Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – January 26, 2015
January 26, 2015by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, and getting published. Thank you to all of the contributors.

Getting Published

Erica Verrillo submitted 2 New Agents Actively Building Their Client Lists posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively building their client lists. Leon Husock has a particular interest in science fiction and fantasy, young adult and middle-grade novels. Cynthia Kane is interested in representing young adult, children’s, nonfiction, memoir, and commercial fiction.”

blogging tips for authors

Social Media

Chrys Fey submitted Blogging 101 posted at Write With Fey, saying, “This post is for those of you looking for tips to gain more readers and for ways to spice up your blog.”

Terry Whalin submitted Effective Use of LinkedIn posted at The Writing Life, saying, “LinkedIn can seem overwhelming but I give several simple–and easy tips to increase effectiveness”

Chris Well submitted Twitter Tools for Authors: 11 Ways to Get More Out of Twitter posted at DIY Author, saying, “For authors who feel like they’re spinning their wheels on Twitter, this article outlines 11 tools to help them get more out of the platform–and do a better job of creating valuable content for their Twitter followers.”

Hazel Longuet submitted 3 Simple Things You Can Do Today to Improve Your Blog posted at Novel Experience, saying, “There are 3 things I see time and time again on author blogs that take their hard earned readers away from their blogs, limit their social share potential and reduce the efficiency of their book links. The fixes are simple so give them a go.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of January 19, 2015
January 24, 2015by: Paula
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Here’s a look at some useful book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include how to get reviews, the importance of a great author headshot, an indie author guide to Twitter, and more. Happy marketing!

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* 39 Ways to Get More Social Media Followers 

Flummoxed by the idea of getting more followers? These steps will help you as long as you apply them consistently:

http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

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* 5 Ways to Sell More Books on Amazon

Did you know getting readers to buy books in the same basket will boost your book? Learn more:

http://www.selfpublishingreview.com/2015/01/five-ways-to-sell-more-books-on-amazon/

* 11 Hacks for Creating Awesome Social Media Profiles

You don’t want to be the egg on Twitter. Make your profile stand out:

http://www.socialmediatoday.com/content/11-hacks-creating-awesome-social-media-profiles

* The Importance of a Great Author Headshot

Your photo gives readers a visual to attach to you and your book. Make sure it counts:

http://www.shewrites.com/profiles/blogs/the-importance-of-a-great-author-headshot

* The Indie Author’s Guide to Twitter 

Whether you’re a beginner or ready to learn more, you’ll find some terrific ideas to get more from Twitter:

http://www.richardstephenson.net/?p=87

* 9 Ways to Recycle Your Blog Posts Into Other Content Formats

Think newsletters, SlideShare, videos, and more. You’ll be able to spread your blog content far and wide:

http://blog.hubspot.com/marketing/recycle-blog-content

* 50 Amazing Resources That Will Make You a Better Writer

You need to create content, and this post offers a number of ways you can produce fresh content:

https://www.themuse.com/advice/50-amazing-resources-that-will-make-you-a-better-writer

* How to Get Book Reviews

There are different types of reviews available; learn what they are and how to get them:

http://ascamacho.blogspot.com/2015_01_01_archive.html#5363033564765914663



What to do When Someone Steals Your Stuff
January 22, 2015by: Penny Sansevieri
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POSTED when someone steals B 01222015 It’s happened to all of us at one time or another. You write a great article either on your blog or as a guest post, and one day you find it on someone else’s site with no credit to you whatsoever. In the case of what happened that prompted this piece, an article I wrote was lifted and tinkered with *slightly* and then reposted onto someone else’s site. What do you do if that happens? Well, it’s certainly a hassle but it’s one you should consider following up on because stealing someone else’s work – especially stealing it and repurposing it, is not right and certainly a copyright infringement.

