The Book Marketing Blog

by Penny Sansevieri
Weekly Wrap-Up – Book Marketing Fun Finds!
June 28, 2015by: ameeditor
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Weekly Wrap-Up AME Blog Graphic Flag Day

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

  • Want to write a novel? Here are 6 bad reasons (and 6 good reasons!) to write one from Anne R. Allen.
  • I mean business! Find out my honest opinion about self-publishing here. Thanks to Ken Queen!


Getting a Head Start on Holiday Sales
June 26, 2015by: ameeditor
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2016 Holiday Book Sales AME Guest Blog Post

Most authors I work with do, at some point, have their eye on holiday sales. The problem is that they often start on this a bit too late.

You may have seen the “Christmas in July” ads and while these advertisements may seem a bit corny and perhaps a bit ill-timed they are anything but. In fact, if you want to get yourself and your book ready, there’s no better time than July to do just that. Why? Well, maybe no one is buying or thinking about December in July, but the holiday buying season is tough. In order to make any kind of headway you must start early, not just to capture the December sales but also to get in front of any early shoppers or just to get onto the radar screen of shoppers in general. Once those Christmas in July ads start to hit radio and TV, consumers often start to gather ideas for their own shopping lists.

So if July is an optimal time to start getting in front of holiday buyers, what’s the least optimal time? Well, November is definitely much too late, October is iffy, but if you’re staring September in the face and haven’t done a lick of marketing towards holiday sales, that might be your last chance. But if you can, it’s always better to start early – mid to late summer is always great. Here are some tips to help you kick up your efforts to get in front of holiday shoppers.

Getting a head start on holiday sales AME Infographic

Events: If your goal is a December event, my suggestion is to start early. In fact you may  want to start calling stores now to see what their plans are. Many stores don’t do in-store events after Thanksgiving, but if you have local connections or some independent stores they might be open to this. Speaking at non-bookstore venues falls under the same category: start early.

Promos: Any kind of holiday promotion needs to be planned out by Fall. I recommend starting the promo roll-out right after Thanksgiving and planning a succession of promotional announcements all the way through late December. This gives you p
lenty of time if you plan to do special eBook bundles, price promotions or ads.

Website: If your website isn’t ready for the holidays or if you’re not sure, then now is the time to run through your checklist and get any changes to a web person early. As you begin planning your promos make sure your web designer is ready to go to make any changes your site might need.

Targets: One of the biggest challenges authors face is finding their target audience. If you don’t have a good, solid idea of who you’re marketing to yet you shouldn’t use your holiday campaign to test it. You should use the time between summer and fall to test it. You’ll be glad you did. Don’t waste a holiday promo if you don’t have to. Knowing who you are going after will save you in costly marketing mistakes (and this goes for any time you are marketing).

eBooks: With all the eBook readers that have flooded the market and all of the new ones that’ll be unwrapped during Christmas, you may want to consider timing eBook promotions to coincide with after-Christmas sales so new readers can grab your book. Also if you’ve been holding off getting an eBook version of your book created – or perhaps doing an eBook bundle, now
might be a great time.

Social media: Not doing much on social media yet? Well now might be a good time to kick it up a notch. Consider specials or promos that you may want to offer to your followers – or maybe now is a good time to focus on building followers. At the same time, if you haven’t explored Facebook ads you may want to do that now so you’re ready to go with your holiday promo.

Discoverability: Often called “the big D” discoverability is a challenge many authors face. If you haven’t done a lot in terms of pitching, now may be the time to do that. Contacting blogs for reviews, excerpts, interviews or doing guest blogs … all of these things are great ways to gain exposure online. Remember, it’s not just about the holiday promos, it’s about making sure you are found online. That way, if someone searches on what you’re offering, you’ll come up in the search results. This will help you capture holiday shoppers who haven’t been exposed to you or your message yet.

The key to successful holiday promotion is planning and enough advanced marketing so that you’re not spinning your wheels in the Fall wondering why you’re not making any traction. If you’re ready to explode your holiday market, start early; it’s the best way to make sure you have a spot waiting for you when the busiest shopping season of the year comes around



Create Headlines that Spark Engagement!
June 24, 2015by: ameeditor
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Create Headlines that Spark Engagement AME Guest Blog Post

If you’re wondering why your Facebook posts or Blog posts aren’t attracting enough attention maybe your headline needs to be stronger? If you need some headline help, head on over to the Headline Analyzer from CoSchedule.

You can also download their “power words” cheat sheet, which is really helpful for creating great headlines!



Is Social Media Killing Your Business? 8 Ways to Make Sure You’re Making the Most of Social Media’s Potential
June 23, 2015by: ameeditor
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Did you see Penny’s latest article on PR Newswire? Don’t miss her tips on how to help you manage social media!



Weekly Wrap-Up – Book Marketing Fun Finds!
June 21, 2015by: ameeditor
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Father's Day AME Blog Post

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

Happy Father’s Day!

  • What do I & 17 other book marketing experts say are the secrets to selling more books? Find out here from Writing Spirit!


7 Things to do Before, During, and Right After a Networking Event
June 16, 2015by: ameeditor
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7 Things to Do Before During and Right After a Networking Event AME Infographic

 



Weekly Wrap-Up – Book Marketing Fun Finds!
June 14, 2015by: ameeditor
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Weekly Wrap-Up AME Blog Graphic Flag Day

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

 We wish you all a Happy Flag Day!



Facebook Offers!
June 12, 2015by: ameeditor
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Facebook Offers AME Blog Post

Of all of the things that Facebook has recently launched for Fan Pages, this is one that I think I love the most. Why? Because it allows you to share a special “something” with your followers. Let me give you an example.

So we did a Facebook offer sharing our Amazon Optimization Checklist where we offered a checklist for free, though we did get sign ups for it which helped to build our mailing list. So what we do in this case is send them to a Leads Page which is a service we use to promote offers, specials, sales, etc. So when they click the offer they go here: https://authormarketingexperts.leadpages.net/amazon-checklist/

Facebook Offers is free currently, but you can boost the post or pint it to the top of your newsfeed  if you want to keep getting exposure for it. I don’t recommend just a one-time post and expecting everyone to see it. You’ll want to either pin the post, highlight it at the top of your Facebook Page, or report the content.



Weekly Wrap-Up – Book Marketing Fun Finds
June 7, 2015by: ameeditor
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Weekly Wrap-Up AME Blog Graphic

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

  • Selling on Facebook with Ian Cleary: Do you know about Heyocart, a fun new tool for selling on Facebook? Check this out!
  • Jeremiah’s Ghost, an apocalyptic fantasy ebook, is only $0.99 on Amazon for a limited time!!


Weekly Wrap-Up – Book Marketing Fun Finds!
May 31, 2015by: ameeditor
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Weekly Wrap-Up AME Blog Graphic

 

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

  • Great author tips on how to deliver real suspense in your story’s climax from K.M. Weiland.
  • Holy Fool, Holy Father. Something for everyone – historical fiction, Christian, romance, and only $0.99 from May 25-28 !
  • In case you missed it Penny’s latest HuffPost article – shares the secret to finding the right social media site for your book!
  • This is sooo good! Did you know authors can now make book trailers with YouTube’s free editor? Thanks to Indies Unlimited for the great tip!
  • Looking for a new health and wellness read (who isn’t?!)? Don’t miss NetGalley title: Outstanding Health!




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