Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of March 9, 2015
March 14, 2015by: Penny
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Ramp up your book promotion with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include blogging and social media mistakes to avoid, how to repurpose content, tips to run your own virtual book tour, and more. Happy marketing!

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* 10 Ways to Get Your Book “Review Ready”

Always start with a professional editor. And get a really good book cover:

http://www.selfpublishingreview.com/2015/01/ten-ways-to-get-your-book-review-ready/

* Major Blogging and Social Media Mistakes to Avoid

It’s better not to have your blog autopost your latest piece to social media. Control the way your social media updates go out:

http://thewriteconversation.blogspot.com/2015/02/major-blogging-and-social-media.html

Education concept: Head With Finance Symbol and Helpful Tips on

* Quiz: Do You Have What it Takes to Self-Publish?

Ready to find out? Wise Ink Blog has the questions you should ask – before you take the plunge:

http://www.wiseinkblog.com/self-publishing-2/quiz-do-you-have-what-it-takes-to-self-publish/

* A Book Marketing Truth Few Experts Will Admit

Sometimes your book marketing won’t turn out the way you hoped, even if you do everything the experts recommend:

http://writershelpingwriters.net/2015/02/book-marketing-truths-few-experts-will-admit/

* 7 Ways to Repurpose Content for Your Personal Brand

Think about creating Infographics, developing a SlideShare presentation, and using cross-promotion to get more from your content:

http://www.personalbrandingblog.com/7-ways-to-repurpose-content-for-your-personal-brand/

* Tips for Creating Your Own Virtual Book Tour

One author explains how he developed a tour for his book and shares his best tips:

http://buildbookbuzz.com/virtual-book-tour-tips/

* 11 Essential Elements of an Author Website

A good author bio, your blog, a contact page, and other important items you should include:

http://howtoblogabook.com/11-elements-essential-elements-of-an-author-website/

* How to Promote Your Books Around The Holidays

There’s more than Christmas – there are public holidays throughout the year that you might be able to tie to your book:

http://services4authors.com/2015/03/02/how-to-promote-your-books-around-the-holidays/



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 9, 2015
March 9, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on self-publishing, and writing. Thank you to all of our contributors.

Writing

Sarah Bolme submitted Important Information for Christian Authors posted at Marketing Christian Books, saying, “Do you finish every book you start to read? Many people don’t. I once saw a statistic that said that most people only read about half of a nonfiction book.”

Hazel Longuet submitted How I improved my writing productivity by 100% posted at A Novel Experience, saying, “I was struggling to hit my daily word count targets – these are the simple steps I took to improve my writing productivity by 100% – they can help you too.”

writing old fashioned typewriter

Self-Publishing

Colin Dunbar submitted Format a Book with Word: Formatting for Smashwords posted at Format Books in Word, saying, “This is the first of six posts covering the formatting of your book for Smashwords.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of March 2, 2015
March 7, 2015by: Penny
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There’s so much to learn and do for book promotion. Educate yourself with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include a simple way to sell more books, social media tips for authors, the top 10 things authors must know about Amazon, and more. Happy marketing!

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* The Top 10 Things All Authors Should Know About Amazon

Amazon’s algorithms work in interesting ways. Here’s a breakdown on how scarcity, sales, reviews and more impact your sales:

http://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

Learn what inbound marketing is, and how it can direct readers to your book:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* 5 Reasons They Won’t Tweet About Your Book

Not feeling the love on Twitter? Learn why your tweets may need some tweaks:

http://www.diyauthor.com/twitterfail-wont-tweet-book/

twitter bird with laptop

* Social Media for Authors: Improve Your Marketing Results

Let this podcast help you find ways to use social media for successful marketing;

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* A Simple Way to Sell More Books

This is a tactic many authors overlook, but it makes a big difference:

http://publishedtodeath.blogspot.com/2013/03/how-to-sell-your-next-book.html

* 35 Alternatives to BookBub

Although BookBub has a huge following, it’s not an option for many authors due to its high rejection rate. Consider these 35 sites as good alternatives:

http://www.selfpublishingreview.com/2015/02/35-alternatives-to-bookbub/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

It’s hard not to take rejection personally, but typically it’s your manuscript that gets rejected. Learn why:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* Tips to Evolve as Author and to Find More Readers

The publishing landscape changes rapidly. Keep up with the evolution so readers can find your book:

http://www.indieauthornews.com/2015/03/tips-to-evolve-as-author-and-find-more-readers.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 2, 2015
March 2, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on getting published, writing, and book publicity. Thank you to all of our contributors.

