Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of November 17, 2014
November 21, 2014by: Paula
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There’s a wealth of information from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include asking for book blurbs, creating Facebook holiday contests, implementing a social media strategy, and more. Happy marketing!


* The Importance of an Author Marketing Plan

Developing a marketing plan to guide you will ensure that your marketing will have focus and be quantifiable:

* 4 Surprising Twitter Features Every Marketer Should Use

There are some really great features on Twitter you may not have discovered, such as embeddable timelines and advanced search. Learn how they can help you:

* 5 Facebook Holiday Contest Ideas to Boost Your Sales

Yes, time is short, but these ideas are really easy to implement:

marketing plan envelope

* 7 Ways to Make Pimping Your Book for a Blurb Less Weird

Authors cringe at the idea of asking for blurbs, yet the endorsements can be valuable. Take some of the stress out of the process:

* 8 Essential Elements of a Social Media Marketing Strategy

If you aren’t sure how to set goals or determine strategy, here’s a guide that will help:

* How to Get Your Blog Post Shared 1000 Times

Learn how you can make your blog posts go viral with this infographic:

* 10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES

If your book isn’t selling the way you hoped, use this checklist to see what you can do to turn things around:

* Getting Book Reviews (so sales can follow)

A look at strategies that can help you get more book reviews:


Best of the Web Book Marketing Tips for the Week of November 10, 2014
November 14, 2014by: Paula
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We’ve collected some informative book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include using infographics in your marketing, increasing your Twitter exposure, selling more books on Amazon, and more. Happy marketing!


* Seven Things I’d Do Before I Published a Book (if I had it to do over again)

An author talks about what she learned from her early book marketing experiences and how that affects her book marketing strategy now:

books in paper bag

* 3 Ways Authors Can Get Exposure for Their Recently Published Book

Here are simple yet effective ways to launch your book:

* How to Increase Your Exposure on Twitter

Twitter can be a great place to market your book if you understand how it works:

* 39 Things to Remember While Struggling to Build Your Writing Career

Sometimes you need to be reminded of what really matters so your writing career stays on track:

* 9 Awesome Reasons to Use Infographics in Your Content Marketing

We’re surrounded and consumed by data. One way to make it manageable and easier to understand is to use Infographics:

* How to Sell Books by the Truckload on Amazon

Learn the secrets to using Amazon’s back end system to sell more books:

* 9 Email Marketers Explain Why Nobody Opens Your Emails

If you have a newsletter, or use email for marketing, learn how to make sure your subscribers read your emails:

* Successful Querying: It’s Not All About the Letter

There’s a whole process and mindset behind querying. These tips will guide you:

Everything Is Your Resume: Tip #30 of 52 Ways to Market Your Book
November 11, 2014by: Penny
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Welcome to Tip #30 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Everything is your Resume

Tip 30When it comes to book promotion, the title of this blog post is truer now than it ever was. When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online. A bad first impression is tough to recover from and in some cases it might not just mean a lost sale but a lost media opportunity. Here are a few guidelines to consider when forging your success online!

1. Article Syndication: Edit, edit, edit. I can’t say this enough. We do a lot of article syndication and I can’t tell you how much editing we do for some of our authors. But when you’re syndicating yourself, who do you turn to? Well, get an editor to do project work for you. I really recommend it. Once an article is “out there” it’s almost impossible to get it back.

2. Blog posts: Edit, edit, edit. Never put up a single blog post without running spell check (thankfully most blog software comes with this now), but be cautious about this. Remember, its public domain and blog posts that go up generally stay up unless you pull them down. They’ll get spidered, you might even get folks linking to them.

3. Twitter tweets: This is a big one, especially as many of us are hopping on Twitter these days. All of your tweets can be searched and in the case of Twitter, it’s pretty easy to shoot off a quickie, short, and thoughtless tweet. Remember that in the case of Twitter, the world is watching. My rule of thumb? Don’t tweet anything you wouldn’t want your Grandmother to read.

4.Facebook updates: This is another cautionary tale, and not always just from your updates. As with anything online, be cautious about the type and amount of personal information you give away. Remember, like we’ve been saying everything is your resume. If you need a personal page then get one, but keep the business/book stuff to a fan page that’s isolated to the message. You don’t necessarily want all of your readers to know you and the hubby just went out for Chinese food or that you found fleas on Fido.

