisions-online-reviews-and-how-get-more-them

* How to Find Success as a Self-Published Author

An author’s realistic take on how to be successful – a process that takes time and patience:

http://augustwainwright.com/how-to-find-success-as-a-self-published-author/

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What Can Social Media Do for You?
July 17, 2013by: Paula
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Now that you understand the ability to accurately spread information lightning-fast to many people at one time, how can you get more exposure and publicity for your business, get more people to talk about your book, product, service or brand and sell more of what you are offering? Here’s how: It’s not enough to get mentioned in the news. While it’s great, that alone won’t sell your stuff. You have to get in front of enough people in a very interesting and unique way. You have to get them to fall in love with your message so much that they’ll talk about you, tweet about you, Like you on Facebook and tell all their friends to go buy whatever it is that you’re selling.

f for facebook success

The new world of publicity is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That’s the new PR (Public Relations, in this case—not Page Rank). And I will cover everything you need to know about Facebook, Twitter and StumbleUpon in this chapter. These three social media sites will provide an excellent foundation for your Internet publicity strategy. First up is the big daddy of them all: Facebook.

The Facebook Factor

Facebook has a great feature that most users don’t even think about. Remember when I talked about the first websites and how hard they were for a non-techie to change? Even today they are not simple. If it’s hard to change, then you won’t likely change it. This means it won’t have fresh content or news. Not with Facebook. You can change it in seconds by posting a status update. That’s the point I want to make: Stay current with your product. If you have a book you are promoting and you have a book signing coming up, bingo! Add updates letting everyone know where it will be. When it’s over, post photos of the event.

Be Good or Be Gone

For lack of a better term, there’s a lot of junk online. A lot of people ramble on about things that only they care about. We currently run a program that gets a lot of “Likes” to a client’s Facebook Page. We’re such a numbers-driven society that people love this program. Here’s the kicker though: You can get Facebook “Likes,” but that doesn’t mean they will keep on liking you. You have to post good, interesting, unique and compelling content. If you ramble on about the flight you missed or the bad day you’re having, I can guarantee that people will turn the virtual channel. There is so much information out there, you must be good or be gone. You won’t even have to leave the virtual party, because if you keep posting self-absorbing, look-at-me posts, no one will listen anyway.

No One Cares What You Say

Truth be told, no one cares what you tell them. A survey done by Edelman Digital noted that fewer than one in three people trust marketing messages.

Scary, isn’t it? People only care about what their friends say, who their friends recommend and how their peers see them. You must be so compelling, interesting, funny, helpful—or whatever—that people will start to evangelize your work. That’s when it happens: When you become interesting enough that people want to tell other people about you.

Numbers Matter

Let’s face it; we’re a society that pays attention to the numbers we see on Twitter and Facebook. If you are promoting yourself and have ten followers on Twitter and sixteen “Likes” on Facebook, you might want to think about paying more attention to these sites. Consumers like what other consumers like, and the numbers associated with these sites often determine how “likable” you are. Bigger numbers get consumer (and media) interest.

Do Stuff People Will Love

Getting people to love you is easy: Do stuff they’ll love. This is why I talk so much about giving away information, being helpful and being on top of your industry. I am always stunned when people come up to me at conferences to tell me how much they love our newsletter (The Book Marketing Expert) or how much they love the information we share on Huffington Post. Give people what they want and they will give you what you want: Love (and, hopefully, sales).

Do Stuff People Will Hate

Not everyone will love what you say, and that’s okay. When I wrote “Why Some Authors Fail” (http://www.huffingtonpost.com/penny-c-sansevieri/why-some-authors-fail_b_534629.html) I thought everyone would hate that piece. It turns out some people did, and that’s okay. I once had a good friend and business coach tell me: “If everyone loves you, you’re doing something wrong. Embrace it.”

Facebook Pages

Pages were launched by Facebook in November 2007 as a way for businesses to establish a brand presence on the site. Pages are a lot like Groups, with some important differences:

  • Pages are more customizable than Groups. You can add HTML, Flash or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
  • Pages get more prominent “branding” real estate than Groups on the Profile pages of your fans.
  • There is no limitation to the number of fans in your group that you can message.
  • “Fans” who join your group are not able to invite their friends to be fans of your Page. Fans must either “Share” your Page with their friends or their friends must observe that they “are a fan” of your Page either via their Profile Page or News Feed.
  • Facebook has taken an active role in cracking down on Pages not created by authorized agents. Pages are a good option for small or local businesses that want to establish a presence on Facebook. Like Groups, they’re another free and easy way to do viral marketing.

RHIPExcerpt from Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny Sansevieri, available now on Amazon.com:http://www.amazon.com/Red-Hot-Internet-Publicity-Marketing/dp/1480224952/ref=sr_1_1?s=books&ie=UTF8&qid=1367371151&sr=1-1&keywords=Red+Hot+Internet+Publicity

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