Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival – tips and tricks for writers and authors – January 20, 2014
January 20, 2014by: Paula
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Welcome to the January 20, 2014 edition of tips and tricks for writers and authors. This week we have some good insights on book marketing, and writing. Thank you to all of this week’s contributors!

Book Marketing

Sarah Bolme presents Simple, But Effective, posted at Marketing Christian Books, saying, “I recently discovered this interesting book marketing technique.”

writer in jammies2

Writing

Emma Lee-Potter presents How to Write a Plot, posted at Emma Lee Potter, saying, “On a sunny autumn morning I came up with the perfect plan and drove 40 miles through the stunning Cotswolds countryside to attend a Writing a Good Plot workshop at the Cheltenham Literature Festival.”

Chrys Fey presents How to Edit a Book, posted at Write With Fey, saying, “Every writer has their own technique to editing and there is no wrong way to go about it. All I can do is share how I edit my books to help you develop your own technique.”

Erica Verrillo presents A New Year’s Resolution – For Writers, posted at Publishing… And Other Forms of Insanity, saying, “It’s January, and I can guess what you have resolved for 2014, because every writer makes the same New Year’s resolutions. Chances are, you will make the same resolutions next year, and they will be equally as futile. The problem is that you are setting your sights too low. If you are going to make a resolution, make it big. This is my New Year’s Resolution …”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Jan. 13, 2014
January 17, 2014by: Paula
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Here are some hot tips via book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to tie current events to your marketing, what to post on social media, book sales for self-published authors, and more.

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* How to Use a Call to Action in Social Media – Dos & Don’ts

Seven experts explain what a call to action is and provide examples of successful CTA posts in social media:

http://www.profnetconnect.com/popelbaum/blog/2014/01/14/the_qa_team:_call-to-action_use_in_social_media

* Authors: What Should You Post on Social Media Sites?

Your best bet is to share a mix of information, and remember that your followers don’t want to read endless self-promotional posts:

http://www.sandyappleyard.com/2014/01/13/authors-post-social-media-sites/

* How Successful Authors Use Social Media to Sell More Books

Social media can increase your visibility (and readership). One author shares his experience:

http://thewritelife.com/how-successful-authors-use-social-media-to-sell-more-books/

* Are You Making the Most of These 6 Critical Campaign Promotion Channels?

Your marketing has a better chance of being successful if you rely on multiple sources:

http://blog.hubspot.com/marketing/inbound-marketing-campaign-promotion-channels-list

* Yikes. Self-Published Authors See Much Lower Sales

This chart presented at Digital Book World says it all: self-published authors have lower sales than traditionally published and hybrid authors:

https://twitter.com/Bookgal/status/423479091166064641/photo/1

* How Current Events Can Tie in With Your Marketing Strategy

When there’s breaking news and you’ve got some insights to share, here’s how you can get your moment in the spotlight:

http://www.prnewswire.com/news-releases/using-events-to-your-advantage-how-news-can-create-buzz-for-your-brand-240300221.html

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AME Blog Carnival: tips and tricks for writers and authors – January 13, 2014
January 13, 2014by: Paula
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Welcome to the January 13, 2014 edition of tips and tricks for writers and authors. We have a good mix of posts on book marketing, publishing, and writing. Thank you to all of this week’s contributors!

Book Publishing:

Erica Verrillo presents Publishing … and Other Forms of Insanity: Everything I did wrong, Part 3: ePublishing posted at Publishing … and Other Forms of Insanity, saying, “Many first-time authors focus on publishing the way a pregnant woman focuses on birth. The soon-to-be mother thinks, “I’m going to have a baby!” not “I’m going to have a sullen teenager who hates me and bashes up my car.” I made a number of critical mistakes in publishing both my print and eBooks. If you don’t do what I did, your book won’t have so many accidents later on.”

marketing road sign2

Book Marketing:

Stefanie presents Book Marketing Timeline – Why A Book Marketing Timeline Is Important! posted at The Write One Blog.

