The Book Marketing Blog

by Penny Sansevieri
Fans, Friends, and Followers: How to Build a Solid Author Platform That Sells More Books!
February 7, 2011by: Penny

Part 1: What is a Platform and How Can You Identify it? There’s a lot of information out there on the “how” of social media: How to set up a Twitter account, how to tweet, how to build a fan page, etc. But there isn’t a lot of information on why you’d want to use social media. You might say, “Well, everyone is doing it and having great success!” I would observe that not everyone is having great success; in…

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Best of the Web Tips for the Week of Dec. 13, 2010
December 17, 2010by: Penny

We’re highlighting several of the best book marketing Tweets during the past week to boost your marketing efforts. These tips come from bloggers, marketers, authors and others and cover a variety of topics, such as finding an agent, keeping your readers on your blog longer, creating a Facebook Page, and how to maximize your book revenue. Best of luck with your marketing! * 7 Ways to Define Your Blog’s Target Readers, http://dld.bz/98K8. * Marketing Tips for Authors: 5 Tips In…

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This Week in Publishing: Bits and Bites for Sept. 4, 2010
September 4, 2010by: Penny

It’s Labor Day weekend and hopefully you’ll get out, have some fun and enjoy the last hurrah for summer… Image by trp0 via Flickr Publishing is still in some limbo – Ron Burkle and Len Riggio continue to fight over the future of Barnes and Noble. More and more e-readers are coming onto the market, and there is now an e-reader priced under $100. What will the holidays bring in terms of price wars? It’s bound to be good for…

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This Week in Publishing: Bits and Bites for August 28, 2010
August 28, 2010by: Penny

Image via Wikipedia Round one goes to Random House, which “won” its battle with Wiley Agency’s Odyssey Books over digital rights. Wiley created Odyssey to publish e-books and signed an exclusive deal with Amazon to offer e-books of 20 classic titles, from the likes of Philip Roth, Martin Amis and John Updike, which Random House promptly protested. Since most of the Odyssey authors had print deals with Random House, the publisher claimed the digital rights as well; this week the…

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This Week in Publishing: Bits and Bites for August 21, 2010
August 21, 2010by: Penny

It’s time to veg out; summer is just about over, back to school is around the corner (if not already underway). Let’s kick back as key events in the publishing world play out. Will Barnes & Noble be sold or become privately owned? Will Wiley Agency’s e-book imprint Odyssey succeed? What will happen with the digital book and digital reading device price and product wars? We’ll just have to wait and see. Image by david_shankbone via Flickr We’ll consider lighter…

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This Week in Publishing: Bits and Bites for August 14, 2010
August 14, 2010by: Penny

While Barnes & Noble gets ready to put itself up for sale, there is speculation that Len Riggio, chairman of the board, wants to take the company private. But first he’ll have to contend with a possible proxy fight with the second leading shareholder, Ronald Burkle. Image via CrunchBase Although B&N offered a positive financial forecast in June at its investors conference, based on the introduction of its Nook digital reader and its move into digital publishing, Wall Street was…

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This Week In Publishing: Bits and Bites for July 24, 2010
July 24, 2010by: Penny

Just when it seemed like the dog days of summer had descended on the publishing world, The Wylie Agency fired the shot that echoed throughout the industry – a shot that will have far-reaching consequences. The agency launched a digital publishing business, called Odyssey Editions, to sell e-book editions of classic titles that are available exclusively on Amazon.com by such Wylie clients as Philip Roth, Martin Amis, Salman Rushdie and John Updike. Image via Wikipedia Already, Random House has stepped…

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This Week in Publishing: Bits and Bites for July 17, 2010
July 17, 2010by: Penny

Image via CrunchBase To Tweet or not to Tweet – it’s a question many authors and publishers ask. The truth is, tweeting in and of itself does not generate book sales. But in terms of exposure, Twitter is a great tool for authors and publishers, and this week one big topic du jour in the publishing world concerned Twitter, and in particular, the use of hashtags to highlight a subject (such as #dearauthor). Read all about it below, and enjoy…

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How to Get an Agent or Publisher For Your (Self-Published) Book
July 12, 2010by: Penny

I get this question a lot: “Now that I’ve self-published I need to find an agent, how do I do that?” Well, it might seem to be a simple and easy transition. I mean you’re already published so it shouldn’t be that hard, right? Not so fast. There are a number of things you need to know before you run headlong into an effort to get a publishing contract. Image by herzogbr via Flickr First off, publishers like what other…

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This Week in Publishing: Bits and Bites for July 10
July 10, 2010by: Penny

What’s better than an anniversary? In the publishing world, the classic bestseller To Kill a Mockingbird turns 50. While author Harper Lee may be a bit of a recluse, that hasn’t stopped fans of the book and author from celebrating – there are events all around the country. Interestingly enough, all this buzz about To Kill A Mockingbird has put the book back on the bestseller list! Image via Wikipedia We’d be remiss not to mention the latest development with…

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