Book Marketing Blogs

by Penny Sansevieri
What the X-Files Revival, Netflix, and Book Promotion Have in Common
March 25, 2015by: Penny Sansevieri
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It’s no secret to anyone who knows me that I adore the X-Files. I’m a huge fan of this series so when they announced that the show was coming back to Fox for six episodes, I was over the moon (no, really, you have no idea). Then I read this piece in Forbes and realized that this was less about what the fans wanted and more about the fact that the show a) makes a sweet amount of money for Fox via Netflix and b) this is the season of the series and serialization. This show does well, even 13 years after it aired which is pretty amazing.

POSTED X-Files Revival - blog_pin 03252015Still not seeing how this relates to book marketing? Let me break this down in a different way. For a long time Amazon has had their own version of Netflix in Amazon Prime but it wasn’t until they launched Kindle Unlimited that things really started to kick up another notch. Now, for $9.99 a month you can “rent” books via their subscription service and while a lot of folks (authors) have been complaining about this service I think that if used correctly, it’s a great way to bring fans to your book.
When I teach classes and speak with authors, I often talk about “short is the new long” and what I mean by that is shorter books are gaining immense popularity. This does not mean that long books are going away, far from it. But shorter books are a great way to bring more exposure to your main title. Let me give you an example:

Let’s say you have a book out or two books in a series. They’re average length books that are doing ok on Amazon, maybe not great. You’d like to do more with them. How about creating spin off books with various characters, all of them tied to the original series? Now you’re pushing out more books and more content that are leading readers to your main books and you can use Kindle Unlimited to do this. The key here is that your core focus stays on the series or the main theme of the single book, if you just have one.

If you don’t know how Kindle Unlimited works, let me take you through it. So you have to have your book or books in KDP Select in order get your books enrolled in the program, once you’re in there you are now added to a growing list of titles that are free to paid KU subscribers. So let’s say you wrote three shorter spin off books that are 50 or 75 pages and they’re in KDP Select so they are in Kindle Unlimited. Guess what? With the added exposure that Kindle Unlimited gives you, your shorter spin off books are getting picked up and leading readers to your main titles!

The other element (with a nod to the TV industry) is serialization on WattPad. So WattPad is a site where authors can share their work and in so doing, build readership. They are often sharing a chapter at a time, so releasing a book in episodic format and by doing this, you are now bringing readers back to your original book.

The thing to remember is that consumers are discovering content in different ways X-files 2now and Netflix is a large part of this change. Back when the first season of House of Cards ended The West Wing (a show that ended in 2006) started trending. Why? Well the guess was that House of Cards was feeding the interest in politically based shows.

Consumers are looking for content and it’s a rare occurrence that new readers just stumble on a single book, they are often led there in other ways. Sure, you can lead them there with social media but even that reach is getting competitive in its own right, you can lead them there with video and blog posts but you still have to get them to your website, so perhaps an even more powerful way is to lead them to your book using other, shorter books.

This technique, by the way, works regardless of the age of your book. So let’s say you have a title that’s older but still relevant. Why not create spin off books that push more attention to the original title.

This also feeds into another trend I’m seeing about striving to own the virtual bookshelf, populating your category with more of your books, to increase the odds that a fan of your genre will stumble across one of your titles, which will also help drive more interest to your older books. Creating shorter books is the easiest, most effective way to do that.

The overarching message here is that subscription services and serialization are changing the face of marketing, perhaps faster than any of us expected it would. Readers are devouring content quicker and no longer sticking to “one author”, if they’re interested in science fiction for example, they want to experiment and explore new titles and new voices. Gaining more attention using the subscription model with a goal of owning the shelf in mind, will help spread your message much farther than on social media or through your blog alone.

This is the future of book publishing.

I do believe.

And by the way, here’s the Forbes article I mentioned at the beginning of this post:

http://www.forbes.com/sites/merrillbarr/2015/03/24/x-files-reboot/

 



Best of the Web Book Marketing Tips for the Week of March 9, 2015
March 14, 2015by: Penny
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Ramp up your book promotion with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include blogging and social media mistakes to avoid, how to repurpose content, tips to run your own virtual book tour, and more. Happy marketing!

