Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – September 22, 2014
September 22, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have some great tips on book marketing, writing, and book publicity. Thank you to all of the contributors!

Book Marketing

Mayowa Ajisafe submitted Should You Pay to Market and Promote Your Books? posted at Authors Crib, saying, “Free is always an option for many authors with book marketing but it takes time, energy and consistency to see great success with any of these free ideas, channels or strategies…But Should Authors Pay To Market Their Book?”

Writing

Chrys Fey submitted Chapter Titles posted at Write With Fey, saying, “Many people think chapter titles are just for juvenile books, but that’s not true. Chapter titles are great for fantasy, science-fiction, and historical novels. If you want to use chapter titles in your book, you very well can! Remember: It’s your book; you can do what you want!”

book review word cloud

Book Publicity

Erica Verrillo submitted List of Reviewers for Traditionally Published Books posted at Publishing… And Other Forms of Insanity, saying, “This is a list of reviewers who exclusively review works that have been published by publishing houses (large and small). Publishers, unfortunately, do the bare minimum to solicit reviews. So, you will need to contact reviewers yourself. But even if you have self-published a book, you can sell your published short stories on Amazon; they will need reviews.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of September 15, 2014
September 19, 2014by: Paula
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Discover some tips and insights into book marketing via these tweets, courtesy of bloggers, marketers, authors and others. The topics include building an audience on YouTube, generating authentic book reviews, reviving ebook sales, and more. Happy marketing!

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* Five Ways to Generate Authentic Book Reviews

There are plenty of fake reviewers out there – amazingly enough, some of them even charge for their reviews. Here are some ways you can get more authentic reviews that will help your book:

http://michaelhardach.blogspot.com/2014/09/five-ways-to-generate-authentic-book.html

* The Secret to Publishing Success in the Era of Social Media: Teaming with Your Fellow Authors

If you view other authors as only competition, you could be missing out. Authors who collaborate on book promotion can get exposure and sales for everyone involved. Learn more:

http://annerallen.blogspot.com/2014/09/the-secret-to-publishing-success-in-era.html

* 34 Blogging Topics Just for Writers

Do you have a case of blogger’s block? These ideas should get your creative juices flowing:

http://socialmediajustforwriters.com/34-blogging-topics-just-writers/

A background of question mark signs and symbols to illustrate le

* 30 Little-Known Features of Facebook, Twitter, and More

You can save links on Facebook to read later. Twitter allows you to create a custom timeline. Discover additional, helpful social media features:

http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram

* How to Build an Audience on YouTube

There are more than 1 billion unique users watching video on YouTube every month. Here are some ways you can build an audience on the site:

http://www.socialmediatoday.com/content/how-build-audience-youtube

* Ebook Sales Down? Here Are 15 Tips!

At some point, your ebook sales will dip. But you don’t have to give up. J.A. Konrath offers some options for boosting ebook sales once again:

http://jakonrath.blogspot.com/2014/09/ebook-sales-down-here-are-15-tips.html

* How to Sell Books by the Truckload on Amazon

In this interview on Denise Wakeman’s show, Adventures in Visibility, Penny Sansevieri talks about how to get more visibility on Amazon so you can sell more books:

https://soundcloud.com/denise-wakeman/adventures-in-visibility-how-to-sell-books-by-the-truckload-on-amazon

* 21 Power Tips to Get Your Blog Content Shared On Facebook & Twitter

When you publish blog posts, it’s only the beginning. You want people to read what you wrote. Here’s what you can do to get more people to share your posts:

http://www.jeffbullas.com/2011/03/30/21-power-tips-to-get-your-blog-content-shared-on-facebook-twitter/

* Kill Me Now – What Do I Do About a Negative Review?

Bad reviews suck. They do. But you definitely don’t want to get into a battle with the reviewer because you will lose. Get some productive tips for dealing with negative reviews:

http://nailyournovel.wordpress.com/2014/09/07/kill-me-now-what-do-i-do-about-a-negative-review/

* How Much Should You Charge For Your E-Book? 7 Questions to Help You Decide

There is no ideal price because several factors come into play when pricing ebooks. But these 7 questions will help you focus and make the best choice for your ebook:

http://www.makealivingwriting.com/how-much-should-you-charge-for-your-e-book-7-questions/



Reuse, Recycle and Repurpose Your Existing Content
September 18, 2014by: Penny
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By now we’ve all heard the endless chatter about Google’s issues with duplicate content. In the past, we could easily re-run pieces in a variety of places. Some experts I know reused articles as many as twenty times, but if you do that now you may find your site in a lot of trouble and severely penalized by the Google-Gods.

