Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of October 20, 2014
October 24, 2014by: Paula
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ChecklistGet some publishing and marketing insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include top 5 marketing tips for indie authors, how to choose an effective book title, Amazon payments, and more. Happy marketing!

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* Short Stories as a Path to Literary Success

Short fiction can get your name in front of editors, agents, and fans, and builds your resume:

http://blog.pshares.org/index.php/the-ploughshares-round-down-short-stories-as-a-path-to-literary-success/

* How Much Will I Get Paid From Amazon?

Some terrific tips and tricks to help you understand what Amazon will pay you (and when):

http://www.bigskywords.com/writing-blog/how-much-will-i-get-paid-from-amazon

* 5 BS Indicators for Writers Conferences

Not all conferences are created equal. Here are issues to monitor:

http://victoriamixon.com/2014/09/08/5-bs-indicators-for-writers-conferences-2/

* How to Cultivate Customers in an Age of Content Fatigue and Cluttered Markets

There’s a lot of noise in the online world, but there are still ways you can reach your audience:

http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/How-to-Cultivate-Customers-in-an-Age-of-Content-Fatigue-and-Cluttered-Markets.html

* How to Choose a Book Title That’s Perfect for Your Story AND Good Marketing!

Sure, you want a catchy title but you also want one that helps your book be more marketable:

http://www.helpingwritersbecomeauthors.com/2014/10/book-title.html

* The Latest Trends in the Indie Author Market

It’s quite interesting: longer ebooks are in; pre-orders offer a sales advantage, and more:

http://janefriedman.com/2014/07/10/indie-author-trends/

* A Self-Publishing Checklist for First-Time Authors

There’s a lot of work involved in self-publishing your book, and this checklist will keep you on track:

http://www.writingforward.com/getting-published/self-publishing/self-publishing-checklist-first-time-authors

* Top 5 Marketing Tips for Indie Authors

Some useful recommendations for ways you can increase book sales:

http://www.huffingtonpost.com/ak-turner/marketing-tips-for-indie-authors_b_6010956.html

* Write Your Passion But Keep an Eye on the Market

While writing what you love is important, you want to make sure the genre you select is also selling:

http://kayedacus.com/2014/09/16/writing-tip-9-write-your-passion-but-keep-an-eye-on-the-market/



The Best Social Media and Email Management Tools
October 23, 2014by: Penny
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Did you know there are some awesome tools out there to keep you organized and help manage your email and social media accounts? Couldn’t we all use a little help with that in this 24/7 online world?

These are some of my most favorite tools: management tools - blog_pin

Sanebox – This is a great tool for email management. Anyone who is dealing with email overload will appreciate this program. It works with any email platform and will take care of the prioritizing for you.

Tweetdeck – A must for serious Twitter users. Not only can you schedule future tweets but you can also manage multiple accounts, build custom timelines and use their helpful tracking tools.

Hootsuite – Hootsuite makes it simple to manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. Talk about smart social media management!

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The Power of Social Networks: Tip #27 of 52 Ways to Market Your Book
October 21, 2014by: Penny
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Welcome to Tip #27 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

The Power of Social Networks

Tip 27These days, you can’t go into a coffee shop, bookstore, or turn on your television without hearing about social networks like Facebook, and LinkedIn. These sites have exploded in recent years with members and an influx of money that’s kept them growing.

The idea behind social networks isn’t a new thing, but the concept of socializing online developed and morphed as more and more people spent time in front of their computers. The idea being that you could socialize, network, gather, communicate and meet friends in an online venue, rather than, let’s say a coffee shop. Years ago, before social networks, we met people in clubs, organizations, bowling leagues. We may not have had “profiles” like we do on these social networking sites but the concept was still the same: like attracts like and similar interest-based people gathered in places that supported these common interests.

As we continue to delve into this Web 2.0 world, you’ll start to see more niche social networking sites like those built for wine lovers, car lovers, and book lovers. The more focused a site can get, the more the network expands. And how many sites should you be on? As many as are appropriate to your message and you have time to manage. If you’ve got a book about cars then by all means, join the car lover’s network. Got a book about travel? There’s a travel lovers social network as well.

Social networks, also referred to as social media, are places where people can join and become members of an online community. And why does this matter? Well, for a few reasons. First off, consider the Internet one big networking party. As such, you really want to participate, right? So you show up at the networking party (in this case Facebook or LinkedIn) and you network. Meaning you connect with others who are interested in what you are doing. And much like a real-time networking event, you give first and ask for the sale later. In fact, in most cases you don’t even ask for it. If you give enough, eventually you’ll make the sale.

