Book Marketing Blogsby Penny Sansevieri
June 19, 2010
What is the future of publishing? That’s been the question on many minds for some time now, and this week at the Untethered Conference in NYC, publishers tried to sort it all out. The conference produced some good news and information for the industry according to its standard-bearers, while many observers live tweeting the event wondered if the speakers were on an acid trip (really – this was the Tweet from @SmartBitches: #unteth and that’s the end of the CEO panel. I don’t think i dropped acid but perhaps i did and this is alternate universe).
Who to believe? Without a crystal ball, it’s hard to say, but here are some stories and tweets from the event – some retweeted by our own Penny Sansevieri (http://twitter.com/Bookgal) – so you decide:
iPad Love and the Future of Book Publishing at Untethered 2010 from Publishers Weekly.
Bold Predictions for the Tablet Market Need a Dose of Reality from DailyFinance
What is the future of publishing? – books any way you want them. Follow the consumer
Harper Collins CEO Brian Murray predicts digital will make up 40 to 50 pct of book sales in 5 yrs.
Osnos, Steinberger, Murray & Reidy say book publishing biz model is “healthy.” /via @calreid (I am pondering definition of healthy)
Yet again myth that consumers expect content for free is trotted out.
The book publishing CEOs are delivering upbeat messages but their voices are like they’re at a funeral
And now for the rest of the news:
* Don’t doubt the power of social media. During the Lakers-Celtics finals Thursday night there were more than 3,000 tweets per second during the game
* Juicy novel alert: ex-View host Star Jones pens book about ‘Daytime Talk Show Revenge’ http://ht.ly/1Y8r1
* Gift book ideas for Father’s Day (still time for last-minute shopping!) http://ht.ly/1Yeai
* Bestselling self help author Wayne Dyer accused of plagiarism http://ht.ly/1YMeG
* Amazon.com is the #1 financially healthiest retail company for two years running http://ht.ly/1YMi8
* 16 year old sailor just rescued from Indian Ocean to write book http://ht.ly/1YN6x
* 5 lessons publishers can learn from film and music http://ht.ly/1Z48n
* Is the compromise Kindle e-book price going to be $12.99? http://ht.ly/1ZAr5
* What are the 5 ‘buzziest’ summer beach reads? http://ht.ly/1ZAur
* The Kardashian sisters get a book deal, Kardashian Konfidential, an “advice book with lots of pictures” http://ht.ly/2032F
* ‘My Publishing Journey from eBooks to pBooks’ (author Boyd Morrison for Huffington Post) http://ht.ly/20372
* ‘Publishers are not as dumb as some people think’ (re: how many publishers have the upper hand regarding electronic book rights) http://ht.ly/2038L
Related articles by Zemanta
- Untethered (I Hope) (smartbitchestrashybooks.com)
- Publishers Comment on the iPad “Changing Business” (macstories.net)
- Star Jones Lands Book Deal With Gallery Books (readersread.com)
June 12, 2010
The publishing world does not really slow down in the summer months – there is always something happening …
* In the complain and sometimes you get results department, Amazon now has live paid and free hourly Kindle Bestseller lists available: http://amzn.to/9ZigzK.
* Already a hot seller, The Short Second Life of Bree Tanner by Stephenie Meyer is now available for free through July 5 if you are willing to read it online: http://ht.ly/1V8g3.
* No matter how much texting they do (and it’s A LOT), teens still seem to prefer print books over digital formats: http://ht.ly/1VbXE.
* They’ll quibble over what this means, but iBook users have downloaded more than 5 million e-books, says Steve Jobs http://ht.ly/1VH2z.
* However, Apple cannot become complacent since the brawl to dominate the e-book market is only just beginning: http://ht.ly/1VH83.
* The show may be over but there’s still news: BEA 2010 Survey of Book-Buying Behavior (interesting findings!) http://ht.ly/1VHFc.
* Some very interesting thoughts on Kindle pricing, business models and competition from marketing guru Seth Godin: http://dld.bz/gqZx.
* Actress Demi Moore’s memoir reportedly sells for $2 million – will you read it? http://ht.ly/1Wki7.
* Gleeks rejoice: the first in a line of Glee-themed books will hit stores in August: http://ht.ly/1WjA5.
* 25 iconic book covers as noted by AbeBooks: http://ht.ly/1WEs0.
* With his latest book in stores, John Grisham is now a bestselling children’s author, too: http://ht.ly/1Wiv3.
* The New York Times takes a comparative look at the big e-readers: “smarter devices and more choices” http://nyti.ms/cc1ttR.
* The Author’s Guild and Wiley Publishing is having a dust-up over royalties that the publisher proposed for its authors, with a lot of back and forth that Publishers Weekly recaps: http://ht.ly/1XqHT.