Writing

Hazel Longuet submitted This Week’s 20 Most Popular Articles On Writing posted at Novel Experience, saying, “Here are top 20 articles that got most traction from my social media followers last week. They cover the whole gamut (writing, self-publishing, book promotion, author platforms, social media). A collection of great articles from great authors.”

writer at work

Book Publicity

Sarah Bolme submitted Are You Paying Attention? posted at Marketing Christian Books, saying, “The average person’s attention span is 8 seconds while a gold fish’s attention span is 9 seconds. Find out what this means.”

Getting Published

Erica Verrillo submitted 12 Writing Contests in March – No Entry Fees posted at Publishing… And Other Forms of Insanity, saying, “There are lots of writing contests with deadlines in March (some even fall on the Ides), and they cover the spectrum from poetry to Hoosier lit. Short story contests abound. So, don’t be shy. Take a chance and enter a contest. Who knows, you may win!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 23, 2015
February 28, 2015by: Penny
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Let’s take a look at some top book promotion and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include the real reason your book was rejected, how to get good reviews for your books, social media tips for authors, and more. Happy marketing!

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* 6 Reasons Why Some Books Will Never Be Bestsellers

“Why am I not selling books?” is something many authors ask when they don’t see results. If your book isn’t selling, this is why it might be happening:

http://www.selfpublishingreview.com/2015/02/six-reasons-why-some-books-will-never-be-bestsellers/

book review word cloud

* How to Get Good Reviews for Your Books

All authors want to get book reviews. These steps will help you find the right reviewers:

http://korymshrum.blogspot.com/2015/01/tbt-how-to-get-good-reviews-for-your.html

* Get to Know Your Amazon Central Account

This feature is something many authors overlook. Here’s what you should know to take advantage of it:

http://www.sandyappleyard.com/2015/02/20/get-know-amazon-central-account-heres/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

A rejection hurts, but it’s not about you. There are many reasons a manuscript doesn’t get selected:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* The #1 Marketing Strategy for Writers with a Day Job, Kids, Etc.

This is the reality for many authors: they have jobs, families, lives – on top of their writing. Here’s how they can steadily promote their books, too:

http://yeseniavargas.com/the-1-marketing-strategy/

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

There are a lot of books out there and if you passively wait for readers to find you, you could wait a long time. Try this instead:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* Social Media for Authors Podcast: Improve Your Marketing Results

Using social media is less of a chore if you learn about the shortcuts and tools that can help you:

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* How to Self-Edit Your Book Before Turning it Over to a Professional

You should hire a professional to edit your book, but here’s how you can get your book into good shape before handing it over:

http://edenbaylee.com/2015/02/24/on-the-subject-of-self-editing/



Your eBook Deal How-To Guide: Twitter and Hashtags
February 26, 2015by: Penny Sansevieri
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Even if everyone loves free, you can’t just put the book up on Amazon, mark it free, and call it a day. You have to promote it.

There are a lot of sites that let you list your book for free (see our post about them here: http://www.amarketingexpert.com/ebook-deal-guide/ ), but during your promotion you should be on sites like Twitter, sending messages using hashtags and pinging other accounts. Below I’ve included both the hashtag suggestions as well as some of the Twitter accounts that would love to hear about your freebie. Make sure you plan your freebie at least two weeks in advance because sometimes listings on sites require that much notice.

POSTED eBook Deal How-To Hashtags 02262015Twitter accounts to notify

@DigitalBkToday

@kindleebooks

@Kindlestuff

@KindlebookKing

@KindleFreeBook

@Freebookdude

@free

@free_kindle

@FreeReadFeed

@4FreeKindleBook

@FreeKindleStuff

@KindleUpdates

@Kindleebooks

@Kindlestuff

@Kindlemysbook

@Kindle_Freebies

@100freebooks

@kindletop100

@kindleowners

@IndAuthorSucess

@FreeEbooksDaily

@AwesometasticBk

@Bookyrnextread

@Kindle_promo

@KindleDaily

@Bookbub

Hashtags to use

#free

#freekindle

#freebook

#kindlepromo

#freeebook

Best of luck with your next promotion!

