Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of August 18, 2014
August 22, 2014by: Paula
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Get some tips and advice from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include questions to ask your editor, one minute book marketing, when to create video content, and more. Happy marketing!

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* 10 Sites Where You Can Get Fabulous Free Photos

These sites offer free resources you can use for your blog, book, articles, and more:

http://publishedtodeath.blogspot.com/2013/03/6-sites-where-you-can-get-fabulous-free_22.html

* When Not to Contact an Agent: What Writers Should Do During the Dead Month

August is not the time to submit your manuscript to publishers, or send queries to agents. Here’s what you can do:

http://publishedtodeath.blogspot.com/2014/08/when-not-to-contact-agent-what-writers.html

* Too Busy to Promote? Try One Minute Book Marketing

Everyone is pressed for time, but there are still ways you can market your book. Try doing these three things daily:

http://www.amarketingexpert.com/one-minute-marketing-tip-18-52-ways-market-book/

* How to Turn Your Written Content Into Video Content

Video is incredibly popular, and it’s also a great way to re-use your content. Consider these five methods:

http://thefutureofink.com/repurpose-written-content-into-video-content/

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* 15 Questions You Should Always Ask Your Editor Before Hiring Them

Editing is critical to your book’s success. Make sure you’re getting the best editor for your book:

http://www.wiseinkblog.com/self-publishing-2/15-questions-you-should-always-ask-your-editor-before-hiring-them/

* 8 Essential Tips for a Successful Book Reading by a Self-Published Author

A live event can be a great way to market your book. One author shares her tips for getting the most out of the event:

http://www.thebookdesigner.com/2014/05/judy-croome/

* 4 Ways to Create Sticky Content

You spend time creating and finding good content to share, but does it have staying power? Learn how to stand out from the crowd:

http://www.jeffbullas.com/2014/02/25/4-ways-create-sticky-content/

* Creating a Relationship with Potential Readers

Help your book find readers by building relationships. There are so many opportunities to grow a fanbase. Discover your options:

http://blog.marketingtipsforauthors.com/2009/07/creating-relationship-with-potential.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – August 18, 2014
August 18, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition offers great tips on social media, writing, and book marketing. Thank you to this week’s contributors!

Social Media

Colleen Collins posted Four Tips For Minimizing Bad Reviews On Google posted at Colleen Collins Books saying, “I offer 4 tips for minimizing bad reviews on Google.”

how to question mark

Writing

Chrys Fey posted Utilize the Dark posted at Write With Fey, saying, “When you’re writing horror, or any story that requires tension or suspense, the dark is a great tool to utilize.”

Book Marketing

Sarah Bolme posted Jazz Up Your Book Promotion posted at Marketing Christian Books, saying, “Use this cool free tool to jazz up your book promotion efforts.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 11, 2014
August 15, 2014by: Paula
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Here is a roundup of some popular book marketing tweets, courtesy of bloggers, marketers, authors and others, that cover a range of issues authors should understand. The topics include why a newsletter is a marketing must, how to create and sell an audiobook, a book launch checklist, and more. Happy marketing!

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* Book Launch Checklist

There are so many things to keep track of when you’re going to publish a book. This handy list takes you from book inception through the first month of publication:

http://kelsye.com/book-launch-checklist/

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* 89+ Book Marketing Ideas That Will Change Your Life

Do you feel uninspired? Perhaps this list of ideas will help ramp up your marketing!

http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

* “You do not have to write bestsellers to build a career as a full-time author”

This interesting blog post examines the success stories like Hugh Howey and concludes that many authors can be successful without ever having a bestseller. Learn how:

http://thesecretstorylair.blogspot.co.uk/2014/07/hugh-howey-or-bust.html

* 57 Little Things to Double Check Before Your Website Launch

Your website is an important marketing tool. Make sure it’s ready to launch:

http://blog.hubspot.com/marketing/website-launch-checklist

* Create and Sell an Audio Book Using These 5 Simple Steps

Audio books are a fast-growing part of the publishing world. And making your book available in as many formats as possible is a good marketing strategy:

http://blog.marketingtipsforauthors.com/2011/03/create-and-sell-audio-book-using-these.html