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* 10 Ways to Get Your Book “Review Ready”

Always start with a professional editor. And get a really good book cover:

http://www.selfpublishingreview.com/2015/01/ten-ways-to-get-your-book-review-ready/

* Major Blogging and Social Media Mistakes to Avoid

It’s better not to have your blog autopost your latest piece to social media. Control the way your social media updates go out:

http://thewriteconversation.blogspot.com/2015/02/major-blogging-and-social-media.html

Education concept: Head With Finance Symbol and Helpful Tips on

* Quiz: Do You Have What it Takes to Self-Publish?

Ready to find out? Wise Ink Blog has the questions you should ask – before you take the plunge:

http://www.wiseinkblog.com/self-publishing-2/quiz-do-you-have-what-it-takes-to-self-publish/

* A Book Marketing Truth Few Experts Will Admit

Sometimes your book marketing won’t turn out the way you hoped, even if you do everything the experts recommend:

http://writershelpingwriters.net/2015/02/book-marketing-truths-few-experts-will-admit/

* 7 Ways to Repurpose Content for Your Personal Brand

Think about creating Infographics, developing a SlideShare presentation, and using cross-promotion to get more from your content:

http://www.personalbrandingblog.com/7-ways-to-repurpose-content-for-your-personal-brand/

* Tips for Creating Your Own Virtual Book Tour

One author explains how he developed a tour for his book and shares his best tips:

http://buildbookbuzz.com/virtual-book-tour-tips/

* 11 Essential Elements of an Author Website

A good author bio, your blog, a contact page, and other important items you should include:

http://howtoblogabook.com/11-elements-essential-elements-of-an-author-website/

* How to Promote Your Books Around The Holidays

There’s more than Christmas – there are public holidays throughout the year that you might be able to tie to your book:

http://services4authors.com/2015/03/02/how-to-promote-your-books-around-the-holidays/



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 9, 2015
March 9, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on self-publishing, and writing. Thank you to all of our contributors.

Writing

Sarah Bolme submitted Important Information for Christian Authors posted at Marketing Christian Books, saying, “Do you finish every book you start to read? Many people don’t. I once saw a statistic that said that most people only read about half of a nonfiction book.”

Hazel Longuet submitted How I improved my writing productivity by 100% posted at A Novel Experience, saying, “I was struggling to hit my daily word count targets – these are the simple steps I took to improve my writing productivity by 100% – they can help you too.”

writing old fashioned typewriter

Self-Publishing

Colin Dunbar submitted Format a Book with Word: Formatting for Smashwords posted at Format Books in Word, saying, “This is the first of six posts covering the formatting of your book for Smashwords.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of March 2, 2015
March 7, 2015by: Penny
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There’s so much to learn and do for book promotion. Educate yourself with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include a simple way to sell more books, social media tips for authors, the top 10 things authors must know about Amazon, and more. Happy marketing!

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* The Top 10 Things All Authors Should Know About Amazon

Amazon’s algorithms work in interesting ways. Here’s a breakdown on how scarcity, sales, reviews and more impact your sales:

http://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

Learn what inbound marketing is, and how it can direct readers to your book:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* 5 Reasons They Won’t Tweet About Your Book

Not feeling the love on Twitter? Learn why your tweets may need some tweaks:

http://www.diyauthor.com/twitterfail-wont-tweet-book/

twitter bird with laptop

* Social Media for Authors: Improve Your Marketing Results

Let this podcast help you find ways to use social media for successful marketing;

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* A Simple Way to Sell More Books

This is a tactic many authors overlook, but it makes a big difference:

http://publishedtodeath.blogspot.com/2013/03/how-to-sell-your-next-book.html

* 35 Alternatives to BookBub

Although BookBub has a huge following, it’s not an option for many authors due to its high rejection rate. Consider these 35 sites as good alternatives:

http://www.selfpublishingreview.com/2015/02/35-alternatives-to-bookbub/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

It’s hard not to take rejection personally, but typically it’s your manuscript that gets rejected. Learn why:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* Tips to Evolve as Author and to Find More Readers

The publishing landscape changes rapidly. Keep up with the evolution so readers can find your book:

http://www.indieauthornews.com/2015/03/tips-to-evolve-as-author-and-find-more-readers.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 2, 2015
March 2, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on getting published, writing, and book publicity. Thank you to all of our contributors.