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Best of the Web Book Marketing Tips for the Week of February 16, 2015
February 21, 2015by: Penny
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Get some marketing mojo from these book promotion and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include choosing Kindle keywords, finding revenue streams, using Amazon reviews to sell more books, and more. Happy marketing!

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* Authorpreneurship: To Succeed, Authors Must Be More Businesslike Than Ever

What does this entail? Authors need to think strategically about their brand and how to market themselves and their books:

http://www.economist.com/news/business/21643124-succeed-these-days-authors-must-be-more-businesslike-ever-authorpreneurship

Online Shopping Concept. Shopping Cart With Boxes Over Laptop

* 33 Revenue Streams For Authors – Even If You Write Non-Fiction

This fabulous list from Joan Stewart offers an amazing range of ideas, from special reports, tips booklets, cruise ship workshops, board games and more:

http://thefutureofink.com/33-revenue-streams-for-authors/

* Top 5 Ways Authors Can Promote and Sell More Books

Spread your message through your local market, for instance:

http://www.huffingtonpost.com/dorit-sasson/top-five-ways-authors-can_b_6665110.html

* How to Choose Kindle Keywords

When you select the right words for your book you increase the chances for your book to be discovered:

http://www.selfpublishingreview.com/2015/02/how-to-choose-kindle-keywords/

* Are Novellas the Future of Publishing?

Publisher Tor.com believes so, and they’re focused on creating short reads that people can fit into their hectic daily lives:

http://io9.com/tor-com-explains-why-novellas-are-the-future-of-publish-1685440234

* 6 Trend-Savvy Book Publishing Strategies

With all the competition out there, you want your book to stand out from the crowd. These tips will help:

http://www.huffingtonpost.com/lisa-tener/6-trendsavvy-book-publish_b_6658134.html

* 53+ Free Image Sources for Your Blog and Social Media Posts

Stumped for good images you can use? This list will give you plenty of options:

https://blog.bufferapp.com/free-image-sources-list

* Amazon Reviews: How Readers Look at Them, and How to Sell Using Them

Learn how you can use your book reviews to generate more sales:

http://www.selfpublishingreview.com/2015/02/how-readers-look-at-amazon-book-pages/



Ten Reasons Why You Should be Blogging: Tip #43 of 52 Ways to Market Your Book
February 18, 2015by: Penny Sansevieri
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Welcome to Tip #43 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Tip 43Ten Reasons Why You Should be Blogging

With all the Tweeting, Facebook Liking, and LinkedIn connecting going on, it’s easy to forget about blogging and finding the time to do so. Blogging, however, can be extremely useful for more reasons than just populating your website with content (although that’s important too). Let’s look at some reasons why you must blog and why it should matter to you!

Blogging gives “voice” to a website: In an age where there are millions of websites and millions more coming online each month, how can you stand apart from the crowd? One way is to get a great-looking site, but as we all know, sometimes budgets allow just the basics. A blog can then step in and (through your voice) give content and character to any website, regardless of how fancy or plain it might be. In fact, some of the best blogs have carried the success of many a less-than-spectacular website.

Content marketing: We all know that we need to create content and lots of it, but who has the time? Well, now you can use your blog as a content creating machine. You can develop original content there and push it out to different areas. For example, I will sometimes use my blog posts for Twitter updates, Facebook updates, and article syndication.

Search engine candy: Blogs are great optimization tools. Search engines (especially Google) love sites that are updated frequently. One easy and quick way to do that is via a blog. Each time you update your blog it pings the search engines and tells them the content on your site has been updated.

Social media must: If you’re going to tweet, or want to be liked on Facebook, there’s no two ways about it, you must have a blog. That’s the site you send them to for your complete content, where they can comment, become a follower and help you grow your tribe.

Blogger friendly: If you’re going to pitch bloggers, you must first have a blog. Love bloggers? Be a blogger first. Similar to the step above, you can become active on other blogs, commenting and sharing ideas, and attract them back to yours where they can return the favor. By the time you pitch them, you’re not just another email in an inbox, you’re someone they know and like.

