The Book Marketing Blogby Penny Sansevieri
December 28, 2011
The Publishing Insiders – host Penny Sansevieri, CEO of Author Marketing Experts, Inc. and her guest: Search Engine Marketing Expert Susan Gilbert, along with co-host Paula Krapf, AME’s COO – took a look into their crystal ball to make predictions for 2012 (last year’s predictions are here, http://www.amarketingexpert.com/publishing-insiders-wrap-up-top-publishing-trends-for-2011/).
Content is king: Social media used to be about joining social media sites – Facebook, Twitter, and more recently, Google+. Now being part of social media involves cross-channel marketing, using those and other sites to get your message out. It’s not just about creating the content; however, it’s about really working the content and figuring out how to use the tools the right way. We’re all publishers now thanks to the content we create and we need to learn how to repurpose that content and be transparent. Those who do it right, the cream, will rise to the top.
Personal connections count: The number of followers or Likes is not that important. The focus is on engaging your following and personalizing your relationship with them. Find out who’s in your tribe and how you can provide content with value for them. (more…)
December 14, 2011
In the ever-changing world of social media there is one source that millions turn to: Social Media Examiner. In a little over two years, the site has become an influential and respected source. The story of how it got there offers a useful model for anyone who is looking to grow followers and generate sales, as founder Michael Stelzner explains.
About our guest: Social media expert Michael Stelzner is the founder of Social Media Examiner and author of the books Launch and Writing White Papers. Visit http://www.socialmediaexaminer.com/.
Social Media Examiner began in October 2009. The site now has a following that includes:
* 450,000 people who read Social Media Examiner each month
* 120,000+ email subscribers
* 69,000+ Likes on Facebook
How Mike built Social Media Examiner
The idea was to create incredible content that people would love and want to share.
Mike saw a hole in the marketplace in 2009. There wasn’t a lot of how-to information on using social media such as Facebook, Twitter (and now Google+). Social Media Examiner started offering magazine style pieces and people began following the site and it took off.
Mike believes strongly in sharing content and getting other authors to contribute content. A lot of times people just want to use their own content, but he says there is a time and place to talk about yourself. If you want to build a loyal following, sell books, build a membership site or start consulting, you need to offer a gift. Mike’s gift was great content. (more…)
December 12, 2011
We had a special edition of the show with Facebook marketing expert Amy Porterfield.
About our guest: Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts. She is currently leading a webinar titled the Simple Social Media Formula. Learn more at http://www.amyporterfield.com/.
Amy was not an early fan of Facebook. She used Twitter and liked it a great deal, but when she created a Facebook Page she learned tips and tricks that sold her on the value of Facebook as a marketing tool.
A couple of months ago Facebook made some major changes, mostly to profiles. Amy used to teach users that the profile was for friends and family. However, the changes provided a subscribe button on profiles. Now anyone can subscribe to your profile, not just your Facebook friends. The new timeline looks like a news feed. You can add a logo, brand it, and make it look like a Facebook (business) Page.
You can have thousands of people subscribing to your feed on your profile. (more…)
December 7, 2011
We had an informative show with social media expert Chris Brogan, who discussed Google+ and why it matters.
About our guest: Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. He is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value. Find Chris in Google+ at https://plus.google.com/u/0/118320665823821681206.
Do we need another social network?
While Chris points out we never need anything – like the new iPhone – people buy it.
Although there is pushback on Google+ it’s important to note that Google is the number one search engine in the world and the company has a huge investment in how people use the web. (more…)
December 5, 2011
We have some fantastic expert guests joining The Publishing Insiders for special shows on various aspects of successful marketing on social media. The shows are on new days and times so check the schedule below. Be sure to join us for these great shows!
Special Guest Chris Brogan
Monday, Dec. 5, 10 a.m. PST
Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. He is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects. (more…)
November 18, 2011
Take a look at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting booked on national TV, selling your self-published book, attracting your perfect readers, sharing on the web and much more. Happy marketing!