Writing

Hazel Longuet submitted This Week’s 20 Most Popular Articles On Writing posted at Novel Experience, saying, “Here are top 20 articles that got most traction from my social media followers last week. They cover the whole gamut (writing, self-publishing, book promotion, author platforms, social media). A collection of great articles from great authors.”

writer at work

Book Publicity

Sarah Bolme submitted Are You Paying Attention? posted at Marketing Christian Books, saying, “The average person’s attention span is 8 seconds while a gold fish’s attention span is 9 seconds. Find out what this means.”

Getting Published

Erica Verrillo submitted 12 Writing Contests in March – No Entry Fees posted at Publishing… And Other Forms of Insanity, saying, “There are lots of writing contests with deadlines in March (some even fall on the Ides), and they cover the spectrum from poetry to Hoosier lit. Short story contests abound. So, don’t be shy. Take a chance and enter a contest. Who knows, you may win!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 23, 2015
February 28, 2015by: Penny
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Let’s take a look at some top book promotion and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include the real reason your book was rejected, how to get good reviews for your books, social media tips for authors, and more. Happy marketing!

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* 6 Reasons Why Some Books Will Never Be Bestsellers

“Why am I not selling books?” is something many authors ask when they don’t see results. If your book isn’t selling, this is why it might be happening:

http://www.selfpublishingreview.com/2015/02/six-reasons-why-some-books-will-never-be-bestsellers/

book review word cloud

* How to Get Good Reviews for Your Books

All authors want to get book reviews. These steps will help you find the right reviewers:

http://korymshrum.blogspot.com/2015/01/tbt-how-to-get-good-reviews-for-your.html

* Get to Know Your Amazon Central Account

This feature is something many authors overlook. Here’s what you should know to take advantage of it:

http://www.sandyappleyard.com/2015/02/20/get-know-amazon-central-account-heres/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

A rejection hurts, but it’s not about you. There are many reasons a manuscript doesn’t get selected:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* The #1 Marketing Strategy for Writers with a Day Job, Kids, Etc.

This is the reality for many authors: they have jobs, families, lives – on top of their writing. Here’s how they can steadily promote their books, too:

http://yeseniavargas.com/the-1-marketing-strategy/

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

There are a lot of books out there and if you passively wait for readers to find you, you could wait a long time. Try this instead:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* Social Media for Authors Podcast: Improve Your Marketing Results

Using social media is less of a chore if you learn about the shortcuts and tools that can help you:

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* How to Self-Edit Your Book Before Turning it Over to a Professional

You should hire a professional to edit your book, but here’s how you can get your book into good shape before handing it over:

http://edenbaylee.com/2015/02/24/on-the-subject-of-self-editing/



AME Blog Carnival: Tips and Tricks for Writers and Authors – February 23, 2015
February 23, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on writing, self-publishing, and book marketing. Thank you to all of our contributors.

Book Marketing

Mayowa Ajisafe submitted Case Study: From Launching Her First Book To Becoming An Amazon Best Seller posted at Authors Crib, saying, “In this episode of the Authors Crib Podcast, we discussed about what happened from A to Z with her book launched and how she walked her way to becoming an Amazon best-selling author in the first week of her book launch and the lessons she picked from that as well as some tips and strategies that can help you achieve the same result with your book launch.”

amzon box

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Kindle Formatting posted at Format a Book in Word, saying, “Formatting for the Kindle is really plain formatting (just like typing on a typewriter, if you’re old enough to remember those days). In this post I explain formatting your Word file for the Kindle.”

Writing

David Leonhardt submitted Not All Words are Created Equal posted at THG Writing Services, saying, “Not all words are created equal. Some are more powerful than others. Some are more precise. Some will elicit the right reaction.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 16, 2015
February 21, 2015by: Penny
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Get some marketing mojo from these book promotion and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include choosing Kindle keywords, finding revenue streams, using Amazon reviews to sell more books, and more. Happy marketing!

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* Authorpreneurship: To Succeed, Authors Must Be More Businesslike Than Ever

What does this entail? Authors need to think strategically about their brand and how to market themselves and their books:

http://www.economist.com/news/business/21643124-succeed-these-days-authors-must-be-more-businesslike-ever-authorpreneurship

Online Shopping Concept. Shopping Cart With Boxes Over Laptop

* 33 Revenue Streams For Authors – Even If You Write Non-Fiction

This fabulous list from Joan Stewart offers an amazing range of ideas, from special reports, tips booklets, cruise ship workshops, board games and more:

http://thefutureofink.com/33-revenue-streams-for-authors/

* Top 5 Ways Authors Can Promote and Sell More Books

Spread your message through your local market, for instance:

http://www.huffingtonpost.com/dorit-sasson/top-five-ways-authors-can_b_6665110.html

* How to Choose Kindle Keywords

When you select the right words for your book you increase the chances for your book to be discovered:

http://www.selfpublishingreview.com/2015/02/how-to-choose-kindle-keywords/

* Are Novellas the Future of Publishing?