Be an industry leader: It’s hard to be a leader in the industry if you don’t have a voice. A blog can give you a voice. Also, by blogging on your market, you can stay in touch with your market and hot topics much easier. Stay dialed in, stay current: a blog can help you do that.

Media, speaking: I’ve gotten media interviews and speaking gigs from my blog. If you blog enough and on interesting, relevant issues, you can gain some serious momentum for not only your website, but your career as well.

The competitive edge: No matter what category you publish under, there is always a lot of competition. Yes, you can compete with a better cover, a better book, but on your website a blog will help define you as the author in a unique way that a book category can’t. When you’re in a cluttered market, like dating, dieting, or finance, a blog can really help to define and refine your message.

Credibility: Blogs are great credibility builders. Getting on topic and giving your opinion (and yes, being different) can really help to build your footing and credibility in the marketplace.

Site traffic/SEO: Aside from what a blog can do for your site as it relates to Google, an active blog can also help to increase site traffic and help further optimize the site. It’s a fantastic tool for getting your site better links, traffic, and a higher ranking in search engines.

So now that I’ve convinced you to blog, I want to refer you to another piece I’ve written on blogging called “How to Become a Powerhouse Blogger in 15 Minutes”  I hope that this piece, along with the tips provided above, will help you launch or reinvigorate your blogging campaign.

Good luck and Happy Blogging!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – February 16, 2015
February 16, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This edition features posts on book marketing, getting published, writing, and book sales. Thank you to all of our contributors.

Writing

Hazel Longuet submitted 20 Writing Tips: This Week’s Most Popular Articles On Writing posted at A Novel Experience, saying, “Here are top 20 articles that got most traction from my social media followers last week. They cover the whole gamut (writing, self-publishing, book promotion, author platforms, social media). A collection of great articles from great authors.”

writing working on laptop keyboard

Getting Published

Erica Verrillo submitted 23 Poetry Publishers Accepting Unagented Manuscripts posted at Publishing… And Other Forms of Insanity, saying, “This list consists of publishers that do not charge a fee or require an agent, and which offer royalties, however modest. All of them publish book-length collections and/or chapbooks.”

Book Marketing

Iola Goulton submitted Introducing NetGalley posted at Australasian Christian Writers, saying, “What is NetGalley, and how does it work (for writers and reviewers)?”

Book Sales

Sarah Bolme submitted The State of Fiction Reading posted at Marketing Christian Books saying, “Is fiction reading on the decline? If so, what does this mean for book sales?”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 9, 2015
February 14, 2015by: Penny
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We’ve got some great tips for you from these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include getting more out of Twitter, keeping inspired to write, handling bad book reviews, and more. Happy marketing!

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* Be Traditionally Published or be Damned?

Being a self-published author means you’ve survived the gauntlet of publishing to get your book out to the world:

http://nadinematheson.com/2015/01/27/be-traditionally-publish-or-be-damned/

* How to Handle Bad Book Reviews

For starters, develop a thick skin or just don’t read reviews of your book:

http://jodyhedlund.blogspot.com/2015/01/how-to-handle-bad-book-reviews.html

book review word cloud

* 10 Things to Say to a Writer Who’s on the Ledge

If things don’t look so good, here are some things to remember to put it into perspective:

http://www.novelrocket.com/2015/02/10-things-to-say-to-writer-whos-on-ledge.html

* The Ebook is Not Dead

Don’t believe the hype, the statistics prove that ebooks are alive and doing well:

http://www.theguardian.com/books/2015/feb/01/the-ebook-is-dead-long-live-print-digital-sales

* 8 Compelling Ways to Tell 140 Character Stories On Twitter

Discover the elements of a great tweet:

http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/

* Judging a Book by Its Cover: What Publicists & Media Want to See on the Outside of a Book

This book cover checklist will ensure you produce the best cover for your book:

http://blog.bookbaby.com/2015/02/judging-book-cover-book-publicists-media-want-see-outside-book/

* 3 Common Mistakes Authors Make With Amazon Book Listings (and how to fix them!)

Is your Amazon listing doing everything possible to make your book appealing to readers?

http://www.powerupforprofits.com/2015/02/authors-amazon.html

* 53+ Free Image Sources for Your Blog and Social Media Posts

Images are important, and this list of resources will help your graphics stand out wherever you use them:

https://blog.bufferapp.com/free-image-sources-list





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