People join social networks for a variety of reasons: to socialize, share and/or self-promote. The one caveat to this is that social networks are not receptive to marketing messages or sales hype, but those sitting on these sites are looking for answers and advice. In fact your presence on a social networking site should be 80 percent education and 20 percent sales. Users on social networking sites want friends, mentors, experts and guidance. If you can offer this to a social networking site or sites, you can certainly grow your list.

The Right Way to Approach a Social Networking Site

There’s an old saying that goes: fake it till you make it. This is not true of social networking. You can’t fake anything. The best sites are those with an authentic voice. Social network members can sense an individual who is pretending to be just an “average joe,” but is really just looking for a quick sale. The worst thing you can do is constantly promote your book.

Users join social media sites to socialize, learn and get to know what you’re offering. Be helpful or be gone. That’s the motto of the social networks. Remember that social media (much like anything on the Internet) is a trust-based model. You gain trust by helping, advising, educating, or enlightening your readers. Offer helpful advice, tips and insights; Be helpful first and a sales person second. The point is, gain someone’s trust and you’ll probably gain a sale, too.

Tips for Social Networking Sites

The first piece of this is to figure out what your message will be online. If you’re going to expose details of your brand, book, business, or life, figure out what you want to expose or, I should say, what’s necessary to expose in order to get your message across. This is important because once you start branding yourself on the ‘Net via social networks, you want to be consistent.

Next, remember that the first word in social networks is “social,” that being said, these networks only work if you interact with them. Whenever appropriate (and this will vary from network to network), join groups, be sociable, be interactive. Participate. You can’t just show up at a party and sit in the corner. Well, you can, but you probably won’t get asked back.

If you can spend a half an hour to an hour or so a day on your networks, that’s great. Don’t overdo the time you spend on them or you’ll burn yourself out. If you can use the social network feeds to have them syndicate your blog to the site, the updating of your social networking page will be done for you, to a greater degree, anyway. You’ll still want to get in there and tinker, update content, add friends, etc.

Fan Pages and Facebook

Since Facebook is a dominating force out there, let’s talk for a moment about Fan Pages. Why would you want one? Well first off, you’re in the business of marketing and as such, Fan Pages are business pages, so you’ll really want to consider pulling your book followers off of your profile and sending them to your Fan Page. Also, Fan Pages are indexed and searched by Google so you’ll get great ranking with a Fan Page, more so than you would with a Profile.

Fan Pages, once you know your focus and message, are easy to create and update. You just want to stay on message and know what your followers want.

Tips for Effective Social Networking

Leverage other social media: If you have a strong presence on another social networking site like Twitter or YouTube, then I recommend that you use that to promote your Facebook Fan Page. Let folks know where to find you and never, ever forget to add “Follow Me” buttons to your website pages and your blog.

Tagging: You can drive more interest to your page by tagging an author or a popular Facebook page to a status update, photo, or video. It’s easy to do this in Facebook; you can also tag an article that a high profile member ran on their page.

Step outside of your social circle: Try getting away from your inner circle and migrating out to other people who might be good networking opportunities. While it’s fun to stay connected to all your college buddies, that’s not the main focus of your Facebook page.

Selling on Facebook: Facebook now has an application that can add a store page to your Facebook Fan Page. What this means is that you can start selling your books and products from your Fan Page.

Slow and steady wins the social media race: The best Facebook pages (and this is true for any social networking site) are built over time. Slow growth is best when it comes to social networking sites, so don’t force a sudden surge of growth. This will also keep you from getting booted off if you add friends too quickly. Facebook watches for people who are adding hundreds of friends at a time and will lock your page if they think you’re over-promoting yourself.

Don’t be shy: The purpose of Facebook is to connect and interact with other members, so don’t be shy! Interact with people on your friend list by commenting on their news, and pictures, and/or wishing them a happy birthday. Doing all these things will help others to get to know who you actually are instead of just knowing your name.

Content, content, content: Remember that it’s important to add content. You can do this by uploading a video, adding the RSS feed from your blog, and a variety of other things.

Keep updating your Page or Profile: Don’t let your profile get stale. Update your status, add photos, and answer wall messages and emails.

Add your Facebook page to your blog: Make sure and add your Facebook page to your blog. You can have your web person take care of this for you; it’s a simple widget that gets added to let people know you have a Facebook profile.

Social media is a great way to market yourself and your book. When Facebook is integrated with other social networking platforms like Twitter, YouTube, and LinkedIn, it can be an enormous boom to your inbound marketing campaign. Just remember, your website needs to convert the folks you’re sending there.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – October 20, 2014
October 20, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on getting published, writing, and book marketing. Thank you to all of the contributors!