5. Online reviews: While you can’t control the content of reviews online, you can control your reaction to them. If you get a bad review, don’t attack the reviewer. Listen, I had a bad review on the first edition of Red Hot Internet Publicity, and while it was the only negative comment, I wanted so badly to write to the reviewer and begin engaging him in a debate over my book. Instead what I did was write him, first thanking him for the time he took to read the book and then I offered insight on the negative points he mentioned. I also thanked him for his feedback, which, once I stepped back from the harshness of his words, was actually really helpful. Don’t battle an online reviewer. You put your book out there and not everyone is going to like it. You have to either accept this or stop promoting it.

6. Blog comments: Commenting on other people’s blogs is a great idea, but like anything else, be careful about this because like a blog post, comments are searchable.

7. Podcasts and Blogtalk radio: There are a lot of opportunities to do radio online these days and while it might not seem as glamorous as, say, NPR, it can get you a lot of traction for your message. Don’t underestimate the power of online radio and podcasts, they can have a far reach. Be as prepared as you would be to go on a big show. Some of these podcasts (and especially through BlogTalk radio) get thousands upon thousands of listeners.

8. YouTube: A colleague of mine was commenting last week on a book/author video that was posted to YouTube. He said that while it was interesting, the author wasn’t a great interview and the video was sort of flat. Many authors put up video and forget the worldwide reach that this has. They also forget that if the video can be found, a media person might land on it and if you’re video is subpar, it might nix any chances for an interview.  Don’t just assume because you put it out there that it’s good. Yes, sketchy, off-color videos get circulated by the media but if you look at the number of videos that get loaded onto YouTube, it’s really a small slice of the pie.

9. Hiring someone: With the proliferation of Internet marketing firms offering Virtual Book Tours you want to proceed with caution. We’ve been offering Internet tours for a long time and we are extremely careful how we represent our authors online. If you’re thinking of hiring a company get a sense of who they’ve promoted and how they’ve promoted them. If you hire a company that uses “black hat” marketing techniques, you could get dinged for something that isn’t even your fault. Black hat refers to a certain type of Internet marketing that uses faulty link-building and spam techniques to get an author or book exposure. Often the exposure is short-lived and very harmful but black hat techniques can show up *very* successfully early on, that’s the way these tricksters are poised. Show early success only to have it drop off. In some cases I’ve known authors to even get their sites yanked. It’s not pretty.

There are numerous “easy” ways to get your name out there and that means you just have to make sure the information you put out there is good, solid, yes edited, and representative of your work. When it comes to marketing online, the Internet is one big networking event. Consider this: would you ever go to a networking event dressed in shorts, flipflops and a tank top? Doubtful. You show up dressed up, business cards in hand ready to rock and roll. The same rules apply online. Everything is your resume. If you make that your motto, the world will beat a path to your virtual door.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – November 10, 2014
November 10, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on writing, book marketing, and getting published. Thank you to all of the contributors!

Getting Published

Erica Verrillo submitted 3 New Agents Actively Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “These are three new agents who are actively building their client lists. New agents are a boon to writers – they work hard, and they LOVE their clients.”

publishing ready to get published (2)


Katie McCoach submitted Taking Feedback: What do Do With Your Edit Letter posted at KM Editorial, saying, “Author and editor Jeff Seymour shares steps to take for revising your manuscript after getting back your edit letter.”

Chrys Fey submitted Be Specific in Your Writing posted at Write With Fey, saying, “Being specific is important to help your readers understand what is going on and what you’re trying to tell them.”

Book Marketing

Sarah Bolme submitted Being Socially Responsible posted at Marketing Christian Books, saying, “If you are trying to market your books to the Millennial generation, I encourage you to take notice of the fact that corporate social responsibility is extremely important for this generation.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

Best of the Web Book Marketing Tips for the Week of November 3, 2014
November 7, 2014by: Paula
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Get up to date with these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include the new Amazon keywords, how NaNoWriMo can help you write a novel, book review query etiquette, and more. Happy marketing!