When you discover this, the first step is to contact the site as I did after I got an email from someone at Joel Friedlander’s site, The Book Designer, to tell me that they’d discovered that this piece: http://www.thebookdesigner.com/2013/07/amazon-algorithms/ was reposted here: http://publishingpush.com/blog/understanding-amazons-algorithms/#comment-630

After my initial contact, they added me to the bottom of this piece as a “resource.” I emailed them again, reminding them I’d written this and to please cite me as the author. They wrote back, said they had – and they hadn’t. As this point it just became a game of chicken so I decided to take this a step further.POSTED when someone steals A 012222015 - blog_pin

Your first plan of attack is to find out who their domain is registered with which in this case is GoDaddy. I found that information by going here: https://who.is/ and plugging in the URL. That will also pull up owner information, etc. that could be helpful to your case. Once you have that, go to the domain company and file a complaint. Here is a link to the complaint form on GoDaddy, and I suspect that most domain services have a similar form:

https://www.godaddy.com/agreements/showdoc.aspx?pageid=TRADMARK_COPY

Next, you want to file with Google. Their process is a simple, online form that you can find here: https://www.google.com/webmasters/tools/dmca-notice?hl=en&pid=0

Once that’s done you wait for them to make their determination and let you know if the website has been contacted and what the outcome will be. What I can tell you from past experience is that both domain companies and Google take a very hard stance on trademark and copyright infringement so they tend to act quickly.

Yes, it’s a bit of work to do this but we must not allow people to steal the work we’ve created. Resolving this for issues related to piracy, etc. isn’t always possible but when it is, you should take action.

I will post a follow up to this (updating this blog post) to let you know what happened.



6 Things Your Website Should Tell Book Reviewers About You (and Your Book): Tip #39 of 52 Ways to Market Your Book
January 20, 2015by: Penny Sansevieri
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Welcome to Tip #39 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. Want the complete book of tips? Get it here!

Tip 396 Things Your Website Should Tell Book Reviewers About You (and Your Book)

Getting your book reviewed is not as simple as sending out a pitch; in fact, that pitch is often the first step in the potential reviewer checking you out. So we have to ask: are you and your website ready for scrutiny? We’ve already covered 7 Simple Steps to Getting Your Book Reviewed, blog.marketingtipsforauthors.com/2010/10/7-simple-steps-to-getting-your-book.html. Now, we’ll move on to the next phase.

No matter how compelling your book and pitch, those can only take you so far if you haven’t taken care of the basics. And nothing is more basic than a website. You should have a website, and your site should be clean, quick to read and simple to navigate. You don’t need fancy graphics or inspiring music (in fact, the music or slow to load pages are a huge no-no unless you want people to leave your site immediately). Clean, professional design and easy to find features are all you need. Your home page should include the following:

* your book cover
* book synopsis
* a buy this book now button
* links to interior pages of your site where visitors can learn more

What your website needs – Those interior web pages should include an author’s page with a bio – there should be a short version of around 250 words that can be used with reviews, on press releases and in pitches. If you want to include a longer bio, that’s fine, but having the short version ready to use on your site is important. You should have a nice downloadable photo of you that reviewers or media can use. The shot should be in focus (sure, you say ‘duh,’ but we’ve seen plenty of author websites with that blurry photo), be professional and not have a lot of clutter in the background. You should also have a quality, downloadable book cover image available.

Include your latest news – You’ll want a web page for reviews, blurbs and testimonials, and you should update this page as soon as you have new material. Making this a separate web page on your site makes it really easy and convenient for potential reviewers to check out what others have said.

Excerpts can seal the deal – A book excerpt may not be required, but we highly recommended including an excerpt on your site. Given how competitive the review space is, this is something that can make the difference between a review request and a polite “no thank you.” Include the link to the excerpt in your pitch and PR for the book so it’s easily accessible.

Make book purchase options clear – Links to buy your book should be included on another page – list all applicable sites where your book is for sale and include a way for visitors to click through and make a purchase. Make it simple to make a sale or you may drive customers away.

