The Book Marketing Blog

by Penny Sansevieri
Publishing Insiders Wrap-Up: Smart Self Publishing: Part 3, Making Money with Ebooks
February 23, 2011by: Penny

We had a great show that examined the ebook phenomenon and what that means for authors. In a word: opportunity! About our guests: Karen McQuestion’s essays have appeared in Newsweek, Chicago Tribune, Denver Post, Christian Science Monitor and several anthologies. She is the author of six books self-published on Amazon’s Kindle, one of which, the novel, A Scattered Life, caught the attention of an L.A. based production company and became the first self-published Kindle book to be optioned for film….

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Publishing Insiders Wrap-Up: Smart Self Publishing Series: Part 2, Becoming Your Own Publisher
February 9, 2011by: Penny

We had a great show that continues our Smart Self Publishing Series, with Part 2 focusing on Becoming Your Own Publisher. About our guests: Eric Kampmann is President of Midpoint Trade Books, a leading sales and distribution company designed to provide crucial services to today’s independent publishers. Midpoint has built its excellent reputation as an innovative and powerful sales driven company designed to help independent publishers compete successfully in the trade book marketplace. Kampmann is also the Publisher and President…

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Publishing Insiders Wrap-Up: Branding: The Secret to Selling More Books
January 12, 2011by: Penny

We had a great show to kick off 2011 on Branding, why it’s so important and what authors need to know. Consumers crave brands because they crave consistency – that consistency brings them in AND keeps them coming back. For an author, the key is to figure out what your message is and understand the look of the market. What do we mean? People need to be able to look at your book and get who you are and what…

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Publishing Insiders Wrap-Up: Top Publishing Trends for 2011
December 15, 2010by: Penny

It’s been a crazy year in publishing – with one of the top stories being the meteoric rise of ebooks and digital reading devices. iPad, Kindle, Nook, Kobo, Apple, Amazon, Barnes & Noble, Borders … now joined by Google with its eBookstore, which will allow independent bookstores to sell ebooks and give them a place in the digital book world. See http://mashable.com/2010/12/06/google-ebooks/. By the first quarter of 2010, ebooks accounted for 5 percent total book sales in the U.S., according…

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Publishing Insiders Wrap-Up: Secrets to Getting Your Book Into Libraries
December 1, 2010by: Penny

We had another great show hosted by Penny Sansevieri titled ‘Secrets to Getting Your Book into Libraries.’ Before moving onto the show topic, we discussed some publishing news, including a campaign to get people into bookstores this holiday season. Take Your Child to a Bookstore Day is Dec. 4, 2010. Modeled after Take Your Daughter to Work Day, this is designed to help bookstores flourish and thrive. You can learn more – and see if any bookstores in your area…

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Publishing Insiders Wrap-Up: Getting Your Book Into Bookstores with Elaine Wilkes
November 17, 2010by: Penny

We had another great show titled ‘Getting Your Book Into Bookstores,’ with special guest Elaine Wilkes, who offered timely and useful tips for getting your book into stores – just in time for the holidays! To kick things off, we consulted Search Engine Marketing Expert Susan Gilbert for a tip. Image by cobalt123 via Flickr Susan discussed the need to resize or edit online photos and images. Programs like Photoshop are difficult for some people to master, but a free…

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Publishing Insiders Wrap-Up: This Book Will Make You Money with Special Guest Jim Kukral
November 4, 2010by: Penny

We had another great show titled This Book Will Make You Money with special guest Jim Kukral, an expert on web marketing. To kick things off, we consulted Search Engine Marketing Expert Susan Gilbert for a tip. Image via CrunchBase Susan discussed one of the drawbacks of the live “group” chat in Facebook. Although it’s an interesting and potentially useful feature, it can have drawbacks. For instance, after Susan was invited to join chat groups her Facebook mailbox was initially…

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Publishing Insiders Wrap-Up: Blogging Ideas the Whole Year Through
October 21, 2010by: Penny

We had another great show titled “Blogging Ideas the Whole Year Through,” with special guest author and book marketer Tony Eldridge that was chock full of ideas to keep bloggers going all year long. To kick things off, we consulted Search Engine Marketing Expert Susan Gilbert for a tip. Susan offered an inspirational story with a moral for all authors: never give up; getting your book “out there” may take time, but it will happen. Blogging is like planting seeds;…

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Publishing Insiders Wrap-Up: Pursue Your Publishing Dreams
September 9, 2010by: Penny

We had another great show titled “Pursue Your Publishing Dreams,” with author and publisher Marc Allen. To kick things off, we consulted Search Engine Marketing Expert Susan Gilbert for a tip. Although Google docs have been around for a while now, Susan said there may be people who don’t realize what a useful set of tools these are. They are available for free. All you need is a Gmail account and then you have access to Google docs, which allow…

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Publishing Insiders Wrap-up: Amp Up Your Book Promotion with Jo-Anne Vandermeulen
August 26, 2010by: Penny

We had a lively and informative show this week full of marketing ideas for authors that we hope you’ll find useful! Image by ilmungo via Flickr First, Search Engine Marketing expert Susan Gilbert discussed a free new social site: BearHug, http://bearhugapp.com/welcome. BearHug offers three main features: * pulse for messages – you can send updates through the web, Twitter, email, RSS, SMS * answers – your community can ask you questions, which you and other BearHug members can answer *…

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