The Book Marketing Blog

by Penny Sansevieri
Publishing Insiders Wrap-Up: Re-Purposing Your Content
July 27, 2011by: Penny

We had a great show featuring Sherrie Wilkolaski, AME’s Director of Marketing, and our special guest Shelley Hitz, discussing the many ways to re-purpose content and communicate with your followers across social media and online platforms. About our guest: Shelley Hitz is an entrepreneur, speaker, author and consultant to organizations, individuals and businesses who want to multiply their impact through self-publishing. She teaches from personal experience. Over a two-year span, while working full-time, she self-published five books, multiple audio CDs,…

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Best of the Web Book Marketing Tips for the Week of July 11, 2011
July 15, 2011by: Penny

We’re highlighting several of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include making yourself irresistible to the media, tracking retweets and clicks on Twitter, using book trailers to drive sales and including 5 essential ingredients on your website. Happy marketing! ************** * The 5 Essential Ingredients of the Writer’s Website Make sure you include these items on your website; your readers will appreciate it! http://ascentiveblog.wordpress.com/2011/06/20/the-5-essential-ingredients-of-the-writers-website/

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Publishing Insiders Wrap-Up: The Future of Author Events
July 13, 2011by: Penny

We had a great show with host Penny Sansevieri and our special guest Amy Collins, who discussed how author events are as relevant as ever. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. http://www.thecadencegrp.com/ Events…

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Publishing Insiders Wrap-Up: Selling Your Book in Bulk and Special Sales
June 15, 2011by: Penny

We had a great show – with a lot of listener questions – covering what authors should know about selling their book in bulk and special sales with our guest Amy Collins. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and…

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Publishing Insiders Wrap-Up: What Authors Must Know About Book Cover Design
June 1, 2011by: Penny

We had a great show on the ins and outs of book cover design (as well as some general book design dos and don’ts) with expert Jeniffer Thompson. About our guest: Jeniffer Thompson is the author of Website WOW: Turn Your Website Into Your Most Powerful Marketing Tool. She brings more than 12 years of marketing and publishing experience to her current position as President of Monkey C Media. She understands the importance of creating a site that will engage…

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Publishing Insiders Wrap-Up: Literary Agents and Their Evolving Role in Publishing
May 18, 2011by: Penny

We had a great show on the future of literary agents, featuring two great guests who are in the midst of all of these changes that impact agents, publishers and authors. About our guests: Katharine Sands is with the Sarah Jane Freymann Literary Agency, founded in 1974. http://www.sarahjanefreymann.com/index.html Jason Allen Ashlock is the founder and principal of Movable Type Literary Group, http://www.movabletypenyc.com/

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Publishing Insiders Wrap-Up: The Dos and Don’ts of Distribution Part 3, ebooks and audio books
May 4, 2011by: Penny

We had an informative show about ebook and audio book distribution with three special guests: * Brian Felsen is president of BookBaby/CD Baby/HostBaby. BookBaby digitally distributes the works of independent authors, poets, memoirists, and publishers, making their ebooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony’s Reader Store, and Amazon.com). He also is the president of CD Baby, the world’s largest online distributor of independent music. www.bookbaby.com * Jeffrey Kafer of SpringBrook Audio is an award-winning…

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Publishing Insiders Wrap-Up: The Dos and Don’ts of Book Distribution, Part 2
April 21, 2011by: Penny

We had a great show about additional distribution options – with an emphasis on getting into bookstores – with special guest Amy Collins. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America.

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Publishing Insiders Wrap-Up: The Dos and Don’ts of Book Distribution
April 6, 2011by: Penny

We had a great show on what every author should know about book distribution. Our guest and cohost was Sherrie Wilkolaski, who is Director of Marketing at Author Marketing Experts, Inc., where she is responsible for client relations, product development, campaign team management and business development. Distribution is a challenge for most authors. Many want to get on Amazon.com, and that’s all they know. But distribution is the ability to get the book out in front of as many people…

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Smart Self Publishing Series, Part 4: Why Book Design & Editing Matter
March 9, 2011by: Penny

We had a great show with host Penny Sansevieri highlighting tips and tricks and savvy publishing advice for book design, front and back covers and editing! About our special guest: Sue Collier is President of Self-Publishing Resources and co-author of “The Complete Guide to Self-Publishing.” As president and CEO of SPR, Sue oversees all book project work, coordinating a team of experts and holding true to the result-getting principles she learned from founder Marilyn Ross. SPR provides turnkey service to…

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