Related articles by Zemanta
- As Apple Bites E-Book Market, Should Amazon Go ‘Paperback’? (blogs.wsj.com)
- Trouble at Twilight? (When Good PR Intentions Aren’t Enough) (pamil-visions.net)
- Paperback Kindle (sethgodin.typepad.com)
June 5, 2010
The publishing world is never dull, sit back, and enjoy: whether it’s growth in e-book sales, a new digital e-reader device entering the market, an upgrade to an existing digital reader, a longtime holdout to digital books agreeing to offer his work as e-books, hardly a day goes by without more news on the digital front. Oh, and there’s a lot of non e-book/digital device related news too!
* E-book sales jumped 252% in the first quarter of 2010, the biggest growth in the market: http://ht.ly/1Pxbw
* Smart idea: British children’s writer sells e-stories for Nintendo DS: http://ht.ly/1P9ag
* With Apple’s iPad getting a lot of buzz in the book world, here are 5 killer iPad apps for authors: http://ht.ly/1Pxaf
* It’s only been a 100-year wait, but Mark Twain’s autobiography is finally on its way: http://ht.ly/1PxhU
* Color Kindle `still a long way out,’ says Amazon CEO: http://ht.ly/1Q3Gk – and Amazon will launch a thinner, sharper Kindle to compete with iPad: http://ht.ly/1SiFa. Also, the Kindle is for sale in Target stores.
* Parties are planned this summer for the 50th anniversary of the classic To Kill a Mockingbird: http://ht.ly/1Q3Ir
* Test your knowledge of hard times in literature with this Guardian UK quiz: http://ht.ly/1Q4ei
* Time to start a summer reading list, and USA Today has some recommendations: http://ht.ly/1QIdK
* 12 great overlooked books by famous authors: http://ht.ly/1R8Cd
* Novel promo’s a laugh riot (clever promotional idea): http://ht.ly/1RgBX
* Not an overnight success story: Bestselling author David Baldacci discusses his 15 years of rejections: http://ht.ly/1SiDT
* Report: Texas Attorney General probes agency model and Apple – is it price fixing? http://ht.ly/1T1yd
* Bookshelf Porn: A collection of all the best bookshelf photos for people that *heart* bookshelves: http://bookshelfporn.com/
* Why cell phone novels are part of publishing’s future: http://ht.ly/1T1Ai
* Amazon vs. Apple be damned: publishers pine for universal e-book format: http://ht.ly/1T1C0
* What is Kitty up to? Cats can now tweet with a new liveblogging device (hint: at least 75% of the time he or she will be sleeping): http://ht.ly/1T1NR
* Borders adds a $120 e-reader to its shelves: http://ht.ly/1T1Qg
* Apple launches self-publishing iBooks program: http://ht.ly/1T1TF
* Another holdout relents: Larry McMurtry joins the e-book rush: http://ht.ly/1TvH6
* Digital sales will overtake print sales in five years, not ten, says president of Sony’s digital reading business division: http://ht.ly/1TvP3
* The Fast Company Guide to E-Readers (which one is best?) http://ht.ly/1TvXg
* Hyperion teams up with Glamour magazine for a series of books: http://ht.ly/1U4GC
* The New Yorker has chosen its “20 Under 40″ list of fiction writers worth watching: http://ht.ly/1U4SI
* Bloomberg’s Top 50 Business Books (published since Jan. ’09): http://ht.ly/1U50f
* 10 great summer books from O magazine – reviews and reading guides: http://ht.ly/1UcUP
* Twenty successful self-published authors: http://ht.ly/1SiEF
Related articles by Zemanta
- ‘Vanity’ Press Goes Digital (online.wsj.com)
- eReader happenings – particularly around the globe (ireaderreview.com)
- Texas AG questions e-book publishers (news.cnet.com)
May 29, 2010
This past week brought Book Expo America, the publishing industry’s annual gathering. The show was a two-day affair although word is next year’s event will be extended to three days.
Aside from new book buzz – which is always a show highlight – topics included the future of the industry, digital books and their impact on publishing and social media.
Suggested BEA reading includes:
* CEOs debate e-books, piracy, and the value of the book http://ht.ly/1PF4d
* Online communities meet the real world http://ht.ly/1Q9hD
* Global e-books and the agency model at IDPF’s Digital Book 2010 http://ht.ly/1Q9jq
* Publishing for the age of abundance, http://ht.ly/1QmMm
* Technochondria http://ht.ly/1QmNq
* Designing e-strategy for authors http://ht.ly/1QIBb
* Which books are getting big buzz at BEA? PW takes a look: http://ht.ly/1QIHE
Random tips from BEA:
* Authors should own their own e-mail lists! Do not rely on publisher, empower yourself, grow readership
* New term being bandied about at BEA: authorpreneur
* Bowker: Computer is still biggest e-reading device (37%); then Kindle (32%), iPhone (10%), iPad (3% after 3 weeks in market!)
* 9% of the US adult population bought an ebook in 2009. 56% bought actual books.
* Cell phone books were 4 of 5 top titles in Japan last year. All are free online (w/ writer-reader interaction), millions sold in print.