Provide contact information – Do not forget to have a page with contact information and include what you think is appropriate. If you are an expert on a timely, in the news topic, or want to make it really easy for the media to find you, include a phone number, as well as your email address. If you’re active on social media like Twitter and Facebook include those links, too.

Showcase your stuff – Finally, if you’ve written articles or have a blog, or if you’ve been interviewed on radio, TV, in print or online, make sure those links are featured on your website, too. Make it as easy as possible for prospective interviewers or reviewers to learn all about you, your book and your expertise.

Bells and whistles won’t cover for a weak website – ensuring that the basics are there so visitors can learn all about you and your book (and buy it) are critical. When surfing websites, visitors only spend seconds; if they don’t see what they need or want, they move on. Make your site inviting and informative so they’ll stick around and hopefully follow up with an enthusiastic “yes” to your review request.

Additional resources:

* Your 10 Point Website Check Up –
http://www.amarketingexpert.com/your-10-point-website-check-up/
* 15 key elements all top websites should have –
http://freelancefolder.com/15-top-site-elements/
* Writing an effective cover letter – http://www.midwestbookreview.com/bookbiz/advice/cvr-ltr.htm
* Writing an effective publicity release – http://www.midwestbookreview.com/bookbiz/advice/prelease.htm
* How to request review copies –
http://jseliger.wordpress.com/2010/03/12/how-to-request-review-copies-or-products-if-youre-a-blogger-2/

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Best of the Web Book Marketing Tips for the Week of January 12, 2015
January 16, 2015by: Paula
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Get informed and inspired with these book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include Twitter tips for better social media content, how to make your book marketing easier, handling missing or rejected Amazon reviews, and more. Happy marketing!

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* How to Handle Missing or Rejected Reviews on Amazon

One author found her Amazon reviews when missing, and she contacted the etailer to learn why. She also has advice for other authors should this happen to them:

https://www.linkedin.com/pulse/missing-rejected-reviews-amazon-tamara-kulish-lions-

* Authors: Plan Your Marketing with a Content Calendar

If you want an active presence on social media, but scramble for content, then this post is for you. Learn how to create a content calendar that will allow you to post regularly and still have time to write your books:

http://www.thebookdesigner.com/2015/01/authors-plan-your-marketing-with-a-content-calendar/

* Indie Author Marketing Guide: How to Use Pinterest

Many authors enjoy Pinterest’s visual appeal but aren’t sure how to use the site. Get some ideas for what you can do to get noticed:

http://www.digitalpubbing.com/indie-author-marketing-guide-pinterest/

* 2 Must-Dos to Make Your Book Marketing Infinitely Easier

You must know yourself, and understand your audience. The steps outlined here will help you on both counts:

http://www.yourwriterplatform.com/must-dos-book-marketing/

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* The Top Self-Publishing Podcasts For Indie Authors

If you’re looking for some shows that will help you learn more about self-publishing, marketing, and book sales, these shows are a great start:

http://authormarketinginstitute.com/the-top-self-publishing-podcasts-for-indie-authors/

* 10 Twitter Tips For Creating Better Social Media Content

Twitter is a great social network for authors, because it provides a simple way to connect with readers – if you use it effectively. Here’s what you should do:

http://thefutureofink.com/10-twitter-tips/

* Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts

These tips make a lot of sense, but it’s something many of us don’t know… but when you read these tips you’ll see how easy it is to make some tweaks that make your blog content stand out:

http://www.convinceandconvert.com/content-marketing/write-like-a-pro-5-techniques-top-bloggers-use-to-write-successful-blog-posts/

* 32 Facebook Groups for Authors

Think Facebook is just an endless stream of selfies and silly observations? Check out these groups for authors, that offer tips, advice, and ideas:

http://publishedtodeath.blogspot.com/2014/12/32-facebook-groups-for-authors.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – January 12, 2015
January 12, 2015by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, book marketing, writing, and getting published. Thank you to all of the contributors.

Social Media

Frances Caballo submitted The New Facebook Ban Authors Need to Know About posted at Social Media Just For Writers, saying, “Facebook implemented a new policy that will downgrade Facebook posts that are purely promotional. This blog post explains the “ban” and explains why it won’t affect Indie Authors’ book marketing plans.”