Book Publicity

xmarkm presents Fear and Loathing on the Netgalley Trail posted at Running, Writing, and Chasing the Dragon, saying, “Netgalley is a popular resource for book reviewers. My article is a fun, edgy, quirky, and fresh look at writing book reviews and obtaining ARC copies of novels.”

Writing:

Erik Matlock presents Some Advice for the Aspiring Blogger posted at Becoming a Better Man.

Chrys Fey presents How to Write a Novel posted at Write With Fey, saying, “This is a collection of links (some have summaries) from my blog that could aid you in the process of writing your first novel. Enjoy!”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Jan. 6, 2014
January 10, 2014by: Paula
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Let’s kick off a new year with some inspirational and informative book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to write an effective book tweet, 50 websites authors should bookmark, ways to grow your Twitter following, and more. Best of luck with your 2014 promotions!

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* 9 Ways to Grow Your Twitter Following (ethically)

Learn how to steer clear of bots and spammers and find good folks to follow you:

http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/

twitter bird and word bubble2

* 13 Top Authors Explain How to Get Your First Book Published

Not sure how to get started? Here are insights from 13 published authors on how they got their book published:

http://60secondmarketer.com/blog/2014/01/05/top-authors-explain-how-to-get-published/

* 50 Websites Every Author Should Bookmark in 2014

Here are some terrific resources you can – and should – use:

http://www.wiseinkblog.com/publishing-industry/50-websites-every-author-should-bookmark-in-2014/

* How to Write an Effective Book Tweet

Not sure how to use Twitter for book promotion? Learn what kind of tweets work, what hashtags to use, and more:

http://www.trainingauthors.com/how-to-write-an-effective-book-tweet/

* Worst Ways to Pitch a Guest Post

Number one: Do not send an automated email. And there’s more:

http://socialmediatoday.com/jspayn06/2023281/absolute-worst-ways-pitch-guest-post

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Become a Power Pinterest User: Quick and Simple Tips!
January 8, 2014by: Penny
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Pinterest Power Tips! I was just at NMX (New Media Expo) in Vegas and it was fantastic! I also spoke there which was such fun. I attended a session on Pinterest taught by Cynthia Sanchez (www.ohsopinteresting.com) – she was fantastic. We have two videos from her session and some fun Pinterest tools and tips I know you’ll love!

Pinterest board how-to’s: Regardless of how many boards you have, you should have at least 5 pins per board because that’s what shows up in your feed. If you have less, you’ll see blank spaces for pins and that just doesn’t look great.

Using Keywords: Use keywords in your pin description and your bio!

Image tips: Want to get more eyes to your Pinterest images?  Make the images tall instead of wide! That’s why info graphics do so well because they get more visibility in that they are so tall. Keep in mind that images are cut off at 1930 pixels and users will have to “click more” to see the entire image.

Some great Pinterest tools:

Need to manipulate images? Try using PicMonkey.com (love this site! and it’s free!)

Shot pin tool (www.shotpin.com) – If you’re pinning content from a website, sometimes the image choices aren’t great or, in some cases, non-existent. ShotPin lets you grab a snapshot of the website instead so you have a more relevant image to pin.

Who do you follow on Pinterest?

Follow only active pinners – how do you know if they are active? Click on their number of pins and see when they last pinned

Don’t forget!

Always add a URL to your Pin description and consider doing branded pins. Those are pins that carry your logo or branding!

Pin tips: It’s always good to pin to multiple boards. Don’t just focus on one board

Pinning video? Don’t just pin the video, grab a screen capture of the video and pin that with a link back to your website to help drive more traffic.


Repinning tips to get you more traffic!

How to maximize your SEO with your Pinterest profile

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AME Blog Carnival: tips and tricks for writers and authors – January 6, 2014
January 6, 2014by: Paula
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Welcome to the January 6, 2014 edition of tips and tricks for writers and authors. We have some great posts on book marketing, writing, and getting published. Thank you to all who contributed to our first Blog Carnival of 2014.

