Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – December 15, 2014
December 15, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on writing and getting published. Thank you to all of the contributors!

Writing

Hazel Longuet submitted Gifts for Writers and Authors posted at A Novel Experience, saying, “Perfect Christmas Gifts For Writers and Authors. Trying to find the perfect present for people can be a trial and no-one wants to waste money on an unappreciated gift. Well luckily for you I’ve done all the heavy lifting and found a range of items to help you find the perfect present for the writer in your life. They will love them – and love you for buying them.”

writer at work

book marketing tips for authors

Chrys Fey submitted Writing Tips, Part One posted at Write with Fey, saying, “Today I am highlighting 25 of my best writing tips I’ve shared on my blog over the last three years. Enjoy!”

Getting Published

Erica Verrillo submitted 22 Cookbook and Nonfiction Publishers Accepting Unagented Manuscripts posted at Publishing… And Other Forms of Insanity, saying, “Here are 22 cookbook publishers welcoming proposals from authors – no agent needed! And, as an added bonus, many of these publishers also accept nonfiction in other categories. (Remember, non-fiction publishers want proposals, not manuscripts.) Make sure to read the full submission guidelines before you submit.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of December 8, 2014
December 12, 2014by: Paula
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Here’s a rundown of some top book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include why rushing kills good books, whether hiring help or going the DIY route makes more sense for authors, working with book bloggers, and more. Happy marketing!

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* How Can Authors Stand Out on Social Media?

It may seem like social media consists of a lot of noise and little useful info. But you can use social media to find and grow an audience:

http://www.socialmediatoday.com/content/how-can-you-stand-out-social-media

social media networks for authors

* How Hurry Kills Good Books

There are many reasons for you to take your time writing and publishing your books. Think quality over quantity:

http://socialmediajustforwriters.com/hurry-kills-good-books/

* Self-Publishing: DIY or Hire Help?

Many writers hear that they need to hire professionals, but you can do a lot yourself – if you want to:

http://www.molly-greene.com/self-publishing-diy-or-hire-help/

* 4 Tips for Working With Book Bloggers

Bloggers can be very helpful when it comes to getting exposure for your book. Here’s how to find the right bloggers for your book:

http://writersinthestormblog.com/2014/11/4-tips-for-working-with-book-bloggers/

* Why It’s Good to Get Bad Reviews

Having a few not-so-great reviews for your book can give your book credibility:

http://www.selfpublishingadvice.org/bad-reviews/

* 12 Ways to Avoid Looking Clueless On Social Media

Get some great tips from social media expert Guy Kawasaki:

http://www.forbes.com/sites/ericwagner/2014/12/03/12-ways-to-avoid-looking-clueless-on-social-media/

* Email Marketing for Writers: Build Your List!

If you collect more emails, you can improve your email marketing and sell more books:

http://www.theloneliestplanet.com/2014/12/email-marketing-for-writers-build-your.html

* 11 Social Media Statistics You Should Have Known Yesterday

Did you know the most repinned images on Pinterest have multiple colors? Learn that and more:

http://sproutsocial.com/insights/social-media-statistics/



AME Blog Carnival: Tips and Tricks for Writers and Authors – December 8, 2014
December 8, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, and book marketing, that we hope you’ll enjoy. Thank you to all of the contributors!

Book Marketing

Sarah Bolme submitted Visibility posted at Marketing Christian Books, saying, “Without contacts or glasses, my visibility is really poor. I can’t read things on my computer screen from a normal distance without these visual aids. Without visual aids, what I see on my computer screen is still visible, just fuzzy and unreadable. Many books suffer from a fate far worse than poor visibility. Many are invisible.”

examining laptop with magnifying glass

Hazel Longuet submitted Writing Tips: This Week’s Most Popular Writing Articles posted at A Novel Experience, saying, “I’m serving up this week’s portion of collective genius – articles on writing, self-publishing and marketing books, as decided by the actions of my social media followers. They’re a discerning bunch and have selected some great articles this week. So kick-back and jump into the tasty world of writing…”