Book Marketing

Derek Murphy submitted The Anatomy of a Successful Non-Fiction Book Launch posted at Creative Indie, saying, “A summary of my last book launch, working on mostly fiction now…”

Dana Lynn Smith submitted Conquer Author Overwhelm posted at Savvy Book Marketer, saying, “Sometimes authors can feel overwhelmed with all of the things they need to do. Here are some tips for coping with the myriad of tasks authors face.”

Sarah Bolme submitted One Smart Book Promotion Tactic posted at Marketing Christian Books, saying, “I love hearing about authors who are engaging in smart book promotion tactics. Such stories always get me excited and fuel my creative juices for ways to better promote books. Recently, I was introduced to an author in my hometown who is engaging in some really smart book promotion.”

tips

Writing

Caitlin Hicks submitted Where is Your Light This Year posted at Caitlin Hicks, saying, “It’s New Year, and what does last year’s resolution come true mean to me this year?”

Getting Published

Erica Verrillo submitted 2 New Agents Actively Building Their Client Lists posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively building their client lists. Leon Husock has a particular interest in science fiction and fantasy, young adult and middle-grade novels. Cynthia Kane is interested in representing young adult, children’s, nonfiction, memoir, and commercial fiction.”

Chrys Fey submitted How to Build a Platform published at Write with Fey, saying, “A writer’s platform is your personal ability to sell books through who you are (your name), the people you know (connections), and media outlets (blogs and social networks).”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of January 5, 2015
January 9, 2015by: Paula
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book marketing

Happy New Year! We’ve rounded up some top book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include how authors are using Instagram, building a following on social media, publishing predictions for 2015, and more. Happy marketing!

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* Smashwords’ Mark Coker Shares 2015 Publishing Predictions

The publishing landscape is rapidly changing, and Coker has some interesting comments about where things are heading. He believes it’s still early in the ebook self-publishing revolution:

http://blog.smashwords.com/2014/12/2015-book-publishing-industry.html

* Tips to Keep Your Blog Readers Coming Back

Learn how to keep your blog content fresh and attract regular visitors to your site:

http://www.socialmediatoday.com/content/tips-keep-your-blog-readers-coming-back

* 6 Ways for Authors to Build an Engaging Platform Using Social Media

Get some practical advice for how you can build a following on social media and keep those fans engaged:

http://www.huffingtonpost.com/dorit-sasson/6-ways-for-authors-to-build-an-engaging-platform-using-social-media_b_6404884.html

* 15 Things Successful Writers NEVER Say

For example: I don’t need an editor. Yes, you do. And don’t say these things, either:

http://www.novelrocket.com/2015/01/15-things-successful-writers-never-say.html

* Why the Self-Published Ebook is No Longer the “New Query”

There was a time when a successful self-published title would attract the attention of the Big Five publishers. Things have changed a lot since then. Here’s what you should know:

http://annerallen.blogspot.com/2015/01/why-self-published-ebook-is-no-longer.html

* 2015: Social Media Marketing Trends You Cannot Miss 

Get ready for the new year by getting caught up on the latest developments in social media. For instance, if you use YouTube you should know that video will extend beyond that channel in the coming year:

http://www.socialmediatoday.com/content/2015-social-media-marketing-trends-you-cannot-miss-infographic

* Reviving a Stale Book

By refreshing an older book, you can make new sales and get new fans!

http://www.huffingtonpost.com/penny-c-sansevieri/reviving-a-stale-book_b_6420250.html

* Top 7 Ways Authors Are Using Instagram

You can connect with book review bloggers, promote yourself, and much more:

http://www.thebookdesigner.com/2015/01/top-7-ways-authors-are-using-instagram/



Marketing Tools: My Favorite Content Curation Sites
January 9, 2015by: Penny Sansevieri
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Content curation isn’t always easy and more goes into it than just searching for content and sharing it. You have to research, explore and create. Your goal should always be to provide value to others and in doing so you may expand your reach across social media platforms.

