Book Marketing Blogs

by Penny Sansevieri
Check out the NEW Book Marketing Expert Newsletter!
April 23, 2015by: ameeditor
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Don’t miss the chance to sign up for the new-and-improved Book Marketing Expert Newsletter!

Over at Author Marketing Experts, we’ve been working hard on revamping the newsletter, and we think you’ll love it. We’ve shortened it up while adding more quick tips, more opportunities for authors, and color!

If you haven’t opened an edition in a while, now’s the time to give us another shot! And if you’re not yet subscribed, be sure to sign up here!



20 Places to Get Free Stock Images
April 23, 2015by: ameeditor
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Welcome to the fourth installment of our April “Social Media Series.” This week, we’ll focus on using images to market your books on social media. Here are my recommendations for the best places to find free stock images!

Free Stock Images Website Tips

Twenty Places to Get Free Stock Images

  1. Free Range Stock Free for personal or commercial use, no attribution required: http://freerangestock.com/
  2. Morgue File Free for personal or commercial use, no attribution required:  http://www.morguefile.com/
  3. StockSnap – Free for personal or commercial use, no attribution required:  https://stocksnap.io/
  4. FreePhotosBank – Free for personal or commercial use, no attribution required: http://www.freephotosbank.com/
  5. FreeFoto – Free for personal or commercial use, no attribution required:  http://www.freefoto.com/index.jsp
  6. Life of Pix – High-res images and videos for personal or commercial use: http://www.lifeofpix.com/
  7. New Old Stock – Some very cool vintage images, no known copyright restrictions:  http://nos.twnsnd.co/
  8. Picography – Free high-res photos to use for business or personal:  http://picography.co/
  9. Pickup Image Free for personal or commercial use, no attribution required:  http://pickupimage.com/
  10. Snapographic Free for personal or commercial use, no attribution required: http://snapographic.com/
  11. Free images Free for personal or commercial use, no attribution required:  http://www.freeimages.com/
  12. Super Famous Studios: Great Pictures, credit required:  http://superfamous.com/
  13. PicJumbo High res images for personal or commercial use:  http://picjumbo.com/
  14. Pexels – Images for personal or commercial use, no credit required:  http://www.pexels.com/
  15. Little Visuals – 7 new pictures every week:  http://littlevisuals.co/
  16. Unsplash – 10 free high res images every week:  https://unsplash.com/
  17. IM Creator – Great site, attribution required:  http://www.imcreator.com/
  18. FreePik – Only vector images, attribution required:  http://www.freepik.com/
  19. Pattern Library – Super cool patterns, free to use:  http://thepatternlibrary.com/
  20. Death to Stock Photo – monthly free photos in your inbox:  http://deathtothestockphoto.com/

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How to Use the Ask the Author Feature
April 22, 2015by: ameeditor
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goodreads ask author youtube author marketing experts video tip

Ask the Author is a very cool feature on Goodreads but are you using it the right way? Patrick Brown of Goodreads takes us through how best to use it for maximum impact and exposure! Check out this video on Penny’s YouTube channel!



Goodreads Giveaway: Tips for mastering this promotional tool!
April 20, 2015by: ameeditor
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goodreads giveaway youtube author marketing experts video tip

 

Learn how to maximize the Goodreads giveaway with this video on Penny’s YouTube channel. If you’ve ever done a Goodreads giveaway of your book you know that it’s a great tool to help you get the word out. But are you using it right? Patrick Brown of Goodreads takes you through some simple but powerful tips for getting more out of each giveaway you do!

 



Pinterest Tips!
April 16, 2015by: ameeditor
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Welcome to the third installment of our April “Social Media Series.” This week, we’ll focus on Pinterest. Check out these tips to make the most of your Pinterest book marketing! 

Pinterest Tips!

Wondering when to post what on Pinterest?

Well let’s have a look at best times to post:

10-4PM is a big time for pinning, 32% of all pins are added during that time and after dinner, so 9pm to midnight sees around 18% of all pinning.

Pinterest Posting Social Media TipsBut what about specific days to post? Does it matter what type of pin you post when,  turns out it does. Have a look at what trends higher on particular days:

  • * Monday: Fitness

* Tuesday: Technology

* Wednesday: Inspiration and inspirational quotes

* Thursday: Fashion

  • * Friday: Humor

* Saturday: Travel and adventure

* Sunday: Craft, food and recipes

 

One of the stand-out categories on Pinterest is humor, more than 3 million pins are saved to boards each day.