Social Media

Erica Verrillo submitted 15 Reading and Writing Communities That Can Boost Your Platform posted at Publishing… And Other Forms of Insanity, saying, “Reading and writing communities can be a great way to get feedback on your writing. They also host competitions for the most popular stories, which are then publicized. On some of the larger sites, notably Wattpad and authonomy, there are tie-ins with media, publishing houses, and, in the case of WEbook, a service that helps writers pitch directly to agents.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of December 1, 2014
December 5, 2014by: Paula
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Gain some great advice and ideas from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include 15 reading and writing communities to find readers, 6 ways to jump on holiday sales, a writer’s guide to mental health, and more. Happy marketing!

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* 6 Ways to Jump on Holiday Sales

You’ve still got a chance to get some sales for the holidays:

http://writersinthestormblog.com/2014/11/6-ways-to-jump-on-holiday-book-sales/

holding out a gift

* What Authors Should Know About Amazon Book Categories

Did you know Amazon has a separate setup for print books and ebooks? You can select two categories per book, and here’s how you should choose:

http://marketingtipsforauthors.com/2014/10/authors-know-amazon-book-categories.html

* Where the Readers Are: 15 Reading and Writing Communities that Can Boost Your Platform

You may not have heard of some of these sites – like Scriggler, WEBook, Critters – but they could be great places to find readers:

http://publishedtodeath.blogspot.com/2014/12/where-readers-are-15-reading-and.html

* Frazzled, Overwhelmed, Swamped? A Writer’s Guide to Mental Health

It’s easy to get caught in the trap of trying to do everything. Here’s how you can talk yourself down:

http://annerallen.blogspot.com/2014/11/frazzled-overwhelmed-swamped-writers.html

* How to Optimize Your Pins for the Pinterest Smart Feed

If you want additional exposure on Pinterest, learn how to use the smart feed:

http://www.socialmediaexaminer.com/pinterest-smart-feed%E2%80%8B-optimize-pins/

* How to Sell More Books to the Right Target Audience

Ask yourself these key questions so your book will be noticed by the right people:

http://thefutureofink.com/target-audience/

* 10 Ways Authors Can Make Crowdfunding Work

You can use crowdfunding to raise money for your publishing project, and also collect pre-orders and market your book pre-publication. Here’s how:

http://marketingtipsforauthors.com/10-ways-make-crowdfunding-work

* Tips for Making Sure Editors Don’t Skip Over Your Email Pitch

Research reveals that email is the best way to pitch editors; and your subject line is what really matters:

http://www.mediabistro.com/prnewser/tips-for-making-sure-editors-dont-skip-over-your-email-pitch_b102912



AME Blog Carnival: Tips and Tricks for Writers and Authors – December 1, 2014
December 1, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, and book marketing. Thank you to all of the contributors!

Book Marketing

Hazel Longuet submitted Book Promotion: Networking for Introverts posted at A Novel Experience, saying, “These days authors must self-market their books for any chance of success and that involves a huge amount of networking – for those introverts amongst us that is painful but it needn’t be. With these simple steps even the most introverted can participate in the marketing field comfortably.”

book typewriter key

Erica Verrillo submitted How to Build Your Own Author Platform – From Scratch posted at Publishing… And Other Forms of Insanity, saying, “You must start building your platform well in advance of contacting an agent or publishing your book. Achieving a following takes several years, But even if your name is not a household word by the time you publish, you can set the stage for future fame.”

Self-Publishing

Sarah Bolme submitted Indecision: A Success Killer posted at Marketing Christian Books, saying, “You can find articles on mistakes authors and publishers should not make all over the Internet. Here is one that is often not talked about.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



AME Blog Carnival: Tips and Tricks for Writers and Authors – November 24, 2014
November 24, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, getting published, and writing. Thank you to all of the contributors!