There are countless tools and resources out there but here are a couple of my favorite content curation tools: Content Curation - blog_pin

Topsy – Super easy to use and makes it simple to find trending content topics related to what you are focusing on.

Netvibes – Allows you to totally customize your dashboard, and keeps everything that matters organized how you want it in one spot.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – December 22, 2014
December 22, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on writing, self-publishing, and book marketing. Thank you to all of the contributors, and Happy Holidays!

Self-Publishing

Michelle Lowery submitted Pushing Past the Fear and Publishing a Book posted at Michelle Lowery, saying, “It’s about putting fear aside to pursue my dream of being a published author, and how with self-publishing opportunities, there are no more excuses for not doing it. I wrote it about my own experience, but I hope it’s motivational and encouraging to others as well. Thanks for checking it out!”

Writing

Z Zoccolante submitted 6 Ways to Resuscitate Your Novel posted at Marketing Tips for Authors, saying, “6 Ways to Resuscitate Your Novel, shows an important lesson I learned from my literary agent and a few tips all writers must know before and during writing.”

Hand Holding A Social Media 3D Sphere

social media tips for authors

 

Book Marketing

Sarah Bolme submitted Connectivity posted at Marketing Christian Books, saying, “Connectivity can be used in promoting books. The goal is to get people to connect with your message, your book’s cover image, or the book’s story. Once someone has connected with one of these things, they are more likely to purchase your book.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of December 15, 2014
December 19, 2014by: Paula
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Prepare for the New Year with insights from these top book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include creating a marketing plan, pitching to book reviewers, strengthening your social media marketing, and more. Happy marketing!

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* 26 Tips to Strengthen Your Social Media Marketing

Change is good, and with a new year around the corner, it’s time to examine your social media marketing and make improvements:

http://www.socialmediaexaminer.com/26-tips-strengthen-social-media-marketing/

* 6 Ways to Resuscitate Your Novel

Writers have to learn how to remove elements that don’t move their stories forward:

http://marketingtipsforauthors.com/2014/12/6-ways-resuscitate-novel.html

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* Four Tips on What NOT to Say (or Pitch or Do) to Get Your Book Reviewed

Authors always want book reviews, but many shoot themselves in the foot when it comes time to pitch. Learn what to do – and what to avoid:

http://www.amarketingexpert.com/four-tips-not-say-pitch-get-book-reviewed-tip-34-52-ways-market-book/

* 3 Ways Authors Can Stand Out and Market Themselves

It takes planning, work, and creativity – but here are some examples to provide some inspiration:

http://gingergelsheimer.blogspot.com/2014/12/are-you-serious-author-or-are-you-one.html

* How to Reach Readers via Your Library

Play the local card, by pitching yourself as a local author with a new book out:

http://www.selfpublishingadvice.org/local-library/

* How Your Self-Published Book Can Create Multiple Streams of Revenue

You can’t achieve much if readers don’t know about your books. Get some ideas for pre-launch, launch, and post-launch efforts to get your book noticed:

http://www.slideshare.net/KathleenGage/selfpublished-books-can-create-multiple-streams-of-revenue-but-readers-need-to-know-they-exist

* 7 Ways to Beat Writer’s Block

Get some practical suggestions – from an author – on how to get the writing groove back:

http://www.publishersweekly.com/pw/by-topic/industry-news/tip-sheet/article/62947-7-ways-to-beat-writer-s-block.html

* Why and How to Set Book Marketing Goals for 2015

Authors should set book marketing goals. These steps will help you create a strong plan to guide you in the coming year:

http://buildbookbuzz.com/set-book-marketing-goals-for-2015/

* 16 Important Publishing Tips I Picked Up at a Writers Conference

You always learn something at a conference, and one writer shares her top 16 tips:

http://www.blogher.com/who-wants-know-what-i-learned-writers-conference





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