* List of Online Reviewers Who Accept Self-Published Books

Looking for book reviews? This recently created list may help!

http://publishedtodeath.blogspot.com/2014/08/list-of-online-reviewers-who-accept.html

* Why a Newsletter is a Marketing Must and How to Double the Number of Readers You Get

Newsletters offer visibility – a way to stay in front of your readers and fans. Here’s how you can create your own newsletter:

http://thefutureofink.com/get-more-visibility-for-your-newsletter/



Best of the Web Book Marketing Tips for the Week of August 4, 2014
August 8, 2014by: Paula
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Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The issues include what authors can learn from reader pet peeves, how to set expectations before publishing, whether book giveaways are still a good idea, and more. Happy marketing!

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* Are Book Giveaways Still Worth It for Indie Authors?

Some experts offer their insights into book giveaways as a marketing strategy. Things have changed, but there are times that freebies still make sense:

http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/62424-are-book-giveaways-still-worth-it-for-indie-authors.html

bestseller stamp

* Self-Publish or Perish: Why This Author Went from Traditional to Indie Publishing 

Author Eileen Goudge explains why she decided to change publishing paths:

http://www.thebookdesigner.com/2014/08/eileen-goudge/

* What Authors Can Learn From Reader Pet Peeves

When author Jody Hedlund asked her readers about what drove them crazy when they’re reading a book, they had plenty to say. Learn from their comments:

http://jodyhedlund.blogspot.com/2014/08/reader-pet-peeves.html

* Should You Hire an Editor Before Querying? Agents Weigh In

Agents offer reasons why you should – or shouldn’t – hire an editor before querying. It’s an interesting discussion:

http://www.adventuresinyapublishing.com/2014/07/should-you-hire-editor-before-querying.html

* Setting Expectations Before You Publish Your Book

Take some time to figure out what you really want so you’ll have a better chance of reaching your goals:

http://publishingperspectives.com/2014/08/setting-expectations-before-you-publish-your-book/

* Authors Don’t be Twits When Tweeting and Making Online ‘Friends’

This is very clear advice: Don’t do these things. Ever. Or, stop it if you have been doing it:

http://thestoryreadingapeblog.com/2014/08/02/authors-dont-be-twits-when-tweeting/

* What Sells a Book?

Three factors are important to helping your book succeed. Learn what they are:

http://www.selfpublishingreview.com/2013/06/what-sells-a-book/

* How Barbara Freethy Became the Bestselling Amazon KDP Author of All-Time

It took a lot of work, but Barbara Freethy explains what she did that turned her books into Amazon bestsellers:

http://www.huffingtonpost.com/michaelprice/how-barbara-freethy-becam_b_5647391.html



Bestseller Lists: Did You Know?
August 7, 2014by: Penny Sansevieri
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Over the years I’ve been asked about getting on a bestseller list – actually, if I had a dime for every time someone has asked me, I’d be richer than Bill Gates. That said, making a bestseller is still somewhat of a mystery. But if you want some low-down on how the New York Times works, here’s some bestseller scoop you may not know.

Did you know that the New York Times Bestseller List is actually based on a “survey” of closely guarded accounts posted for weekly sales? These are essentially stores – according to many sources – 34 reporting stores that the Times polls to see what’s selling.

Sales need to be showing up across the board. For example, if you’re hot on Amazon but nowhere else, your book would be excluded. If they are picking up a lot of bulk sales for the book, then it would be excluded, too. But, if the book is showing large bulk sales *and* a lot of regular sales then it could be added to the list.

Also, the Times list is polled Sunday to Sunday, so if you launch your book later in the week, it’ll be harder to hit the list for that week. POSTED Bestseller Lists 08062014 - blog_pin

How much do you need to sell to hit a list? Well that depends on when you launch your book. If you’re targeting the heavy-shopping season (like Christmas), then you likely need to sell more. Though, to some extent, publishers have moved away from publishing “seasons” there are still some busy times you should be aware of: January sees a lot of change-your-life/save money books while the summer season sees a lot of beach-read type books (genre fiction). Also, if you’re planning to have a shot at the list, be sure to check out major anniversaries. You may recall the recent Kennedy 50-year anniversary, which was key for many, many new Kennedy titles.