Book Marketing

Sarah Bolme presents The Free eBook Conundrum posted at Marketing Christian Books, saying, “A current trend in marketing books is to give away free digital copies to hook readers. I think that publishers and authors should be very careful about how they use this strategy.”

reading ebook2

R.J. from Book Marketing Tools presents 5 New Year’s Resolutions for Authors posted at Book Marketing Tools Blog, saying, “It is so easy to fall into the trap of making resolutions such as ‘Sell more books.’ That isn’t something you are directly in control of. Here are 5 resolutions authors can make that they are in control of!”

Getting Published

Erica Verrillo presents 3 Literary Agents Seeking New Clients posted at Publishing … and Other Forms of Insanity, saying, “These three literary agents have opened their doors to new clients. As always, visit the website of their agencies, check their list of clients, check the publishers they work with, and read all submission requirements carefully before contacting.”

Writing

Chrys Fey presents Should You Kill Off Your Protagonist? posted at Write With Fey, saying, ““Should I kill off my protagonist?” This is a question that many aspiring writers ask themselves and sometimes they can’t decide whether they should or not.”

Vanessa Morgan presents Writing at the coffee shop posted at Vanessa Morgan.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Dec. 30, 2013
January 3, 2014by: Paula
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Happy New Year! Here’s a roundup of some top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include creating shorter tweets, predicting publishing trends in 2014, adding an Amazon store to your Facebook Page, and more. Happy marketing!

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* The Base of the Writer’s Platform: Your Website

Having a website gives readers a place to find you and connect with you online:

http://nowastedink.com/2013/12/20/the-base-of-the-writers-platform-your-website/

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* How to Add an Amazon Store to Your Facebook Page

If you’ve got a Facebook Page, why not make it easy for readers to buy your books?

http://self-publishingforbeginners.blogspot.co.uk/2013/06/how-to-add-amazon-store-to-your.html

* Top 5 Publishing Predictions Posts for 2014

Will Barnes & Noble survive? How will book marketing change? Learn about those issues and more:

http://www.publishingtrends.com/2013/12/top-5-publishing-predictions-posts-2014/

* 6 Tips for Shorter Tweets [INFOGRAPHIC]

You’ve only got 140 characters. Here’s how to write effective, yet shorter, posts:

http://www.mediabistro.com/alltwitter/6-tips-shorter-tweets_b53324

* 90 Tips to Make Your Blog Rock

If you need a little inspiration to kick things up in 2014, here are plenty of ideas:

http://www.jeffbullas.com/2010/12/02/90-tips-to-make-your-blog-rock/

7 Tips for Building a Social Media Audience

Get some useful tips on how to build and maintain an audience on social media:

http://mashable.com/2013/12/24/grow-social-audience/

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AME Blog Carnival: tips and tricks for writers and authors – December 30, 2013
December 30, 2013by: Paula
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Welcome to the December 30, 2013 edition of tips and tricks for writers and authors. We have a nice mix of insights into book marketing, writing, social media, and book sales. Thank you to all of the contributors. Happy New Year, and best of luck with your marketing in 2014!

Book Marketing

W. Terry Whalin presents If You Missed Some Goals for 2013… posted at The Writing Life, saying, “Setting goals helps keep your marketing on track; don’t set them aside and give up!”

goals2

Book Sales

Erica Verrillo presents What Authors Want posted at Publishing … and Other Forms of Insanity, saying, “Digital Book World and Writer’s Digest recently conducted an enlightening survey of 5,000 authors – “What Authors Want: A Survey of Authors to Understand Their Priorities in the Self-Publishing Era.” The study revealed four distinct groups of writers, each with a unique motivation for getting published, and each with a different strategy for promotion. Only one group could claim success across the board.”

Writing

Chrys Fey presents Writing About: A Battle posted at Write With Fey, saying, “Here are 16 steps and tips on how to write a battle!”