Publisher Tor.com believes so, and they’re focused on creating short reads that people can fit into their hectic daily lives:

http://io9.com/tor-com-explains-why-novellas-are-the-future-of-publish-1685440234

* 6 Trend-Savvy Book Publishing Strategies

With all the competition out there, you want your book to stand out from the crowd. These tips will help:

http://www.huffingtonpost.com/lisa-tener/6-trendsavvy-book-publish_b_6658134.html

* 53+ Free Image Sources for Your Blog and Social Media Posts

Stumped for good images you can use? This list will give you plenty of options:

https://blog.bufferapp.com/free-image-sources-list

* Amazon Reviews: How Readers Look at Them, and How to Sell Using Them

Learn how you can use your book reviews to generate more sales:

http://www.selfpublishingreview.com/2015/02/how-readers-look-at-amazon-book-pages/



AME Blog Carnival: Tips and Tricks for Writers and Authors – February 16, 2015
February 16, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This edition features posts on book marketing, getting published, writing, and book sales. Thank you to all of our contributors.

Writing

Hazel Longuet submitted 20 Writing Tips: This Week’s Most Popular Articles On Writing posted at A Novel Experience, saying, “Here are top 20 articles that got most traction from my social media followers last week. They cover the whole gamut (writing, self-publishing, book promotion, author platforms, social media). A collection of great articles from great authors.”

writing working on laptop keyboard

Getting Published

Erica Verrillo submitted 23 Poetry Publishers Accepting Unagented Manuscripts posted at Publishing… And Other Forms of Insanity, saying, “This list consists of publishers that do not charge a fee or require an agent, and which offer royalties, however modest. All of them publish book-length collections and/or chapbooks.”

Book Marketing

Iola Goulton submitted Introducing NetGalley posted at Australasian Christian Writers, saying, “What is NetGalley, and how does it work (for writers and reviewers)?”

Book Sales

Sarah Bolme submitted The State of Fiction Reading posted at Marketing Christian Books saying, “Is fiction reading on the decline? If so, what does this mean for book sales?”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 9, 2015
February 14, 2015by: Penny
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We’ve got some great tips for you from these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include getting more out of Twitter, keeping inspired to write, handling bad book reviews, and more. Happy marketing!

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* Be Traditionally Published or be Damned?

Being a self-published author means you’ve survived the gauntlet of publishing to get your book out to the world:

http://nadinematheson.com/2015/01/27/be-traditionally-publish-or-be-damned/

* How to Handle Bad Book Reviews

For starters, develop a thick skin or just don’t read reviews of your book:

http://jodyhedlund.blogspot.com/2015/01/how-to-handle-bad-book-reviews.html

book review word cloud

* 10 Things to Say to a Writer Who’s on the Ledge

If things don’t look so good, here are some things to remember to put it into perspective:

http://www.novelrocket.com/2015/02/10-things-to-say-to-writer-whos-on-ledge.html

* The Ebook is Not Dead

Don’t believe the hype, the statistics prove that ebooks are alive and doing well:

http://www.theguardian.com/books/2015/feb/01/the-ebook-is-dead-long-live-print-digital-sales

* 8 Compelling Ways to Tell 140 Character Stories On Twitter

Discover the elements of a great tweet:

http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/

* Judging a Book by Its Cover: What Publicists & Media Want to See on the Outside of a Book

This book cover checklist will ensure you produce the best cover for your book:

http://blog.bookbaby.com/2015/02/judging-book-cover-book-publicists-media-want-see-outside-book/

* 3 Common Mistakes Authors Make With Amazon Book Listings (and how to fix them!)

Is your Amazon listing doing everything possible to make your book appealing to readers?

http://www.powerupforprofits.com/2015/02/authors-amazon.html

* 53+ Free Image Sources for Your Blog and Social Media Posts

Images are important, and this list of resources will help your graphics stand out wherever you use them:

https://blog.bufferapp.com/free-image-sources-list





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