The Book Marketing Blog

by Penny Sansevieri
Publishing Insiders Wrap Up: The Year in Review and Predictions for 2012
December 28, 2011by: Penny

The Publishing Insiders – host Penny Sansevieri, CEO of Author Marketing Experts, Inc. and her guest: Search Engine Marketing Expert Susan Gilbert, along with co-host Paula Krapf, AME’s COO – took a look into their crystal ball to make predictions for 2012 (last year’s predictions are here, http://www.amarketingexpert.com/publishing-insiders-wrap-up-top-publishing-trends-for-2011/). Content is king: Social media used to be about joining social media sites – Facebook, Twitter, and more recently, Google+. Now being part of social media involves cross-channel marketing, using those and…

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Publishing Insiders Wrap-Up: Special Guest Mike Stelzner On Social Media
December 14, 2011by: Penny

In the ever-changing world of social media there is one source that millions turn to: Social Media Examiner. In a little over two years, the site has become an influential and respected source. The story of how it got there offers a useful model for anyone who is looking to grow followers and generate sales, as founder Michael Stelzner explains. About our guest: Social media expert Michael Stelzner is the founder of Social Media Examiner and author of the books…

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Publishing Insiders Wrap-Up: Special Guest Amy Porterfield on Facebook Marketing
December 12, 2011by: Penny

We had a special edition of the show with Facebook marketing expert Amy Porterfield. About our guest: Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts. She is currently leading a webinar titled the Simple Social Media Formula. Learn more at http://www.amyporterfield.com/. Amy was not an early fan of Facebook. She…

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Publishing Insiders Wrap-Up: Special Guest Chris Brogan on Google+
December 7, 2011by: Penny

We had an informative show with social media expert Chris Brogan, who discussed Google+ and why it matters. About our guest: Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. He is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech…

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Don’t Miss Our Special Publishing Insider Shows This Week!
December 5, 2011by: Penny

We have some fantastic expert guests joining The Publishing Insiders for special shows on various aspects of successful marketing on social media. The shows are on new days and times so check the schedule below. Be sure to join us for these great shows! ********************************* Special Guest Chris Brogan Monday, Dec. 5, 10 a.m. PST http://www.blogtalkradio.com/thepublishinginsiders/2011/12/05/special-guest-chris-brogan Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. He is president of Human Business Works, an online…

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Best of the Web Book Marketing Tips for the Week of November 14, 2011
November 18, 2011by: Penny

Take a look at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting booked on national TV, selling your self-published book, attracting your perfect readers, sharing on the web and much more. Happy marketing! ************** * Tips for Getting Booked on National TV The producer of Anderson Cooper’s new daytime show made suggestions to Arielle Ford: http://www.huffingtonpost.com/arielle-ford/book-marketing-tips_b_1082213.html

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Publishing Insiders Wrap-Up: How and Where to Sell Your Self-Published Book
November 16, 2011by: Penny

We had a great show discussing the ins and outs of selling a self-published book with our guest Amy Collins. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. Learn more at http://www.thecadencegrp.com. Here are some…

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Publishing Insiders Wrap-Up: Speaker Tips for Authors
November 2, 2011by: Penny

We had a great show featuring Martha Lanaghen with tips for how authors can be more effective public speakers. About our guest: Martha Lanaghen has more than 25 years of experience in sales, marketing and multi-site operations, including more than 10 years in senior executive roles for major corporations. A couple years ago, she gave up the corporate world, and became an entrepreneur by starting her own consulting firm – The Sparrow Group, where she specializes in improving learning experiences…

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BOOK MARKETING EXPERT NEWSLETTER! Six Simple Ways to Promote Your YouTube Channel
October 13, 2011by: Penny

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. Oct. 13, 2011 Issue #257 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor — Drive Traffic to Your Site — Feature Article: Six Simple Ways to Promote Your YouTube Channel! — Sneak Peek: Third Annual Book Marketing Conference Online — Available Now: AME’s Book Marketing Resources — Book Bits and Bites — Finding Ways to Connect and Relate to Your Readership — Update Your…

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Publishing Insiders Wrap-Up: Publishing Insights from Ellora’s Cave
August 10, 2011by: Penny

We had a great show featuring Susan Edwards, COO of Ellora’s Cave, who discussed the company’s publishing success and offered tips for aspiring romance writers. You can learn more at http://www.jasminejade.com/. Ellora’s Cave got started with digital books in 2000. Jaid Black started the company. Jaid is her pen name; Tina Engler is her real name. Tina was a welfare mom who was reading romance books as an escape, and then she started writing them. She didn’t like how romance…

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