The Book Marketing Blog

by Penny Sansevieri
Where do Readers Buy eBooks? (the answer might surprise you)
February 26, 2013by: ameeditor

So where do readers buy eBooks? This clip might surprise you! Here’s an interesting video from Otis Chandler of Goodreads.com taken at Tools of Change. From a survey done by Goodreads.

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Where Your Readers are Finding Books!
February 26, 2013by: ameeditor

Goodreads did a survey and here are the results. Take a look at where these specific titles were purchased. How does this relate to your book? An interesting video from Otis Chandler of Goodreads.com taken at Tools of Change.

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How Agents Can Survive in the New World of Publishing
February 25, 2013by: ameeditor

The publishing world is changing and many say that agents have been hit the hardest. Always super innovative, Jason Ashlock talks about what agents can do to survive the changing publishing landscape. Another great talk from Tools of Change!

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Faking it onto the Bestseller List
February 22, 2013by: ameeditor

Over the years I’ve heard hundreds (maybe thousands of times): “I want to be on the bestseller list!” Great, I say, that will take a lot of work and a lot of planning and even then, nothing is guaranteed. For years now we’ve seen companies come and go, they buy up books to surge the bestseller lists and get the authors fame. Generally the “hit” to the list is short-lived, hence the nature of buying up your own books or,…

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A Recap from Tools of Change for Publishing!
February 19, 2013by: ameeditor

Last week I was at Tools of Change for Publishing in New York which was a jam-packed conference full of some great insights. Just like we did for our Digital Book World post (http://www.amarketingexpert.com/the-evolving-world-of-publishing-what-authors-must-know-to-succeed/), I’ve compiled a list of some of the best and most insightful tweets.   72 hours of YouTube video uploaded per minute to YouTube What a number, right? YouTube is where it’s at. If you haven’t explored having your own YouTube channel I really think you…

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Guy Kawasaki talks about Self-Publishing and APE
January 28, 2013by: ameeditor

What’s got Guy Kawasaki so excited? He’s just self-published his latest book, APE – Author, Publisher, Entrepreneur and he shares his take on self-publishing and whether or not the industry is seeing too much content. If everyone can publish, is that a good thing?

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Hugh Howey Talks about the Success of WOOL!
January 25, 2013by: ameeditor

From Digital Book World, Hugh Howey and his agent, Kristin Nelson, talk about the success of his mega-series, WOOL and how a once self-published author made the transition to traditional. Smart guy! Congrats, Howey – it’s a fantastic story!    

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Why Are Traditionally Published Authors Self-Publishing?
January 23, 2013by: ameeditor

A panel at Digital Book World looked at why authors are turning to self-publishing. Called “hybrid” publishing by the industry, this panel takes a look at how they are helping authors do that. Short clip from this fantastic event!

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Getting the Silent Treatment
January 22, 2013by: ameeditor

              I have had several calls recently with authors who have been marketing on their own and are really concerned about the deafening silence they’ve been getting in response to the work they’re doing. Are you feeling this way? If you’re nodding your head you aren’t alone. Marketing is tough, silence is tougher. Last year I launched a book under a pseudonym, not at all connected with me or AME. Why did I do…

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Is Publishing Dead?
November 14, 2012by: ameeditor

The New York Times did an interesting piece on publishing, though I’m not sure I agree with it the author does point out an interesting fact. The merger of bigger publishers signals a change. At some point, will there be any little guys left? Where do you think publishing is going?   http://www.nytimes.com/2012/11/18/magazine/penguin-random-house-merger.html?et_mid=589639&rid=2646253&_r=0    

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