And one final note on the Times list: Independent bookstores are central to these lists. At one time I know that many of the reporting stores were indie stores (I’m not sure of that now, and I assume these stores change). If you’re not in an independent bookstore (or several) you may be out of luck.

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Best of the Web Book Marketing Tips for the Week of July 28, 2014
August 1, 2014by: Paula
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There’s some great advice in this week’s top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting started with Google Analytics, using the secret Kindle feature, finding writing motivation, and more. Happy marketing!

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* EDITS, EDITORS, EDITING — The Secret Weapon of Every Successful Writer

Why hiring an editor is so important no matter which publishing route you take:

http://annerallen.blogspot.com/2014/07/edits-editors-editingthe-secret-weapon.html

editing marks and pen

* How to Use Google Analytics: Getting Started

Still don’t know how to use Google Analytics? This tool is a great way to learn who visits your site, what they do while visiting your site, and much more. Here’s how to use it effectively:

http://www.socialmediaexaminer.com/google-analytics-basics/

* The Secret Kindle Feature Every Author Should Be Using

This little item under the Kindle edition of your book is a great way to know what your readers are talking about (whether it’s your book or a competitor’s):

http://youtu.be/IZc2KfEDiMQ

* Four Book Marketing Tips Based on Lessons Learned From the First Book

An author looks back at how she promoted her first book and what she’ll do differently the second time around:

http://meghanward.com/blog/2014/06/12/four-book-marketing-tips/

* Seven Things to Do When You Don’t Feel Like Writing

Sometimes you want to write but nothing seems to happen – no motivation, no muse. Here’s what you can do instead:

http://www.dailywritingtips.com/seven-things-to-do-when-you-dont-feel-like-writing/

* 5 Great Examples of Calls to Action for Your Facebook Cover Photo

Facebook’s rules change all the time. Now, you can include a “call to action” in your cover photo, but text can’t amount to more than 20% of your cover image. Learn how to create a CTA that won’t violate Facebook’s rules:

http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It may seems like most marketing now takes place on social media, but a recent study shows that email marketing is incredibly effective:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 28, 2014
July 28, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We’ve got some great posts on book marketing, getting published, and self-publishing in this edition. Thank you to this week’s contributors!

Getting Published

Erica Verrillo submitted 2 Agents Looking for New Writers posted at Publishing… And Other Forms of Insanity, saying, “These two agents are looking for clients. Both have had experience working in prestigious literary agencies. As always, go to the agency’s website before sending your query. See which publishing houses they have worked with, what type of books they have represented. It’s always a good idea to do a Google search on the agency (and agent) to check for other authors’ experiences.”

advice puzzle piece

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Tables & Columns posted at Format A Book in Word, saying, “In a non-fiction book, tables are an aid to making information and data easier to read. Columns can also be used to help with readability, although it’s not common to have columns in a book.”

Book Marketing

Frances Caballo submitted Lisa Tener on Publishing, Platform and Book Marketing posted at Social Media Just for Writers, saying, “In this post, I interview book coach Lisa Tener who offers book marketing advice for writers.”

Sarah Bolme submitted There is No Magic Pill posted at Marketing Christian Books, saying, “There is no magic pill. Whether in dieting or in book marketing, no one opportunity will create magic results for you.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 21, 2014
July 21, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into book marketing, writing, and getting published in this edition. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Writing About: Your Toughest Moment posted at Write With Fey, saying, “When you have to write about your toughest moment in life it can be overwhelming and scary. How do you capture the most difficult experience (or day) you’ve ever had to go through, and write about it? Where do you begin?”

manuscript

Getting Published

Erica Verrillo submitted 5 Horror and Dark Fiction Publishers Accepting Unsolicited Manuscripts posted at Publishing… And Other Forms of Insanity saying, “Horror is an immensely popular genre. (Zombies! Vampires! Werewolves!) Perhaps, for that reason there are relatively few publishers accepting unagented manuscripts. (Many horror publishers say they are “swamped.”) The publishers I have listed here accept a variety of formats: short stories, poems, and novels. Please read their guidelines carefully.”