* 30 Days to a Finished Book: How #NaNoWriMo Can Help You Write a Novel

There’s still time to write that novel for NaNoWriMo. One author shares how she did it:

* Unique Holiday Book Promotion Ideas

There’s more to holidays than Christmas. There are many off-beat and lesser-known holidays that you can use to market your book:

POSTED Unique Holiday 10302014 - blog_pin

* Why Being Human on Social Media Is the Best Strategy You’ll Ever Have

Tactics and tools have their place in your social media strategy, but don’t forget about the most powerful tactic of all – be yourself:

* A Must for Authors: Book Review Query Etiquette

Here are a few simple – but often overlooked – guidelines to getting legitimate reviews for your book:

* 7 Social Media Myths (That You Probably Think Are True)

A recent survey revealed that most marketers are still confused by social media. You don’t have to be one of the statistics:

* Why Authors Should Hire a Copy Editor

Learn why finding a good copy editor makes sense for your books and your writing career:

* 4 Social Platforms More Popular Than Facebook

These networks can expand your global platform. Check them out:

* The New Keywords on Amazon

It’s time for a refresher on Amazon keywords because they’ve changed again, to “themes:”

How to Increase Your Exposure on Twitter
November 6, 2014by: Penny
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POSTED Increase exposure on Twitter 11052014 - blog_pin

- Tweets with media receive 3 to 4 times more engagement

- Include media in your tweets, this can be video, photos or video taken using Vine

- Use more @mentions to increase your follower growth faster

- Hashtags can increase engagement by almost 100%

- Retweeting gets your more followers!

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Best of the Web Book Marketing Tips for the Week of October 27, 2014
October 31, 2014by: Paula
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We’ve got some great tips from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting your book into Costco, creating audiobooks, generating increased blog traffic, and more. Happy marketing!


* Is It Done Yet? How to Know if Your Book is Ready to Market

This helpful post will give you some pointers so you can determine whether you need to revise or move onto the next stage of your book publishing journey:

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* Audiobooks: The Next Big Thing

Audio books are big business, and growing. Here’s what you need to know to create an audio book:

* Alternatives for GoodReads: Riffle, LibraryThing & BookLikes

Goodreads offers a lot of value, but from time to time it’s also got controversy. If you want some worthwhile alternatives, here are some options:

* 10 Ideas That You Can Use to Generate Blog Traffic and Interest

Does your blog content seem dry, and have user visits declined? Learn how to revitalize your blog:

* How to Make Your Book Cover Stand Out

So many more books are published these days, making it more important than ever that you have a compelling book cover. Find out what it takes to make a book cover appeal to potential buyers:

* 8 Ways to be a Rockstar Author

Discover how you can set yourself apart from the competition:

* Top 5 Ways Authors Sabotage Their Own Book

Here’s a hint: it involves editing (or lack thereof). What you should know:

* How to Get Your Book Into Costco (and other specialty stores)

Have you thought about having your book stocked at a store like Costco? Learn how the process works:

14 Ways to Make Your Facebook Page Fun and Lively: Tip #28 of 52 Ways to Market Your Book
October 28, 2014by: Penny
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Welcome to Tip #28 of our 52 Ways to Market Your Book!

14 Ways to Make Your Facebook Page Fun and Lively

Tip 28Congratulations! Now you have a Facebook Page, but that’s just the beginning.

Unlike a profile, which can and should be personal, a Page can be used to promote you and your book since it has fewer restrictions (such as number of followers). You can connect with your audience, conduct promotions and participate in real-time conversations. Pages offer a lot of great options, including the means to post photos and videos from events, the ability to create groups and a means to publicize events and allow attendees to RSVP.

The first question is usually the same, however: what should I do now?

Let the world know you have a Facebook Page!

  • Make sure you have a Facebook widget on your website and blog so it’s clear that you have a fanpage and people can click on the widget and get to your fanpage. There is also a “share” button on the bottom left of your fanpage that allows you to send the page to your Facebook friends and/or post the fanpage to your own Facebook profile.
  • If you have a personal Facebook page, be sure to “like” your fanpage.
  • If you have an e-newsletter or mailing list, be sure to alert them to your fanpage so they can click the link and join! The same goes for your personal Facebook page; invite anyone you like to “like” your fanpage and to follow you over there for the latest news and updates.
  • Add your Facebook fanpage link to your email signature.
  • Fan other authors and/or books in your topic; authors can and should support each other and this also increases your exposure and allows people interested in your topic to find you through these other Facebook pages.
  • Join groups on Facebook with topics related to your book – another way to network and make contacts.