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How to Get Better Bounce from your Facebook Ads
April 9, 2015by: ameeditor
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Welcome to the second installment of our April “Social Media Series.” This week, we’ll focus on how to get more bounce from your Facebook ads. Check out the tips to make the most of your book marketing on Facebook!

Facebook ads have become more complex as their ad department keeps rolling out upgrades and modifiers to their ads. Getting traction has been harder and harder however these simple tips (which we’ve tried) should help you gain more visibility for your Facebook ads:

FB Ads Social Media Tips

Use an Image of a Smiling Woman

You’ll be amazed how well this works – and it’s not just for Facebook ads but the ad    world in general has known about this trip for a while, too. A smiling, happy woman has shown to have some of the highest click-through rates. Don’t use complex images with lots of people because remember, users are seeing these in their newsfeeds and often while they are on mobile.

Don’t target too narrowly

Facebook has a fantastic targeting feature that lets you show ads to only a specific group of people, however if you go too narrow, you’ll have a pretty ineffective ad campaign. So how large should your audience be? I would suggest 1,000 to 3,0000 minimum, anything under 1,000 is just a wasted effort.

Don’t Make them Guess

Remember we need to tell people what we want them to do, ads are no different. Having a clearly defined call to action (CTA) is really important. Make sure your consumer knows what you want them to do: get your “free book” or “download this now!” Whatever it is, make sure it’s clear and focused. Don’t make them guess because I can guarantee you, they won’t.

Don’t Use the Same Ad

One thing I recommend is ad rotation. If people see the same ad over and over again they’ll stop “seeing” it, so rotate a few ads. This will also tell you what ads work better and which ones don’t work at all.

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Facebook Frenzy!
April 2, 2015by: ameeditor
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Welcome to our April “Social Media Series.” This month, we’ll focus on why it’s  critical to use social media to publicize your book, and how to increase your book promotion with social media tips.

Facebook Frenzy – are you using Facebook to market your book? If not, you certainly should be. Check out these important Facebook stats and tips on the best time to post on Facebook, Twitter, Google+, and LinkedIn!

Facebook frenzy 04022015

 

 

 

 

 

 

 

 

 

 

 

Facebook Stats Did You Know?

  • 30 million businesses now have a Facebook Fan Page.
  • 19 million businesses have optimized their Fan Page for Mobile. Have you?
  • 5 million businesses now spend money on Facebook ads.
  • Businesses are paying 122% more per ad unit on Facebook than they did a year ago.
  • 399 million Facebook users only use Facebook on mobile each month
  • 928 million people use Facebook on a daily basis, this number increased from 802 million last quarter.
  • 63% of Facebook users engage on a daily basis
  • If you wonder where your time is going, check this out: The average Facebook user spends 40 minutes a day on Facebook, this number used to be 20 minutes.
  • Not quite sure about Instagram? This image-driven platform is used by 200 million people each month.
  • Not using video on Facebook? Maybe you should: Twice as many people now watch videos on Facebook in their feed compared to just six months ago.

When is a Good Time to Post on Social Media?

While the exact right time and date for optimal posting does vary by industry (and you should keep an eye on your stats), there are some great guidelines to follow:

Facebook

According to Social Media Today, Facebook engagement is higher (by 18%) on Thursdays and Fridays meaning that the best time to schedule your most important posts is towards the end of the week. BufferSocial reported that 1pm is the best time to get shares while 3pm gets the most clicks (all times EST).

Twitter

According to MediaBistro, Twitter engagement increased by 30% on the weekend. During the week engagement on this site peaks between 1 and 3PM EST – which correlates with lunch breaks!

Google+

SocialNewsDaily says that the best time to post on G+ is 9am and 11am and the worst times are 6pm and 7amEST. Mid-week posts tend to get higher visibility on G+ and 9am Weds is a great time to post as well!

LinkedIn

Because LinkedIn is so B2B driven, it would make sense that their optimal times are between 7am and 8:30AM and 5 to 6PM. Also (according to IT World) Tuesdays and Thursdays are the best days to post on LinkedIn.

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Best of the Web Book Marketing Tips for the Week of March 9, 2015
March 14, 2015by: Penny
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Ramp up your book promotion with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include blogging and social media mistakes to avoid, how to repurpose content, tips to run your own virtual book tour, and more. Happy marketing!

