The Book Marketing Blog

by Penny Sansevieri
Six Book Marketing Mysteries Unraveled to Help You Get Great Reviews and Sell Your Book!
August 20, 2015by: ameeditor

I’ve been in this business a long time, and have heard this complaint thousands of times. Authors often tell me their books get great reviews (on Amazon, Goodreads, blogs, etc.), receive literary awards, yet still, the book sales just don’t happen. Authors get frustrated and say, “I just don’t get it!” But sometimes, it might just be a matter of taking a closer look at your marketing strategy and analyzing it with a different lens. If this sounds like your…

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What’s buzzing this week in book marketing & publishing
August 15, 2015by: ameeditor

Here are some of my most talked about Tweets of the week – don’t miss out on the latest in book marketing & publishing! 22 Ways a Blog Can Sell Books 6 self-editing tips to strengthen your writing Why Social Media is Still Your Best Path to Book Visibility Tools for novelists: Here are 5 of the best How Analytics Will Change Publishing 4 Steps for Organizing Plot Ideas Into a Novel How YouTube Can Help Self-Published Authors Sell More Books…

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Last Chance to Save! Special Price Ends Today – Don’t Miss this Chance to Amp up your Amazon Book Sales!
August 5, 2015by: ameeditor

LAST DAY TO SAVE! Special pricing on Penny’s How to Sell Your Books by the Truckload multi-video tutorial program ends TODAY. Don’t miss this great chance to amp up your Amazon book sales! Would you like to learn how to turn Amazon into your 24/7 sales machine? (What author wouldn’t!) With over 4,500 books being published each day, how will yours get noticed? Luckily, Penny has just released the brand-new How to Sell Your Books by the Truckload multi-video tutorial program. The…

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Sell More Books on Amazon! Tip #5: Power Up the Keywords for Your Book
August 4, 2015by: ameeditor

Did you know that you’re allowed up to seven keyword strings on the back-end of your Amazon book page? That’s right! That means that you can use search strings that readers would plug into the Amazon search bar to take them right to your book. Think of search strings like “how to sell more books on Amazon” or “new romance books” – both of these are popular searches on Amazon.com. Just make sure that your keywords match your book’s benefits…

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Sell More Books on Amazon! Tip #4: Promote that eBook!
July 28, 2015by: ameeditor

If you’ve got an eBook promotion coming up, here are some great places to list your eBook for free or paid promos. Want to know more about promoting your eBook? Check out our eBook guides:  Your eBook Deal How-To Guide! and Your eBook Deal How-To Guide: Twitter and Hashtags.     Ereader News Today: http://www.ereadernewstoday.com/     Kindle Nation: http://kindlenationdaily.com/     Pixel of Ink: http://www.pixelofink.com     Inspired Reads: http://www.inspiredreads.com     Ignite Your Book: http://igniteyourbook.com/     BookGorilla: http://bookgorilla.com/     GoodKindles: http://www.goodkindles.net/ Sell More #books on #amazontip: thank #bookreviewers…

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 12, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Are you terrified of marketing? Learn how to overcome your fear with this article from Lisa Tener: Marketing Terrifies Me: How to Overcome Fear of Marketing / Sales (for Authors and Others). Demystifying Keywords, Categories, and Themes For Amazon Indie Authors – Penny’s guest post on Writer Unboxed. What every writer wants! The Secret To Getting Your Book on the TODAY Show from Dan Blank! Lessons from Buzzfeed on how to…

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 5, 2015by: ameeditor

  We hope you all enjoyed a healthy and happy Independence Day! The world’s 57 Largest Book Publishers in 2015 from Publisher’s Weekly. Are you leveraging news for your book or business? Here, Penny recommends Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business. Announcement! Smashwords now Allows “Assetless” Pre-Orders. $0.99 until 7/6 only on Amazon! Lutheran Reformation eBook Where Christ is Present! Want to learn about self publishing from the experts (and eat pizza!)? Join Penny…

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Six Ways To Think Like a Publicist and Sell More Books!
July 1, 2015by: ameeditor

  Being a publicist is more than knowing how to craft a snazzy email, it’s a dedicated, ongoing effort. If you do it right, you can accumulate great mentions, features, and reviews…and sell more books! Know the rules, honor the rules and if you’re lucky, the media will beat a path to your door. 1. Think Like a Journalist: Journalists care about one thing: “Will this interest my readers?” Use that objectivity to gain greater access to media, both online…

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Weekly Wrap-Up – Book Marketing Fun Finds!
June 28, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Promoting your book on a budget? Check out Bookbaby Blog’s 20 Thrifty Ways to Get Your Writing Out There. Only six months until Christmas! Don’t miss my tips on Getting a Head Start on Holiday Sales! Want to write a novel? Here are 6 bad reasons (and 6 good reasons!) to write one from Anne R. Allen. Now through July 6th – mystery ebook Killer Wedding Cake by…

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Getting a Head Start on Holiday Sales
June 26, 2015by: ameeditor

Most authors I work with do, at some point, have their eye on holiday sales. The problem is that they often start on this a bit too late. You may have seen the “Christmas in July” ads and while these advertisements may seem a bit corny and perhaps a bit ill-timed they are anything but. In fact, if you want to get yourself and your book ready, there’s no better time than July to do just that. Why? Well, maybe…

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