* Tips for Getting Booked on National TV
The producer of Anderson Cooper’s new daytime show made suggestions to Arielle Ford:
November 16, 2011
We had a great show discussing the ins and outs of selling a self-published book with our guest Amy Collins.
About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. Learn more at http://www.thecadencegrp.com.
Here are some of the things self-published authors should know: (more…)
November 2, 2011
We had a great show featuring Martha Lanaghen with tips for how authors can be more effective public speakers.
About our guest: Martha Lanaghen has more than 25 years of experience in sales, marketing and multi-site operations, including more than 10 years in senior executive roles for major corporations. A couple years ago, she gave up the corporate world, and became an entrepreneur by starting her own consulting firm – The Sparrow Group, where she specializes in improving learning experiences for students and audiences all over the world.
As part of her practice, Martha has trained thousands of faculty and staff to be more engaging speakers and presenters, and to engage students to not only improve the classroom experience, but also to improve learning outcomes. This expertise has also benefited her public speaking clients who use Martha’s tools to increase sales, get repeat engagements, and, of course, make their presentations more entertaining and memorable for everyone involved. (more…)
October 13, 2011
THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing
and POWERFUL promotion.
Oct. 13, 2011 Issue #257
in this issue
— Note From The Editor
— Drive Traffic to Your Site
— Feature Article: Six Simple Ways to Promote Your YouTube Channel!
— Sneak Peek: Third Annual Book Marketing Conference Online
— Available Now: AME’s Book Marketing Resources
— Book Bits and Bites
— Finding Ways to Connect and Relate to Your Readership
— Update Your Emails
— Enter Today: The 2012 Indie Excellence Awards
— Use Twitter and Facebook for Press Releases
— Penny in the News!
— Hear What The Publishing Insiders Have to Say
— Create a Facebook Media Room for Publicity
— Networking on Steroids
— Why Websites Need Facebook Like Boxes And Buttons
— 2011 Self-Publishing Book Expo
— Social Media Snippet: InboxQ
— Social Media Snippet: ManageFlitter
— Reader Tip!
— WHO ARE WE
Penny C. Sansevieri, Editor firstname.lastname@example.org
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.
What a fantastic Fall it’s been so far! I hope you enjoying this season, although I’m in California as I write this and it’s 101 degrees here today! We are sizzling in October. And you know what else is sizzling? This newsletter! (if I do say so myself) We’ve got another packed issue and we’re so excited to have you along for this journey.
So, I’m off to speak at How to Write and Publish Books that Change Lives, then I’m at the Self-Publishing Expo. I’m so excited. If you’re going to be at either of these upcoming events, please let me know. I’d love to meet you in person!
And, (drum roll): Get Published Today is on our site and available for purchase: http://www.getpublishedtoday.com. Many thanks to Wheatmark for being such an exceptional publishing partner. I also just finished 52 Ways to Sell More Books and that should be in print before the end of the year. Whew! What a busy few months it’s been!
This week we’re talking YouTube – video is such an amazing vehicle for promotion. We’re getting ready to launch some exceptional video programs on our own YouTube channel: http://www.youtube.com/bookmarketingame. We hope you’ll tune in!
Wishing you a wonderful Fall, I hope success is sizzling for you, too!
Wishing you publishing success,
Penny, Paula, Amy, Bianca and everyone at Author Marketing Experts, Inc. (more…)
August 10, 2011
We had a great show featuring Susan Edwards, COO of Ellora’s Cave, who discussed the company’s publishing success and offered tips for aspiring romance writers. You can learn more at http://www.jasminejade.com/.
Jaid Black started the company. Jaid is her pen name; Tina Engler is her real name. Tina was a welfare mom who was reading romance books as an escape, and then she started writing them. She didn’t like how romance books used euphemisms for sex, or that when things got good they slammed the door in the reader’s face.
Tina’s books were more explicit, taking the readers into the bedroom. She published in digital form and sold her books from her website. That first year Tina wrote under three different pen names, and made $40,000. (more…)