Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of May 26, 2014
May 30, 2014by: Paula
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Enjoy these topical, informative book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include building your author platform, using social media press releases, developing an author website, and more. Happy marketing!


* The Base of the Writer’s Platform: Your Website

Your website helps you build your readership and maintain your connection; learn the basics of getting your site built:

* 8 Things That Will Derail Your Writing Goals the Fastest

Don’t let these issues keep you from writing your book:

* How to Get the Word Out With a Social Media Press Release

Learn how you can harness social media to spread the word about your book:

bookstore window graphic

* The Best Place to Sell Books is Not a Book Store

If you find this surprising, learn why top experts believe your best book sales won’t come from bookstores (and where you will sell your book):

* Your Author Platform: It’s Not About You!

It’s about meeting the needs of your readers, and here’s what you can do:

* 8 Great Writing Tools to Keep You Motivated to Write

Whether you have a lot of distractions or feel like you’ve hit a slump, these tools can get you back on track:

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Best of the Web Book Marketing Tips for the Week of May 19, 2014
May 23, 2014by: Paula
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Here’s a roundup of some of the top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include creating more effective emails, developing a blogger outreach strategy, getting more book reviews, and more. Happy marketing!


* How Many Books Do I Have to Sell to Make My Book a Bestseller?

Being a bestselling author does not mean you’ve sold millions of books. Here’s why:

bestseller stamp

* 5 Steps for Successful Self-Promotion

Does the prospect of self-promotion make you feel helpless? Discover five easy ways to get yourself out there:

* 6 Ways to Get More Book Reviews

Try some of these methods for getting more readers to write a review of your book:

* How to Develop a Blogger Outreach Strategy

Blogger reviews and recommendations are so important. Learn how to cultivate them:

* Five Mistakes KILLING Self-Published Authors

The first issue: publishing before you’re ready. Learn what else to avoid:

* 10 Ways to Optimize Your Emails for Better Engagement

Don’t overlook email marketing; it can be extremely effective when done well. You just need to break through the clutter:

* Top Five Marketing Mistakes Indie Authors Make (And How to Do Better)

Most Indie authors don’t sell many books, mainly because they’ve committed at least one of these mistakes:

* 7 Reasons You Are Better Off Self-Publishing

If you’re thinking about self-publishing this information will give you some issues to ponder:

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Best of the Web Book Marketing Tips for the Week of May 12, 2014
May 16, 2014by: Paula
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What are people touting on Twitter? Check out these top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include improving blog readership, having an effective virtual blog tour, getting more website traffic, and more. Happy marketing!


* Are Writers’ Conferences a Waste of Time for Indie Authors?

Discover four reasons indie authors should consider attending writers’ conferences:

* Do Authors Really Need a Writers Group or a Critique Partner?

Writing is a solitary activity, and one way to get an honest perspective on your work is getting feedback from others:

* The Ideal Frequency for Posting on Blogs and Social Media

There is no hard and fast rule for everyone, but these are some guidelines to consider:

Web traffic3

* Why Your Website Isn’t Getting Traffic: 7 Ways Content Could Fix It

With all the changes Google has made, it’s probably time for you to take a look at your site to make sure it’s working:

* 9 Steps to an Effective Virtual Book Tour

With the right planning, you can maximize the exposure you receive from a blog tour:

* 5 Down & Dirty Tips on Mastering Twitter

Power Twitter user Guy Kawasaki (1.4 million followers) shares what he’s learned about using the site successfully:

* 10 Tactics to Improve Blog Readership

Get more people to read, interact – and share – your blog posts:

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Marketing Tools: My Favorite Graphics Sites
May 15, 2014by: Penny Sansevieri
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Have you been thinking about adding more visual content to your blog, or other favorite social media site? Want to create the perfect, eye-catching pin to draw in your target audience?

How to Get Attention newspaper headline promising advice and tip


If you aren’t incorporating visual content to all of the places you hang out online, it’s time to start. Visual content drives engagement and people respond better to visual information than plain text; it’s a fact.

Here are some of my absolute favorite graphic creation sites: Graphic Creation Tools Pin

Canva – They have awesome templates. With Canva you can upload your own images for free, use as many of their free images (and there are lots) as you want, or use their premium images for only $1 a pop.

Photofunia – Very cool effects. You can upload your photo and make it look like it’s a billboard in Time Square.

LiveLuvCreate– This site has a social element to it. Here you can add quotes or your own text to photos and make them look amazing.

PlaceIt– They have tons of images of smartphones, tables etc. and you insert your image or whatever you want to promote onto that device’s screen. So easy.

PowerPoint- Yes. You can use it for graphics easily and it’s great if you don’t want to sign up to use an online site.


Happy creating!


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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 12, 2014
May 12, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We have a great mix of tips on getting published, and writing. Thank you to all of this week’s contributors.

writer typewriter keys

Getting Published

Erica Verillo submitted Literary Agents Looking for New Clients posted at Publishing… And Other Forms of Insanity, saying, “Finding an agent can be a daunting task – especially if you are sending cold queries. Your chances of getting a request for your full manuscript are greatly increased if an agent is actively building his or her client list. Here are three agents who are in the market for new clients.”