So what’s a marketer to do? I was considering this the other day when I was trying to figure out what to blog about because the other issue is that Google does not want “thin” content, which is content that isn’t compelling, thin in data or light in information. Basically they don’t want people just throwing stuff on their blog to get traffic.

We’re all in a creative industry but that does not necessarily mean that we are an endless font of creative ideas. Then I thought: instead of coming up with new ideas, I wonder how many times I can reuse old ones in a way that won’t get us into trouble.

So here are my five favorites, a variety of different things you can do with the same piece of content.

For my complete list of 20 ways to reuse, recycle and repurpose content check out my article in HuffPo here.

Now I’m not suggesting that you do this with each and every blog post, but if you have ideas or posts that seem to have legs (and we all know that not all of them will) then maybe it’s time to see how far you can stretch them.

20 Ways To Reuse, Recycle and Repurpose Content – TOP FIVE 4 - 20 Recycle Ways

-  Update Past Posts with Industry Updates – At some point, even the best and most creative posts need to be updated. Now’s the time to go through your old posts and see what can be updated and reused. Pull in new content and add a fresh take, your readers will love it.

-  Pull Blog Content into an Infographic - Combine several of your text-based posts into more visual content – such as an aggregated infographic or chart.

-  Tips - Create a tips list from a blog post you did and then create images from it to use on Pinterest, in Twitter, on Instagram, etc. We did this for our 52 Ways to Sell More Books.

-  Quizzes - People love quizzes, when we did ours on “Which Social Media Site is Right for You” people just ate it up. Most of the time it’s just grabbing existing content you’ve done, but it’s a fantastic way to repurpose your stuff.

-  Turn content into trading cards or other swag: I had trading cards made for my book, How to Sell Your Books By The Truckload on Amazon. I pulled different tips I had already written, and put one tip per card. I took these around to speaking events and mail them with everything. People love them.

It’s important that you get as much mileage out of what you write as you possibly can, and with all of the new places to post (Pinterest, Instagram, Vine, etc.) it’s become easier than ever to create virtual “breadcrumbs” that lead readers back to your website which, in the end, is the ultimate goal.

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Getting on LinkedIn: Tip #22 of 52 Ways to Market Your Book
September 16, 2014by: Penny
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Are you on LinkedIn yet? Now is the time to put yourself out there.

LinkedIn is the most business oriented social media platform. Here you’ll have no worries about your message being lost in a sea of selfies, or snarky e-cards like the newsfeed of some other social media platforms.

Tip 22People take the connections they make on LinkedIn seriously – they are there to network, develop relationships and do business. Period.

Think of your LinkedIn profile as a resume. It has to be strong and complete in order to get noticed.

Take advantage of the areas where you can add links – link to your website, your Amazon listing – make it easy for your connections to get to know your work!

Add “Author of (name of your book)” to your work experience. You can include your book cover image, your book trailer etc. – this is the place to let the book shine.

As always, remember it’s not just about you. Make sure you join groups, and engage with others. You could even reach out for reviewers through the right group.

On LinkedIn, the focus is all about making connections. After all, isn’t that the most important step in making the sale?

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AME Blog Carnival: Tips and Tricks for Writers and Authors – September 15, 2014
September 15, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great tips on book marketing, getting published, and writing this week. Thank you to all of the contributors!

Writing

Clare Lydon submitted Ten Truths for Writers posted at Clare Lydon, saying, “Ten universal truths you must acknowledge and live by if you want to be a successful writer.”

Terry Whalin submitted 5 Ways to Get Your Writing Unstuck posted at Terry Whalin, saying, “I give five ways to get unstuck with your writing and move forward.”

writer typewriter keys

Book Marketing

Mayowa Ajisafe submitted Is My Book Good Enough to Sell posted at Authors Crib, saying, “A post I wrote as a result of an email I got from a subscriber to my blog asking me if he should stop marketing his book because he doesn’t think his book is good enough. The post is written to tell authors out there to believe in what they do and never allow the impostor syndrome to sabotage their writing career.”

Sarah Bolme submitted Are You Making a List posted at Marketing Christian Books, saying, “Humans love lists. For years David Letterman employed his ‘Top 10′ list nightly on his show. Lists are important. Learn how to use them in promoting your book.”

Kimberley Grabas submitted Email List Building Series (Part 5): Strategies to Grow Your List, Your Reach and Your Sales posted at Your Writer Platform, saying, “We’ve come to the final chapter in our list building series, with this 5th and final post challenging you to step up your game (and your book sales) by trying some pro level strategies to skyrocket your subscriber numbers. But before we get into it, let me ask you this question: Are you serious about building a career as a writer? If so, building an email list of targeted and engaged readers is one of THE MOST important things that you can do right now – even as a complete novice without a book in hand – to significantly increase your chances of “making it” as a writer. Don’t brush it off as something that can get done later – it’s much, much too important to get buried at the bottom of your to-do list.”