Lisa Romeo presents Writers: A Year-End Call for *I Did It* Lists. Join me? posted at Lisa Romeo Writes.

Pa Ul presents Perfect Time to Write – Pa Ul posted at Pa Ul.

Social Media

R.J. Adams presents 5 Things For Authors To Tweet About (That Aren’t “Buy My Book!”) posted at Book Marketing Tools, saying, “A major trap that authors fall into on Twitter is trying to get too many people to buy their book. That can cause readers to stop following you. Here are 5 great things you can tweet about that aren’t just ‘BUY MY BOOK!’ to help you not fall into that trap!”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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The Marketing Tool We Often Forget: Gratitude
December 27, 2013by: Penny
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This holiday season The Importance of Saying Thank youit seems, more than ever, that a thank you goes a long way. We’re all busy, we’re all trying to keep up. We fight different battles but deal with the same issues: so much to do and so little time to do it in. No one is immune to this. We all talk about living more simplistically but, let’s face it, that’s pretty hard to do when you’re marketing yourself or your book. It’s hard to step away from all the buzz. We hope that one thing we do will leverage some big success. The problem is that it’s not one thing, it’s a collection of things. I often find the more gracious we are about our wins and our losses, the more wins seem to come our way.

One of the most important things you will do before the end of the year isn’t counting up the things you need to do next year (there’s plenty of time for that), or listing the things you never got to (don’t beat yourself up, no one is perfect). The most important thing is to go down this long list of people who have helped you and say “thank you.” Without them, you’d have a lot more on that “still to do list.”

Gratitude is, in my view, is something in pretty short supply.  You really have to give before you get and that is, for many, a tough lesson to learn.

Today I experimented with something on my Facebook page. I offered a free copy of my book to anyone willing to post an honest review. I was stunned at that response I got. Many said “you give so much, I’d like to give back.” I think that rocks. It’s true that the more you give, the more you get. All marketing campaigns should be based on that one little secret: give more than you get. Give more than you sell, give more than you ever thought you would. You will, eventually, reap the rewards.

So, with that, I want to say thank you to you, our readers. To the authors we work with who we adore, to our reviewers who are amazing and who read and review books just for the love of the book. To our social media peeps who read what we post (thank you), who retweet us (we love that), who like our posts on Facebook (so we don’t feel like we’re posting drivel), and to the people who continuously say “you helped me” because that’s what we do. Not everyone will work with us as a marketing firm, but we hope that everyone will learn from the things we share.



Best of the Web Book Marketing Tips for the Week of Dec. 23, 2013
December 27, 2013by: Paula
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Here’s a look back at some useful and oft-retweeted book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include conducting a Library Thing eBook giveaway, engaging successfully on Twitter, succeeding online, and more. Best of luck with your marketing in 2014!

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* List of eBook Professionals

A free directory of cover designers, formatters, freelance editors, and more:

https://docs.google.com/spreadsheet/ccc?pli=1&key=0At-RSfaoYUZbdE0xNkZza053VEFBei1pZUZncXdmYmc&hl=en_US#gid=0

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* How to Succeed Online (Even if You Aren’t a Rock Star)

Focus on what you’re good at and don’t be discouraged by someone else’s larger following:

http://www.copyblogger.com/celebrate/

* 14 Twitter Mistakes to Avoid

It starts with ‘think before tweeting:’

http://www.jeffbullas.com/2013/03/25/14-twitter-mistakes-to-avoid/

* How to Engage Successfully on Twitter

You can be successful on Twitter by learning from the experts and creating a personalized strategy:

http://www.jeffbullas.com/2013/01/15/how-to-engage-successfully-on-twitter/

* How to Conduct a LibraryThing eBook Giveaway

Unlike Goodreads, Library Thing allows you to offer eBook giveaways, giving you another way to get more exposure and reviews for your book:

http://thefutureofink.com/librarything-ebook-giveaway/

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