* Solid advice: publishers need to be training authors on social media, starting with goals & philosophy, not specific platforms
And… be sure to tune into Publishing Insiders on Tuesday, June 1, 4 p.m. Pacific where we’ll talk about the hottest genre around – Erotica: http://www.blogtalkradio.com/thepublishinginsiders/2010/06/01/its-getting-hot-in-here–erotica-equals-hot-books:
Steamy novels and cover boy hunks have given publishing a much-needed shot in the arm. Learn how the Erotic Romance genre is just exploding. Learn about the skyrocketing sales and the methods erotica authors and publishers use to find their audience. And – wonder how those handsome hunks end up on the cover? We’ll find out how they get there and what it’s like to be on the cover of one of the hottest selling books around! Our guests include author Jayne Rylon, http://jaynerylon.com/, Tina Engler Keen, founder of Elora’s Cave Publishing, http://www.jasminejade.com/ and cover model CJ Hollenbach, http://www.cjcovermodel.com/.
Have a happy and safe Memorial Day weekend!
Related articles by Zemanta
- Bea (yodiwan.wordpress.com)
- At BookExpo America, Anxiety Amid The Chatter (huffingtonpost.com)
- Sony Will Release Rival eReader In Japan One Day Before iPad Launch (huffingtonpost.com)
- Publish Your Own Book On Apple’s iBooks (huffingtonpost.com)
- Penguin, Amazon Reach eBook Deal At Last (huffingtonpost.com)
February 24, 2010
I wondered at first if this was a joke. PublishAmerica sending your book to Random House? While this may seem like a good idea to some, the truth is it’s likely a scam. Here’s the deal. Random House has enough unsolicited submissions to last them a lifetime and unless PublishAmerica has gotten into some special arrangement with RH (which I doubt) – then this major NY house won’t give PublishAmerica’s books the time of day, especially if they’re submitted en masse as it seems to indicate from this blog post.
Here’s the truth: do your homework authors. Don’t buy into something just because someone is throwing a “big name” at you. If it looks too good to be true, it likely is.
And frankly, this is the kind of thing that gives self-publishing a bad name.
November 10, 2009
Today, 100 bloggers, who review books on a regular basis, will simultaneously publish their book reviews of a “green” book of their choice. This unique campaign, organized by Eco-Libris (www.ecolibris.net), aims to encourage both publishers and readers to get greener and make sure books are printed responsibly.
“Although there’s so much hype around e-books, books printed on paper dominate the book market, and we want them to be as environmentally sound as possible,” explains Raz Godelnik, co-founder and CEO of Eco-Libris. “Very few books are currently printed responsibly and we hope this initiative will bring more exposure to “green” books. Through this campaign we want to encourage publishers to get greener and readers to take the environment into consideration when purchasing books.”
We were pleased to participate by submitting for review one of the green books we toured online earlier this year: The Lazy Environmentalist on a Budget by Josh Dorfman. Not only is the book chock full of easy to implement green ideas, the book was published using green practices.
Publishers big and small are represented, and the books themselves cover a variety of topics, including cooking, poetry, travel and more.
The review sponsor, Eco-Libris, is an interesting organization. Eco-Libris attempts to balance out books by planting trees and to date, according to its press release, has balanced out over 110,000 books by planting more than 120,000 trees.
The links to all participating blogs is available at Eco-Libris website (http://www.ecolibris.net/greenbookscampaign.asp).
December 4, 2008
After “Black Wednesday” as it’s being called many publishing insiders have spoken out about what’s wrong in the industry. This is probably one of the best blog posts I’ve seen on this: http://www.ereads.com/2008/12/behind-publishings-wednesday-of-long.html
December 3, 2008
In light of the dim outlook for sales this year in publishing, the AME team has decided that instead of giving holiday gift baskets of chocolates and goodies to clients that we’re going to give books instead. But it doesn’t really make a lot of sense to send books to publishers (hmmm) so instead we’re going to buy books and give them to organizations. This is where we’d like your help. We’d love to gift books to children, soldiers, and seniors and we’re looking for organizations that need them the most. Got any ideas? Please post them on the blog or email me at firstname.lastname@example.org.
Let’s all go out and buy an extra book this year and support the industry we all love so much!
October 30, 2008
It’s true, Simon & Schuster announced today it was releasing a follow-up to The Secret just in time for holiday shopping. With an advance print of 750,000 they are hoping all readers of The Secret will flock to this new book…
September 15, 2008
Sunday’s New York Times had a very interesting (albeit depressing) article on the state of the New York book publishing market.
Of the many points they made one really jumped out at me and that’s this: there are no magic bullets, there’s no quick and easy way to become famous. There is, however, one strategy that works. It’s not glamorous but it does require work and that’s this: repeated exposure. Don’t believe me? See for yourself. There’s a lesson here for all of us, get out there and stay out there. Keep marketing, even when you don’t think the market is listening.