Writing

Hazel Longuet submitted Writing Tips: This Week’s Most Popular Writing Articles posted at Novel Experience, saying, “I’ve gathered together the articles that were most popular this week with my Twitter followers and Google + Circles. There are some great articles here that you shouldn’t miss.”

typing 2

Getting Published

Erica Verrillo submitted 12 December Writing Contests – No Entry Fee posted at Publishing… And Other Forms of Insanity, saying, “Writing contests can act as a powerful boost to your career. Agents and editors take note of who wins writing awards, and it’s a tremendous lift to be able to put “award-winning author” on your resume.”

Self-Publishing

Claire McKinney submitted Publish, Release, Launch: Some of the What and When of Book Publishing posted at Claire McKinney, saying, “When is the best time to publish a book if you are self-published? This post gives a general description/monthly breakdown of when/what books are released by traditional publishers and when is the best time for a self-published author to release their books. Also provides some publishing terms!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

 



Best of the Web Book Marketing Tips for the Week of November 17, 2014
November 21, 2014by: Paula
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There’s a wealth of information from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include asking for book blurbs, creating Facebook holiday contests, implementing a social media strategy, and more. Happy marketing!

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* The Importance of an Author Marketing Plan

Developing a marketing plan to guide you will ensure that your marketing will have focus and be quantifiable:

http://marketingtipsforauthors.com/2014/11/importance-author-marketing-plan.html

* 4 Surprising Twitter Features Every Marketer Should Use

There are some really great features on Twitter you may not have discovered, such as embeddable timelines and advanced search. Learn how they can help you:

http://sproutsocial.com/insights/4-twitter-features-need-using/

* 5 Facebook Holiday Contest Ideas to Boost Your Sales

Yes, time is short, but these ideas are really easy to implement:

http://www.jeffbullas.com/2014/11/13/5-facebook-holiday-contest-ideas-to-boost-your-sales/

marketing plan envelope

* 7 Ways to Make Pimping Your Book for a Blurb Less Weird

Authors cringe at the idea of asking for blurbs, yet the endorsements can be valuable. Take some of the stress out of the process:

http://www.huffingtonpost.com/holly-robinson/7-ways-to-make-pimping-your-book-for-a-blurb-less-weird_b_6146802.html

* 8 Essential Elements of a Social Media Marketing Strategy

If you aren’t sure how to set goals or determine strategy, here’s a guide that will help:

http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/

* How to Get Your Blog Post Shared 1000 Times

Learn how you can make your blog posts go viral with this infographic:

http://denisewakeman.com/business-blogging-2/how-to-get-your-blog-post-shared-infographic/

* 10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES

If your book isn’t selling the way you hoped, use this checklist to see what you can do to turn things around:

http://thefutureofink.com/self-published-books-dont-sell/

* Getting Book Reviews (so sales can follow)

A look at strategies that can help you get more book reviews:

http://elizabethspanncraig.com/2555/getting-reviews/

 



Five Facts About Kindle Unlimited and How to Make This Program Work for You
November 20, 2014by: Penny Sansevieri
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We’ve heard a lot about Amazon’s big new subscription service, which is, essentially, a way to read books (limited to ones enrolled in this program) for one monthly fee. You’re limited to ten books at a time, so if you want more you’ll have to return a book or two and then the system will continue to let you add to your library.

POSTED 5 KU Facts - blog_post 11172014 People have asked me about results in this program and so far I have to say that when it comes to non-fiction, I’m not terribly impressed. At least my non-fiction books aren’t doing great. That, however, makes a lot of sense. Why? Because Kindle Unlimited (being a subscription service) speaks much more to the fiction reader, in particular the genre fiction reader, than it does to anyone else. Now this doesn’t mean that your book won’t do well there if you’ve written non-fiction, but the program really bodes well for the fiction crowd.

With that in mind. I started to do some experimenting with the system and here is what I found.

Fact #1: Kindle Unlimited (KU) really appeals to the avid reader. This means that if your book is genre fiction, you’ll do really well here. I’ve found that the hyper-fast readers often fall into this category and can really save money with this subscription service. Consequently, some of the highest sales are coming from these readers.