Update your content regularly

  • Your Wall is the most important piece of real estate on your fanpage. The truth is, busy people may not spend much time visiting the other tabs on your fanpage, so making the wall lively and interesting is key.
  • When you update your wall regularly and frequently, the updates will appear in your fan’s newsfeeds – don’t just post messages but photos from events, video – anything visual is a big draw!
  • Think about making it a two-way conversation: you can hold contests, have a question of the day, host polls, post your reviews and interviews, ask your fans to post some content – ask them to suggest their own strategies for getting outside, green living, healthy tips, etc.
  • Run your blog feed through your Facebook fanpage so you automatically have new content available on your Facebook page whenever you update your blog. Your Twitter feed is now set to automatically send out a Tweet when your Facebook page is updated.
  • You can also post book excerpts, and if you have a topic that’s in the news, or find something newsworthy that’s writing/book/publishing related, you can post the link to the news item, add your own comments and invite others to join in the conversation.
  • The page is quite easy to update – when you’re signed in you’ll see, on the top left side under the photo, “edit this page.” When you click on each tab, you’ll see the “edit information” logo on the top right. Facebook is pretty streamlined in its setup, so using the fanpage is relatively easy to learn, especially if you are already on Facebook.

Other ways to connect

You want to get out there and connect on Facebook with potential fans, who can then “like” your page. Use the Facebook search function to find people or search by keyword terms to find them and invite them to your page.

Don’t forget to interact with your friends and fans – that’s what social media is all about.

Is it working? The stats tell the story

Don’t forget to check your stats; the Insights tool on your page will let you know how many visitors you page gets, what they liked and so forth. This will give you a good sense of what your fans are interested in, what causes them to like something on your page or comment. It will look like this:

+41 Fans this week (3,284 total Fans)

31 Wall Posts, Comments, and Likes this week (68 last week)

1,477 visits to your page this week (1,869 visits last week)

And finally… have fun!

Additional resources

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AME Blog Carnival: Tips and Tricks for Writers and Authors – October 20, 2014
October 27, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on self-publishing, and writing. Thank you to all of the contributors!


Dale Napier submitted Stay-at-Home Retreats posted at Dale Napier, saying, “It’s about creating a stay-at-home writing retreat, versus the vacation-style writing retreat.”

Erica Verrillo submitted 10 November Writing Contests – No Entry Fee posted at Publishing… And Other Forms of Insanity, saying, “I am a fan of free writing contests: 1) Having a deadline forces you to finish your manuscript, 2) If you win, you can call yourself an “award-winning author” which is great for your pub cred. (That’s like street cred – without the tattoos.) 3) And if the contest is free, what have you got to lose?”

two hands typing


Hazel Longuet submitted Writer’s Toolkit: PodCasts for Writers posted at Novel Experience, saying, “I’m a very, late developer when it comes to watching podcasts but now I’m an addict – here are the best podcasts for writers that I’ve found. Check them out.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

Best of the Web Book Marketing Tips for the Week of October 20, 2014
October 24, 2014by: Paula
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ChecklistGet some publishing and marketing insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include top 5 marketing tips for indie authors, how to choose an effective book title, Amazon payments, and more. Happy marketing!


* Short Stories as a Path to Literary Success

Short fiction can get your name in front of editors, agents, and fans, and builds your resume:

* How Much Will I Get Paid From Amazon?

Some terrific tips and tricks to help you understand what Amazon will pay you (and when):

* 5 BS Indicators for Writers Conferences

Not all conferences are created equal. Here are issues to monitor:

* How to Cultivate Customers in an Age of Content Fatigue and Cluttered Markets

There’s a lot of noise in the online world, but there are still ways you can reach your audience:

* How to Choose a Book Title That’s Perfect for Your Story AND Good Marketing!

Sure, you want a catchy title but you also want one that helps your book be more marketable:

* The Latest Trends in the Indie Author Market

It’s quite interesting: longer ebooks are in; pre-orders offer a sales advantage, and more:

* A Self-Publishing Checklist for First-Time Authors

There’s a lot of work involved in self-publishing your book, and this checklist will keep you on track:

* Top 5 Marketing Tips for Indie Authors

Some useful recommendations for ways you can increase book sales:

* Write Your Passion But Keep an Eye on the Market

While writing what you love is important, you want to make sure the genre you select is also selling:

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