Getting Published

Erica Verrillo submitted How to Research an Agent posted at Publishing… And Other Forms of Insanity, saying, “Whether you meet an agent in person, or look one up online, you have to do your research. Does the agent represent your genre? Is he/she they willing to take on new clients? Does she/he have a good track record for sales? Which publishers has the agent worked with? How does he/she treat clients? All of these questions are important, and all can be answered by researching agents online. These are the steps to take for researching an agent.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of September 8, 2014
September 12, 2014by: Paula
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Get some marketing ideas and insights from these popular book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include why newsletters are a marketing must, 5 don’ts of social media marketing, how to publish a book, and more. Happy marketing!

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* How Can Authors Stand Out on Social Media?

Take time to build relationships with your followers, for starters. Here are additional ideas:

http://www.socialmediatoday.com/content/how-can-you-stand-out-social-media

Newsletter-marketing-must-2

* How to Publish a Book: 7 Tips From the Pros

It starts with writing the best book you can (don’t scrimp on editing!). Six more things you should know:

http://www.writersdigest.com/how-to-publish-a-book

* Should Writers Have a Website?

Opinions vary on this topic; some experts say authors are better off using social media. Get a different perspective:

http://www.writersedit.com/resources-for-writers/should-writers-have-website/

* 3 Secret Functions of Your Book’s Chapter Titles

You can use chapter titles to attract your audience, and much more:

http://www.helpingwritersbecomeauthors.com/2014/09/chapter-titles.html

* The Biggest Mistake New Writers Make and 5 Ways to Avoid It

Sure, you’re eager to be published and get your book to readers. Here’s why rushing is bad for your career:

http://annerallen.blogspot.com/2014/09/the-biggest-mistake-new-writers-make.html

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It’s an oldie but goodie as far as marketing goes: email. It’s the best way to make direct connections. Learn why:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840

* Top 5 DON’Ts of Social Media Marketing

Claim your name on social media (before anyone else!). Learn what else you can do so you spend your time wisely:

http://www.socialmediatoday.com/content/top-5-donts-social-media-marketing

* Why a Newsletter is a Marketing Must

There’s no more direct or effective method for keeping in touch with your fans:

http://www.amarketingexpert.com/newsletter-marketing-must/



Best of the Web Book Marketing Tips for the Week of September 1, 2014
September 5, 2014by: Paula
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Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others, that will provide some valuable tips and resources. The issues covered include top 30 websites for indie authors, tools to help indie authors find readers, an update on Amazon’s Kindle Unlimited, and more. Happy marketing!

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* Top 30 Websites for Indie Authors

There’s a lot of great advice out there for authors, and this is a list of blogs and bloggers that offer some really useful information on a regular basis. Be sure to check these sites out:

http://www.amarketingexpert.com/top-30-websites-indie-authors/

30 Top Indie Websites 3 - blog_pin

* Put Calls to Action in the Back Of Your Books to Sell More Books 

This form of marketing is a great way to connect with your readers and ask them to take action. Learn what you can include in the back of your book:

http://bookmarketingtools.com/blog/put-calls-to-action-in-the-back-of-your-books/

* 8 Important Questions to Ask Before You Publish Your Book

When you ask (and answer) the right questions, you’ll know if it’s a good time to publish. And, you’ll be able to focus your marketing efforts:

http://www.makealivingwriting.com/8-important-questions-before-you-publish-book/

* The Top 10 Publishing Mistakes Every Author Should Avoid

All authors should be aware of these issues before publishing a book:

http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/Top-10-Mistakes-Every-Author-Should-Avoid.html

* 6 Ways the Pros Solve Writers Block 

Has your writing muse gone on vacation? It can happen, but learn what the pros do when the words aren’t flowing:

http://www.inc.com/kevin-daum/6-ways-the-pros-solve-writers-block.html

* 110+ Tools to Help Indie Authors Find Readers/Reviewers

This list is a great resource (and it’s updated too!):

http://www.digitalpubbing.com/7-strategies-and-94-tools-to-help-indie-authors-find-readers-and-reviewers/

* 10 Social Media Rules Every Author Needs to Know

Get a rundown of basic social media etiquette for authors:

http://thewriteconversation.blogspot.com/2014/09/social-media-monday10-social-media.html