Emma Cooper submitted Sending Emails to Evernote posted at Emma Cooper, saying, “Combining Google Alerts and Evernote allows you to keep on top of your research, without cluttering up your inbox.”

Rich Leder submitted My Creative Corner of the World posted at Laugh Riot Press, saying, “The purpose of this blog post is to encourage new, up and coming authors to plunge into the self-publishing world in order to be intimately, personally, and professionally involved in every step of the process of creating and selling their book.”

Chrys Fey submitted Childrens’ Books (How to Write) posted at Write With Fey, saying, “Everyone wants to write a children’s book. Don’t they? If you are one of them, I am offering 10 ½ tips to help you write a children’s book.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

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Best of the Web Book Marketing Tips for the Week of May 5, 2014
May 9, 2014by: Paula
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freeLet’s look at some top topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The subjects include selling more Kindle books, writing a memoir that sells, harnessing free as a marketing tool, and more. Happy marketing!


* The Best (and Worst) Times to Post on Social Media

If you want to reach the most people when you tweet, pin, post to Facebook, etc. learn the best times to post on various networks:

* Why Free is Your Best Marketing Tool and How To Harness it

Sure, there are people who’ll take anything that’s free and then forget about it. But freebie marketing can also help you build a loyal, dedicated fanbase:

* 3 Habits That Separate Good Writers from Tragic Wannabes

First, learn how to become a better writer with these three essential steps:

* 5 Ways to Sell More Kindle Books

You have to do more than put your book up for sale and offer a low price. Learn how keywords, Amazon’s suggestions, and competitors can help you position your book:

* 10 Tips for Writing a Memoir That Sells

Memoir master class teacher Damian Barr offers some lessons:

* New Authors: Should You Offer Free Books?

This author believes your time is best spent developing true relationships with readers to build a readership/mailing list that will help you succeed:

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Why engaging on Facebook is so crucial
May 8, 2014by: Penny Sansevieri
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The average Facebook reach per post is only 12% (or less) of your audience, so if you want more people to see your posts, you’d better engage with them.

Engaging on Facebook


Here are some ideas:


– Ask a question.

– Fill in the blanks, post a picture and ask “What’s the one word you’d use to describe this” That kind of a thing.

– Give offers, discounts or contests that anyone can benefit from.

– Provide warnings about anything related to your market.

– Inspire with great, helpful  posts.



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Best of the Web Book Marketing Tips for the Week of April 28, 2014
May 2, 2014by: Paula
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Get some great tips from these top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include cover design secrets, Pinterest for writers, blog post timing, and more. Happy marketing!


* “So You Want To Make A Living Writing? 13 Harsh Truths.”

Writing is a tough occupation, no question about it. But learn how you can succeed:

writing a book

* When to Hire a Professional When You Self-Publish a Book

There are some major areas where self-published authors should think carefully about whether to handle it themselves or hire a pro:

* Pinterest for Writers and Authors: How to Market Your Book

Don’t overlook marketing opportunities on Pinterest. How to get started:

* Blog Post Timing: When Is Your Best Publication Time?

Look at the research and use it as a guide to make sure your blog posts reach your readers:

* 8 Cover Design Secrets Used to Manipulate Readers into Buying Books

Your book cover is a vital marketing tool. Use these ideas to catch readers’ attention:

* 9 Things You Wish You Knew Before Your First TV Interview

Make sure you’re ready before you go on the air:

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SOCIAL MEDIA QUIZ – Which social site is right for YOU?
May 2, 2014by: Penny Sansevieri
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Which social site is right for YOU?-2If you feel like you’re not making any headway on social media take heart! It may not be you, it could be that you’re just on a social media site that’s all wrong for your message. Facebook is great, but may not be right for you.

We know we need to be social, but now it’s important to be on the right social media site because it’s not about being everywhere, it’s about being everywhere that matters. Finding the best place for you to focus isn’t always an easy thing and even when you do, you may still want to be on one or two other sites.

The goal with this quiz is to focus you on one main place. That’s where you’ll put the lion’s share of your efforts. If you were looking at this as a pie-chart, you’d put 60-70% of your time on your main social site and then divide up the rest elsewhere.

Being very focused will really help you to leverage more success in the right place, instead of spending your time dabbling in a bunch of different sites that aren’t really leveraging you much.

When you’re done with this quiz, you have my permission to ditch the sites that just aren’t working for you.

And remember:

It’s not about being everywhere, it’s about being everywhere that matters.



Ready, set, go!


What one topic do you most resonate with?

A. Images: Pretty visual. Images, video, stuff like that is easy to get and accumulate.

B. Pretty current, pop-culture-ish. It’s got a lot of current angles and spins to it.

C. I love inspiring and educating people. My topic is much more on the education/helpful level.

D. My topic is much more business-driven and/or technology focused.


43 blog

How easily can you come up with fun new blog topics?