Book Marketing

Sarah Bolme submitted Learning From the Numbers posted at Marketing Christian Books, saying, “The newest figures from book sales (new, not used books) for the first half of 2014 (January to June) were released last week. I find this book sales data interesting and relevant for authors and publishers as you plan your publishing endeavors.”

book cash fountain pen

Writing

Chrys Fey submitted Correct Grammar Uses posted at Write With Fey, saying, “Grammar confuses many people, and countless people use words and phrases incorrectly. This post is meant to clear up some of that confusion by highlighting the words and phrases that are most often used incorrectly.”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively seeking clients. Julie Gwinn is looking for Christian and inspirational. Patricia Nelson is looking for literary and commercial fiction.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of October 13, 2014
October 17, 2014by: Paula
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Grow your expertise with insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include creating query letters and cover letters, finding free images, getting website traffic, and more. Happy marketing!

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* How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

It does take time to get visitors to your site, and it’s not about numbers, it’s about attracting the right people:

http://www.yourwriterplatform.com/author-website-traffic/

* Finding Twitter Chats for Writers

Twitter chats offer a chance to connect with readers, learn from other authors, network with industry professionals, and more:

http://badredheadmedia.com/2014/07/31/finding-twitter-chats-guest-k8tilton/

tweet

* Book Contests for Indie Authors

Your self-published book can gain an edge if you win an award. Here are contests to consider:

http://killzoneauthors.blogspot.co.uk/2014/01/book-contests-for-indie-authors.html

* Query and Cover Letters 101: The Fundamentals

This is a great post for beginners. Learn the difference between query letters and cover letters and how to write them:

http://www.huffingtonpost.com/2014/05/14/cover-letters_n_5317669.html

* The Best Places to Find Free, High-Resolution Images

Here are 18 sites you can check out:

http://www.labnol.org/internet/find-free-images/24990/

* How to Deal With Negative Reviews of Our Books

No one likes negative reviews. But bookmark this post to guide you if, or when, you receive a bad review:

http://blog.marketingtipsforauthors.com/2009/08/how-to-deal-with-negative-reviews-of.html

* How to Fail at Being a Writer

These steps are guaranteed to lead to failure. And it never hurts to have a little laugh:

http://kelsye.com/fail-at-being-a-writer/

* 4 Ways Authors Can Rock on Twitter

Many authors find Twitter is a great way to connect with their audience. Here’s how you can look like a pro:

http://www.thebookdesigner.com/2014/08/4-ways-authors-can-rock-on-twitter/



Tips for Making an SEO Friendly Video
October 16, 2014by: Penny
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Did you know that when you create a video for YouTube that it’s automatically transcribed? This means that using keywords in your conversation can really help to spark visibility to your video. Of course, you want to also include keywords in your title and description, too!

Amp Up Your Video Description

SEO Friendly Video - blog_pin

Did you know that the most important part of your video description are the first 1-2 sentences? Why? Because this is what YouTube displays in search results. These two sentences are very important. Plug in keywords and great content that will get viewers to “click”

Video Did You Know?

 

You have about 15 seconds to convince your viewer to keep watching your video. Better grab their interest early!

Video Call-to-Action

Make sure and provide a CTA (call-to-action) at the end of your video. Get them to do something, sign up, subscribe to your channel, Like your Facebook Page – whatever. Sometimes the simple action of asking can actually get you what you want.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – October 13, 2014
October 13, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. We’ve got some great posts on book marketing, self-publishing, and getting published this week. Thank you to all of the contributors!

Book Marketing

Sarah Bolme submitted Sampling: An Effective Marketing Tool posted at Marketing Christian Books, saying, “One of the things I really enjoy about my monthly trip to Costco is all the samples I get to munch on while I peruse the aisles and shop. A few of these samples have even convinced me to buy the products being hawked.”

Kimberly Grabas submitted How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers posted at Your Writer Platform, saying, “It’s time to address one of the biggest complaints I get from writers about their author websites: ‘My blog is a ghost town! How do I get more traffic to my site?’ Obviously, no visitors means no visibility, no way for people to discover and share your content, and no real benefit to slugging away, post after post, crafting brilliance that nobody reads. But your author website can be a foundational element to building a powerful platform, if you know how to attract the “right” people to your site AND retain as many of them as possible. Interested in learning how? I’ve got you covered. ;-)

clock 2

Frances Caballo submitted How to Stop Wasting Time and Focus Your Book Marketing posted at Social Media Just for Writers, saying, “I used to tell my audiences that they needed to diversify their social media to reach their audience wherever they might be. I no longer give that advice. Instead, it’s important to determine which social platforms your audience uses and invest your energies strategically. By doing this, authors will be more focused in their marketing and have more time to write.”