* Taking a Closer Look at Amazon’s Kindle Unlimited

This is a nice overview of how the program works, along with pros and cons of joining Kindle Unlimited:

http://www.digitalpubbing.com/taking-a-closer-look-at-amazons-kindle-unlimited/



The Importance of Consistency: Tip #20 of 52 Ways to Market Your Book
September 2, 2014by: Penny
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Welcome to Tip #20 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

The Importance of Consistency

Tip 20Despite what we may think about the power and flood of information coming at us from a multitude of different places there is still something we all crave: consistency. We want it, need it, and value it. That’s why no matter what your platform, no matter how you disseminate the information whether it’s through your blog, Twitter, or Facebook, the importance of consistency can’t be overstated. Here’s the point: OK, so we have tons of stuff coming at us all day long but let’s pretend for a minute that at 6pm on the dot, you always turn on the evening news. Then, one day at 6pm you turn on the TV to find that the programming has changed. They’re showing an old episode of Frasier. The next day, it’s changed again. Confusing, isn’t it?

It’s really no different when you change your messaging and/or focus in your campaign. Here’s a tip: despite how busy we all are we still want consistency. We want to know exactly what we’re getting otherwise why waste our time?

Give your readers what they want then give it to them in a consistent fashion. Stay on message, on focus and keep to your topic. In other words if they’re expecting the evening news, don’t give ‘em Frasier. Don’t surprise your reader or your reader might surprise you by leaving.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – September 1, 2014
September 1, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week’s edition features some great tips on book marketing, social media, writing, and getting published. Thank you to all of the contributors!

Writing

Chrys Fey submitted Writing About: A Wedding posted at Write With Fey, saying, “This post is going to provide tips on how to write the ceremony and reception, but if you want to, you can certainly write about the months and moments leading up to the wedding if you want.”

Getting Published

Erica Verrillo submitted Agents Seeking Paranormal Romance Writers posted at Publishing… And Other Forms of Insanity saying, “There are many reputable agents looking to represent paranormal romance. All of these agents are accepting queries as of this writing. (Links are included.)”

A. Jarrell submitted 3 Quick Tips for Submitting to Lit Mags posted at Hidden Clearing Books, saying, “Three quick reminders for authors submitting to literary magazines and publishers to help increase their chances of getting published.”

Book Marketing

Clare Lydon submitted Public Speaking for Authors: Top Ten Tips posted at Clare Lydon, saying, “Top ten tips for authors doing a book reading – conquer your stage fright and impress your audience!”

media man at microphone

Social Media

Dee Ann Waite submitted Stop Stalking and Start Communicating posted at Dee Ann Waite, saying, “The post is a short, concise chunk of advice on how to help your social media network work for you.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 25, 2014
August 29, 2014by: Paula
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We’re highlighting some top book marketing tweets, courtesy of bloggers, marketers, authors and others, to help you with your book promotion efforts. The topics include becoming media friendly to sell more books, reaching readers via your local library, creating the perfect book title, and more. Happy marketing!

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* 8 Important Questions to Ask Before You Publish Your Book

When you ask the right questions, you’ll be able to focus your marketing on the right target audience:

http://www.makealivingwriting.com/8-important-questions-before-you-publish-book/

library book sign

* How to Reach Readers via Your Library

Several authors explain how they found success with their local libraries:

http://www.selfpublishingadvice.org/local-library/

* 8 Essential Tips for a Successful Book Reading by a Self-Published Author

What should an author expect from his or her first reading?

http://www.thebookdesigner.com/2014/05/judy-croome/

* 12 Twitter Marketing Tips From the Pros

Learn about the latest Twitter marketing strategies so you can get the most out of the network:

http://www.socialmediaexaminer.com/12-twitter-marketing-tips/

* 5 Tips for Creating the Perfect Book Title

There are several factors to consider when it’s time to give your book a title:

http://terryodell.com/five-tips-for-titles/

* What Do You Do With Those Fab Book Blurbs After You Get Them?

Think visual – you want everyone to see what others say about your book:

http://buildbookbuzz.com/use-book-blurbs-to-build-buzz/

* Do Authors Really Need a Blog?

This question still crops up, and the general consensus is yes. Here’s why:

http://jumpingfromcliffs.com/2014/08/19/do-i-really-need-a-blog/

* Why Self-Published Books Look Self-Published

There are some common errors that occur in self-published books. Learn what to avoid:

http://www.thebookdesigner.com/2012/08/why-self-published-books-look-self-published/

* How to be Media Friendly to Sell More Books

Make it easy for the media to help you promote your books:

http://buildbookbuzz.com/how-to-be-media-friendly-to-sell-more-books/





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