The Book Marketing Blog

by Penny Sansevieri
This Week in Publishing – Bits and Bites for July 3
July 3, 2010by: Penny

It’s the week of fun edition; with crazy book titles, the worst how-to books, odd author items sold at auction and more – perfect for summer. Oh – and there’s some serious publishing news mixed in, too. Have a happy and safe Fourth of July! * Advice for authors on book promotion and reviews, http://bit.ly/d290Nf. * GetGlue, a social network for entertainment, partners with book publishers for summer’s hot reads http://bit.ly/9OYwiG. * Gay themed novels for young readers enter the…

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This Week in Publishing – Bits and Bites from June 26, 2010
June 26, 2010by: Penny

It’s hard to get away from digital books – even if you don’t own an e-reader, they are in the news and this past week was no exception. As soon as Barnes and Noble lowered the price on the Nook, Amazon followed suit by lowering the price on its Kindle, with both now under $200; and Borders was right on their heels, with a great deal and gift card for its Kobo. And the outcome: at least for now, great…

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This Week in Publishing – Bits and Bites from June 19, 2010
June 19, 2010by: Penny

What is the future of publishing? That’s been the question on many minds for some time now, and this week at the Untethered Conference in NYC, publishers tried to sort it all out. The conference produced some good news and information for the industry according to its standard-bearers, while many observers live tweeting the event wondered if the speakers were on an acid trip (really – this was the Tweet from @SmartBitches: #unteth and that’s the end of the CEO…

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This Week in Publishing – Bits and Bites from June 12, 2010
June 12, 2010by: Penny

The publishing world does not really slow down in the summer months – there is always something happening … * In the complain and sometimes you get results department, Amazon now has live paid and free hourly Kindle Bestseller lists available: http://amzn.to/9ZigzK. * Already a hot seller, The Short Second Life of Bree Tanner by Stephenie Meyer is now available for free through July 5 if you are willing to read it online: http://ht.ly/1V8g3. * No matter how much texting…

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This Week in Publishing – Bits and Bites for June 5, 2010
June 5, 2010by: Penny

The publishing world is never dull, sit back, and enjoy: whether it’s growth in e-book sales, a new digital e-reader device entering the market, an upgrade to an existing digital reader, a longtime holdout to digital books agreeing to offer his work as e-books, hardly a day goes by without more news on the digital front. Oh, and there’s a lot of non e-book/digital device related news too! * E-book sales jumped 252% in the first quarter of 2010, the…

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The Week in Publishing – Bits and Bites for May 29, 2010
May 29, 2010by: Penny

This past week brought Book Expo America, the publishing industry’s annual gathering. The show was a two-day affair although word is next year’s event will be extended to three days. Aside from new book buzz – which is always a show highlight – topics included the future of the industry, digital books and their impact on publishing and social media. Suggested BEA reading includes: * CEOs debate e-books, piracy, and the value of the book http://ht.ly/1PF4d * Online communities meet…

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Shame on you, Publish America
February 24, 2010by: Penny

I wondered at first if this was a joke. PublishAmerica sending your book to Random House? While this may seem like a good idea to some, the truth is it’s likely a scam. Here’s the deal. Random House has enough unsolicited submissions to last them a lifetime and unless PublishAmerica has gotten into some special arrangement with RH (which I doubt) – then this major NY house won’t give PublishAmerica’s books the time of day, especially if they’re submitted en…

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Green Books Campaign
November 10, 2009by: Penny

Today, 100 bloggers, who review books on a regular basis, will simultaneously publish their book reviews of a “green” book of their choice. This unique campaign, organized by Eco-Libris (www.ecolibris.net), aims to encourage both publishers and readers to get greener and make sure books are printed responsibly. “Although there’s so much hype around e-books, books printed on paper dominate the book market, and we want them to be as environmentally sound as possible,” explains Raz Godelnik, co-founder and CEO of…

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What's Wrong With Publishing
December 4, 2008by: Penny

After “Black Wednesday” as it’s being called many publishing insiders have spoken out about what’s wrong in the industry. This is probably one of the best blog posts I’ve seen on this: http://www.ereads.com/2008/12/behind-publishings-wednesday-of-long.html

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Yep. We are giving away books (and we need your help)
December 3, 2008by: Penny

In light of the dim outlook for sales this year in publishing, the AME team has decided that instead of giving holiday gift baskets of chocolates and goodies to clients that we’re going to give books instead. But it doesn’t really make a lot of sense to send books to publishers (hmmm) so instead we’re going to buy books and give them to organizations. This is where we’d like your help. We’d love to gift books to children, soldiers, and…

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