Getting Published

Erica Verrillo submitted Beggars Can Be Choosers – How to Pick an Agent posted at Publishing… And Other Forms of Insanity, saying, “When an agent offers to represent a writer, there is tendency to say “Yes, a thousand times yes!” before giving the long-term consequences of the union the cold, hard reflection it deserves. Here are a few tips to help you evaluate an agent before you get hitched.”

Self-Publishing

Hazel Longuet submitted Why are you reading this blog? Go read ‘Write. Publish. Repeat.’ – a must read for all Indie Authors posted at A Novel Experience, saying, “Sometimes you stumble on something akin to the Holy Grail by sheer accident. Something so big, so powerful that it forever changes the way you think and act. I have to believe that the universe only puts things in front of you when you are ready for them, I just wish I’d been ready earlier for Write. Publish. Repeat. It’s simply a must read.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of October 6, 2014
October 10, 2014by: Paula
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We’ve collected some of the most informative and popular book marketing tweets to provide some tips, courtesy of bloggers, marketers, authors and others. The topics include memoir writing tips, how to use SlideShare for social sharing, ways to make your media pitch irresistible, and more. Happy marketing!

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* How to Stop Wasting Time and Focus Your Book Marketing

You do not have to be active on every social media site. Instead, choose wisely so you focus on the sites that work for you:

http://socialmediajustforwriters.com/stop-wasting-time-focus-book-marketing/

blog button

* The Secrets Behind Book Categories on Amazon

What you should know when selecting your book’s categories:

http://www.amarketingexpert.com/secret-book-categories-amazon/

* 7 Ways to Add Sizzle to Your Next Book Event

There’s so much more than bookstore events. Here’s how you can have a great book launch party:

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/7-ways-to-add-sizzle-to-your-next-book-event

* Make Your Media Pitches Irresistible Using These Insider Secrets

Get the scoop from a former CBS news executive so you can make your pitches count:

http://www.vocus.com/blog/batt-humphreys-insider-secrets-to-the-perfect-pitch-webinar-recap/

* 40+ Resources & Tools to Take Your Blogging & Social Media Marketing to the Next Level

If you haven’t started a blog, this guide will walk you through the process. It’s easy!

http://www.jeffbullas.com/resources/

* 6 Tips for Avoiding Writer’s Block

These tricks of the trade can help you get writing again.

http://www.socialmediatoday.com/content/6-tips-avoiding-writers-block

* The Power of SlideShare for Social Sharing

Do you use SlideShare? The site can be a great way to build buzz. Learn how:

http://www.webinknow.com/the-power-of-slideshare-for-social-sharing

* Six Lessons about Memoir Writing

Author Abigail Carter shares tips from a recent retreat:

http://kelsye.com/six-lessons-memoir-writing/



Two Fun Ways to Get More Traffic to Your Blog Post
October 9, 2014by: Penny
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POSTED More traffic blog 10092014 - blog_pinWe all know that images drive more engagement, but what if you used your blog post image on your Instagram page, using it to drive traffic to your blog? Don’t forget to adapt it with text that tells what your post is about, you can do this on PicMonkey.com.

 

Sharing on Instagram is a great way to boost additional engagement and pull in more traffic.

 

Vine is another great way to pull in traffic. By creating a quick video about your blog post, you could pull in additional traffic to your site, too. You can do videos on Instagram as well.

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors – October 6, 2014
October 6, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. We have some great tips on writing, and getting published this week. Thank you to all of the contributors!

Writing

Hazel Longuet submitted Writing Tips: 10 Most Pinned Articles on Writing from my Pinterest Feed posted at Novel Experience, saying, “For the last year I’ve been squirreling away high quality content on writing and publishing, and storing my little nuggets of gold in Pinterest. I’d wondered which of all these gems were most popular, as identified by repins, but until recently there were few ways to find out. Then those lovely bods at Pinterest launched their Analytics a program that delves into statistics of Pins. So now I know which of the pins my followers like best and can share them with you.”

Susan Pohlman submitted Feeling Stuck in Your Writing? The Answer is Travel posted at The Review Review, saying, “Finding your writer’s voice through travel.”

writer typewriter keys

Chrys Fey submitted Naming Fictional Towns and Cities posted at Write With Fey, saying, “When you’re writing a book, you get to name your characters, so why can’t you name the town your story is set in? You can!”

Getting Published

Erica Verrillo submitted 2 Literary Agents Actively Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “Here are two agents actively building their client lists. Brent is a new agent at TriadaUS. Lana is an established agent with a list of clients that she is seeking to expand. In terms of genre, they are looking for just about everything.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/





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