A. I hate my blog, I prefer shorter, creative pitches and images to grab people’s attention

B. I’m usually at a complete loss. I prefer jumping on current trends or sharing other information.

C. I have no trouble coming up with blog topics

D. If I can get some keyword ideas on great sites like, I’m golden.


What audience are you trying to connect with?

A. Ladies, almost 100% female.

B. A young, hip crowd. Could be male or female.

C. Everyone. Under 50 and over 50!

D. Primarily men but women too, they have to love to learn new stuff.


What is your preferred way to socialize online?

A. I like to share ideas and connect with others with similar interests.

B. I’m a multitasker – I catch up on news, entertainment, what’s trending.

C. I like to comment on what others post, take part in virtual conversations.

D. I’m most comfortable in a group setting where I feel I can get to know who’s who.


How do you feel about doing video?Clapper board and film reel with filmstrip

A. Love it! Sign me up!

B. Video? Oh God no. Mother told me never to walk in front of a loaded camera.

C. If I can do it and be off-camera. Maybe I can narrate?

D. I’d need some good lighting, but otherwise I’m good with it.


How do you feel about real-time networking? 

A. It’s ok, but I am not much of an in-person kind of person. I prefer to do stuff online.

B. Love it. I love networking with other people in my industry.

C. I’m sort of lukewarm about it. I’d love to, but I don’t have the time or money to go to a lot of stuff.

D. I love networking, but I’m not sure who I should be networking with. I don’t know where to start.


How do you feel about getting personal with your followers?

A. I like to keep it positive, things that I find fun and interesting.

B. I tend to have opinions about everything and share them willingly!

C. I’m passionate about some things, but I’m pretty careful about what I divulge.

D. I prefer to keep it professional when I’m online.


Young Programmer

What are the chances you’ll use your account to expand your business? Be realistic!

A. I might want to sell product but only if it’s very straightforward.

B. For me it’s mostly about information sharing and staying on top of my key topics.

C. I can learn anything. I want access to apps, forms, sales tools, the works!

D. I’d like to promote my work, but mostly for lead generation and networking.



And now for the results…


Mostly A’s

Professional Pinner/YouTube Rock Star!


You love imagery and you often best express yourself with images. You were probably one of the first bloggers to have images on your blog, too. High-five for being such a trend-setter. Now it’s true, all social media sites should have images, but you are clearly more visual in nature and you should consider being on a site that really speaks to that.




Consider getting onto sites like Pinterest or even taking your message into video and getting yourself a YouTube channel.





Mostly B’s

Twitter Rock Star!

twitterYou thrive on pop-culture, know what’s happening in the world and your market before the first news alerts hit your phone. You are, in a word, Dialed-In. When the President is on TV giving a speech, you’re checking the Twitter hashtag instead of tuning into it on TV and you love that because you get a new, fresh perspective that really resonates with you. You should consider spending the lion’s share of your time on Twitter.



Mostly C’s

It’s Facebook for you!

facebookYou love your Newsfeed, don’t you? And checking in to see what’s up with your friends and the groups you follow. You don’t get out to networking events as much as you feel that you need or would like to. For this reason, we think that Facebook would be a fantastic resource for you. Grab yourself a Fan Page and have a ball. Post great, helpful and enticing content for your readers and be sure to Like and Share in return. Building love on any social media site shouldn’t be a one-way experience.



Mostly D’ s

Become a Google Plus Rock Star!

google-plusYou’re a Google Pluser! While so many folks are still leery about this Google-specific site, you eat this up. You’re a great networker mostly in business and always online. You love learning and your followers do, too. For this reason we think that Google Plus will rock your online world.  It’s a fantastic place to network and share helpful information. This isn’t a site where you would post family vacation pictures, leave that to Facebook – Google Plus is a place for the serious-minded business people and we think that’s you!



What’s next?

Well here are some links to sites that we think are just fantastic and should help you kickstart the promotion with your new, fabulous social media focus!


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The Importance of Hashtags
April 25, 2014by: Penny Sansevieri
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You can get more traffic using Hashtags.

It used to be that Hashtags were just used for Twitter, but not anymore. Using Hashtags on sites like G+, Facebook, Pinterest, LinkedIn and Instagram are fantastic ways to drive more engagement. There are also quite a few Hashtag tools to help you find popular tags and track trends.

The Importance of Hashtags

Here are a few to consider: has been around forever and is still the best place to dig deeper into Hashtag trends, popularity and if you’re ready to go even deeper, you can see how many times a particular Hashtag has been tweeted in a 24-hour period. is great because it gives you a history on any Hashtag. So, for example, try plugging in a Hashtag and it’ll pull up when it was first used, how trendy it is and what the meaning of a Hashtag is. This is great when you’re not sure of the Hashtag you’re using. You want to key into something popular but that also drives a relevant meaning to your message.


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