Fact #2: In order to be a part of the Kindle Unlimited community, you have to have your book enrolled in the KDP select program. That said, I wouldn’t recommend having all of your books in there all at once. In fact, I recommend rotating them in and out of KPD select. If you have a series, this becomes even more crucial because with KU, if all of your books in that particular series are in the Select program, they will all be migrated to the subscription shelves. Granted, this can work in your favor, but I would suggest keeping just the first in the series in KDP Select with a link, letter or some blurb in the back of the book that will take readers to the next book in the series, and then the next, and so on. Depending on how many books you have in a series, you could conceivably rotate two or three in and out of the program. You’ll want to experiment with this because not all genres (even in genre fiction) respond the same.

Fact #3: Shorter books rock. I’ve said before that short is the new long, but that applies even more with your avid reader group. They love the quick read, they read a lot, and shorter book-length books tend to do much better on Kindle Unlimited. Also, one of the terms of KU is that you don’t get paid until the reader reads 10% of your book. For this reason alone it makes a ton of sense to do shorter fiction books. Keep in mind that there are people out there trying to trick the system by stuffing books with needless content. Amazon is onto this and their systems measure actual content, not dozens of pages just stuffed in there to fill the book and get to the 10% mark. Content triggers in the Amazon system will queue up your file to start the count at chapter one. Also, these kinds of tactics can get your book(s) yanked from the Amazon system. POSTED 5 KU Facts - blog_pin 11172014

Fact #4: This was a bit of a surprise to me, but when I tested this across a few titles, I found this to be absolutely true: Themes matter. What are themes? Well they are the new keywords Amazon uses to define and categorize your book. I did a video on this here you can see: http://www.amarketingexpert.com/new-keywords-amazon/. I found that though some people are using these, not everyone is, and this surprises me. I know it’s hard to give up one or two of the keywords that you upload to the Amazon system, but trust me, it matters. In a test we did recently, I removed all of the theme keywords from the back of a fiction book. The book plummeted down the KU list, going from 84 sales a week to 1. When I added back the theme words into the keyword area, the book bounced back up again and has returned to its almost normal status.  I don’t know why themes matter more for the KU books, but I’m going to continue to look into this and will update this post as soon as I find more answers.

Fact #5: Additional content: We have an author who just finished her book and the editor pulled several sections from the book (as editors often do). I’ve encouraged her to create a “Director’s Cut” of the book with the additional pieces either in a separate edition, or as separate books on Amazon. Having this additional content to drive a reader’s interest to your book can be really helpful. Not just for the KU program, but across the board. If a reader likes your writing, they will likely read everything you’ve written. Bonus content, Director’s cut content, or whatever you want to call it can really help to pull in new readers.

So that’s what I’ve discovered about the Kindle Unlimited program thus far, I’ll keep updating this post or putting up more information as I find out new stuff. We’re always testing and looking for reader input so feel free to share your ideas and findings!

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Fifty Things Under $50 Bucks To Promote Your Book: Tip #31 of 52 Ways to Market Your Book
November 18, 2014by: Penny Sansevieri
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Welcome to Tip #31 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