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* 10 Ways to Get Your Book “Review Ready”

Always start with a professional editor. And get a really good book cover:

http://www.selfpublishingreview.com/2015/01/ten-ways-to-get-your-book-review-ready/

* Major Blogging and Social Media Mistakes to Avoid

It’s better not to have your blog autopost your latest piece to social media. Control the way your social media updates go out:

http://thewriteconversation.blogspot.com/2015/02/major-blogging-and-social-media.html

Education concept: Head With Finance Symbol and Helpful Tips on

* Quiz: Do You Have What it Takes to Self-Publish?

Ready to find out? Wise Ink Blog has the questions you should ask – before you take the plunge:

http://www.wiseinkblog.com/self-publishing-2/quiz-do-you-have-what-it-takes-to-self-publish/

* A Book Marketing Truth Few Experts Will Admit

Sometimes your book marketing won’t turn out the way you hoped, even if you do everything the experts recommend:

http://writershelpingwriters.net/2015/02/book-marketing-truths-few-experts-will-admit/

* 7 Ways to Repurpose Content for Your Personal Brand

Think about creating Infographics, developing a SlideShare presentation, and using cross-promotion to get more from your content:

http://www.personalbrandingblog.com/7-ways-to-repurpose-content-for-your-personal-brand/

* Tips for Creating Your Own Virtual Book Tour

One author explains how he developed a tour for his book and shares his best tips:

http://buildbookbuzz.com/virtual-book-tour-tips/

* 11 Essential Elements of an Author Website

A good author bio, your blog, a contact page, and other important items you should include:

http://howtoblogabook.com/11-elements-essential-elements-of-an-author-website/

* How to Promote Your Books Around The Holidays

There’s more than Christmas – there are public holidays throughout the year that you might be able to tie to your book:

http://services4authors.com/2015/03/02/how-to-promote-your-books-around-the-holidays/



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 9, 2015
March 9, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on self-publishing, and writing. Thank you to all of our contributors.

Writing

Sarah Bolme submitted Important Information for Christian Authors posted at Marketing Christian Books, saying, “Do you finish every book you start to read? Many people don’t. I once saw a statistic that said that most people only read about half of a nonfiction book.”

Hazel Longuet submitted How I improved my writing productivity by 100% posted at A Novel Experience, saying, “I was struggling to hit my daily word count targets – these are the simple steps I took to improve my writing productivity by 100% – they can help you too.”

writing old fashioned typewriter

Self-Publishing

Colin Dunbar submitted Format a Book with Word: Formatting for Smashwords posted at Format Books in Word, saying, “This is the first of six posts covering the formatting of your book for Smashwords.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of March 2, 2015
March 7, 2015by: Penny
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There’s so much to learn and do for book promotion. Educate yourself with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include a simple way to sell more books, social media tips for authors, the top 10 things authors must know about Amazon, and more. Happy marketing!

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* The Top 10 Things All Authors Should Know About Amazon

Amazon’s algorithms work in interesting ways. Here’s a breakdown on how scarcity, sales, reviews and more impact your sales:

http://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

Learn what inbound marketing is, and how it can direct readers to your book:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* 5 Reasons They Won’t Tweet About Your Book

Not feeling the love on Twitter? Learn why your tweets may need some tweaks:

http://www.diyauthor.com/twitterfail-wont-tweet-book/

twitter bird with laptop

* Social Media for Authors: Improve Your Marketing Results

Let this podcast help you find ways to use social media for successful marketing;

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* A Simple Way to Sell More Books

This is a tactic many authors overlook, but it makes a big difference:

http://publishedtodeath.blogspot.com/2013/03/how-to-sell-your-next-book.html

* 35 Alternatives to BookBub

Although BookBub has a huge following, it’s not an option for many authors due to its high rejection rate. Consider these 35 sites as good alternatives:

http://www.selfpublishingreview.com/2015/02/35-alternatives-to-bookbub/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

It’s hard not to take rejection personally, but typically it’s your manuscript that gets rejected. Learn why:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* Tips to Evolve as Author and to Find More Readers

The publishing landscape changes rapidly. Keep up with the evolution so readers can find your book:

http://www.indieauthornews.com/2015/03/tips-to-evolve-as-author-and-find-more-readers.html





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