Book Sales/Marketing

Lisa Romeo submitted Guest Blogger Kim Ablon Whitney on Writing Niche Novels, Writing What You Know posted at Lisa Romeo Writes, saying, “Guest blogger Kim Ablon Whitney writes about her decision to write more novels about what she knows and had already begun building an audience for.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of July 14, 2014
July 18, 2014by: Paula
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We’ve rounded up some savvy book marketing tweets – courtesy of bloggers, marketers, authors and others – that offer plenty of ideas and inspiration. The topics include building a street team for your book, using Google+ for social media contests, unlocking your Facebook fans, and more. Happy marketing!

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* How to Create a Street Team for Your Book

What’s a street team? They are people in your online community you gather together to help you launch your book. Learn how they can be effective:

http://buildbookbuzz.com/how-to-create-a-street-team-for-your-book/

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* 6 Things That Will Happen a Few Days Before Your Book Comes Out

You have conflicting feelings when your book is about to launch, but remember – it’s normal:

http://www.petermball.com/2014/07/10/six-things-that-will-happen-a-few-days-before-your-book-comes-out/

* How Authors Can Build Their Audience on Instagram

If you haven’t tried Instagram for promotion, there are several ways you can use the site to grow a following:

http://selfpublishingteam.com/how-authors-can-build-their-audience-on-instagram/

* Unlock Your Facebook Fans: Grow the Audience You Didn’t Even Know You Had

Learn how Facebook ads can help you reach visitors to your site and turn them into loyal fans:

http://www.digitalinformationworld.com/2014/07/facebook-growth-hack-social-media-infographic.html

* A Hook vs an Elevator Pitch: What’s the Difference?

For starters, one is written and the other is spoken. Learn how to distinguish the two and make them effective:

http://www.fromthewriteangle.com/2014/07/the-difference-between-hook-and.html

* How to Use Google+ for Social Media Contests

Did you know that you can promote your contests on G+? Learn how you can be successful:

http://www.socialmediaexaminer.com/google-plus-for-social-media-contests/

* 12 Most Basic Ways for Beginners to Rock Twitter

Twitter gets 135,000 new users each day. If you’re just getting started, or need a refresher, learn how you can get the most out of Twitter:

http://12most.com/2014/07/08/12-basic-ways-beginners-rock-twitter/



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 14, 2014
July 14, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into writing and self-publishing in this edition. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Headings, Headers & Footers posted at Format Book in Word, saying, “Design your book with Word like a professional… Headings are used to help your readers find their way around your book. They also help in letting your reader know what the paragraphs following the heading are about. They are especially useful in non-fiction books.”

Daley James submitted My Self-Publishing Journey #1 – Taking the Decision posted at Daley James Francis, saying, “The blog post is about my decision to self-publish, and my hopes and fears about using the form to get my writing out there.”

Erica Verrillo submitted What Makes a Successful Ebook posted at Publishing… And Other Forms of Insanity, saying, “What does a successful ebook look like? If it is fiction, it is priced between $2.99 and $3.99, is more than 50,000 words, is part of a series, and has been placed on a pre-order list.”

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Writing

Chrys Fey submitted Writing About: Your Character’s Toughest Moment posted at Write With Fey, saying, “Here are 4 tips to help you write about your character’s toughest moments.”

Cynthia Herron submitted Top 10 Ways Writers Save Time posted at Cynthia Herron, saying, “This post is about time management and writing, It offers practical productivity tips for writers.”

Karyn Lawrence submitted Transitioning From Screenwriter to Author posted at Karyn Lawrence, saying, “A recap of my experience transitioning from 12 years of screenwriting into self-publishing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/





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