Tip 31Fifty Things Under $50 Bucks To Promote Your Book

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

  1. Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95. Tip: When buying a domain always try to get a .com and stay away from hyphens, i.e. penny-sansevieri.com – surfers rarely remember to insert hyphens.
  2. Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your Web site later).
  3. Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!
  4. Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like ezinearticles.com and articlecity.com.
  5. Check out your competition online and see if you can do some networking.
  6. Do some radio research and pitch yourself to at least five new stations this week.
  7. Ready to get some business cards? Head on over to Vistaprint.com. The cards are free if you let them put their logo on the back, if you don’t they’re still really inexpensive.
  8. Put together your marketing plan. Seriously, do this. If you don’t know where you’re going, any destination will do.
  9. Plan a contest or giveaway. Contests are a great way to promote your book.
  10. Google some topic-related online groups to see if you can network with them.
  11. Send thank you notes to people who have been helpful to you.
  12. Send your book out to at least ten book reviewers this week.
  13. Do a quick Internet search for local writers’ conferences or book festivals you can attend.
  14. Create an email signature for every email you send; email signatures are a great way to promote your book and message.
  15. Put the contents of your Web site: book description, bio, Q&A, and interviews on CD to have on hand when the media comes calling!
  16. Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.
  17. Write a great press release and submit it to free online press release sites like: PR4 – http://www.prlog.org/http://www.1888pressrelease.com/, http://i-newswire.com/http://www.prfocus.com/
  18. Write your bio and have someone who can be objective critique it; you’ll need it when you start pitching yourself to the media.
  19. Schedule your first book event!
  20. Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.
  21. Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for several years now (before anyone even knew what Twitter was).
  22. Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Web site for handy downloads.
  23. Add your book info or URL to your answering machine message.
  24. Start a Facebook Fan page. Fan Pages are much better than groups because they’re searchable in Google.
  25. See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!
  26. Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration. If you’re unsure of what catalogs might work for you, head on over to www.catalogs.com and peruse their list.
  27. Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment, it might be worth it!
  28. Add your book to Google Book Search.
  29. Research some authors with similar subjects and then offer to exchange links with them.
  30. Start a LinkedIn page and make sure it’s linked to your other social media pages where possible.
  31. Make sure your blog is connected to Amazon via their Amazon Author Central program (yes, it’s free).
  32. Ask friends and family to email five people they know and tell them about your book.
  33. Leave your business card, bookmark, or book flyer wherever you go.
  34. Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.
  35. Pitch yourself to your local television stations.
  36. Pitch yourself to your local print media.
  37. Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!
  38. Pitch Oprah. Go ahead, you know you want to.
  39. Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!).
  40. Stop by your local library and see if you can set up an event. They love local authors.
  41. Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.
  42. Go to Chase’s Calendar of Events (www.Chases.com.) and find out how to create your own holiday!
  43. Going on vacation? Use your away-from-home time to schedule a book event or two.
  44. If your book is appropriate, go to local schools to see if you can do a reading.
  45. Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.
  46. Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!
  47. Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.
  48. Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.
  49. Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration?
  50. Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

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Best of the Web Book Marketing Tips for the Week of November 10, 2014
November 14, 2014by: Paula
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We’ve collected some informative book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include using infographics in your marketing, increasing your Twitter exposure, selling more books on Amazon, and more. Happy marketing!

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* Seven Things I’d Do Before I Published a Book (if I had it to do over again)

An author talks about what she learned from her early book marketing experiences and how that affects her book marketing strategy now:

http://writegame.blogspot.com/2014/10/insecure-writers-support-group.html

books in paper bag

* 3 Ways Authors Can Get Exposure for Their Recently Published Book

Here are simple yet effective ways to launch your book:

http://phsolomon.com/2014/11/08/guest-blog-3-ways-authors-can-get-exposure-for-their-recently-published-books/

* How to Increase Your Exposure on Twitter

Twitter can be a great place to market your book if you understand how it works:

http://www.amarketingexpert.com/increase-exposure-twitter/

* 39 Things to Remember While Struggling to Build Your Writing Career

Sometimes you need to be reminded of what really matters so your writing career stays on track:

http://www.yourwriterplatform.com/build-your-writing-career/

* 9 Awesome Reasons to Use Infographics in Your Content Marketing

We’re surrounded and consumed by data. One way to make it manageable and easier to understand is to use Infographics:

http://www.jeffbullas.com/2012/03/07/9-awesome-reasons-to-use-infographics-in-your-content-marketing/

* How to Sell Books by the Truckload on Amazon

Learn the secrets to using Amazon’s back end system to sell more books:

https://soundcloud.com/denise-wakeman/adventures-in-visibility-how-to-sell-books-by-the-truckload-on-amazon

* 9 Email Marketers Explain Why Nobody Opens Your Emails

If you have a newsletter, or use email for marketing, learn how to make sure your subscribers read your emails:

http://blog.hubspot.com/marketing/reasons-for-bad-open-rates

* Successful Querying: It’s Not All About the Letter

There’s a whole process and mindset behind querying. These tips will guide you:

http://booksbywomen.org/succesful-querying-letter/





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