The Book Marketing Blog

by Penny Sansevieri
Publishing Insiders Wrap-up: Google SEO Updates and Staying Safe From Malware/Hackers
June 13, 2012by: Penny

We had a great show about malware and Google updates, full of useful information to keep you protected and productive online. Our special guest was SEO expert Susan Gilbert. About our guest: An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a…

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Best of the Web Book Marketing Tips for the Week of April 2, 2012
April 6, 2012by: Penny

Enjoy a collection of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include maximizing your LinkedIn profile, getting bookstores to carry indie books, promoting an author’s books on Pinterest, improving your ebook sales, and much more. Happy marketing! ************** * How Authors Promote Each Other’s Books on Pinterest It never hurts to help your friends, especially if they are authors. Here’s how you can use Pinterest to promote…

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Indie Books and Bookstores…
April 4, 2012by: Penny

Guest post by Steve Moore: Recently an edition of the NY Times featured an article on Barnes & Noble bookstores in the business section.  A summary of the article:  B&N thinks that it’s doing everything it can to survive.  My observation:  No, there are things it could do but doesn’t want to do.  Since we are in the middle of a paradigm shift in the publishing world, I wouldn’t dare make predictions on how eBooks and indie publishing are going…

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Publishing Insiders Wrap-Up: Special Guest Arielle Ford
February 22, 2012by: Penny

We had a great show with Arielle Ford, author and publicist, who discussed her latest book as well as what she did to market this book (compared to past books). The show opened with some industry news from hosts Penny Sansevieri and Paula Krapf. A lot of publishing news these days is tied to the letter “A” for Amazon. On Feb. 13, author J.A. Konrath wrote a post titled “Amazon Will Destroy You” for his blog, A Newbie’s Guide to…

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Best of the Web Book Marketing Tips for the Week of January 23, 2012
January 27, 2012by: Penny

Enjoy some of the most informative book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include the best time to post content, how to increase your book’s Amazon rank, Facebook marketing tips, and much more. Happy marketing! ************** * The New Author Pitch: Show, Don’t Sell Learn how to use the right words to get noticed by the various audiences you want to reach: http://www.alanrinzler.com/blog/2012/01/16/the-new-author-pitch-show-don%E2%80%99t-sell/

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Publishing Insiders Wrap-Up: Facebook Facts from Social Media Expert Mari Smith
January 11, 2012by: Penny

We had a great show on relationship marketing with expert Mari Smith, author of The New Relationship Marketing. About our guest: Mari Smith is a social media expert and trainer who is considered the queen of Facebook. She was dubbed “the Pied Piper of the Online World” by Fastcompany.com. http://www.marismith.com/books/ People have always done business with people they know, like, and trust. That’s what relationship marketing is all about. In today’s world, thanks to social networking online, there are new,…

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Best of the Web Book Marketing Tips for the Week of May 23, 2011
May 27, 2011by: Penny

We’ve rounded up a few of the top book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include building an online presence to sell books, promoting your articles with social media, creating a great bio and keeping track of the top publishing trends – and much more. Happy marketing! * Marketing Your eBook as an Audiobook When it comes to your eBook, consider it one of your marketing techniques and offer it in audio…

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But, can you get me on Oprah?
May 26, 2011by: ameeditor

Today at #BEA11, a bunch of folks gathered round a wide-screen TV to watch the final Oprah show. The event was hosted by a publisher who provided champagne, chocolate and mini-cupcakes. At the end of a long day at BEA, it was a welcome treat. There was quite a crowd gathered round the TV, and as Oprah walked on the screen, the group fell silent. The TV audience stood up and applauded and behind me I heard a woman whisper…

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Armchair BEA, Day 2 Giveaways Galore and Best of 2011
May 24, 2011by: Penny

I had fun on Day 1 checking out book blogs, getting reacquainted with some bloggers and meeting some new people, too. Have you checked out the giveaways for participating bloggers this year? AME is one of the sponsors, and we’re giving away a Kindle: http://www.armchairbea.com/p/giveaways.html. There are tons of books and other goodies that will be given away this week. Individual bloggers are also conducting some of their own giveaways, and you can find them on Twitter by using the…

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Welcome to Armchair BEA!
May 23, 2011by: Penny

This is a huge week in the publishing world: Book Expo America. Some of our AME team is in NYC this week where they will meet with publishers, authors and others in the industry. We’ll have plenty of information this week about what’s going on in NYC and online. For those of us who haven’t hit the road, including yours truly, Armchair BEA is a way for bloggers, particularly book bloggers, to connect online, http://www.armchairbea.com/2011/05/kicking-off-armchair-bea.html . We’ll participate via our…

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